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6Jul/100

Plays Well With Others to Become an Instant Author – Book-Marketing

Plays Well With Others to Become an Instant Author

You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who is still thinking about doing one? Not to worry. Wait 'til you see how easy this gets.What would you and your colleagues think of jointly creating a tips booklet? Each of you contributes several tips, has someone else oversee all of the production, and gives you ideas for marketing it. Each colleague shares in the costs, making the entire thing not only palatable price-wise but an exciting prospect and even fun to do instead of some kind of drudgery. It's very possible this is a solution that just had not yet come to mind. I can almost see you sitting there saying "yes, that's perfect."Collaboration is far from being a new thing. Book anthologies are done all the time. Cookbooks have been created just this way for years and years, with each person in a particular group contributing their favorite recipe. The hugely successful "Chicken Soup" series is probably one of the best known anthologies of recent times. It's just taken awhile to realize that the same thing can be done with tips booklets, and done within any self-contained, self- formed group rather than only a publisher of an anthology gathering unrelated people together to create the book.Look around you. You probably have colleagues, a circle of professional friends, people you utilize as a sounding board, as a mastermind, as a respite from your daily process. And you each like doing the work you've prepared yourself to do, whether it's being a business coach, a hypnotist, a retailer, an artist, a realtor, or endless other possibilities. Yet you also love the idea of being a published author, seeing your name in print, someday, when you get around to it, when the stars and planets are aligned just perfectly. Or the idea of expanding an existing product line appeals to you, and a booklet seems to be the ideal answer for that.Several years ago, a group of veteran professional organizers wanted to create a revenue stream for themselves so they did not have to tap the general budget of the umbrella association to which they belonged. About 100 organizers (104, to be exact) each contributed several tips. We then selected one tip from each person and created a booklet for the group. To date, the booklet has brought in over twenty-five thousand dollars ($25,000!) of direct revenue for that group of veteran organizers, without really marketing it.The great thing about that booklet is that it serves as both a revenue stream for the group plus it markets the business of each contributor in the booklet as well as the entire industry of professional organizing. You'll find the individual person's name, business name, and city of each contributor right under their tip. Every organizer whose tip is in that booklet instantly became a published author.But wait, there's more. Each and every booklet that a co-author distributes markets every other co-author in the booklet. Plus (and this is just so terrific) the booklet is of great interest to reporters and journalists in the media who love to interview more than one person for any article they write. It's a ready-made mechanism for getting lots and lots of publicity.I recently started a conversation with a representative from a group of about 15 health care professionals in related areas of expertise, exploring the idea of the group jointly co-authoring a booklet. Each person in the group contributes a handful of tips, shares in the production costs (bringing that way down), and becomes a published author. This takes much less time, m0ney, and brain damage than if any one of these people wrote a complete booklet themselves. That's not to say they won't ever do one on their own. It just means they will get one done probably sooner through the collaboration of this tips booklet anthology, and they will expand their reach every time any other co-author distributes this booklet.Has your mind started racing about who to approach to do a booklet with you? You don't have to be best pals with a colleague or love everyone in your mastermind group or agree with every pearl that comes out of every coach in your Special Interest Group, or think that each person at the recent chamber of commerce meeting was the most brilliant person you ever met. You don't even need to live anywhere near each other in order to put together a collaborative booklet. All you need is to find a group of people interested in contributing some tips in a somewhat related field. Depending on the size of the group, it may be one or two tips each, or 10-12 tips. In either case, it's a minor amount of time, effort, and m0ney to instantly become a published author.

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6Jul/100

How to Get Your Book Reviewed – Book-Marketing

How to Get Your Book Reviewed

Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. The question is, "How do I get it there and sell millions of copies?"When planing your book, there is one critical thing that most authors forget - marketing. In the case of book reviewers this means pre-marketing.Most reviewers require a copy of your book at least three months before publication. This is because most book reviewers need time to read it and review it plus publish all the reviews on books that they have reviewed for those who came before you. Also many publications come out on a weekly or monthly basis instead of daily. This means that book reviewers have a huge backlog.So the best way to get a book reviewers to review your book, is to get them a quality copy of your manuscript or a galley, as soon as possible.What if your book has already been published?Is it too late to get a book reviewer to review your book? In some cases yes and in some no. There is an easy way to get your book reviewed without calling it a review.Send out a press release.Create a press release about your book and submit it to your local newspapers, magazines and radio stations. Make it interesting. Don't just say Mary Joe Piper has just published her newest book Babes on Parade. Think about your story and what it can teach people. Does it have a theme about love or friendship or settling disputes?Use the issue in your press release. Teach people how to solve their problems and then have the person interviewing you mention your credits, as a published author. At that point your book will be mentioned, you will have done them a service, and you will have saved thousands of dollars on marketing and query letters to editors.Here are just a few sites that you can go to to submit your pre - publication book:Book Reviewers:Terrie Bittner
Bellaonline.com: Children's Books
childrenbooks@bellaonline.com
http://www.bellaonline.com/entertainment/children.html
Categories: Children, Children's Religion, Young Adult - Children Query first.Sandy Cummins
Writers Exchange Book Reviews
PO Box 372
Atherton, QLD 4883
writers@writers-exchange.com
http://www.ozemail.com.au/~pjcsjc/book-review.htm
Categories: Computer/Internet/Technology, Children, Christian, Fiction, How-To, Non-Fiction, Religion, Romance, Sci-Fi/Fantasy, eBooks, Writing, promotion & publishingAnne Douglas
http://www.bookideas.com
emailanned@yahoo.com
http://www.bookideas.com
Categories: Art, Books From Small Presses, Children, Cookbook, Fiction, Literature, Mystery, Pop Culture, Women, Young Adult - Children, Biography, Parenting. Particularly interested in American art and children's books.Apryl Duncan
FictionAddiction.NET
Box 876
Chattanooga, TN 37343
ReviewRequest@FictionAddiction.NET
http://www.FictionAddiction.NET
Categories: Books From Small Presses, Children, Fiction, Literature, Mystery, Romance, Sci-Fi/Fantasy, Young Adult - Children, Thriller/Suspense, Writing, promotion & publishing, Adventure, HorrorMelanie C. Duncan
Bookdragaon Review (ISSN 1527-0157)
444 Forest Hill Road, #813
Macon, GA 31210
MCDuncan@bookdragonreview.com
http://www.bookdragonreview.com
Categories: Fiction, Young Adult - Children Comments: All genres fiction only. Please query before sending an e-book. Attachments are deleted if not specifically requested. Traditional galleys may be sent without a query, however please read the FAQs at the website before sending.Linda Eberharter
Fiction Forest
7042 Cohasset Ct.
Indianapolis, IN 46226
Phone: 317-549-3038
linda@atlanticbridge.net
http://www.atlanticbridge.net
Categories: Children, Fiction, Mystery, Romance, Sci-Fi/Fantasy, Thriller/Suspense, eBooksDetra Fitch
Huntress Book Reviews
205 Dana Drive
Easley, SC 29642
huntress@huntressreviews.com
http://www.huntressreviews.com
Categories: Children, Fiction, General, Romance, Sci-Fi/Fantasy, Young Adult - Children, Thriller/Suspense, Adventure, HorrorDenise Fleischer
Gotta Write Online
515 E. Thacker
Hoffman Estates, IL 60194
Phone: 847 882-8054
Netera@aol.com
http://members.aol.com/gwnlitmag/
Categories: Mystery, Romance, Young Adult - Children, eBooks, Writing, promotion & publishing. Authors can also make guest appearances on the AOL chat she co-hosts on Tuesdays from 10-11 PM ET. Writers: keyword, chatrooms, Writer's Grill.Jessica Holmes
Romance At Its Best, Midnight Reviews
owner@romanceatitsbest.com
http://www.romanceatitsbest.com/
Categories: Books From Small Presses, Fiction, General, How-To, Literature, Mystery, Non-Fiction, Romance, Sci-Fi/Fantasy, Women, Young Adult - Children, Biography, Thriller/Suspense, eBooks, Self-help, Writing, promotion & publishing, Inspirational/Motivational, History/Political, Adventure, HorrorDave Jenkinson
CM/Canadian Review Materials
Faculty of Education,
University of Manitoba
Winnipeg, MB R3T 2N2
Phone: 204-474-8780
e-Mail: jenkinson@ms.umanitoba.ca
http://www.umanitoba.ca/cm/
Categories: Audiobooks; General, Children, Young AdultsJeanne Kelly
1928 Mid Road
Colorado Springs, CO 80906
Phone: 719-291-2309
e-Mail: whitebison@mail.com
Categories: Audiobooks; Children, Health, Metaphysical, Spiritual, Women, Self-help, Writing, Inspirational, MotivationalJeanette Lambert
Tennessee Tribune
6940 Sunderland Circle
Nashville, TN 37221-4621
Phone: 615-321-3268
jbl96@aol.com
Categories: Children, Cookbook, Fiction, General, How-To, Library, Lifestyle, Mystery, Non-Fiction, Reference, Sociology, Travel/Hospitality, Women, Young Adult - Children, Biography, Thriller/Suspense, African-American Fiction and Nonfiction , Self-help, Writing, promotion & publishing, EducationJennifer L. B. Leese
AStoryWeaver's Book Reviews
311 Frederick Street
Hagerstown, MD 21740
AStoryWeaver@aol.com
http://www.geocities.com/ladyjiraff/aswbr.html
Categories: Children, Young Adult - Children. Ebooks should be sent to home address on disc or in printed format. Please supply all information needed to properly review your book and where to send the review when done. For faster responses, the review can be sent to you via email.Cathi Dunn MacRae, Editor
VOYA
Scarecrow Press
4720 Boston Way
Lanham, MD 20706
voya@voya.com
http://www.voya.com
Categories: Young Adult & ChildrenSandra J. Morgan
Cloudy Mountain Books/The Fiction Forest
2 Bow Mills Road
Center Barnstead, NH 03225
Phone: 603 776 0123
sandi@fictionforest.com
http://www.fictionforest.com
Categories: Audiobooks, Australian Books, Books From Small Presses, Children, Christian, Cookbook, Features, Fiction, Food, General, Health, How-To, Humanities, Library, Lifestyle, Literature, Mystery, Non-Fiction, Pop Culture, Reference, Religion, Romance, Sci-Fi/Fantasy, Serials, Travel/Hospitality, Video, Women, Psychology/Mental Health, Biography, Parenting, Thriller/Suspense, eBooks, Theater, Politics, Film History, African-American Fiction and Nonfiction , FinancialChristian Perring, Ph.D.
Metapsychology Online Review
c/o Philosophy Dept
Dowling College
Oakdale , NY 11769
Phone: 631-244-3349
metapsychology@mentalhelp.net
http://mentalhelp.net/books/
Categories: Art, Audiobooks, Books From Small Presses, Fiction, Gay/Lesbian Fiction, Gay/Lesbian Non-Fiction, General, Health, Humanities, Literature, Metaphysical, Mystery, Pop Culture, Sociology, Women, Young Adult - Children, Psychology/Mental Health, Biography, Parenting, Comics, SciencePuala Rohrlick
KLIATT Young Adult Paperback Book Guide
33 Bay State Rd.,
Welesley, MA 02481
Phone: 781-237-7577
kliatt@aol.com
http://www.hometown.aol.com/kliatt
Categories: Young Adult - ChildrenGeoff Rotunno
the boox review
PO Box 211
Santa Ynez, CA 93460
geoff@thebooxreview.com
http://www.thebooxreview.com
Categories: Art, Audiobooks, Australian Books, Computer/Internet/Technology, Junior College Books, Books From Small Presses, Children, Children's Religion, Christian, Cookbook, Features, Fiction, Gay/Lesbian Fiction, Gay/Lesbian Non-Fiction, Food, General, Health, How-To, Humanities, Library, Lifestyle, Literature, Marketing, Metaphysical, Mystery, Non-Fiction, Poetry, Pop Culture, Reference, Religion, Sci-Fi/Fantasy, Serials, Sociology, Spiritual, Travel/Hospitality, Video, Women, Young Adult/Children's, Psychology/Mental Health, Biography, Parenting, Thriller/Suspense, Theater, Politics, Film History, African-American Fiction and Nonfiction , Financial, Self-help, Writing, promotion & publishing, Inspirational/Motivational, Business, Comics, Gardening, Science, Education, History/Political Comments: Seeking review copies of all genres except romance.Beverly J. Rowe
myshelf.com
102 Copper Lane
Kenai, AK 99611
Phone: (907) 283-2840
bevbooks@aol.com
Categories: Children, Cookbook, Fiction, Food, Literature, Mystery, Non-Fiction, Young Adult - Children, Biography, Thriller/Suspense, Writing, promotion & publishing, Education, History/Political. Prefers hard copies.J.B. Scott
Sydney, NSW 2148
ctf_editor@iprimus.com.au
http://www.geocities.com/ebook_review
Categories: Australian Books, Computer/Internet/Technology, Books From Small Presses, Children, Fiction, Mystery, Non-Fiction, Romance, Sci-Fi/Fantasy, Thriller/Suspense, eBooks
E-mail all review requests to ctf_editor@iprimus.com.au with "REVIEW REQUEST" in the subject header.Sandra Simmons-Maike
Freelance
Rt. 2 Box 152
Alma, KS 66401
Phone: 785-765-3861
sandcogroup@aol.com
Categories: Audiobooks, Books From Small Presses, Children, Cookbook, Fiction, Food, General, Library, Lifestyle, Marketing, Mystery, Romance, Sci-Fi/Fantasy, Serials, Young Adult - Children, Thriller/Suspense, eBooks, Self-help. Include time deadline.Roger Sutton, Editor
Horn Book Magazine
56 Roland Street, Suite 200
Boston, MA 02129
Phone: 617-628-0225
Categories: Children, Young Adult - ChildrenNiki Taylor
Freelance
nat0607@hotmail.com
http://www.suite101.com/welcome.cfm/book_reviews
Categories: Books From Small Presses, Children, Christian, Gay/Lesbian Non-Fiction, Health, Non-Fiction, Pop Culture, Sociology, Spiritual, Travel/Hospitality, Women, Young Adult - Children, Psychology/Mental Health, Biography, eBooks, Theater, Film History, Self-help, Writing, promotion & publishing, Inspirational/Motivational, History/PoliticalAnna Serra i Vidal
Aleda

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2Jul/100

Three Powerful Tips on Selecting a Book Topic that Sells – Book-Marketing

Three Powerful Tips on Selecting a Book Topic that Sells

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?
Try these three powerful tips:
1. Write a book your audience needs or wants. Think of a particular audience's challenge or problem then solve it with your book. People want how-tos and skills. While sex is still a top seller, people want related topics such as successful Online dating, or how to create a life partner relationship Challenges like making money and saving time still attract book buyers. Business books sell well. People need writing, reading, speaking, computing, communication, math, sales, marketing and Internet skills. Non-fiction how to books sell best. When your nonfiction books sell well, you can finance your novel.
2. Survey your market. Brainstorm with and ask for feedback from friends and associates. Let them vote on the best ten topics, titles and subtitles, even chapter titles. Ask them what words convince them to buy the book? If they are lukewarm about your title, ask them to give you one. While some authors get their title instantly and know it's the right one, many of us need help.
When you use the synergy of more brain power, you receive so many more ideas. Don't be attached to your choices. If the title is the number one thing that sells your book, wouldn't you want the right one? Feedback always helps build a better book.
3. Create a winning vision for your book. Know that your book will be published. Specifically name the outcomes you will see, hear and feel. Place this winning vision in color on a card. Put it near your workstation.
Sample: Place today's date including the year at the top of your card. Then state: "Now that my book (title and subtitle) is finished and is a huge seller." I see---thousands buying it from my book-selling site I hear---applause from multiple audiences affirming it I feel---exhilarated, confident and pleased it's such a hit. Most writers write first, then hope someone will buy their treasure. It's always the other way around. People won't buy unless they feel your $20 or more book is worth their hard-earned money, and they won't buy unless they feel they must have your information Suit your preferred audience and sell many more books.Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

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