You wrote a tips booklet. Maybe more than one. Oh wait, are you one of the people who is still thinking about doing one? Not to worry. Wait 'til you see how easy this gets.What would you and your colleagues think of jointly creating a tips booklet? Each of you contributes several tips, has someone else oversee all of the production, and gives you ideas for marketing it. Each colleague shares in the costs, making the entire thing not only palatable price-wise but an exciting prospect and even fun to do instead of some kind of drudgery. It's very possible this is a solution that just had not yet come to mind. I can almost see you sitting there saying "yes, that's perfect."Collaboration is far from being a new thing. Book anthologies are done all the time. Cookbooks have been created just this way for years and years, with each person in a particular group contributing their favorite recipe. The hugely successful "Chicken Soup" series is probably one of the best known anthologies of recent times. It's just taken awhile to realize that the same thing can be done with tips booklets, and done within any self-contained, self- formed group rather than only a publisher of an anthology gathering unrelated people together to create the book.Look around you. You probably have colleagues, a circle of professional friends, people you utilize as a sounding board, as a mastermind, as a respite from your daily process. And you each like doing the work you've prepared yourself to do, whether it's being a business coach, a hypnotist, a retailer, an artist, a realtor, or endless other possibilities. Yet you also love the idea of being a published author, seeing your name in print, someday, when you get around to it, when the stars and planets are aligned just perfectly. Or the idea of expanding an existing product line appeals to you, and a booklet seems to be the ideal answer for that.Several years ago, a group of veteran professional organizers wanted to create a revenue stream for themselves so they did not have to tap the general budget of the umbrella association to which they belonged. About 100 organizers (104, to be exact) each contributed several tips. We then selected one tip from each person and created a booklet for the group. To date, the booklet has brought in over twenty-five thousand dollars ($25,000!) of direct revenue for that group of veteran organizers, without really marketing it.The great thing about that booklet is that it serves as both a revenue stream for the group plus it markets the business of each contributor in the booklet as well as the entire industry of professional organizing. You'll find the individual person's name, business name, and city of each contributor right under their tip. Every organizer whose tip is in that booklet instantly became a published author.But wait, there's more. Each and every booklet that a co-author distributes markets every other co-author in the booklet. Plus (and this is just so terrific) the booklet is of great interest to reporters and journalists in the media who love to interview more than one person for any article they write. It's a ready-made mechanism for getting lots and lots of publicity.I recently started a conversation with a representative from a group of about 15 health care professionals in related areas of expertise, exploring the idea of the group jointly co-authoring a booklet. Each person in the group contributes a handful of tips, shares in the production costs (bringing that way down), and becomes a published author. This takes much less time, m0ney, and brain damage than if any one of these people wrote a complete booklet themselves. That's not to say they won't ever do one on their own. It just means they will get one done probably sooner through the collaboration of this tips booklet anthology, and they will expand their reach every time any other co-author distributes this booklet.Has your mind started racing about who to approach to do a booklet with you? You don't have to be best pals with a colleague or love everyone in your mastermind group or agree with every pearl that comes out of every coach in your Special Interest Group, or think that each person at the recent chamber of commerce meeting was the most brilliant person you ever met. You don't even need to live anywhere near each other in order to put together a collaborative booklet. All you need is to find a group of people interested in contributing some tips in a somewhat related field. Depending on the size of the group, it may be one or two tips each, or 10-12 tips. In either case, it's a minor amount of time, effort, and m0ney to instantly become a published author.

Imagine your book at the top of the Best Sellers List of the New York Times. Most authors do. The question is, "How do I get it there and sell millions of copies?"When planing your book, there is one critical thing that most authors forget - marketing. In the case of book reviewers this means pre-marketing.Most reviewers require a copy of your book at least three months before publication. This is because most book reviewers need time to read it and review it plus publish all the reviews on books that they have reviewed for those who came before you. Also many publications come out on a weekly or monthly basis instead of daily. This means that book reviewers have a huge backlog.So the best way to get a book reviewers to review your book, is to get them a quality copy of your manuscript or a galley, as soon as possible.What if your book has already been published?Is it too late to get a book reviewer to review your book? In some cases yes and in some no. There is an easy way to get your book reviewed without calling it a review.Send out a press release.Create a press release about your book and submit it to your local newspapers, magazines and radio stations. Make it interesting. Don't just say Mary Joe Piper has just published her newest book Babes on Parade. Think about your story and what it can teach people. Does it have a theme about love or friendship or settling disputes?Use the issue in your press release. Teach people how to solve their problems and then have the person interviewing you mention your credits, as a published author. At that point your book will be mentioned, you will have done them a service, and you will have saved thousands of dollars on marketing and query letters to editors.Here are just a few sites that you can go to to submit your pre - publication book:Book Reviewers:Terrie Bittner
Bellaonline.com: Children's Books
childrenbooks@bellaonline.com
http://www.bellaonline.com/entertainment/children.html
Categories: Children, Children's Religion, Young Adult - Children Query first.Sandy Cummins
Writers Exchange Book Reviews
PO Box 372
Atherton, QLD 4883
writers@writers-exchange.com
http://www.ozemail.com.au/~pjcsjc/book-review.htm
Categories: Computer/Internet/Technology, Children, Christian, Fiction, How-To, Non-Fiction, Religion, Romance, Sci-Fi/Fantasy, eBooks, Writing, promotion & publishingAnne Douglas
http://www.bookideas.com
emailanned@yahoo.com
http://www.bookideas.com
Categories: Art, Books From Small Presses, Children, Cookbook, Fiction, Literature, Mystery, Pop Culture, Women, Young Adult - Children, Biography, Parenting. Particularly interested in American art and children's books.Apryl Duncan
FictionAddiction.NET
Box 876
Chattanooga, TN 37343
ReviewRequest@FictionAddiction.NET
http://www.FictionAddiction.NET
Categories: Books From Small Presses, Children, Fiction, Literature, Mystery, Romance, Sci-Fi/Fantasy, Young Adult - Children, Thriller/Suspense, Writing, promotion & publishing, Adventure, HorrorMelanie C. Duncan
Bookdragaon Review (ISSN 1527-0157)
444 Forest Hill Road, #813
Macon, GA 31210
MCDuncan@bookdragonreview.com
http://www.bookdragonreview.com
Categories: Fiction, Young Adult - Children Comments: All genres fiction only. Please query before sending an e-book. Attachments are deleted if not specifically requested. Traditional galleys may be sent without a query, however please read the FAQs at the website before sending.Linda Eberharter
Fiction Forest
7042 Cohasset Ct.
Indianapolis, IN 46226
Phone: 317-549-3038
linda@atlanticbridge.net
http://www.atlanticbridge.net
Categories: Children, Fiction, Mystery, Romance, Sci-Fi/Fantasy, Thriller/Suspense, eBooksDetra Fitch
Huntress Book Reviews
205 Dana Drive
Easley, SC 29642
huntress@huntressreviews.com
http://www.huntressreviews.com
Categories: Children, Fiction, General, Romance, Sci-Fi/Fantasy, Young Adult - Children, Thriller/Suspense, Adventure, HorrorDenise Fleischer
Gotta Write Online
515 E. Thacker
Hoffman Estates, IL 60194
Phone: 847 882-8054
Netera@aol.com
http://members.aol.com/gwnlitmag/
Categories: Mystery, Romance, Young Adult - Children, eBooks, Writing, promotion & publishing. Authors can also make guest appearances on the AOL chat she co-hosts on Tuesdays from 10-11 PM ET. Writers: keyword, chatrooms, Writer's Grill.Jessica Holmes
Romance At Its Best, Midnight Reviews
owner@romanceatitsbest.com
http://www.romanceatitsbest.com/
Categories: Books From Small Presses, Fiction, General, How-To, Literature, Mystery, Non-Fiction, Romance, Sci-Fi/Fantasy, Women, Young Adult - Children, Biography, Thriller/Suspense, eBooks, Self-help, Writing, promotion & publishing, Inspirational/Motivational, History/Political, Adventure, HorrorDave Jenkinson
CM/Canadian Review Materials
Faculty of Education,
University of Manitoba
Winnipeg, MB R3T 2N2
Phone: 204-474-8780
e-Mail: jenkinson@ms.umanitoba.ca
http://www.umanitoba.ca/cm/
Categories: Audiobooks; General, Children, Young AdultsJeanne Kelly
1928 Mid Road
Colorado Springs, CO 80906
Phone: 719-291-2309
e-Mail: whitebison@mail.com
Categories: Audiobooks; Children, Health, Metaphysical, Spiritual, Women, Self-help, Writing, Inspirational, MotivationalJeanette Lambert
Tennessee Tribune
6940 Sunderland Circle
Nashville, TN 37221-4621
Phone: 615-321-3268
jbl96@aol.com
Categories: Children, Cookbook, Fiction, General, How-To, Library, Lifestyle, Mystery, Non-Fiction, Reference, Sociology, Travel/Hospitality, Women, Young Adult - Children, Biography, Thriller/Suspense, African-American Fiction and Nonfiction , Self-help, Writing, promotion & publishing, EducationJennifer L. B. Leese
AStoryWeaver's Book Reviews
311 Frederick Street
Hagerstown, MD 21740
AStoryWeaver@aol.com
http://www.geocities.com/ladyjiraff/aswbr.html
Categories: Children, Young Adult - Children. Ebooks should be sent to home address on disc or in printed format. Please supply all information needed to properly review your book and where to send the review when done. For faster responses, the review can be sent to you via email.Cathi Dunn MacRae, Editor
VOYA
Scarecrow Press
4720 Boston Way
Lanham, MD 20706
voya@voya.com
http://www.voya.com
Categories: Young Adult & ChildrenSandra J. Morgan
Cloudy Mountain Books/The Fiction Forest
2 Bow Mills Road
Center Barnstead, NH 03225
Phone: 603 776 0123
sandi@fictionforest.com
http://www.fictionforest.com
Categories: Audiobooks, Australian Books, Books From Small Presses, Children, Christian, Cookbook, Features, Fiction, Food, General, Health, How-To, Humanities, Library, Lifestyle, Literature, Mystery, Non-Fiction, Pop Culture, Reference, Religion, Romance, Sci-Fi/Fantasy, Serials, Travel/Hospitality, Video, Women, Psychology/Mental Health, Biography, Parenting, Thriller/Suspense, eBooks, Theater, Politics, Film History, African-American Fiction and Nonfiction , FinancialChristian Perring, Ph.D.
Metapsychology Online Review
c/o Philosophy Dept
Dowling College
Oakdale , NY 11769
Phone: 631-244-3349
metapsychology@mentalhelp.net
http://mentalhelp.net/books/
Categories: Art, Audiobooks, Books From Small Presses, Fiction, Gay/Lesbian Fiction, Gay/Lesbian Non-Fiction, General, Health, Humanities, Literature, Metaphysical, Mystery, Pop Culture, Sociology, Women, Young Adult - Children, Psychology/Mental Health, Biography, Parenting, Comics, SciencePuala Rohrlick
KLIATT Young Adult Paperback Book Guide
33 Bay State Rd.,
Welesley, MA 02481
Phone: 781-237-7577
kliatt@aol.com
http://www.hometown.aol.com/kliatt
Categories: Young Adult - ChildrenGeoff Rotunno
the boox review
PO Box 211
Santa Ynez, CA 93460
geoff@thebooxreview.com
http://www.thebooxreview.com
Categories: Art, Audiobooks, Australian Books, Computer/Internet/Technology, Junior College Books, Books From Small Presses, Children, Children's Religion, Christian, Cookbook, Features, Fiction, Gay/Lesbian Fiction, Gay/Lesbian Non-Fiction, Food, General, Health, How-To, Humanities, Library, Lifestyle, Literature, Marketing, Metaphysical, Mystery, Non-Fiction, Poetry, Pop Culture, Reference, Religion, Sci-Fi/Fantasy, Serials, Sociology, Spiritual, Travel/Hospitality, Video, Women, Young Adult/Children's, Psychology/Mental Health, Biography, Parenting, Thriller/Suspense, Theater, Politics, Film History, African-American Fiction and Nonfiction , Financial, Self-help, Writing, promotion & publishing, Inspirational/Motivational, Business, Comics, Gardening, Science, Education, History/Political Comments: Seeking review copies of all genres except romance.Beverly J. Rowe
myshelf.com
102 Copper Lane
Kenai, AK 99611
Phone: (907) 283-2840
bevbooks@aol.com
Categories: Children, Cookbook, Fiction, Food, Literature, Mystery, Non-Fiction, Young Adult - Children, Biography, Thriller/Suspense, Writing, promotion & publishing, Education, History/Political. Prefers hard copies.J.B. Scott
Sydney, NSW 2148
ctf_editor@iprimus.com.au
http://www.geocities.com/ebook_review
Categories: Australian Books, Computer/Internet/Technology, Books From Small Presses, Children, Fiction, Mystery, Non-Fiction, Romance, Sci-Fi/Fantasy, Thriller/Suspense, eBooks
E-mail all review requests to ctf_editor@iprimus.com.au with "REVIEW REQUEST" in the subject header.Sandra Simmons-Maike
Freelance
Rt. 2 Box 152
Alma, KS 66401
Phone: 785-765-3861
sandcogroup@aol.com
Categories: Audiobooks, Books From Small Presses, Children, Cookbook, Fiction, Food, General, Library, Lifestyle, Marketing, Mystery, Romance, Sci-Fi/Fantasy, Serials, Young Adult - Children, Thriller/Suspense, eBooks, Self-help. Include time deadline.Roger Sutton, Editor
Horn Book Magazine
56 Roland Street, Suite 200
Boston, MA 02129
Phone: 617-628-0225
Categories: Children, Young Adult - ChildrenNiki Taylor
Freelance
nat0607@hotmail.com
http://www.suite101.com/welcome.cfm/book_reviews
Categories: Books From Small Presses, Children, Christian, Gay/Lesbian Non-Fiction, Health, Non-Fiction, Pop Culture, Sociology, Spiritual, Travel/Hospitality, Women, Young Adult - Children, Psychology/Mental Health, Biography, eBooks, Theater, Film History, Self-help, Writing, promotion & publishing, Inspirational/Motivational, History/PoliticalAnna Serra i Vidal
Aleda

The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?
Try these three powerful tips:
1. Write a book your audience needs or wants. Think of a particular audience's challenge or problem then solve it with your book. People want how-tos and skills. While sex is still a top seller, people want related topics such as successful Online dating, or how to create a life partner relationship Challenges like making money and saving time still attract book buyers. Business books sell well. People need writing, reading, speaking, computing, communication, math, sales, marketing and Internet skills. Non-fiction how to books sell best. When your nonfiction books sell well, you can finance your novel.
2. Survey your market. Brainstorm with and ask for feedback from friends and associates. Let them vote on the best ten topics, titles and subtitles, even chapter titles. Ask them what words convince them to buy the book? If they are lukewarm about your title, ask them to give you one. While some authors get their title instantly and know it's the right one, many of us need help.
When you use the synergy of more brain power, you receive so many more ideas. Don't be attached to your choices. If the title is the number one thing that sells your book, wouldn't you want the right one? Feedback always helps build a better book.
3. Create a winning vision for your book. Know that your book will be published. Specifically name the outcomes you will see, hear and feel. Place this winning vision in color on a card. Put it near your workstation.
Sample: Place today's date including the year at the top of your card. Then state: "Now that my book (title and subtitle) is finished and is a huge seller." I see---thousands buying it from my book-selling site I hear---applause from multiple audiences affirming it I feel---exhilarated, confident and pleased it's such a hit. Most writers write first, then hope someone will buy their treasure. It's always the other way around. People won't buy unless they feel your $20 or more book is worth their hard-earned money, and they won't buy unless they feel they must have your information Suit your preferred audience and sell many more books.Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

While traditional marketing can work for the book author or publisher, the return is dim for the huge effort it takes. You must promote 90% of the time to even get a milligram of attention. While you may have a success or two, most of your efforts will bring poor book sales.With online marketing, the author's message will reach hundreds of thousands in just a day because people love the free information you can give them with an enticement to come to your site to buy. And, you'll spend 9% instead of 90% time on it. Ask yourself right now, what promotion is working for me? What is not?Traditional Book Marketing Method One: The Press ReleaseSure, press releases can bring you attention.But it takes a lot of time to gather specific media or radio/TV producers' names. Writing "The San Diego Media Resource Directory" took 50 hours to research, and a lot more time to update each year.But you waste your efforts if your release doesn't go the right person. Many authors make the mistake of sending the release to the book editor. He gets hundreds each month, and will pay no attention if you are self-published. Like agents and traditional publishers, only 1-2% are chosen.But if you only send a few releases, they may get ignored. It's usual for any business to send out 150 news releases a year. That does take some time and effort.Don't relax after you send one or two releases. Think in terms of at least five a month.But, 95% of releases are ignored and tossed into the round file. Why? For many reasons, but check to see if you include a compelling heading, a human-interest story, a short tip list or article of how-tos, or a present news analogy.But you send a lengthy news release that takes 2 pages. Usually, editors want one under one page, double-spaced.But you go on and on about your book's features rather than its benefits. What's in it for the media's audience? They want solutions just like your book should offer. It turns out editors accept how to tips and articles with your byline that refers to your book than the features within your book. Most new authors omit this most important information.But most people don't realize the purpose of the press release is to grab the editor by the collar, so they will want to do a feature story on you. Make your headlines sizzle. "Seven Ways to Sell More Books Than You Ever Dreamed Of" got a feature story, which attracted 90 people to a seminar by the same name. The coach sold $550 worth of books, gained four new book- coaching clients worth $2000, enrolled 15 in her weekly seminars, yielding 24 clients published within a 2-year period.Your book coach's first published press release responded to an article on the editorial page about the "Three R's." The headline was "Schools Need to Teach the Fourth "R" "Rapid Reading. After discussing the background problems of first grade reading circles, she included the benefits of rapid reading, and gave nine how-to solutions. The publisher not only loved the article, but also came personally to take a picture.Most people don't realize the purpose of the press release is to grab the editor by the collar, so he or she will want to do a feature story on you. Make your headlines sizzle. "Seven Ways to Sell More Books Than You Ever Dreamed Of" got a feature story which attracted 90 people to a seminar by the same name. The coach sold $550 worth of books, gained four new book-coaching clients worth $2000, enrolled 15 in her weekly seminars, yielding 24 clients published within a two-year period.Traditional Book Marketing Method Two: Giving Talks, Seminars and Presenting at ExposCreating a talk takes a lot of time. You must practice it at least two times before you deliver it. You must discover resources to find organizations to present to. Many of them don't pay their speakers. You may say that's OK because I will sell books. Yes, you'll sell a dozen or maybe more, but think of the huge effort it takes to get there. Consider travel time, traffic, clothing upkeep, and schlepping all those heavy books around.Like myself, you may present a talk or seminar to a corporation with big hopes of selling your products. When they pay you, though, they may set boundaries on book sales. One positive is that because you have a book, you can negotiate and leverage with meeting planners and top executives for higher paid presentations.The biggest disadvantage? You must wait for decision makers to accept and schedule you--that could be six months or more. Think of the time invested in marketing materials such as the One-Page, videos, and meetings. Your book coach left this venue because she knew there was a better way! But was it expos?Speaking at Expos or maintaining a booth takes many hours of work. Consider preparing and submitting press releases, creating brochures, hand outs, decorating the booth, presenting a drawing, and bringing in products to sell.Speaking can bring you a few book sales, but people passing by your booth are usually just looking. Giving out hundreds of flyers with free seminar offers brings few results too.Yes, I did get on a talk-radio show and eleven people showed up at my Supermemory seminar. No, they didn't buy books or book a coaching session. Yes, I collected names and email addresses from a free drawing. I was able to use them for my free ezine, The Book Coach Says...," but clients did not bang down my door to use my talents.With figuring my prep and floor time at 44 hours for just one expo and sales under $350, I'd say that was slave labor.Judy Cullins

Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. More users will be online buying books next year than this year. More people are buying books today online than they were yesterday.Guess what the last item I bought at a brick and mortar store? It was a Vanilla Soy Late coffee w/ two sweetener packages while I just looked and browsed the bookshelves - The last 10 books I purchased was online. Internet 10 - Bookstores 0. Get the point?So what is the definition of the Internet? One dictionary says, "The Internet, sometimes called simply 'the Net,' is a worldwide system of computer networks -- a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and sometimes talk directly to users at other computers)."How Many Online? "The art of estimating how many are online throughout the world is an inexact one at best. Surveys abound, using all sorts of measurement parameters. However, from observing many of the published surveys over the last two years, here is an "educated guess" as to how many are online worldwide as of September 2002. And the number is 605.60 million." (Source: Various; Methodology Compiled by: Nua Internet Surveys)World Total 605.60 million
Africa 6.31 million
Asia/Pacific 187.24 million
Europe 190.91 million
Middle East 5.12 million
Canada & USA 182.67 million
Latin America 33.35 millionTo Overlook Google searches and Yahoo searches when promoting your book in today's marketplace is bad marketing. Internet!Internet!Internet!Internet!Internet!Internet! And the best way to sell yourself and your book is on the Internet and with Interviews and articles. Good Luck and get connected!Jay Hubbard
http://www.theauthorconnection.comJay Hubbard is a book reviewer and writer for TheAuthorConnection.com

Authors, especially self published, small press and Print on Demand authors should understand the power of the Internet when promoting a book. There is POWER in cyberspace authors and it's only getting bigger and better. More users will be online buying books next year than this year. More people are buying books today online than they were yesterday.Guess what the last item I bought at a brick and mortar store? It was a Vanilla Soy Late coffee w/ two sweetener packages while I just looked and browsed the bookshelves - The last 10 books I purchased was online. Internet 10 - Bookstores 0. Get the point?So what is the definition of the Internet? One dictionary says, "The Internet, sometimes called simply 'the Net,' is a worldwide system of computer networks -- a network of networks in which users at any one computer can, if they have permission, get information from any other computer (and sometimes talk directly to users at other computers)."How Many Online? "The art of estimating how many are online throughout the world is an inexact one at best. Surveys abound, using all sorts of measurement parameters. However, from observing many of the published surveys over the last two years, here is an "educated guess" as to how many are online worldwide as of September 2002. And the number is 605.60 million." (Source: Various; Methodology Compiled by: Nua Internet Surveys)World Total 605.60 million
Africa 6.31 million
Asia/Pacific 187.24 million
Europe 190.91 million
Middle East 5.12 million
Canada & USA 182.67 million
Latin America 33.35 millionTo Overlook Google searches and Yahoo searches when promoting your book in today's marketplace is bad marketing. Internet!Internet!Internet!Internet!Internet!Internet! And the best way to sell yourself and your book is on the Internet and with Interviews and articles. Good Luck and get connected!Jay Hubbard
http://www.theauthorconnection.comJay Hubbard is a book reviewer and writer for TheAuthorConnection.comJay Hubbard is a book reviewer and writer for TheAuthorConnection.com

If you're like me, you have a book and the passion to spend the rest of your life making it a success. But, with all the ways to market your book, the costs and the inevitable sinking feeling of utter helplessness, what can you do?You COULD run around in circles trying to get your book in every bookstore in town. You COULD write Oprah or the Today Show, and hope for a call-back. You COULD spend months crafting a book proposal and wait another six months for the exact right time to send it to the exact right editor at the exact right publishing house with the exact right level of interest to stand behind your book.But those are lies (well, for most of us, most of the time, they are) and here are the TOP TEN LIES and how you can avoid believing them:Lie #1: You NEED to get your book in bookstores.No, you don't. Visit your local bookstore-any bookstore-and you'll see thousands (maybe millions) of books crammed, piled, stacked and displayed. Do you really think that simply adding your book to this haystack will catapult you to success?Truth: The right bookstore at the right location selling the right kind of books to the right customers CAN catapult your book to success. What is the right bookstore? One that sells your kind of book, whether it be a Christian bookstore, a success store, a health store, etc. For my book, "101 Ways To Pray Better And Get Faster Results," I am targeting Christian bookstores in my area, especially bookstores in churches. They will give me the greatest amount of exposure to the people who will actually be interested in my book. Who buys your kind of book? What is the best place to sell it? Maybe it is at a grocery store, a pet store, or at an airport.Lie #2: You MUST get on Oprah.Yes, it would be nice to get on Oprah. Certianly, it could not hurt your book sales. But most people with this goal ask themselves the wrong question: "How do I get on Oprah?" Getting on Oprah is not the point, albiet a good objective, though a long-shot for most authors. However, as a natural optimist, I must admit there's no reason for you not to try!Truth: The RIGHT question to ask yourself is: "How can I create a book that Oprah would want on her show?" Why is this a better, more powerful question? First of all, it is focused on Oprah's needs, and she will only care about your book if it helps her and her show get more people watching and talking about (you guessed it) her. After all, you want people to read and talk about your book, don't you? That's why you're reading this article. Start with the right question, and you will end up the right answers. So how do you create a book that will appeal to Oprah? Write one that appeals to her television audience, mostly women who are at home at the time of her show. You can get more detailed, of course, and you should. Case Example: the new book "He's Just Not That Into You." Oprah has had one of the co-authors of that book on her show twice since its release.Lie #3: You MUST get a big advance from a big publishing company.Again, good idea, but it doesn't guarantee succes anymore than carrying around a four-leaf clover ensures good luck. You need more than big bucks to get people to read your book. In fact, the only thing that a big advance gives you is the knowledge that the publishing company will try hard to make people buy your book. Yes, that's a plus. Yes, you want that. But it takes more than that to squeeze into the ranks with Stephen King, Dean Koontz and Seth Godin (author of Purple Cow, among others).Truth: What you really need is a good book, written well, formatted with the reader in mind, that entertains, informs, pursuades and gets customers talking to each other. No easy job, I assure you. But it can be done. And is done. Here's how you can do it, too:*Gather up the most popular, talked-about books in the last five years (Harry Potter, Da Vinci Code, among others).
*Ask yourself, "What makes people talk about these books?"
*Copy the strategies, change/add/delete whatever you need to make your book more success-friendly.Also, create something (a flyer, a bussiness card, a bookmark, something) that your customers can pass on to each other. Or post up on a wall or keep in their purse or wallet. Make it good, funny, entertaining, informative, but make it something people actually want to keep (like a good article on book marketing =).Lie #4: You MUST get radio or television interviews.Like the other lies, this one seems true because all the big-name, big-book, big-salary authors do them. And I must admit that we, if possible, should do them. But, the lie is that you actually NEED them to boost your book sales. They might and they might not.Truth: What you REALLY need is to get your book in the hands of people who are ready, willing and able to buy them. How do you accomplish this? First, sit down and write out a description of the people who are most likely to be interested enough in your book to fork over money for it. Second, figure out where these people congregate: online, conventions, magazines, etc. Where do these type of people go to find the type of information which is in your book? Be specific. Write it down. Third, and lastly, get your book infront of those people in those places.For example: My book is on prayer, so I want to get it infront of people who are interested enough in the topic to trade thier hard-earned money to learn how to improve their prayer lives and get closer to God. So, in addition to attmpting the normal routes (getting book in bookstore, creating a website, trying to get book on Amazon.com), I also will contact Christian groups and organizations to give FREE talks on prayer, after which I'll offer my book.Lie #5: The MOST important part of book promtion is having a good book.Sorry, no that is not true. Yes, you should try to write the best book possible and give it a great, eye-catching cover, with a mind-grabbing title to boot. But, none of those savvy stratigies are the MOST important part of your book promotion. They only work if you can do ONE thing...Truth: The MOST important part of book promotion is (drum roll please) getting the right people to experience the great benefits of your book. If your book entertains, then that is the benefit. If your book explains or teaches, then that is the great experience.Who are the right people? People who will tell others about your book.*What are the three MAIN benefits of your book?
*Who should experience them?Lie #6: If you do all the things in this (or any one else's) article, your book will out-sell the Harry Potter Series.Truth: The outcome of your book promotion will be the result of your tenacity, creativity, passion, talent, and willingness to try new things until somthing clicks. If you can do that, you will one day succeed. And, my friend, I hope that day comes soon for you.If you enjoyed this article, why not print it out and share it with a friend or your writing group! Good luck!Christopher Kokoski is the author of "101 Ways To Pray Better And Get Faster Results," http://www.lulu.com/ck His passion to write great books(fiction and non-fiction) and help others succeed with their own books. He wishes you well and a quick rise to publishing success.

How would you like to have countless people clamoring for your books and willing to visit your Web site to buy them?
Most entrepreneurs wait until their Web site is designed before they think about marketing their products on it. What a shame!
When someone asks you about your book, maybe you've said, "My book is about?." You mention the features such as tips in a book or your story. Your story may be too long and bore your prospective readers. These mistakes will turn your prospective buyer off. What they want is a quick billboard visual of your book--your 30-60 second "tell and sell."
Without your "30 Second Tell and Sell" that strongly states the main benefit, audience, and what makes your product unique, you will bore your visitor and lose that attention you need to entice him or her to take out their wallets and pay you on the spot.
Your "tell and sell" gives your book audience a reason to buy. The "Tell and Sell" is the shortest sales letter you will write. You can also use this one to two-sentence blurb at any business meeting or appointment where you only have a few seconds to impress. Speakers refer to it as an "elevator speech."
It's Not the Book, It's the Hook!
It's best to know your sizzling title, unique selling points, preferred audience and benefits before you put words to paper, before you even write a single chapter. But, even if your book is already out, you can still motivate endless book sales with your "tell and sell." Be prepared to write five to seven versions until the best one emerges. And, remember your "tell and sell" must be clear, compact, compelling and commercial.
How to Build your Bullet Proof Tell and Sell
1. List your title. For instance, "Write Your EBook or Other Short Book-Fast!"
2. Add your major audience and benefits after you say the title.
Example: "Write your eBook..." offers authors and small business people short cuts to design and market your top selling book so you can share your unique useful message with the world, become known as the savvy expert, and make consistent, ongoing top money each month.
3. Add a sound bit that will help people connect easily with your book. Compare your book to a famous one. Call it a companion piece to a famous author's top title. Your potential buyer will want your book because it is in good company.
"Write your eBook" picks up where Dan Poynter's "Self Publishing Manual" leaves off. It's the nuts and bolts you need to market and design and fast-forward write a book that sells.
4. Put them all together, they spell your own "tell and sell" that you memorize with enthusiasm and share with everyone next time someone asks you, "What's your book about?"
Final example: "Write your eBook or Other Short Book--Fast!" offers authors and small business people like you short cuts to design and market your top selling book so you can share your unique useful message with the world, become known as the savvy expert, and make ongoing top money each month. Recommended by Dan Poynter, it picks up where his "Self Publishing Manual" left off.
The Big Benefits of Owning your "tell and sell"
When you know your "tell and sell" before you write your book, you'll be marketing while you write. You will give your audience so much more. Your book will be much improved because you will write more organized and focused copy making it easy for your buyer to understand. Every chapter will prove your "tell and sell." You will also write faster, because with focus, you'll need far less edits and rewrites.
Knowing benefits sell, you now can be ready when you meet anyone anywhere with your book's "tell and sell." Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

Wouldn't you rather write a book that sells well than be stuck with unsold inventory? When you plan ahead with the 10 tips below, you will sell thousands rather than hundreds of your unique and important information or inspirational products.
1. Write non-fiction first. These books are 90% of total book sales. After non-fiction success, you can use your profits to partially finance a fiction project.
2. Write short books to start. Short books in any format, like eBooks, booklets, guides or special reports are faster, easier, and cheaper to write than full-length books of 200-300 pages. They can be as short as five pages (special reports), to eBooks that can be 5-100 pages (even longer).
3. Market to a book-buying audience. Women buy far more books than men, about 75%. If your message benefits women, you'll do well in sales. If your book solves a problem it will sell more. It's best to see the need and fill it rather than have an idea-then look for an audience.
4. Choose your cover and title with care. Image is almost everything. You have four seconds to impress your potential buyer. Be clear, use metaphor and make sure your title elicits a picture or an emotion. Keep your title short, preferably 5-7 words. What solutions and results does your book promise? See more free articles including "Titles Sell Books" on www.bookcoaching.com.
5. Expand your book into a series. Think of the huge success of the Chicken Soup Series. They have one cover for all the titles. The latest count is 68 million. Think of spin-off products that relate to your book. Some people prefer to learn by listening to a cassette. You may also want to serialize your eBook, sending one part or chapter a week through an autoresponder.
These formats actually help you sell more books. Other spin-offs include coaching, consulting, speaking, seminars, columns, or videos.
6. Impress your potential buyer within eight seconds with your back cover copy. The biggest mistake authors make is putting their title on the back cover. Since it's already on the front cover, you need to instead, put your sparkling headline at the top. For example, "Imagine 1000's Buying Your Book Next Month!" It must hook your readers, stir up their emotions, and hit their desire.
In 75 words or less, include the benefits your book offers. How to get more money, heart-centered relationships, more fame, and more health. Less stress and time spend in a project. Include from 3-5 bullets of benefits, what specifics your book promises its readers.
Finally, testimonials are the number one way to turn your potential buyer into a "take-out-their-credit-card-buyer." For information on how to get testimonials ask a book coach.
7. Create your written marketing plan before you finish chapter one. This plan covers your first year's launch period and lifetime plan. You'll want to market at least two years. Inexperienced authors wait until publication and lose a great deal of sales.
Your plan could include how many books you want to sell, your 30 second tell and sell, book reviews, news releases, the Online articles to market your book, the book signings, talks, electronic newsletters, and a book Web site. Without a written plan, an author creates vague results.
8. Put as much time into marketing as you did the writing of your book. Your goal is to have people read and learn from your unique message. Why plant a garden if you don't harvest it? John Kremer, book marketing guru, and author of 1001 Ways to Market Your Book, says to do five things each day. Five calls, five press releases, five online contacts or a combination of tasks. The book coach says spend 6-9 hours a week on online promotion.
9. Include online marketing to sell more books. While you can sell your books on other sites, such as Amazon.com, you will eventually want your own. You will make much less with Amazon and you have to pay for shipping too. An author without a Web site is like a person without a name. As an entrepreneur, your site needs to attract visitors and sell your products and service. Here you include testimonials, benefit driven headlines, and your sales letter to get your visitor to become a customer.
10. Start promoting your book several ways. If press releases, book signings, and back of the room sales dim, include online promotion such as writing and submitting how-to articles to top ezines and web sites. When you use his virtual marketing machine-the Internet- you will keep your book dream alive--getting it into the hands of thousands of readers rather than a few.
Start marketing your book right now, even if you don't have a Web site. Research by reading articles, contacting professional book and web coaches, or take a teleclass to find out how to learn non-techie ways to start your lifetime book promotion journey. Master book marketing like you would eat an elephant--one bite at a time! Watch your sales grow!Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com

I am twenty three years old, have sold over four thousand copies of my first book in a matter of a month after it's release and recently been contacted for contracts with Random House and Harper Collins for two new titles. I think a good deal of my recent success is highly correlated with my Reading for Charity Contest and the attention it has drawn. I'll explain the entire background, but as pre-thought I think it first manifested itself through a combination of my looking for a good way to market my first book, while balancing out my karma a bit. A way to interweave my love of novel writing, increase my book's visibility and provide a benefit to society in some way shape or form. All of these tasks have seemed to be accomplished- although my karma could still probably use some more balancing.What is the Reading for Charity Contest?: Over sixty organizations, a group of corporate sponsors, and a handful of volunteers are the result of the charity contest. I took my very recently published book and decided to give away a certain percentage of it's profits to charity. There was a catch though, the charity I will give my book profits to is being voted on, by the readers. So once you read my book, you can go to my webpage or find me at one of my book tours and vote for your favorite cause and the highest voted cause receives the profits (Which should be quite a bit). That was the reading for charity contests basic beginning. It's the focal point of everything else that now surrounds the contest and of course my book. The contest was than expanded on by a few different means which, furthered the accomplishment of my goals.1) Rather than your basic book tours I turned my book tours into a way to highlight the organizations participating in the contest. I have a large stand representing all of the participating organizations with their information and donation cards. Next came along a couple of benefit events- a silent auction, a couple of benefit dinners etc... Things that were really quite easy to put together, but could have a great benefit for the charity groups I was working with. Now this may seem like a good deal of work, which it was, but the benefits for the organizations had been huge, and the benefits for me personally has been equally spectacular.The benefits all of this had for me: I was able to get involved with over sixty non-profit organizations and use my book and contest as a way to highlight their efforts and eventually provide them with a financial benefit as well. There is no truer statement that giving is a two way street. In return for my help with the organizations the organizations did their best to help out me. I am featured with my book in over fifty non-profit newsletters, on a large number of webpages, as well as postings and fliers from the organizations. Some organizations have newsletters with readers in the ten of thousands. It is equivalent to being featured in fifty newspapers across the country that are targeted directly to the reader.2) The book tours are not only philanthropic, but also bring in a good deal of people and create a lot of buzz. After some attention a number of companies offered to sponsor the events. I was able to receive all of my marketing material for my book and contest for free from corporate sponsors. T-shirts, fliers, book marks, posters, business cards, mail outs, coffee cups, even mousepads with my book cover on them. My entire marketing plan which is now pretty extensive costs only about five dollars a month to cover the price of my website, that is it and nothing more.3) When you have a purpose and are providing aid you directly relate with the community you are assisting. Since the organizations I have involved are spread out throughout the entire United States it has proved to be an excellent source of publicity, from radio, to newspapers, to magazines, even a couple of upcoming television shows. It has given my book an unbelievable pr hook in a market where it is difficult to get a story in a paper just because you recently published a book..4) In basic when people read my book they are doing more than just being entertained, each copy bought goes directly to a great cause. The readers of the book are allowed to interweave their love of reading with a greater purpose in an interactive fashion. Once again a win-win situation.I would like to expand a bit on the reading for charity contest idea. I think there are a world of ways to further the efforts and provide the joint benefit for some organizations out there, and assist me in my publication and book marketing endeavors. As a model however it has been incredibly successful, I think there are a lot of incredibly creative ways to market a book on a low budget like I originally had and turn it into a success. Once again I will state that giving something always brings in something, and in my case, it brought in an incredible book career.About The AuthorZachary Weiner is 23 and has been published in numerous magazines and newspapers. He is the author of the recent novel "City at Night" and the upcoming novels "A Simple fate of twists" Ballantine Books "The Experts Speak" Harper Collins.