Ezines Are Effective In Advertising Your Online Business? – Ezine-Marketing
Ezines Are Effective In Advertising Your Online Business?
'Ezines are the most cost effective way to advertise your business opportunity'. I'm sure you've heard that phrase many times if you've been marketing on the internet for a while. But is that a myth or a fact?An Internet Marketer once advertised that he can guarantee $1,000 profit for the user within weeks if he used the techniques outlined in his ebook.And the secret of the ebook - advertise in Ezines using $2,000 and you are guaranteed success unless your product is useless. Well I didn't try it at the time because I couldn't find $2,000 lying about in the house or in my bank account. However, it does show the belief people have with Ezines.There are 3 types of ads in Ezines:Classified AdsThese are small ads which you can find at the bottom of newsletters. There is limited space in these ads therefore your ads have to be eye-catching. Classified Ads in ezines are cheap and sometimes free due to its limited space and location which is at the end of the ezine.Sponsor AdsThese ads are placed at the top of the newsletter and sometimes in the middle. Some ezines have more than one sponsor ads. Sponsor ads are more expensive than Classified ads and can contain more words so your ad can be more descriptive. Sponsor ads are more effective than Classified Ads as their position in the newsletter is better.Solo AdsSolo ads is the most effective way out of the three type of ads for generating response.Solo ads fills up a whole email which only contains your advertisement. The newsletter is sent on your behalf to its subscribers. Thus your ad will have the biggest exposure. Solo ads are more expensive than Sponsor ads but more effective.'Great. Super. Fantastic. So what's your advice Alan?' My advice is advertising in Ezines do work. And they work very well. Some people don't think so because after placing some ads and seeing very little or no response they think they have proven that Ezine advertising is a lie used by Ezines Publishers.Well I can tell you now that they are getting poor responses because they have not followed the rules for advertising successfully in Ezines.Rules in Advertising in Ezines Successfully1. If you can, save money and advertise using Solo ads. They have the best chances of being read by the subscribers and they have no other ads distracting or competing against.2. Work on your subject line. Even with Solo Ads, people will not open your email if the subject is of no interest to them. Subjects which promises massive fortunes in a few days will get deleted with second thoughts.3. Work on your Content. After the subscribers open your email, your next task is to try and get them to read the content. So make damn sure your content is interesting and enticing enough for them to take some action. Believe the saying "Content is King".4. When you're advertising other peoples' products using affiliate programs do not send the visitors to the product's website. I think people are crazy when they do this. The reason is that you are sending traffic to other peoples websites and if they won't buy you've lost that lead for good.Therefore the aim of you ad is to capture their email address so that you can advertise to them again and again. If they don't buy product A then you can advertise Product B to them. Now don't you think that makes more sense?5. Advertise in well known Ezines and which are related to the topic you are advertising. Advertising stock recommendations to Golf enthusiasts will surely give you a terrible response rate.6. For Classified ads, make sure you are advertising in large numbers such as 100,000. Not many people read Classified ads and you will be listed among other ads as well. However, you might get lucky if your headline is attractive enough.To end this article I'm going to share a secret with you on what I think is the best and cheapest way to advertise in Ezines. That is to write your own articles and ask the Ezine Publishers if they are interested in sending out your articles in an issue of their newsletter.Now let's think about this for a moment. Your own article is published in ezines and placed on their websites. People who write articles are given more respect and are trusted more. Plus your articles will stay on some websites for years which also means that it will generate traffic for years. The traffic is generated with a resource box you can put at the bottom of your article. You can put your URL here and also write a little bit of background about yourself.You are creating a name for yourself on the internet scene and you are also generating leads which you can email your recommendations to. There is no cost for you when Publishers decide to include your article so the only cost coming out of you is the time needed to write the article.In my opinion, writing articles for ezines is the most effective way to advertise using ezines. Not to mention it's cheap and will generate traffic even after many months.If you want to know which ezines to advertise in, the cost, number of subscribers and what services are available that can help you in publish your articles, please send an email to my autoresponder at mailto:ezineart@onlinemoneymachine.comAbout The AuthorAlan Cheng, is the owner of http://www.onlinemoneymachine.com the membership site to help beginners setup a profit generating online business. With all the right tools to setup your website and advertise effectively. You can contact Alan at mailto:alan@onlinemoneymachine.com.
Practical Strategies To Boost Your Ezine Readership – Ezine-Marketing
Practical Strategies To Boost Your Ezine Readership
Do you have a fresh ezine ready to start taking subscribers but don't know how to attract them?Maybe you have a list already operating that you want to enhance.There are many practical methods available online that can be applied to either situation, some free and some not. This article will cover the basics of:? Buying leads? Submitting to ezine directoriesBuying Leads:The easiest way to build your list is to buy "leads" from companies such as ListOpt or LeadFactory. Leads are people who have shown an interest in what you offer, and provide you their name and email address.What you do is create an ad, usually about three lines long, 60 characters to a line, and the lead company will put your ad out on the Internet and capture potential prospects for you.What you must absolutely avoid are companies who sell pre-assembled lists of email addresses. These addresses are not "opt-in", and are not only worthless but can get you accused of spamming!An "opt-in" lead is a person who has specifically seen YOUR ad and shown an interest in what you offer by giving out their email address JUST for the purpose of getting on your list.It is important to distinguish between "single opt-in" and "double opt-in" when buying leads. Most good lead companies will offer both, double opt-in being slightly more expensive.In the case of single opt-in, when a potential prospect gives their email address in response to your ad, it is then supplied to you as-is. You don't know for SURE that the address you got really belongs to the person who supplied it.With double opt-in, the lead company will send a "confirmation" email to the address supplied by each potential prospect, requiring them to click a link to verify that they are indeed the owner of that email address. As you can imagine, double opt-in leads are more safe and secure.NOTE: If you use an autoresponder like GetResponse to run your ezine, check your user settings to see if your list sends out a "confirmation" email to verify subscribers. If so, and if you buy double opt-in leads from a lead company, you will in effect be creating a "triple opt-in" process for your potential prospects! This may severely reduce your readership, as people will have to not only confirm their email address through the lead company, but once again through your autoresponder. The idea is to only make them confirm once, so either buy single opt-in leads and have your autoresponder confirm, or buy double opt-in leads and don't let your autoresponder confirm. Be aware that in GetResponse, once you turn the confirmation feature on, you cannot turn it back off, ever.The lead company you choose may have different options for delivering your potential prospects to you. These may include a daily list sent to you via email, which you will then have to import manually into your autoresponder (if you use one), or they may send prospects directly to your autoresponder. Be sure to review all these options before choosing a lead company.Submitting to ezine directories:An ezine directory is a website which compiles a list of ezines. Some only list ezines that relate to a certain subject while others allow a wide range of subjects.Most directories will not allow ezines which contain pornography, "hate", "anti-government", or other related subject matter to be listed on their site.Submitting your ezine to a directory costs nothing and takes little time. Just go to any major search engine and look up 'ezine directories'.Some results for your search will be actual ezine directories, others may be web pages which contain a list of them. Browse through all sites methodically to find as many ezine directories as possible.In each directory, there will be a link somewhere on the website that says something to the effect of "submit your ezine". When you click it, you will be taken to a page with a submission form to fill out.Be sure to give the details of your ezine in a purely informational style. It is not an advertisement, so leave out all catch-phrases and other hype.Visit as many directories as time allows. The more you submit to, the more people searching for the information you offer will be likely to find your ezine while browsing those directories.There is a software program called EzineAnnouncer which makes this whole process much quicker. It will submit your ezine to a large number of directories for you, without you having to spend time doing it all manually. It costs money, so check it out and decide for yourself if you feel it's worth it.How much time and money you spend is up to you. If you formulate a plan and stick with it, using the techniques outlined above will result in a significant boost (even an explosion!) in your ezine subscriber list. Give them a try, you will be surprised by how well they work.Copyright 2005 Jeremy HershbergerJeremy Hershberger is a computer specialist, Internet marketer, and webmaster of his "Plug-In Profit Site". For free training and essential advice on building and enhancing an online business, subscribe to his Internet marketing newsletter here: http://www.online-income-solutions.com