Free Ezine Advertising That Works! – Ezine-Publishing
Free Ezine Advertising That Works!
When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.One of the best ways to get free traffic to your site, is to write articles for ezines.Now before you shudder and click away, it isn't that hard to write a good article.If you've got a bout of writers block, just search for info related to the subject you want to write about, then re-write it in YOUR OWN words and style, do not copy.Your article needs to be around 500 - 700 words, with short paragraphs, 5 or 6 sentences.DON'T try and disguise an advert as an article and forget about putting in your affiliate links, publishers will delete it straight away, if you want to use this approach to promote an affiliate program, you should really get your own domain as it looks more professional.Once you have put your masterpiece together, leave it a day, then come back to it and re-read it, you'll be surprised what other nuggets of info pop out after a nights sleep, and how many errors seem to jump out at you.When you're sure your article is ready, run it through a spell checker and format it to 55 - 60 characters per line so the publisher can just cut-n-paste into their ezine.Don't forget to put your resource box at the bottom of the article! This is what's going to get you a ton of free traffic to your site after all.Believe me folks, just one half decent article can get you alot of free traffic, I remember one article I wrote was published in a ezine that had a circulation of 500,000, if I wanted to pay for advertising in this particular ezine it would have cost me over $400!Not only does this technique save you money, it also gives you credability, and alot of ezines turn your articles into web pages that will remain there for years to come.Get published, get credibility, get free traffic for years to come! I think that's worth a little effort don't you?About The AuthorFor an extensive list of places to submit your articles for free get on over to: http://www.forfreedom.ws/ezine_article_submission.htm
10 Ways, How To Get Significant Exposure For Free – Ezine-Publishing
10 Ways, How To Get Significant Exposure For Free
Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly. Ezines may include ads, articles, jokes, quotes, advertorials, business opps, brief up dates about the publisher's site or business, testimonial and much more.The word "ezine" is short for electronic magazine, also known as a newsletter. They are an excellent way to find detailed information about specific field on interest. At the same time they expose a gold mine of contact and possibilities! Ezines are delivered via email and 99 % of them are free. They can be sent daily, weekly, biweekly or monthly, it just depends on how the publisher of the ezine wishes to distribute the newsletter. Ezine is breakthrough of marketing solution today. We can promote our business with change banner, swap ad and write article. You can literally get hundreds of hits per day without spending a dime on advertising using ezines! There are ten techniques how to promote in ezine, although the impacts are indirect. They work and the potential is unlimited.1. Write Testimonials!Most Internet business look for and need testimonials. Testimonials give a business credibility and businesses know this. So they are always looking for kind words about their company that they can show to new prospect of customers. Therefore, anyone that comes to site and sees testimonial may well check out the site.2. Write Articles and submit them to Ezine publishers!Writing articles is really a great way to get free exposure. This particular method does take more time and some work but it can really reap huge rewards. I'm sure you've noticed when you read the articles in your favorite ezines , the author's information is listed at the bottom ( this is called a by ?line ). Of course if you wrote an article, you would also include your own by- line. This tells folks who wrote the article and a little bit about the author including your URL. By submitting your article to as many ezines as fit your criteria, you have the potential of getting thousands of targeted hits FREE.3. Give Away a Freebie!Ezine publishers are usually looking for ways to keep their subscribers reading and interested contest are really a great way to accomplish this. A good way to get free exposure is to participate in a contest.For example: Let's say that you sell health supplement. Suggest to an ezine publisher that relates to health possibly that you will be willing to give away one bottle of supplement to one lucky winner each issue. The publisher can do the drawing and email you the lucky winner's email address. Of course an announcement would take place in that issue and your company name and URL would be credited for the generosity. Of course you are giving away something of value but at the same time you are building credibility with the readership, creating recognition for your name and product .4. Some Ezines Accept Free Advertising!Do a search using The Directory of Ezines for ezines that accept free ads. This is a quick way to find them and is another way to get exposure at no cost. One thing to keep in mind, most ezines that accept free advertising are new and don't have many subscribers. Of course they are free you can place ads in as many as you have time for thus getting your ad in front of hundred of people.5. Swap Ads !This form of promotion may not apply to you unless you have your own ezine, another way to advertise free is to swap ads. Find other ezines that a circulation close to yours and who relate to what it is you are advertising. Offer to swap ads. Most will be glad to! This allows both of you to get fresh exposure. You will have your site being expose to hundreds of targeted.6 . Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.7. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.9. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.10. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders.ERNY SETYAWATI IS THE EDITOR AND PUBLISHER OF BALI GLOBAL MARKET. To know more visit us : http://www.baliglobalmarket.com
Secrets To Successful Publishing – Ezine-Publishing
Secrets To Successful Publishing
Have you ever wondered what would it take to compete successfully with the "big guys" like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the bestseller book THE AMERICAN DREAM can certainly make a believer out of you too. Mastering the art of the possible is at the heart of Geela's brand new book where her message is that the possible always exceeds the impossible.It's a sobering fact that no one not even the "big guys" (the large publishing houses) are immune to the risk of failing and even going out of business and not so much because of lack of resources but rather lack of innovation, high vision and keeping up with inevitable change. In fact, too many companies take the complacent approach of "one-size-fits-all" to marketing and promotion with a worn out attitude of "business as usual" and "we're the best, you're the rest" that stifles innovative thinking (thinking outside the box) so essential for surviving and thriving in a very competitive and dynamic industry where change is the norm and maintaining success is the exception.It's been Geela's experience as a self-supported and self-published author, that greater degrees of success can be achieved by any publishing company regardless of their size or circumstances simply by implementing the following principles for success that worked for her company GLOBAL VISION MEDIA:It's not your aptitude but your attitude ? a winning attitude can mean the difference between success and failure. Success is a matter of perception and an equal opportunity employer. You are as successful as you make up your mind to be. So don't be afraid to aim high. Let the story of The Little Engine That Could and David and Goliath inspire you. While some people thought that Goliath was too big to hit, David thought he was too big to miss.Recognize that dreams and aspirations for success have no expiration date ? these are self-imposed artificial deadlines that are silent killers of creativity and motivation.What determines your level of success or level of failure is not lack of resources but rather lack of creativity (resourcefulness), high vision and faith (remember, quitters never win and winners never quit).No matter what you were brainwashed to believe, never underestimate your own power to write your own life script and command control of your destiny by either finding a way or making a way. Also when you understand the difference between making things happen vs. letting things happen, you will generate whatever is necessary for you to reach your destination even when all the odds are against you. You no longer have to wait or be at the mercy of traditional distribution and bookstores as they hide your book between competitive titles on their shelves. Your fate is in your hands and all that your hands need to do is to take advantage of the awesome power of modern technology which is now available to the "little guy" as well in order to compete successfully and even surpass the "big guys." Any self-made successful person will tell you that indeed anything is possible especially to those who believe.Apply the Kaleidoscope approach to your marketing and promotion efforts ? although there are finite number of pieces, infinite number of combinations and possibilities can be created simply by rearranging them. You are limited only by your own imagination and will.Don't use the Christopher Columbus method of planning your business if you are serious about reaching your destination of smooth sailing into a new world of success with glory. By failing to plan properly, you plan to fail by default. The power of strategic planning backed by a solid infrastructure cannot be overstated ? it's what makes or breaks regardless of the quality of your product (book). A synergetic plan in place will serve as a compass to guide your actions, evaluate your performance and run your business more profitably.A good marketing plan requires the dexterity of a circus juggler mainly because of factors such as the different life-cycle stage of each title at any given time. In Geela's particular case, as a self-contained, it was and still is a unique multi-faceted situation with multiple projects going on simultaneously, involving a brand new book, a music album and putting together an all-star benefit concert with major music producers as part of Geela's nonprofit organization, ONE SPIRIT, ONE WORLD (dedicated to promoting world peace focusing on children's issues), since Geela is an established singer/songwriter with many albums, awards and rave reviews, a visionary author and a long time peace and children's activist. She is the founder of the nonprofit organization, ONE SPIRIT, ONE WORLD, a co-founder of a successful record label, GLOBAL VISION RECORDS in addition to being a co-fonder of an up and coming independent publishing company, GLOBAL VISION BOOKS/MEDIA. To make life even more exciting, Geela is also a wife and a dedicated mom.Capitalize on any talents you might have to make up for perceived lack of sales and/or financial resources (initially when you are starting out). Geela's situation is unique by all standards. Hers is a multi-faceted situation (music/book/nonprofit organization) which greatly enhanced the success of her efforts.Broaden your marketing and promotional parameters and capabilities to include a multi-level marketing and promotion by reaching out to different audiences from ethnic to military and other untapped markets. In Geela's case, because of her unique background, as an immigrant from Israel who was born in Iran, with a universal appeal, she capitalized on that fact to reach broader audiences that include ethnic, minorities, women and immigrants.Your infrastructure needs to be built on a solid foundation which includes everything from an innovative strategic marketing plan to a coordinated program which includes the following elements:A comprehensive marketing and promotional plan including assorted advertising mix in key places in addition to a national media campaignCutting edge on-line marketing and promotion with your own user friendly website (links, pop up banner, affiliate program, ezine newsletter, direct response with a compelling sales letter, article submission, media e-mail blast to keep your name in front of the media with different press releases, sample of products, plenty of endorsements, media room, useful information, strong search engines, just to name a few)Sales forecastFinancial plansSecure advanced endorsements for your book from world-renowned personalities, the media, book reviewers and best selling authors to establish credibilityDistributionFulfillment center with your own toll-free number. In Geela's case she chose a number that's easy to remember for her radio interviews (800) 99GEELACreate an outstanding press kit with useful information in addition to promotional and fun material such as posters, bookmarks, double sided glossy flyers and moreMarketing and promotion plans also for pursuing the non-bookstore markets (special sales/premiums/incentive) as well as sub-rights and foreign rights including film rights, especially like in the case of Geela, if your book is slanted towards a movie ? these are most lucrative sources for substantial revenues and profitability since you bypass the middlemen, massive discounts and have reduced returns.Since no man is an island and likewise success is never a one-man show, it's essential to have a marketing support system, a Dream-Team if you will, which is made up of top notch like-minded people who share your vision, faith in the project and level of commitment to making it a huge success. The more harmony and camaraderie the better information and creative ideas can be generated to help move your project forward, and combat those inevitable "marketing fatigue" while keeping you motivated.To become a magnet of success and total prosperity live by the motto: "when I help others win - I win."Author personal appearances, speaking engagements and other innovative forms of promotion such as running for an office (at least for a day...) and/or trying to break the Guineas book of records (well, at least in theory you can make the attempt...). Once again, you are limited only by your imagination.In order to get a head start on your promotional campaign consider using a direct response that can help put your title on the best seller list at least on Amazon.com by doing a massive and highly targeted e-mail blast. This alone can open many doors for you and help you reach your destination so much faster and ... in style too.Apply the old-fashioned yet proven method of making up for lack of financial resources the size of the "big guys" with OPM but not the traditional Other People's Money, but rather Other People's Minds, by networking, sharing up to date information, developing and nurturing partnerships while conducting massive research. Remember, knowledge is power that provides you the winning edge. It's cost free and it creates additional opportunities for growth while instantly becoming a success and prosperity magnet.Strive to provide the highest quality in product and service and always go the extra mile, remember, the seed of money is service.In the final analysis, it's the quality of the book that will ultimately dictate the longevity and the level of success of any marketing and promotional campaign. Geela's highly praised book THE AMERICAN DREAM offers something very special that everybody wants...hope and direction. In fact, through her Principles For Successful Living, Geela is revolutionizing the conventional wisdom of achieving success, total prosperity and even global unity. And that's something that will always be in demand and never go out of style. Geela's fascinating personal story of triumph over adversity and winning against all odds best captures the true spirit of the American Dream which was based on perspiration, innovation, risk and reward. Of-course some might think her tremendous success story (which took her only twenty years to achieve) is only a result of luck or talent or ... whatever. But perhaps a better definition of luck needs to be when preparation meets opportunity. After all, if you know where you are going, chances are you will get there, and if not, then you'll end up on the road to nowhere. Now that's something to write about...About The AuthorCopyright