When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.One of the best ways to get free traffic to your site, is to write articles for ezines.Now before you shudder and click away, it isn't that hard to write a good article.If you've got a bout of writers block, just search for info related to the subject you want to write about, then re-write it in YOUR OWN words and style, do not copy.Your article needs to be around 500 - 700 words, with short paragraphs, 5 or 6 sentences.DON'T try and disguise an advert as an article and forget about putting in your affiliate links, publishers will delete it straight away, if you want to use this approach to promote an affiliate program, you should really get your own domain as it looks more professional.Once you have put your masterpiece together, leave it a day, then come back to it and re-read it, you'll be surprised what other nuggets of info pop out after a nights sleep, and how many errors seem to jump out at you.When you're sure your article is ready, run it through a spell checker and format it to 55 - 60 characters per line so the publisher can just cut-n-paste into their ezine.Don't forget to put your resource box at the bottom of the article! This is what's going to get you a ton of free traffic to your site after all.Believe me folks, just one half decent article can get you alot of free traffic, I remember one article I wrote was published in a ezine that had a circulation of 500,000, if I wanted to pay for advertising in this particular ezine it would have cost me over $400!Not only does this technique save you money, it also gives you credability, and alot of ezines turn your articles into web pages that will remain there for years to come.Get published, get credibility, get free traffic for years to come! I think that's worth a little effort don't you?About The AuthorFor an extensive list of places to submit your articles for free get on over to: http://www.forfreedom.ws/ezine_article_submission.htm

Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly. Ezines may include ads, articles, jokes, quotes, advertorials, business opps, brief up dates about the publisher's site or business, testimonial and much more.The word "ezine" is short for electronic magazine, also known as a newsletter. They are an excellent way to find detailed information about specific field on interest. At the same time they expose a gold mine of contact and possibilities! Ezines are delivered via email and 99 % of them are free. They can be sent daily, weekly, biweekly or monthly, it just depends on how the publisher of the ezine wishes to distribute the newsletter. Ezine is breakthrough of marketing solution today. We can promote our business with change banner, swap ad and write article. You can literally get hundreds of hits per day without spending a dime on advertising using ezines! There are ten techniques how to promote in ezine, although the impacts are indirect. They work and the potential is unlimited.1. Write Testimonials!Most Internet business look for and need testimonials. Testimonials give a business credibility and businesses know this. So they are always looking for kind words about their company that they can show to new prospect of customers. Therefore, anyone that comes to site and sees testimonial may well check out the site.2. Write Articles and submit them to Ezine publishers!Writing articles is really a great way to get free exposure. This particular method does take more time and some work but it can really reap huge rewards. I'm sure you've noticed when you read the articles in your favorite ezines , the author's information is listed at the bottom ( this is called a by ?line ). Of course if you wrote an article, you would also include your own by- line. This tells folks who wrote the article and a little bit about the author including your URL. By submitting your article to as many ezines as fit your criteria, you have the potential of getting thousands of targeted hits FREE.3. Give Away a Freebie!Ezine publishers are usually looking for ways to keep their subscribers reading and interested contest are really a great way to accomplish this. A good way to get free exposure is to participate in a contest.For example: Let's say that you sell health supplement. Suggest to an ezine publisher that relates to health possibly that you will be willing to give away one bottle of supplement to one lucky winner each issue. The publisher can do the drawing and email you the lucky winner's email address. Of course an announcement would take place in that issue and your company name and URL would be credited for the generosity. Of course you are giving away something of value but at the same time you are building credibility with the readership, creating recognition for your name and product .4. Some Ezines Accept Free Advertising!Do a search using The Directory of Ezines for ezines that accept free ads. This is a quick way to find them and is another way to get exposure at no cost. One thing to keep in mind, most ezines that accept free advertising are new and don't have many subscribers. Of course they are free you can place ads in as many as you have time for thus getting your ad in front of hundred of people.5. Swap Ads !This form of promotion may not apply to you unless you have your own ezine, another way to advertise free is to swap ads. Find other ezines that a circulation close to yours and who relate to what it is you are advertising. Offer to swap ads. Most will be glad to! This allows both of you to get fresh exposure. You will have your site being expose to hundreds of targeted.6 . Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.7. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.9. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.10. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders.ERNY SETYAWATI IS THE EDITOR AND PUBLISHER OF BALI GLOBAL MARKET. To know more visit us : http://www.baliglobalmarket.com

Have you ever wondered what would it take to compete successfully with the "big guys" like Simon & Schuster and even get to the top of the heap? If there is such thing as a magic formula for success, then the story of Geela, the author of the bestseller book THE AMERICAN DREAM can certainly make a believer out of you too. Mastering the art of the possible is at the heart of Geela's brand new book where her message is that the possible always exceeds the impossible.It's a sobering fact that no one not even the "big guys" (the large publishing houses) are immune to the risk of failing and even going out of business and not so much because of lack of resources but rather lack of innovation, high vision and keeping up with inevitable change. In fact, too many companies take the complacent approach of "one-size-fits-all" to marketing and promotion with a worn out attitude of "business as usual" and "we're the best, you're the rest" that stifles innovative thinking (thinking outside the box) so essential for surviving and thriving in a very competitive and dynamic industry where change is the norm and maintaining success is the exception.It's been Geela's experience as a self-supported and self-published author, that greater degrees of success can be achieved by any publishing company regardless of their size or circumstances simply by implementing the following principles for success that worked for her company GLOBAL VISION MEDIA:It's not your aptitude but your attitude ? a winning attitude can mean the difference between success and failure. Success is a matter of perception and an equal opportunity employer. You are as successful as you make up your mind to be. So don't be afraid to aim high. Let the story of The Little Engine That Could and David and Goliath inspire you. While some people thought that Goliath was too big to hit, David thought he was too big to miss.Recognize that dreams and aspirations for success have no expiration date ? these are self-imposed artificial deadlines that are silent killers of creativity and motivation.What determines your level of success or level of failure is not lack of resources but rather lack of creativity (resourcefulness), high vision and faith (remember, quitters never win and winners never quit).No matter what you were brainwashed to believe, never underestimate your own power to write your own life script and command control of your destiny by either finding a way or making a way. Also when you understand the difference between making things happen vs. letting things happen, you will generate whatever is necessary for you to reach your destination even when all the odds are against you. You no longer have to wait or be at the mercy of traditional distribution and bookstores as they hide your book between competitive titles on their shelves. Your fate is in your hands and all that your hands need to do is to take advantage of the awesome power of modern technology which is now available to the "little guy" as well in order to compete successfully and even surpass the "big guys." Any self-made successful person will tell you that indeed anything is possible especially to those who believe.Apply the Kaleidoscope approach to your marketing and promotion efforts ? although there are finite number of pieces, infinite number of combinations and possibilities can be created simply by rearranging them. You are limited only by your own imagination and will.Don't use the Christopher Columbus method of planning your business if you are serious about reaching your destination of smooth sailing into a new world of success with glory. By failing to plan properly, you plan to fail by default. The power of strategic planning backed by a solid infrastructure cannot be overstated ? it's what makes or breaks regardless of the quality of your product (book). A synergetic plan in place will serve as a compass to guide your actions, evaluate your performance and run your business more profitably.A good marketing plan requires the dexterity of a circus juggler mainly because of factors such as the different life-cycle stage of each title at any given time. In Geela's particular case, as a self-contained, it was and still is a unique multi-faceted situation with multiple projects going on simultaneously, involving a brand new book, a music album and putting together an all-star benefit concert with major music producers as part of Geela's nonprofit organization, ONE SPIRIT, ONE WORLD (dedicated to promoting world peace focusing on children's issues), since Geela is an established singer/songwriter with many albums, awards and rave reviews, a visionary author and a long time peace and children's activist. She is the founder of the nonprofit organization, ONE SPIRIT, ONE WORLD, a co-founder of a successful record label, GLOBAL VISION RECORDS in addition to being a co-fonder of an up and coming independent publishing company, GLOBAL VISION BOOKS/MEDIA. To make life even more exciting, Geela is also a wife and a dedicated mom.Capitalize on any talents you might have to make up for perceived lack of sales and/or financial resources (initially when you are starting out). Geela's situation is unique by all standards. Hers is a multi-faceted situation (music/book/nonprofit organization) which greatly enhanced the success of her efforts.Broaden your marketing and promotional parameters and capabilities to include a multi-level marketing and promotion by reaching out to different audiences from ethnic to military and other untapped markets. In Geela's case, because of her unique background, as an immigrant from Israel who was born in Iran, with a universal appeal, she capitalized on that fact to reach broader audiences that include ethnic, minorities, women and immigrants.Your infrastructure needs to be built on a solid foundation which includes everything from an innovative strategic marketing plan to a coordinated program which includes the following elements:A comprehensive marketing and promotional plan including assorted advertising mix in key places in addition to a national media campaignCutting edge on-line marketing and promotion with your own user friendly website (links, pop up banner, affiliate program, ezine newsletter, direct response with a compelling sales letter, article submission, media e-mail blast to keep your name in front of the media with different press releases, sample of products, plenty of endorsements, media room, useful information, strong search engines, just to name a few)Sales forecastFinancial plansSecure advanced endorsements for your book from world-renowned personalities, the media, book reviewers and best selling authors to establish credibilityDistributionFulfillment center with your own toll-free number. In Geela's case she chose a number that's easy to remember for her radio interviews (800) 99GEELACreate an outstanding press kit with useful information in addition to promotional and fun material such as posters, bookmarks, double sided glossy flyers and moreMarketing and promotion plans also for pursuing the non-bookstore markets (special sales/premiums/incentive) as well as sub-rights and foreign rights including film rights, especially like in the case of Geela, if your book is slanted towards a movie ? these are most lucrative sources for substantial revenues and profitability since you bypass the middlemen, massive discounts and have reduced returns.Since no man is an island and likewise success is never a one-man show, it's essential to have a marketing support system, a Dream-Team if you will, which is made up of top notch like-minded people who share your vision, faith in the project and level of commitment to making it a huge success. The more harmony and camaraderie the better information and creative ideas can be generated to help move your project forward, and combat those inevitable "marketing fatigue" while keeping you motivated.To become a magnet of success and total prosperity live by the motto: "when I help others win - I win."Author personal appearances, speaking engagements and other innovative forms of promotion such as running for an office (at least for a day...) and/or trying to break the Guineas book of records (well, at least in theory you can make the attempt...). Once again, you are limited only by your imagination.In order to get a head start on your promotional campaign consider using a direct response that can help put your title on the best seller list at least on Amazon.com by doing a massive and highly targeted e-mail blast. This alone can open many doors for you and help you reach your destination so much faster and ... in style too.Apply the old-fashioned yet proven method of making up for lack of financial resources the size of the "big guys" with OPM but not the traditional Other People's Money, but rather Other People's Minds, by networking, sharing up to date information, developing and nurturing partnerships while conducting massive research. Remember, knowledge is power that provides you the winning edge. It's cost free and it creates additional opportunities for growth while instantly becoming a success and prosperity magnet.Strive to provide the highest quality in product and service and always go the extra mile, remember, the seed of money is service.In the final analysis, it's the quality of the book that will ultimately dictate the longevity and the level of success of any marketing and promotional campaign. Geela's highly praised book THE AMERICAN DREAM offers something very special that everybody wants...hope and direction. In fact, through her Principles For Successful Living, Geela is revolutionizing the conventional wisdom of achieving success, total prosperity and even global unity. And that's something that will always be in demand and never go out of style. Geela's fascinating personal story of triumph over adversity and winning against all odds best captures the true spirit of the American Dream which was based on perspiration, innovation, risk and reward. Of-course some might think her tremendous success story (which took her only twenty years to achieve) is only a result of luck or talent or ... whatever. But perhaps a better definition of luck needs to be when preparation meets opportunity. After all, if you know where you are going, chances are you will get there, and if not, then you'll end up on the road to nowhere. Now that's something to write about...About The AuthorCopyright

Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go. It is, after all, one of your first impressions with prospective customers ? and first impressions absolutely do count on the internet. Not only is your welcome message a natural opportunity for you to connect with your subscribers, it's also your chance to make sure they remember you with positive anticipation so that they will be eager to open up your next message when it arrives.Here are my Top Seven tips for what goes into making a great Welcome Message (and some suggestions on what to avoid).1. Be positive and upbeat. This communicates a winning attitude. So many of the welcome messages I have received were as dry and matter-of-fact as a stale piece of bread. Your welcome message should convey an element of excitement and passion about the topics covered in your ezine, as well as your eagerness to serve the needs of your subscribers. You should also give them a heads-up about who you are and what they can expect from you in the future.2. Show them what they can expect from your ezine. Setting their expectations is one of the most important things you can do right from the start, and when done in a clearly defined manner will save you from many complaints later on. If you show them up front what you intend to deliver, you will remove any cause for disappointment later on. Say something like: 'You can expect one or more of the following features in every issue of my ezine' ? and then go on to list some of the recurring topics you plan to address, with some brief comments about why those topics are so important. Better yet ? give them a link to a sample edition or your archives so they can discover for themselves what to expect. Don't just explain, demonstrate to your subscribers why your ezine is uniquely qualified to be their best resource in your niche.3. Whet their appetite. Doing this creates an element of suspense (which is something you definitely want to do?). Have you ever said to somebody, "I know something you don't know"? Ever notice how some people simply can't wait to find out whatever it is you know? Well, this technique has a similar effect by creating a sense of positive anticipation for what is to come in future editions of your ezine, or future projects you have planned for your subscribers. You can create a sense of anticipation by saying something like: 'In the next issue I will reveal a new product that no one else in this industry knows about, and it will save you literally hours of time every month in your business.' Doing this frequently gives your readers a solid reason to want to check out the next issue of your ezine ? just make sure that what you finally have to say was worth the wait. Be sure to tell them when the next issue will be arriving in their in box.4. Identify your ezine in the subject line. The subject line should always identify you or your ezine as the source of the message. Doing this communicates an element of consistency, and makes it easier for them to identify and file your messages now and for future reference. Many times I see a subject line that simply says "Thank You for subscribing". With the volume of email I get every day, I have no clue where this message is coming from. For all I know, it could be spam. You should clearly identify the origin of the message, and personalize it. For example:"KK ezine Welcomes Katie: It's Great to Have You Onboard!"You should also make sure the subject line begins with the same text every time, so your subscribers can easily identify you when they see your email and reference or archive your ezine in the future. For example:"KK issue 102 for Katie: Helping Your Customers With Search Engines"Is a much more searchable title than simply?"Helping Your Customers With Search Engines"This message could have originated from almost anyone. You want your your subscribers to know that it came from you. This is also important for another reason: If your welcome message includes valuable information and the recipient needs to get at it quickly a few weeks from now, all he needs to do is conduct a search for the term "KK" and he's got his finger on ALL your messages in a matter of seconds.5. Provide some valuable information or offer a free gift. Doing this communicates your willingness to begin meeting their needs immediately. Right from the very start, you can begin giving your subscribers what they are looking for. This means that you must have a clear and accurate understanding of the needs in their niche. Make sure your welcome message provides them with a link to a free and valuable ebook, report, or article that will be of interest to or will solve a problem common to them. Be sure to include a set of clear and concise 'how to' instructions for accessing or using whatever you've given them.6. Remind them why they are receiving this message from you. Doing this communicates that you are attempting to be considerate. Believe it or not, some people may not remember that they subscribed to your ezine (crushing, I know?). Or, someone else may have subscribed using their email address. In any case, it's always wise to include a comment something like this in your opening remarks:"Hello Katie, this is Kevin Wirth, and I'd like to extend a warm welcome to you for subscribing to 'Kevs-Korner' ezine. This is just a reminder that you or someone using your email address subscribed to Kevs-Korner from my web site at http://www.kevs-korner.com or at one of my other web sites. If you did NOT subscribe, you can choose to unsubscribe at any time by clicking on the link at the end of this message."7. Ask them what they want to hear about from you. Doing this communicates that you are truly focused on their needs, not yours. And this is one of the most powerful things you can communicate to your subscribers, because they want to know what's in it for them when they sign up to receive your ezine.One ezine editor recently included this comment in the welcome message he sent to me:"If there was one thing you KNEW you could COUNT on reading (or discovering) in every issue of my newsletter, something that would cause you to NEVER miss reading it, what would that one thing be?"This is a great way to let your readers know you care about what matters to them, and it opens the door for them to give you their all-important feedback. Taking this approach is an excellent way to help ensure that you are providing information your subscribers expect or want to see.Kevin Wirth is the owner of KEVS-KORNER ezine, a free online newsletter offering articles, tips, resources, and insight on over 150 different marketing tactics. He is bringing together a growing community where you can work with others to create and market products online. To discover how Kevin can help you grow your online business, and get a free gift just for visiting, please head on over to http://www.kevs-korner.com.

One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining. This slows down the overall growth rate.This can make the whole process of list building frustrating. For this reason many list builders get into a pattern of starting and quitting which can further slow down the overall list building process.Unfortunately most of the strategies for list building suffer from a negative quality. The conventional wisdom still has Internet marketers using ebooks, software, e-courses, auto responder series and such to build and keep their lists.The problem is that at least as far as building and keeping mailing lists ebooks and software have become practically worthless. Even the highest quality most information packed ebook has very little value.Many marketers don't want to hear this but it is absolutely true. First, the information that it gives you is almost always something that we've heard or read before.How many different ways can an author repeat the same things. How many times have you heard that it is important to build lists for instance? Or to collect email addresses before sending prospects to your affiliate page?What about writing articles for free traffic or tracking your ads so you know what works and what doesn't? Most secrets are not really secret anymore so ebooks tend to be just reworded and recycled information.Secondly, once the ebook has been read or e-course is finished what's to keep your subscriber from un-subscribing? You have to constantly try to keep the subscribers interest. This is very hard to do because we are constantly bombarded with more and more information from different sources.In looking back over time at which newsletters or lists that I stay subscribed to I find a common characteristic in about 75% or more of them. That common theme is an association with password protected sites.This can be password access to a directory or a download site. It can be access to special software that I use while logged in. Sometimes the password is changed monthly so that I will remain on the list but not always.Right now I belong to a couple of websites that are regularly upgraded with free downloadable ebooks and software. I belong to a password protected ezine directory that is regularly upgraded.I also belong to password protected sites that offer everything from free ad trackers and banner rotators to free scripts and clickbank storefronts. It is unlikely that I'll be unsubscribing from these associated lists/sites anytime soon.When you give subscribers something that is continually useful. Something that they really want, you don't have to worry about keeping them. They keep YOU!For instance most internet marketers are familiar with clickbank. I joined a free membership site that offers among other things a free clickbank portal. All I do is enter my clickbank username and I can sell thousands of clickbanks products from one url.Why would I unsubscribe from this list? Other companies charge $30 to $90 for this type of storefront.Here's the key. Give your subscribers access to something that others are making them pay for. Give them for free what they would be willing to pay for.Do this and they will get to know and trust you. And they'll buy from you. This trust takes a little time no matter what some sales letter might say to the contrary.Take the time to build trusting relationships and you'll do very well. This has ALWAYS been true in business and Internet marketing is no different.(c) 2004 by David McCammonAbout The AuthorDavid McCammon has been marketing successfully for more that 20 years. He has taught hundreds how to work at home AND have fun at the same time. Get the tools and the day to day strategy to make Money the FUN WAY: http://www.freetrainingcenter.com/vs.htmlaceking@sbcglobal.net

While sending out a text e-zine may seem like a piece of cake, there's more to it than you may think. *Good formatting* is the name of the game. Here's a handy checklist I use to make sure each of my issues is in great shape BEFORE I send it out. Please be my guest and use it for yourself!

Are all lines 65 characters or less?
More than that and your missive may come through looking messy to many subscribers. End each line with a hard return by pressing the "enter" key.

Have you made sure there's no auto-formatting, such as bolding, italics, or underlining?
These features don't translate well in e-mail and can come out looking mighty strange on the other end. Instead, emphasize words or phrases with *asterisks,* "quotation marks," or ALL CAPS ... sparingly.

Are all sections neatly separated?
Use underscores (_____), asterisks (******), another nifty symbol ($$$$$, %%%%, @@@@), or a combination thereof () to help define each area and help your readers skim your issue more easily.

Do all Web links include 'http://' before them?
Some e-mail programs won't automatically hyperlink a URL in your text without this prefix. So don't take a chance - make it easy for your readers to click and link, especially to YOUR site!

Do all e-mail links include "mailto:" before them?
Same idea here: Some e-mail programs won't automatically hyperlink an e-mail address in your text without it. Be sure to leave no space between the colon and the first character of the address.

Is your masthead at the very top?
The masthead, or "nameplate," typically features your e-zine name, your name, your e-mail address, your Web address, and the correct date, volume number, and issue number. Make it the FIRST thing your readers see.

Have you reminded your readers right away that this is a *subscription* publication?
Don't let them forget that they *asked* to receive this! Something like this right under your masthead will do: "You've received this e-zine because you subscribed to it! If you wish to unsubscribe, please scroll to the end for more information."

If you have a table of contents (TOC), do its listings match this issue's articles and features?
For example, if your TOC says your second feature in this issue is an article on Web site marketing, make sure it's right!

Have you included a copyright notice?
At the end of your content, before your contact info, post '(c)' immediately followed by the year and your name or your company's name. You should know that a copyright notice does not protect your ideas - instead, it protects the way you express them.

Are the correct advertisements in place?
Keep track of all your ad swaps and purchases in one main document to make this easy to look up each time. I use an Excel spreadsheet, which works great for me.

Do you give clear subscribe and unsubscribe instructions at the bottom?
Include subscribe instructions, because your e-zine will likely get passed on to others who'd like to sign up. The unsubscribe instructions are just BECAUSE - it's plain courtesy, and the law of the land. : )

Does your subject line include both the name of your e-zine and the issue topic?
By seeing your e-zine title, your recipients will know the e-mail is not spam. And by seeing the issue topic, they will know what's in store for this issue. Example: "Sara's Cash Flow Tips: Increase Your Income Today!"

Have you sent a test of the issue to yourself or an associate?
Make sure it comes through reading well and looking great! (Check for any strange symbols that magically appear, odd breaks in the copy, inactive links, etc.) And this is a GREAT time to give it a final proofread.

(c) 2000-2003 Alexandria K. Brown. All rights reserved.ABOUT THE AUTHORAlexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/

Owning an online business and publishing an ezine can be very frustrating, AND rewarding! There can be 100's or even 1000's of websites and/or ezines that are almost exactly like yours. What can you do to make your online business stand out from the rest?The number one answer to this question is - add your own personality to your business and in your ezine.I subscribe to probably over 100 ezines and most of these I do not even read. The ones that I like to read are the ones that contain some personality. I like to know that there is an actual person that I can identify with or get in touch with if I have any questions.You are the main thing that makes your business unique! Use this to your advantage.* Connect with your readers. This is the whole purpose of your ezine. By doing the following, you will make that very important connection.* Let them get to know you. Have a section in your ezine where you talk to your readers and open up to them. I am not talking about pouring out all your personal problems to them, but share the part of yourself that makes you who you are. Share little tidbits of your life so they know that you are a real person and they can connect with you.* Treat everyone with respect and courtesy. This is one that unfortunately some people forget these days. This one goes both ways for readers and publishers. You have to remember we are all in this together, so let us treat each other as we would want to be treated. Yes, the Golden Rule, which I believe in strongly!!* Be as helpful as you can. Offer your expertise, advice and support whenever possible. Learn to understand what your readers/customers want and need. This will help form a strong bond.* Let your passion and spirit come through. This is very important also. By letting your love for your work shine through, you will be "contagious"! Your readers will get caught up in it and they will become passionate as well.* Include some original content. Always write some of your own content so there is a part of your ezine that is in no other ezine. If you write your own articles, (yes, you should) this will help give your ezine its own identity. Subscribers will look forward to reading each issue because of the original material. If you are not ready to write articles, even writing a short editorial or introduction to each issue will make a big difference in originality.* Build Yourself to Build Your Business - In essence, you need to build yourself and your reputation in order to build your business. Show your readers that you are someone who knows what they are doing and that you can help them succeed as well. You want to prove that you are dependable, trustworthy, capable and definitely unique!Publishing an ezine might be simple, but creating a unique, powerful, and personality-packed connection with your subscribers is a bit harder and much more effective!About The AuthorTerri Seymour owns and operates MyOwnEzine.comLearn to publish and promote your own ezine. mailto:subscribe@myownezine.comFor a complete list of my articles available for reprint please email: mailto:myownezine-index@getresponse.comter02@newnorth.net

I'm amazed!Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo.And yet one of the most powerful ways of driving traffic to your website is completely free and anyone can do it.A few savvy webmasters have been using this technique for years to drive high-volume traffic to their websites. And they've made a fortune!I'm talking about Ezine Articles.There's a huge demand for Ezine Articles right now but only a handful of people are using this technique. That's why you keep seeing the same articles being published in dozens of different Ezines.Why are Ezine Articles such a powerful promotion technique?When you get your Article published in an Ezine,you're basically getting an enormous Ezine Ad for free. But your Article is much more powerful than an Ezine Ad.Why?A normal Ad is there simply because someone paid to have it placed there. But your Article is there because the Publisher thinks you have valuable information that will benefit his or her readers. In other words, you are an expert.Who would you be more likely to buy from? Someone who paid to have an Ad inserted, or someone who is an expert and has just written an Article full ofvaluable information?I first discovered the power of Ezine Articles in May of this year when I wrote an Article titled '10 Tips For Successful Ezine Advertising'. Two weeks later it was published in 'WebProNews' (WebProNews, May 15, 2000), which has a circulation of 500,000. I could hardly believe it - my Article being read by half a million people!Less than 2 weeks later another of my articles ('How To Get The Most Out of Your Ezines') was published in the same Newsletter (WebProNews, May 26, 2000).By the end of that month, traffic to my website had more than tripled. Suddenly, I was earning a very respectable income from my affiliate programs.To fully understand the power of Ezine Articles, let's put a monetary value on them. At a rough guess, Iwould say that a well-written Ezine Article has at least twice the pulling-power of a Top Sponsor Ad.A Top Sponsor Ad in 'WebProNews' costs $4,000 - so with those two articles of mine, I got $16,000 worth of free Ezine Advertising!Let's compare Ezine Articles with two other, highly-rated promotion techniques: Search Engine Listings and Ezine Publishing.A Search Engine listing is essentially a 'passive' approach to marketing. You still have to wait for people to search on your keywords. Ezine Articles are much more 'pro-active'; your articles land right in the middle of dozens or hundreds of different Ezines. With Ezine Articles you're not waiting for people to find you - you're going out there and finding them.Let's say you publish an Ezine that has 2 or 3thousand readers. Each week, your website URL and your name are going to 2,000 to 3,000 people. Even if your subscriber-base is growing by 5% per month, basically you're reaching the same audience each issue. Butimagine you write an Article that gets published in 30 Ezines that each have a readership of 2000 people. You've now reached 60,000 people!The possibilities with Ezine Articles are enormous.Many people feel unable to write. You may be one of them. But the fact is, anyone can write an Ezine Article. You must have seen those 'Tips' Articles that look like a shopping list of things to do? They're very popular amongst Ezine Publishers. Every week I see half-a-dozen of them. So the fact is, if you canwrite a shopping list, you can write an Ezine Article!At this point you may be saying to yourself: "But I'm not an expert - who would be interested in my Articles?".The answer is: "Lots of people!".If you've been running an online business for 6 months, or even just for 3 or 4 months, you now know many things that you didn't when you first started. Imagine if you could have had the knowledge you nowhave when you first began!So for someone who has just ventured onto the Web, your experience and knowledge could be extremely useful. And remember - the Internet is growing so fast, there are masses of people who know much less than you do.More than 5 million Americans joined the online world in the first three months of 2000, which averages toroughly 55,000 new users each day, 2,289 new users each hour, or 38 new users each minute!So if you learn this technique, there's a huge marketwaiting for you.(c) 2000, by Michael Southon------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
------------------------------------------------------------

1. Don't ever stop advertising for new subscribers.I know this one seems kind of basic, but it is extremely
important.
Subscribers are the lifeblood of your ezine. If your ezine
isn't getting new subscribers then that means it is dying.
That's not a good thing.When I was doing nanowrimo(National Novel Writing Month)
last year, I didn't do any new advertising for subscribers and
my subscriber base didn't grow as fast as I would have liked it to.2. Forge partnershipsPartnerships are extremely important. There's no way you can
survive in this competitive field without partnerships. If
it weren't for my co-op partners, I don't know what I would
do. My co-op partners help me in more ways than they know.
If you're starting an ezine, you definitely want to hook
up with some of the partners that you see listed in my
ezine.3. Always be willing to learnThe only thing constant in this world is change. In order
to keep up with the changes, you have to be willing to learn.
The moment you become complacent and think you know everything
about everything is when you will start to decline. The best
way to stay on top
of things is to subscribe to
other ezines and to read other blogs. Most of these
publications have the most current information and this will
help you stay competitive.4. Be patientThis is really important because as many ezine publishers
can tell you, there are a lot of things that can make you
want to pull out your hair. You can have unruly subscribers
accusing you of spam
(not on my ezine list, that only happens to other people. LOL).
You can be the victim of natural disaster. Your computer can
decide to crash the day you have to publish your ezine.
Whatever the case, you have to stay cool, calm, and collected.
It doesn't take long for you to gain a bad reputation in the
online world and it takes even longer to build it back up.
Don't lose your head when things go awry.5. Just remember to have fun.Whatever happens, remember to have fun with what you are
doing. You wouldn't have started your ezine if the topic
wasn't something that you are passionate about.
Remember your purpose for your ezine and enjoy what you
are doing. The fact that you are enjoying your work will
shine through in your ezine.***************************************************************DeAnna Spencer publishes the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
You can subscribe to it by visiting
http://prospectingandpresents.blogspot.com***************************************************************

You've convinced me that I want to sign up for your newsletter. Now that I'm ready, what do I do? I go to thesignup box on the current web page and complete the form.But wait... what are you asking for? If you're asking formore than my name and email address, I will hesitate.
After all, if you're going to send me an email newsletter,why do you even need my name, much less my street address,city, state, zip, telephone number, number of people in myhousehold, etc. My email address should be enough. Now I'llgive you my name, because I understand that you'll want topersonalize my email messages. But unless you show me verygood reasons, I'll forget about signing up and go on toanother site that doesn't want a lot of information inexchange for their complimentary report or newsletter.
It's like dating. When you first meet you get only thenecessary information - name and phone number. As you agreeto date, you'll get the address. Later, as you get to knowone another better, you'll start to add more details.
Moving a visitor from lead to customer involves a courtingprocess. You want them to get to know you. They need tolearn to trust you. You need to establish a relationship.That's the purpose of your newsletter. You offer them goodinformation and in return they give you the right to marketto them. As they become more interested and more loyal,they'll move from just a lead to a steady prospect.Eventually you'll "marry" some of your prospects and they'llbecome customers.
So what's your courting pattern? How do you get to know yourprospects? When do you ask for more information -- morecommitment?
For more information on the online sales process sign up forthe complimentary mini course athttp://www.SalesSiteQuickStart.com.Dr. Jeanette Cates is The Technology Tamer and Internetstrategist for small business. She is the author of OnlineSuccess Tactics: 101 ways to build your small business athttp://www.OnlineSuccessTactics.com.