The Power of Personality – Ezine-Publishing
The Power of Personality
Owning an online business and publishing an ezine can be very frustrating, AND rewarding! There can be 100's or even 1000's of websites and/or ezines that are almost exactly like yours. What can you do to make your online business stand out from the rest?The number one answer to this question is - add your own personality to your business and in your ezine.I subscribe to probably over 100 ezines and most of these I do not even read. The ones that I like to read are the ones that contain some personality. I like to know that there is an actual person that I can identify with or get in touch with if I have any questions.You are the main thing that makes your business unique! Use this to your advantage.* Connect with your readers. This is the whole purpose of your ezine. By doing the following, you will make that very important connection.* Let them get to know you. Have a section in your ezine where you talk to your readers and open up to them. I am not talking about pouring out all your personal problems to them, but share the part of yourself that makes you who you are. Share little tidbits of your life so they know that you are a real person and they can connect with you.* Treat everyone with respect and courtesy. This is one that unfortunately some people forget these days. This one goes both ways for readers and publishers. You have to remember we are all in this together, so let us treat each other as we would want to be treated. Yes, the Golden Rule, which I believe in strongly!!* Be as helpful as you can. Offer your expertise, advice and support whenever possible. Learn to understand what your readers/customers want and need. This will help form a strong bond.* Let your passion and spirit come through. This is very important also. By letting your love for your work shine through, you will be "contagious"! Your readers will get caught up in it and they will become passionate as well.* Include some original content. Always write some of your own content so there is a part of your ezine that is in no other ezine. If you write your own articles, (yes, you should) this will help give your ezine its own identity. Subscribers will look forward to reading each issue because of the original material. If you are not ready to write articles, even writing a short editorial or introduction to each issue will make a big difference in originality.* Build Yourself to Build Your Business - In essence, you need to build yourself and your reputation in order to build your business. Show your readers that you are someone who knows what they are doing and that you can help them succeed as well. You want to prove that you are dependable, trustworthy, capable and definitely unique!Publishing an ezine might be simple, but creating a unique, powerful, and personality-packed connection with your subscribers is a bit harder and much more effective!About The AuthorTerri Seymour owns and operates MyOwnEzine.comLearn to publish and promote your own ezine. mailto:subscribe@myownezine.comFor a complete list of my articles available for reprint please email: mailto:myownezine-index@getresponse.comter02@newnorth.net
Why Arent You Writing Ezine Articles? – Ezine-Publishing
Why Arent You Writing Ezine Articles?
I'm amazed!Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo.And yet one of the most powerful ways of driving traffic to your website is completely free and anyone can do it.A few savvy webmasters have been using this technique for years to drive high-volume traffic to their websites. And they've made a fortune!I'm talking about Ezine Articles.There's a huge demand for Ezine Articles right now but only a handful of people are using this technique. That's why you keep seeing the same articles being published in dozens of different Ezines.Why are Ezine Articles such a powerful promotion technique?When you get your Article published in an Ezine,you're basically getting an enormous Ezine Ad for free. But your Article is much more powerful than an Ezine Ad.Why?A normal Ad is there simply because someone paid to have it placed there. But your Article is there because the Publisher thinks you have valuable information that will benefit his or her readers. In other words, you are an expert.Who would you be more likely to buy from? Someone who paid to have an Ad inserted, or someone who is an expert and has just written an Article full ofvaluable information?I first discovered the power of Ezine Articles in May of this year when I wrote an Article titled '10 Tips For Successful Ezine Advertising'. Two weeks later it was published in 'WebProNews' (WebProNews, May 15, 2000), which has a circulation of 500,000. I could hardly believe it - my Article being read by half a million people!Less than 2 weeks later another of my articles ('How To Get The Most Out of Your Ezines') was published in the same Newsletter (WebProNews, May 26, 2000).By the end of that month, traffic to my website had more than tripled. Suddenly, I was earning a very respectable income from my affiliate programs.To fully understand the power of Ezine Articles, let's put a monetary value on them. At a rough guess, Iwould say that a well-written Ezine Article has at least twice the pulling-power of a Top Sponsor Ad.A Top Sponsor Ad in 'WebProNews' costs $4,000 - so with those two articles of mine, I got $16,000 worth of free Ezine Advertising!Let's compare Ezine Articles with two other, highly-rated promotion techniques: Search Engine Listings and Ezine Publishing.A Search Engine listing is essentially a 'passive' approach to marketing. You still have to wait for people to search on your keywords. Ezine Articles are much more 'pro-active'; your articles land right in the middle of dozens or hundreds of different Ezines. With Ezine Articles you're not waiting for people to find you - you're going out there and finding them.Let's say you publish an Ezine that has 2 or 3thousand readers. Each week, your website URL and your name are going to 2,000 to 3,000 people. Even if your subscriber-base is growing by 5% per month, basically you're reaching the same audience each issue. Butimagine you write an Article that gets published in 30 Ezines that each have a readership of 2000 people. You've now reached 60,000 people!The possibilities with Ezine Articles are enormous.Many people feel unable to write. You may be one of them. But the fact is, anyone can write an Ezine Article. You must have seen those 'Tips' Articles that look like a shopping list of things to do? They're very popular amongst Ezine Publishers. Every week I see half-a-dozen of them. So the fact is, if you canwrite a shopping list, you can write an Ezine Article!At this point you may be saying to yourself: "But I'm not an expert - who would be interested in my Articles?".The answer is: "Lots of people!".If you've been running an online business for 6 months, or even just for 3 or 4 months, you now know many things that you didn't when you first started. Imagine if you could have had the knowledge you nowhave when you first began!So for someone who has just ventured onto the Web, your experience and knowledge could be extremely useful. And remember - the Internet is growing so fast, there are masses of people who know much less than you do.More than 5 million Americans joined the online world in the first three months of 2000, which averages toroughly 55,000 new users each day, 2,289 new users each hour, or 38 new users each minute!So if you learn this technique, there's a huge marketwaiting for you.(c) 2000, by Michael Southon------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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Some Things I Have Learned About the Exciting World of Ezines – Ezine-Publishing
Some Things I Have Learned About the Exciting World of Ezines
1. Don't ever stop advertising for new subscribers.I know this one seems kind of basic, but it is extremely
important.
Subscribers are the lifeblood of your ezine. If your ezine
isn't getting new subscribers then that means it is dying.
That's not a good thing.When I was doing nanowrimo(National Novel Writing Month)
last year, I didn't do any new advertising for subscribers and
my subscriber base didn't grow as fast as I would have liked it to.2. Forge partnershipsPartnerships are extremely important. There's no way you can
survive in this competitive field without partnerships. If
it weren't for my co-op partners, I don't know what I would
do. My co-op partners help me in more ways than they know.
If you're starting an ezine, you definitely want to hook
up with some of the partners that you see listed in my
ezine.3. Always be willing to learnThe only thing constant in this world is change. In order
to keep up with the changes, you have to be willing to learn.
The moment you become complacent and think you know everything
about everything is when you will start to decline. The best
way to stay on top
of things is to subscribe to
other ezines and to read other blogs. Most of these
publications have the most current information and this will
help you stay competitive.4. Be patientThis is really important because as many ezine publishers
can tell you, there are a lot of things that can make you
want to pull out your hair. You can have unruly subscribers
accusing you of spam
(not on my ezine list, that only happens to other people. LOL).
You can be the victim of natural disaster. Your computer can
decide to crash the day you have to publish your ezine.
Whatever the case, you have to stay cool, calm, and collected.
It doesn't take long for you to gain a bad reputation in the
online world and it takes even longer to build it back up.
Don't lose your head when things go awry.5. Just remember to have fun.Whatever happens, remember to have fun with what you are
doing. You wouldn't have started your ezine if the topic
wasn't something that you are passionate about.
Remember your purpose for your ezine and enjoy what you
are doing. The fact that you are enjoying your work will
shine through in your ezine.***************************************************************DeAnna Spencer publishes the ezine, Prospecting and Presents.
Subscribers get one free ad per week.
You can subscribe to it by visiting
http://prospectingandpresents.blogspot.com***************************************************************