The Secret To Promoting Sites With Articles – Writing-Articles
The Secret To Promoting Sites With Articles
Publishing articles on the Internet is a tremendous way to increase the number of inbound links to your site. As articles are assimilated into search engine indexes, they also begin to act as landing pages generating traffic for your site. Whenever possible, you should publish articles to promote your site.Article ContentThe content of your articles should be directed to the most basic elements of your product or service. Whenever possible, try to write "how to" or "introduction to" articles. Topics like these will garner the biggest interest and be picked up by other sites. Articles that cover finer points of a subject work as well, but you should expect a smaller readership.Article ToneYour articles should be packed with information, not sales pitches. When writing articles, one tends to concentrate on how to get potential readers to visit your site. This approach is a mistake. You have to think of both the readers AND webmasters that will be looking for articles.Image you are a Webmaster that needs content for your site. You go to one of the article directories looking for material to add to your site. Are you going to select articles that are sales pitches designed to take your visitors to another site? No. You are going to select articles that provide your visitors with some valuable information. Don't write sales pitches!LinksArticles are a great way to quickly build the link counts for sites. The search engines universally appear to like them, a rare event these days. So, what's the best strategy for using links in your articles?The best linking strategy for articles involves putting not more than two links in your byline. This is admittedly a personal preference, but I find more than two links looks "clunky" and many depositories won't allow any more than two.Regardless, the two links in the byline of your articles should go to two distinct pages of your site. The first might be to your home page, while the second goes to a page that is related to the subject of the article. With each new article, you should change the links to new pages. This allows you to build link popularity for both your home page and internal pages of your site. I have found Google, in particular, heavily favors sites that multiple pages with high link counts.HTML v. Text LinksWith some depositories, you have the opportunity to place html code in your bylines. This, of course, lets you avoid typing out the URLs for your site pages, but should you? I would encourage you to type out the URLS for one reason. It is important to make it as easy as possible for Webmasters to republish your article on their site. Don't make them figure out the domains of your hyperlinked text, particularly sub-domains.In ClosingI have used article campaigns to market many sites. As long as you go about it correctly, you should be able to do the same thing for your site.Halstatt Pires is with MarketingTitan.com - http://www.marketingtitan.com - an Internet marketing and advertising company. Visit our article section - http://www.marketingtitan.com/internet_marketing_articles - to read more internet marketing articles.
How Your Online Business Can Generate Loads Of Free Traffic From Articles – Writing-Articles
How Your Online Business Can Generate Loads Of Free Traffic From Articles
The biggest challenge facing any online business today is how to generate enough traffic and leads for the business to succeed.By the time the online business owner is through with paying to establish their new business, there is hardly any cash left for the most important task that has to be undertaken by every brand new enterprise, which is advertising to generate leads and ultimately badly needed customers and clients for the new online business to take off.It gets worse because many people, who launch online businesses like joining lucrative affiliate programs, do so without spending any money and also expect to succeed without ever having to reach for their wallets.And even if the online business entrepreneur were to have a generous advertising budget for their brand new online business, most of the initial efforts would mostly end up being a waste. This is because in most cases the entrepreneur will not know enough about the business at this stage.The answer to both situations is posting free articles all over the net with a well written resource box that has all the information to help lead loads of traffic to your site.Posting articles has taught me a lot about what works and what does not work. I must admit that it continues to be both an entertaining as well as a highly profitable experience for me. And it can be for any online business entrepreneur. All it requires is that you ensure that you install a meter on your web site or blog to carefully track the traffic that you are attracting with your articles.Then you must really be prepared to test and test and test again. Even when you start to experience some minor successes with your articles, that is in fact the time you should increase the number of tests you are carrying out with your free articles marketing campaign.Tests teach you a lot and with each new test you introduce, you learn something new and valuable that you can use to improve your business even more.And what is more, when you have found a way to build up your opt-in email list as you go along (this can easily be done by offering some valuable information or e-course available only via email) you will actually be growing your client data base. Growing the list of your prospects and clients whom you can email regular updates to later is extremely important.It is important to ensure that your articles are both interesting and useful to your target market. Avoid any sales letter-approach here. In fact the more you sound like an expert genuinely out to help, the more successful your articles marketing campaign will be.You can of course find loads of valuable information on how to write articles (even if you are not a writer) and where to post them at my blog. See the resource box of this article for the address.Christopher Kyalo is a writer/marketing expert who has made money online only by posting free articles. Visit his blog NOW which is loaded with valuable free information at; http://www.big-online-story.blogspot.com
What Posting Articles Online Did For My Google Page Rank In 90 Days – Writing-Articles
What Posting Articles Online Did For My Google Page Rank In 90 Days
Article Marketing Builds Momentum and TrafficWhen I started submitting articles to ezines and directories
I was happy just to get an occasional article written and
widely posted online. I assumed that was the point. But I've
since learned about equally important considerations--like
the Page Rank of the site where it appears.Each article was written to inform and appeal to the human
readers. Search engines were incidental in my mind. I wasn't
systematic about submitting new ones on a regular basis so
they built momentum. Nor was I careful to emphasize my
website's keywords and principal theme. But I do now--it
matters. Despite that, the articles already posted have been
hard at work for me.My list of places for submitting keeps expanding. And it's
further refined with every article posted. After a year and
a half, that's a large list (nearly a thousand). And I'm a
known quantity with sites and ezines that consistently post
my contributions. My best-received article to date shows 181
Google mentions (with their related incoming links).Starting from Zero Online VisibilityI launched a new website mid-June, 2004, using article
marketing as the primary traffic-building strategy (Yellow
Page Sage, getting your Yellow Page ad and website working
together). The first article was a strong one, getting 135
Google cites.Over the next three months I wrote and posted seven articles
related to Yellow Pages or Local Search. The website also
provided extensive information about Yellow Page advertising
by other authors--making it very sticky and content-rich.Creating an Article 12-packAfter they were submitted to my list, I combined those seven
articles with five of my prior marketing articles - twelve
in all (with a link to each article). Instead of offering
them as onesees, I now send the whole batch (letting the
receiver pick what they want).I prepared a letter offering the 12-pack, asking if they want
to receive similar future ones. That letter is only sent to
websites I've visited. I'd never offer it to a site unless
there's a good fit. Sending out the 12-pack is an ongoing
activity, and another way to expand my list. Some websites
have posted the whole set - twelve return links from one
letter!Surprise! Google Noticed me!Since I was busy getting the site polished and launched, it
caught me by surprise that in two months my Google Page Rank
was 3/10 (the first time I checked). And the following month
it had climbed to PR 4/10 - without doing anything but post
seven articles. I didn't yet realize it was getting extra
mileage because of the strength of my list. So moving to PR
5/10 can't be too far off, can it?Then I started paying serious attention to Page Rank--the
posting site's AND mine. Page Rank shows the extra
importance that Google gives to the number and popularity of
websites linking to yours. Links from higher Page Rank pages
elevate your Page Rank.Two Things I didn't Know When I Started Posting ArticlesFirst - I posted my articles to get website traffic and
incoming links (via the Sig at the end of each article). I
treated every article appearance as equivalent. But Google
doesn't. All those articles appearing in high-Page-Rank
directories were giving an extra boost to my score.So I've re-assessed my list. Websites with higher Page Rank
are now my "A List." Articles that they publish are doing my
Page Rank way more good than other places. Of course, I
still need to post widely and pursue both types of links.Second - I didn't realize that the "Page Rank of a website"
doesn't exist. Every page on a site has its own Page Rank.
(Although there are ways to make every page on the website
share the same Page Rank, it's not widely done.) So a home
page with PR 7/10 that links to mine from a PR 3/10 interior
page only provides a PR 3/10 link. That awareness influences
who and how I link with other websites anymore. And it
dictates the way I organize external links on my own
websites.Get a Free a Page Rank ToolTo assess other sites, you need a Page Rank tool. You can
compare multiple sites athttp://www.phplivesupport.com/google_pagerank.phpLilengine.com provides a free Page Rank Tool. Use theirs, or
you can post it on your own website.http://www.lilengine.com/tools/pagerank-tool.phpArticles Give your Ideas a High Profile all Over the
InternetThe benefits of article marketing are well documented. And
if it can build your Page Rank as well, it's even a better
use of your time. Start writing and posting articles that
show your expertise. And start getting the traffic and
attention you'd been wishing for.--Dr. Lynella Grant http://www.promotewitharticles.com Use posted articles to build your business Expert in the "body language of printed materials" Author, The Business Card Book and Yellow Page Smarts grant@promotewitharticles.com (719) 395-9450