Using A Simple Idea to Target Your Audience – Email-Marketing
Using A Simple Idea to Target Your Audience
A wonderfully easy and free concept that many people seem to overlook during their online marketing career is the survey. If you are looking for programs to promote or ideas for articles, you really need not look much further than your own opt in list.Your list subscribers are a wealth of information right at your fingertips. Surveys can be as simple as asking one single open-ended question or as complex as using an entire form with several different types of questions and categories involved. These categories can range from open ended to multiple choice down to the yes or no variety. You will be amazed at the response you can receive just by showing your interest in your subscribers wants and desires.This approach can help you master the market in providing people with what they really want, whether that be a particular type of product, or a piece of information or instructions to make their online business more beneficial to them. In your initial email, it's always a good idea to notify your respondents that they will be notified of the results in a special email. If you send this out to your ezine subscribers, you can notify them that the results may be used in a future edition of your newsletter. I would also recommend offering a free gift to them for taking the time out of their day to help you with your project. Your respondents time is extremely valuable to them, so make it worth their while to spend a few minutes of it with you.Once you have tallied up your answers, now is the time to look into a solution or idea for what seems to pique their interest or a problem that seems to be affecting a majority of them. Remember, people online are always looking for something that will help them, whether that be something such as losing weight or making their business advertising more beneficial to them. The subject possibilities are endless.The ideas for survey questions are as different as the people who answer them. As you research solutions or products that might benefit them, you will become more aware of what may or may not work and this will come through to your readers. This simple action will help them to begin equating you with someone who is helpful, someone who cares and hopefully someone they can trust. Ask anyone who has their own list and they would probably tell you, building trust and a relationship with your readers is one of the most important things you can do with regards to your list and in my view this is what should be your ultimate goal.About The AuthorKellie Marzolf publishes the GoForTheGold Directory Newsletter where you will find informative articles on marketing, promotion, and ezines. Weekly safelists to join, useful resources and free bonuses in every issue. Begin your subscription today: http://www.goforthegolddirectory.com
kellie@goforthegolddirectory.com
How To Handle Audience Questions Effectively – Public-Speaking
How To Handle Audience Questions Effectively
For some reason, the prospect of having to answer audience questions fills many presenters with dread and fear. Looking at it in a positive way however, it's an ideal opportunity for you to satisfy the audience further, and you can continue to drive your main points home adding emphasis to your talk.As with so many aspects of public speaking and presentations, the key is to be prepared. Make a list of all the logical questions that you are likely to receive, and think carefully about how you would answer each one in a satisfactory way.When it comes to the moment after the talk where questions are invited, relax and stay in control.As the question is asked, look the person in the eye and stay focused on them, nodding your head to show that you are listening. Respectfully wait until they have finished speaking, even if you know the answer mid-way through the question.After each question is asked, thank the person, and if the rest of the audience did not hear the question, it is a kindness to repeat it so that everyone else is on the same page.Take your time in answering questions. Don't feel rushed into giving an answer. If someone is trying to be awkward, continue to treat them respectfully. Never ridicule or be unkind to someone like that ? let them be the bad guy, not you.Resist the temptation to give an answer if you are not sure. It's better to admit you don't know and offer to find out the answer and get back to the person, than to guess and possibly get it wrong.Some people want to hog the question time, and will try to ask you a stream of questions. If the first few are easily answered within a reasonable time, then you might choose to go ahead and answer them, but if the person continues to ask more questions, you should tactfully invite them to speak to you afterwards, in order to give others the opportunity to ask questions.If you are unsure about a confusing question, or you don't hear the person fully, don't be afraid to ask them to repeat it or clarify what they mean. Never guess! If you are still unsure, you might rephrase what you heard and ask them to confirm if that's what they were asking.Lastly, learn from the questions you are asked. For example, if you find that you are commonly asked about something you know you covered in your presentation, you probably need to review that section to make it clearer in future presentations. Likewise, if there is a particular area of interest that consistently arises in questions, you may want to devote more time to that area in the future.Paul Daniels is often described as The Johnny Carson of England. In his home country he is a household name due to his more than 20 years of prime-time TV shows that have been broadcast to 41 countries. Paul's course: The Stress Free Guide To Public Speaking and Presentations is the International best selling speaking course - visit: http://www.stressfreepublicspeaking.com for more information.
Make your Book Stand Out From the Crowd: Know your Audience – Book-Marketing
Make your Book Stand Out From the Crowd: Know your Audience
Most authors say, "Everyone will want my book, and when I take it to Oprah, it will sell millions, and I'll make millions, too."
Not exactly true. If you are writing a book you need to know your specific audience. This gives your book its unique selling point. Writing for your target audience focuses your writing and gives your book a great advantage because you know and can communicate your unique selling point. (USP). Now, your book will stand out from the crowd. Although everyone won't buy it, it will sell more copies because your targeted book buyers really want your message.
How do you know who your audience is?
The biggest mistake most authors make is that they don't write for their one preferred audience. If an audience is "everyone," the book doesn't have an angle. Without a focus audience, it has too much competition among other popular authors. The "Dummy" books have done well because they have one particular focus--beginners.
Know your audience inside and out through the "Audience Profile."
What do they look like? How old are they? Male? Female? Age? Baby boomers? Seniors? Entrepreneurial? Corporate? Are they middle or upper class? What kind of work do they do? What is their income? What do they spend discretionary time and money on? Where do they live? What books and magazines do they read? What values and attitudes are reflected by those books? What are their interests, hobbies, and values? Are they Internet savvy? How much will they be willing to spend on your book?
What challenges do they face that they want answers to? Are they business people, retired people, over 50? What radio shows do they listen to? What TV programs do they watch? What do they do with their free time? What events do they attend? What organizations do they belong to? What causes do they support? Are they Internet savvy? What kinds of sites do they visit and bookmark? How many of them are out there to sell to? What do they want? Need?
Go to your library or Internet to research just how many people belong to your audience. Ask for the reference books that have census and other information. All agents and publishers will want this information from you to include in your book proposal.
Even if you publish this book yourself, do some market research. Research can help you with numbers: 45 million readers read new age books; 65 million baby boomers and 60 million seniors are out there. They buy online, too. Think of one segment of these groups your can write and market for: New Age newly divorced-age 50 and up; senior women creating a new career at 60; Baby boomer working mothers who want healthier food for their children.
By writing a book with an angle, you will attract your preferred audience because your whole book is devoted to answering its concerns.
Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com