How To Take Daily Big Rock Actions To Jumpstart Your Business Into Massive Momentum – Top7-Or-10-Tips
How To Take Daily Big Rock Actions To Jumpstart Your Business Into Massive Momentum
Do you know exactly what actions you need to do today to be on track to reaching your big, long-term goals?Do you know which actions should be done first to make today a success?If not, don't worry about it right now. By the end of this article, you will have the tools and techniques you need to answer a confident YES to both these questions.By the way, most entrepreneurs and small business owners cannot answer Yes to both these questions. Many of them hop from task to task and work very hard at their businesses, but the results they desire don't happen.You may be wondering how these these people can work so hard, yet not achieve their long-term goals. One big reason is that hard work alone doesn't make a business successful. There are many other factors that come into play.Two of the most important factors are these:1) Using a daily task list2) Doing "Big Rock" priorities firstYou've probably heard of using a daily task list before, but do you do it? I used to overcomplicate things by writing down my tasks all over the place -- sometimes in my day planner, sometimes on post-it notes, sometimes on spare sheets of note paper, etc. By doing it that way it was easy for my mind to get distracted and not make much progress toward my big goals each day.What I've found works best for me is to keep my daily planning system as simple as possible. What I do now is keep one sheet of paper as my Master Task List and another
sheet of paper as my Daily Task List. And I carry both sheets of paper in my pocket at all times.Your Master Task List is a list of all the tasks that you want to do for your business. This list grows and grows as you think of new ideas and plan out the achievement of your long-term goals. Of course, when you finish a task, you cross it off the list.Your Daily Task List contains just your tasks listed for today. You should write out your daily list once a day, either just before going to bed or right when you wake up in the morning.But here's the critical part of this daily list. You only list the most important 3-5 tasks that you want to do today to move your business forward. Don't list all the little things -- just the big ones. Some people call these tasks the "Big Rock" items.The term "Big Rocks" comes from a demonstration that time management professionals have often done in front of a room. It goes something like this...Imagine you are sitting in the audience and in front of the room you see a large, clear crystal vase sitting on a table. The vase is empty and several rocks are sitting beside it. As you look closer at the rocks, you can see that they basically can be grouped into two
different sizes -- big and little.The presenter in front of the room tells you that the vase represents the amount of time you have each day and the rocks represent all the tasks you want to get done. He goes on to say that what most business owners do is to do the easy, smaller tasks first. And as he
says this, he puts most of the smaller rocks into the bottom of the vase.But when it comes time to get the big tasks done, they don't fit into your day anymore. And as he says this, he begins placing the big rocks into the vase, but none of them can fit.He then says, "Let's try it again, but this time with the big rocks first." He empties the contents of the vase and puts all three of the big rocks in. And they fit this time!Then he puts in the little rocks and they all fit too! The little rocks find resting places between and all around the big rocks. Even though this is a simple exercise, it has a profoundly important message for you and your business. And that is this...Focusing on doing your Big rocks first everyday is one of the keys to big results, more profits and more free time! As you plan out your day today (or tomorrow if you are reading this late in the day), make sure to pick your top one, two, or three big rocks and attack them as soon as you can during the day. If you can't do them right away, at least schedule the time to do them in your planner so you can set aside time today to get them done.In his bestselling books and seminars, Og Mandino has often said that one of your secrets to success is to live each day in a daytight compartment. This means to live your life focused on what you can accomplish in the 24 hours that are in front of you right now. Live today as if it's all you have and focus on the top priority tasks that you need to complete before the 24 hours is up.Og's discussion of daytight compartments also refers to not dwelling on mistakes of the past or worries about the future. Instead, focus your efforts on what you can do today and you'll see the results start pouring in for you as each productive day passes.The great Earl Nightingale once said that "Successful people form the habit of doing what failures don't like to do. They like the results they get by doing what they don't necessarily enjoy."Earl is saying that you'll often be faced with having to do unenjoyable tasks from time to time. And a lot of the time these unenjoyable tasks are your big rocks for the day. So instead of procrastinating, go out there and get it done!Tom Hopkins said it a little differently:
"Every evening, write down the six most important things that you must do the next day (for your business). Then while you sleep your subconscious will work on the best ways for you to accomplish them. Your next day will go much more smoothly."Take a tip from the experts like Og, Earl, and Tom and go out there and make it happen today. Take the time to write out your Daily Task List for the day and carry it with you everywhere. And when you complete one of your Big Rocks, cross it off the list with a smile!Matt Zembruski (aka "Mr. Momentum") is the author of this article and publisher of the Massive Momentum Now newsletter. Subscribe today to get your free audio special report called "The #1 Reason Why Businesses Fail and How You Can Avoid It!". You will also discover a proven step-by-step system that gets you results...guaranteed. Free subscription if you visit our site today. ($197 value) http://www.mrmomentum.com
What Big Pharma Can Teach You About Niche Marketing – Internet-Marketing
What Big Pharma Can Teach You About Niche Marketing
A recent newspaper review of a new book, Selling Sickness, got me thinking about niche marketing (The Globe and Mail, Saturday, August 6, 2005, D8-D9). The book in question considers case studies that purport to show how "Big Pharma" (the entire pharmaceutical industry, from manufacturers to drug salespeople) manipulates data to "create" a disease that they have the "cure" for.Regardless of how one feels about the pharmaceutical industry, the book does demonstrate one thing-the ability of this industry to correctly identify small-but-profitable niches and exploit them for huge profits. The book, as indicated by the reviewer, identified a "familiar pattern" for the "selling of sickness":A pharmaceutical company identifies a wedge condition, set of symptoms, or "risk factors"; hires a PR firm to come up with a "disease" name, ideally something catchy with a pronounceable acronym (e.g., SAD); develops a drug, or adapts an existing one, to tout as a "fix" for this new medical problem; and begins massive marketing to physicians and the public. The media pick up the story, suggesting that the "new" disease is greatly undiagnosed/undertreated; the market expands; drugs sales rise. And voila! Another blockbuster is born. (Direct quote from the review)Do you see the building blocks for a niche business in this description? Following Big Pharma's lead can help you begin a small niche business and grow it into a financial success. Simply follow these steps:1. Within your industry, identify a "wedge" that you can target.2. Create a fancy way of describing the number one problem your product or service solves; make it stand out from any other site that offers the same thing.3. Demonstrate, by way of strong benefits, how your product or service will solve the problem.4. Tailor your marketing efforts to your "wedge" by these means.5. As your marketing catches on, you will grow from marketing to just a "wedge" to marketing on a larger scale.6. Voila! You have your own niche blockbuster business!Such a process certainly takes time, but these 6 steps provide a solid foundation for any niche business to gain a foothold and grow into a success.Jeremy M. Hoover is an online article and content writer. If you need articles for promotion or for your website, contact Jeremy at his website, http://www.jhooverwebcopy.com. Read more marketing articles by Jeremy at his blog, http://www.jhooverwebcopy.blogspot.com.
Precious Stones The Big Five-Part 5 The Pearl
Precious Stones The Big Five-Part 5 The Pearl
Since pearls are so rare and possess such a high degree of natural beauty, they have been considered to be among the most splendid of gems for many centuries.The people of India and Persia (Iraq) were among the earliest to collect pearls, because of the rich fisheries of Ceylon and the Persian Gulf, the Indian and Persian princes in the last century, acquired huge collections of pearls that have never been equaled, these collections would be worth hundreds of millions of dollars today.Pearls A Natural WonderNatural or real pearls are made by oysters and other mollusks. Cultured pearls also are grown by mollusks, but with human intervention; that is, an irritant introduced into the shells causes a pearl to grow. Imitation pearls are man-made with glass, plastic, or organic materials.Because natural pearls are very rare, most pearls used in jewelry are either cultured or imitation pearls. Cultured pearls, because they are made by oysters or mollusks, usually are more expensive than imitation pears. A cultured pearl's value is largely based on its size, usually stated in millimeters, and the quality of its nacre coating, which give it luster. Jewelers should tell your if the pearls are cultured or imitation. Some black, bronze, gold, purple, blue and orange pearls, whether natural or cultured, occur that way in nature; some, however, are dyed through various processes. Jewelers should tell you whether the colored pearls are naturally colored, dyed or irradiated.Clams, oysters, mussels and many other mollusks with limy shells are known to produce pearls. But very few kinds yield gem pearls of jeweler's quality. The pearl is an abnormal growth of mother-of-pearl, or nacre, imbedded in the soft bodies of these shellfish. It is built up, layer upon layer, in the same way as nacre is added to the lining of the growing shell and always has the same color and luster. For example, over the country, hundreds of good-sized pearls are found each year in the oysters we eat. Unfortunately these have no commercial value regardless of whether they have been cooked or not because they are dull opaque white or purple like the shell of the parent oyster. In recent times almost all pearls of gem quality come from the oriental pearl oyster which has a bright shimmering translucent nacre.A pearl starts growing when some irritating foreign substance such as a sand grain, bit of mud, parasite or other object becomes lodged in the shell-producing gland called the mantle. Pearls formed in the soft flesh where nacre can be added on all sides are most likely to be spherical and the most highly prized. By far the great majority are flattened or variously distorted and have little value. Size, color, luster and freedom from flaws are other essential qualities. Unlike other gems, such as diamonds, pearls have an average life of only about 50 years. In time the small amount of water in a pearl's make-up is lost and its surface cracks. Because they are mostly lime, necklaces which are worn often are injured by the acid secretions of the human skin.Though, the pearl is not technically a stone at all, it's beauty has earned it a place in the Big 5 of precious stones. Jewelry artists have long appreciated the pearl and continue to utilize its charm in their creationsBuying pearl jewelry can be fun, exciting and confusing. Whether you're considering a gift of pearl jewelry for someone special or as a treat for yourself, take some time to learn the terms used in the industry.Pearl jewelry: pearl rings, pearl earrings, pearl necklace, pearl pendants and pearl bracelets are some of the most sought after jewelry creations. Your eyes tell you how beautiful a piece of pearl jewelry is, but how do you know you are getting your money's worth?A little knowledge can go a long way to help you purchase a beautiful piece of pearl jewelry at a fair price.When shopping for pearl jewelry online, apply these tips.1. Shop with companies you know or do some homework before buying to make sure a company is legitimate before doing business with it.2. Take advantage of information and referrals from an Internet company you have come to trust.3. Get the details about the product, as well as the merchant's refund and return policies, before you buy.4. Look for an address to write to or a phone number to call if you have a question, a problem or need help.The pearl is the birthstone for the month of June.Sam Serio is an Internet Marketer, musician and a writer on the subject of jewelry and gemstones. For more information on jewelry and gemstones, we cordially invite you to visit http://www.morninglightjewelry.com to pick up your FREE copy of "How To Buy Jewelry And Gemstones Without Being Ripped Off." This concise, informative special report reveals almost everything you ever wanted to know about jewelry and gemstones, but were afraid to ask. Get your FREE report at http://www.morninglightjewelry.com