Five Solid Reasons To Publish Your Ezine In a Blog! – Ezine-Publishing
Five Solid Reasons To Publish Your Ezine In a Blog!
Get Your Ezine 'Out There'!Placing your ezine in a Blog or a RSS Feed only takes
minutes to do. It's easy, fast and free. There's no reason
why you shouldn't take advantage of this new technology.Here are 5 solid reasons why you should publish your
ezine in a blog:1. To Syndicate Your Ezine. Place your 'content'
and 'links' on hundreds of sites. As you probably know by
now, the internet is a numbers game - the more links, the
more content you have 'out there' - the more traffic you
will receive.Syndicating your ezine in a RSS Feed will also make it more
readily available to those who don't check their email or
for those who get their email blocked by Spam Filters or
Overzealous ISPs.2. Get Feedback From Your Readers. In my opinion this
is the most important reason to publish your ezine in your
blog. It allows for instant reader feedback.Communication with your subscribers is essential for building
trust. Instant contact also adds creditability - you are
a real human being - ready to answer any questions a
subscriber might have.As an extra bonus - your readers also get a chance to add
links to their site. Great for reciprocal linking.3. Add to MyYahoo! By getting your subscribers to add
your blog to their 'MyYahoo' - your readers have immediate
access to your ezine. You don't even need e-mail. The Spam
Filters can't touch you!By getting your subscribers to bookmark or Add your ezine/RSS
Feed to their MyYahoo - you're building a large targeted
contact list. A great way to connect instantly with your
subscribers.4. Blogs Will Help Index Your Ezine Quickly. Get your
ezine indexed in all the search engines. More exposure, more
sales, more subscribers. Using 'MyYahoo' will get your ezine
indexed very quickly.The search engines are constantly looking for fresh content
on your site. By publishing your ezine thru your blog adds
fresh content to your site. You can add new content in a
matter of seconds - without dealing with 'html' or 'xml'.
Because it's so fast and easy - you will be publishing more
often or developing other blogs to match the content on your
site.More links - higher PR rankings.5. To Monetize Your Blog/Ezine. Many blogs such as
eBlogger encourages you to add the 'adsense code' to your
blog. If you have a large subscriber base you can earn extra
money from your ezine and blog for months; if not years to come.This is in addition to all those affiliate links and product
promotions you have in your ezine. Get these links indexed
and earning you money for years to come!In addition, as an extra bonus, by actually using RSS or a
blog you will become familiar with this new technology.
Maybe all the hype about RSS is somewhat overblown but in the
near future every web site will have it. Where's there's
hype - there's interest!Gear up now to take advantage of this interest. Put RSS on
your site right now.No one can afford not to use this opportunity to get their
content 'out there' - syndicated on the web. RSS is just
another way of passing along information. You should
take advantage of it.If you're still wondering how to publish your ezine thru
your blog or how to put RSS on your site. Just download my
simple RSS Report and Guide from the link in the resource
box below.Putting RSS Feed on your site only takes a couple of minutes.
Publishing your ezine in your RSS Feed can be done in
seconds!Give RSS a try - the rewards are worth it.------------------------------------------To add RSS to your Site within minutes - download this
simple RSS Report and Guide.
Copyright
Blog and Ping ? A Search Engine Traffic Bonanza – Internet-Marketing
Blog and Ping ? A Search Engine Traffic Bonanza
Everyone is talking about blogs these days as the magic money-making marketing tool. Some of the hype may actually be true, but I suggest you cut through most of what you read about blogs just long enough to understand why every business needs a blog.Right now, that's not to say this won't change, search engines are in love with real blogs. By real blogs I mean blogs that are set-up and run by businesses that offer useful content on them. Like every successful marketing method there are people out there setting up fake blogs and dumping garbage, but keyword rich, content into them in order to trick the search engines into ranking the content highly. [Please resist the urge to add to this form of search engine spam as it may actually get you banned by a search engine.]When you understand a little about how blog software works you get a better understanding about why search engines love blogs. Here are the top reasons that business blogs and search engines go hand in hand.Lots of PagesEach blog entry is shown in chronological order on a blog's homepage but, each entry is in reality its own web page, with its own unique URL and title. So, an active blogger can create hundreds of keyword rich web pages in a matter of months.Change Is GoodIn order to claim your place at the blogging table you must commit to making posts often-4 or 5 times a week perhaps. This commitment means that you are creating, updating, changing some portion of your site several times a week. The typical small business web site is lucky to receive an update several times a year. Search engines like change.Wake Up CallBecause search engines love changing content, they are ever ready to visit a site when it is updated. One feature unique to blog software is something called a pinging. Basically, what you are doing is sending out a message to various blog directories to come and visit you site because it has been updated. Once a search engine has located your site, this is like a personal invitation to come back and get the new stuff. I use a site called Ping-O-Matic to send pings to multiple services. Some blog software can be configured to do this automatically.RSS DirectoriesBlogs also have a built in distribution method known as RSS. This allows you to push your updated content out to people who subscribe through an RSS reader such as Bloglines or FeedDemon as well as Yahoo and MSN. This ability allows you to communicate directly with subscribers but it can also help get your main site noticed and indexed by the major search engines. Yahoo, for example, allows people (including you) to subscribe to your blog's RSS feed. On the day you create your blog, you can subscribe to it via a free MyYahoo account and Yahoo will visit and index your blog for free. It has no choice.Linking Is KeyPart of the blogging culture is the predisposition to link to and from quality content that relates to the subject your are blogging about. In other words, bloggers like to link. Links from other high quality blogs will send traffic and get your blog and web site noticed.So, your blog marketing strategy a little like this: Set-up a blog and start posting. Ping each time your make a new entry. Submit your blog to the major blog and RSS directories. Start looking for link partners. RepeatIn the last few weeks I set-up blogs for an attorney, a label manufacturer, and a remodeling contractor. In each case, the blogs were indexed and spidered by the major search engines within 48 hours. Traffic to the main web sites for these businesses (although a bit meager to start with) has already doubled or tripled. Traffic from each of the major search engines is now showing up for a large number of important search terms and phrases.Who knows how long this blog traffic bonanza will last but at this moment a blog has never made more sense.If you're convinced that you need a blog but don't want to hassle with setting it up and learning how to promote it properly, check out my basic blog coaching package. I do the work, you're up and blogging and promoting your blog in a matter of days.Copyright 2005 John JantschJohn Jantsch is a marketing consultant based in Kansas City, Mo. He writes frequently on real world small business marketing tactics and is the creator of "Duct Tape Marketing" a turn-key small business marketing system. Check out his blog at http://www.bloggingbusiness.com