Horse Training Creativeness: The 5th Of 6 Keys To Developing A Partnership With Your Horse
Horse Training Creativeness: The 5th Of 6 Keys To Developing A Partnership With Your Horse
The 6 Keys To Building A Life Long Partnership With Your
Horse.Today I am going to ask you to think about being creative when playing with your horse.I would like you to remember that when I use terms such as horse training and natural horsemanship I am actually referring to playing with your horse.Of the 6 keys, the two most difficult to grasp are mind-set
(attitude) and creativeness (imagination). Of these two
creativeness is the most difficult. This is where you need
to work on your self and play with your hose. You need to
ALLOW your creativeness to come through. Think about when
you were a child, how active your imagination was, and how
creative you were. As adults, we have forgotten how to use
our imagination and creative powers. When playing with your
horse it's important that you learn to use your imagination
and be creative again.You need to challenge your self and your horse. Don't be
satisfied with mediocre results. As I have mentioned
earlier, there are only six things a horse can do - move
forward, backward, left, right, up and down, and there are a
thousand challenges for each.An example might be, moving your horse (forward) into horse
trailer, not much of a challenge unless he hasn't been
loaded in a trailer before, but let's say he hasand is good
at loading forward, a greater challenge might be to load him
by backing him in. Now you are challenging both you and
your horse.The next time you are out riding, look for all the
challenges that are staring you right in the face.
Let's say your horse won't cross a stream, but
you work at this challenge until you get him to cross. Now
what? How about getting him to side pass through the
stream or even back through the stream. How many other
creative ideas can you come up with? Great, now you'
re using your imagination!I think it's important to note that most people are
generally looking for answers in a logical way. They want
rules and regulations and apply them to horses. Things can
change quickly when you're dealing with horses and a
dogmatic approach is not the answer. You need to be
flexible and change as the situation dictates.In horse training or natural horsemanship there are no rules
or regulations that fit all situations only goals and
principles and adjustments you will need to make to fit the
situation.Once you have the knowledge about mindset, understanding,
patients, approach and equipment, then you need to put in the
time it takes to be successful. The last ingredient need,
is to be creative, use your imagination to come up with
adjustments to fit any situation you may be in with your
horse.Remember, things can change quickly when training your horse. Rather than training your horse to put up with your shortfalls, use the six keys.Have fun with your horse(s)!MikeThis article is brought to you by Perfect Horse GiftsIf you like this article and would like to learn more
or would like to send it to a friend, please feel free
to do so. You can subscribe at Perfect Horse
Gifts or The RoundupIn the next article, we will discuss the last of the 6 Keys
Equipment? Having the proper equipment, understanding
what it's for and how it's used is essential.Copyright
10 Essential Steps to Developing a Successful E-Mail Marketing Campaign – Email-Marketing
10 Essential Steps to Developing a Successful E-Mail Marketing Campaign
Developing and executing a successful e-mail marketing campaign is becoming more challenging. The SPAM problem isn't improving and laws are tightening their grip on e-mail marketing.So, you need to carefully develop your e-mail marketing campaign with great care.Here are 10 steps you can use to develop a successful e-mail marketing campaign:Step #1 - Define the purpose of your e-mail campaignWhilst this step may seem pretty obvious, you will be surprised at how many e-mail marketing campaigns are carried out without a clear purpose or goal.This is especially prevalent with online newsletters or e-zines - many don't provide the reader any valuable or useful information.So, start your e-mail campaign right - by first defining a clear purpose or goal.Step #2 - Develop a clear call to actionA call to action is a specific set of instruction(s) contained within the e-mail with the sole purpose of leading the reader to take a specific action.Here's an example of a call to action: "Click here to download your f~ree Special Report"With the introduction of the CAN-SPAM act and advancement in SPAM filter technology, it is difficult enough these days to get your e-mail pass SPAM filters, yet alone opened and finally read.It would be a sheer waste of time for both your reader and yourself if you didn't create a clear call to action in your e-mail.Step #3 - Personalize your e-mail messageUse your full name in the From: field rather than your company's name.And use your recipient's name in the subject line.This will increase the "open rate" of your e-mail (The "open rate" is the percentage of e-mails opened against e-mails successfully delivered), because recipients will more likely open and read e-mails from people they recognize.Personalization will also reduce the probability of the e-mail being mistaken as SPAM.Step #4 - Develop an interesting subject lineIt's true.First impressions DO count in e-mail marketing!If you have an important e-mail you want your reader to open and read, you need to develop an interesting subject line to woo your readers attention.The reason's really simple.If your subject line does not appeal to the reader, your e-mail will not get opened and your e-mail campaign will fail miserably.And remember not exceed 40 characters when developing your subject line.Step #5 - Remind your subscribers where and when they opted-inIf you do not e-mail your subscribers very often, say once every fortnight, it would be good to remind them where and when they opted-in, right at the top of your e-mail.In e-mail marketing, the popular axiom, "Out of Sight, Out of Mind" bears much truth.Don't expect your subscribers to remember where and when they opted-in to receive information from you if you're not in frequent contact with them.If they can't recall when they opted-in to your list and you fail remind them - don't be surprised if they scream "SPAM"!Step #6 - Provide an unsubscribe linkIn e-mail marketing, you should never ever hold anyone hostage.You'd rather settle for happy unsubscribers than angry subscribers, right?So, provide your readers with an easy and convenient method to unsubscribe.They'll sleep more soundly at night and so will you.Step # 7 - Check and test your e-mailYou've spent a great deal of time crafting your e-mail.So it is a good practice to check through your e-mail to make sure you do not overlook the following: 1) Spell check your e-mail 2) SPAM check your e-mail 3) Test all e-mail links 4) Double-check mail merge codes (if any) e.g. $firstname$ vs. {FIRSTNAME} (especially if you're sending out the same e-mail using different autoresponder software)Step #8 - Use fixed-pitch font and proper formattingUse a fixed-pitch font like Courier and perform a hard carriage return at the end of each line at 60 characters to avoid formatting problems.Step #9 - Track all e-mail linksThis is an often over-looked step. Tracking your e-mail links will allow you to gain valuable insights and discover what works and what doesn't.Use the tracking information to refine your future e-mail marketing campaigns.Step #10 - KISS (Keep It Simple and Short)Lastly, keep your e-mails simple and short.The more e-mail content you create, the higher the chance of triggering the SPAM filters.If possible, use e-mail marketing to Pre-Sell, not Sell.Follow these 10 steps in your next e-mail marketing campaign and watch your campaign results skyrocket!Copyright 2004 Fabian LimAbout The AuthorFabian Lim is a Management & Internet Marketing Consultant. He helps organizations and individuals succeed online. He is also editor and publisher of "BizSuccess Tips", a No Hype, No B.S. internet marketing newsletter. Visit his website at http://www.BizSuccessOnline.com
The Process of Developing Meaningful Goals – Goal-Setting
The Process of Developing Meaningful Goals
DEVELOPING A GOAL-SETTING CHECKPOINT: The process of developing meaningful goals and objectives can be a challenging task for any manager. There is a method to make this process easier, however, and it involves following a few general guidelines. The Goal Setting Checklist for the first-line supervisor has been specifically designed with two main objectives in mind: (1) for specific use in translating general (or possibly unclear) goals into a workable structure; and (2) for use as a worksheet (or checklist) to write meaningful goals and objectives for employees. This two-step process should enable the supervisor to translate ideas, "rough thoughts," and wishes into goal statements of a much more practical nature. Over the years, experience has shown that while it is relatively easy to teach the concept and theory of goal setting, many supervisors and managers have found it quite difficult to translate the theory into actual practice. Step-by-step use of the goal setting checklist should provide a constructive aid in this regard.HOW WILL THIS GOAL OR OBJECTIVE BE MEASURED? This question places immediate focus on the measurement side of accomplishing the goal or objective. It puts the spotlight on whether the goal or objective to be assigned is easily measurable in terms of quantity (output), whether there are also qualitative factors involved. Just as important, it automatically addresses the criteria that will be used for measurement - something which can be easily overlooked, even with the best of intentions.WHAT IS TO BE ACCOMPLISHED? It is possible for a supervisor to have a generally clear idea of the way a goal or objective is to be measured, but fall short in specifically identifying what is to be actually accomplished. Nothing can be more de-motivating to an employee than never being certain when goal accomplishment is actually achieved. An employee's motivational level has a direct link to accomplishing a stated task; where this crucial element is missing in a person's performance, job satisfaction will usually suffer.WHEN SHOULD IT BE ACHIEVED? While everyone usually agrees that a supervisor must be as flexible as possible in goal setting, it is quite easy to inadvertently establish a vague or unrealistic time frame for accomplishment. Time frames should be realistic and definite with some flexibility taken into consideration. For example, many times within the work environment, a situation will arise that could not have been anticipated during the time that the goal was actually set.Copyright AE Schwartz & Associates All rights reserved. For additional presentation materials and resources: ReadySetPresent and for a Free listing as a Trainer, Consultant, Speaker, Vendor/Organization: TrainingConsortiumCEO, A.E. Schwartz & Associates, Boston, MA., a comprehensive organization which offers over 40 skills based management training programs. Mr. Schwartz conducts over 150 programs annually for clients in industry, research, technology, government, Fortune 100/500 companies, and nonprofit organizations worldwide. He is often found at conferences as a key note presenter and/or facilitator. His style is fast-paced, participatory, practical, and humorous. He has authored over 65 books and products, and taught/lectured at over a dozen colleges and universities throughout the United States.