The Top Ten Reasons You Can – And Should – Hold an Equine Educational Event
The Top Ten Reasons You Can - And Should - Hold an Equine Educational Event
Boarding, Breeding, Training & Showing Stables:1. You need to fill stalls.2. You want to generate some public awareness about your operation.3. You want to create new potential clients.4. You want to separate your operation from your competitors'.5. You want to establish yourself as an authority to local equestrians.6. You want to make some cash on the side.7. You want to sell a few horses, either for yourself, or for clients.8. You want to promote your trainer, sell riding more riding lessons or bring in more horses for training or showing.9. You need to sell breedings.10. You want to create new services to offer both horsemen and the general public in your community.Riding Instructors and Trainers1. You want to increase your income by selling more lessons.2. You want to fill stalls in your training barn.3. You have a client with a horse for sale.4. You want to have a career with horses, instead of just having a "real job," and a few lessons or horses on the side.5. You want to establish yourself as an authority in your field in your area.6. You want to get established in a particular stable or barn.7. You need to make some "quick cash" for a major purchase.8. You need to have some additional income for an added expense.9. You want to create new services to offer both horsemen and the general public in your community.10. You want to establish your own stable.11. You need more clients!Tack Shops, Feed Stores, Etc.1. You want to establish your store as an authority in your area ? somewhere that people go to get good information and service.2. You want to create new services to offer both horsemen and the general public.3. You want to create some "press" about your business.4. You want to be known as a business that helps local horsemen buy, sell, and do whatever they do better than they did it before.5. You want to separate your business from the competition.6. You want to expand your business, either by selling more stuff, moving to a larger facility, or by creating more customers.7. You want to create more customers for your current clientele.8. You want to create a side business.9. You are a start-up business, and you want to establish it in the community without spending a lot of time and money.10. You are looking for strategic business partners.Horse Rescue Groups1. You need to raise some money.2. You need to create some public awareness about your facility, group and efforts.3. You want to raise public awareness about the reality of horseownership.4. You want to get more people involved in your effort.5. You have horses (and/or other animals) that need foster or adoptive homes.6. You have volunteers that need something to do.Non-equine Careered Individuals1. You want to create a new career for yourself with horses without investing huge amounts of money or time.2. You want to do something that will support your "horse habit."3. You don't want to change careers, you just want something that will make some extra money and allow you to work with horses.4. You have a horse you are trying to sell.5. You have an acquaintance that has a horse for sale.6. You want to start a part or full time business working with people and/or their horses.Patricia Reszetylo is the author of "Horse Cents: Shaking the Equestrian Money Tree," an informative, enlightening e-book on how to hold effective, low-cost educational events. To learn more, visit http://www.ItascaEquine.com/
Success is a Process, Not an Event – Internet-Marketing
Success is a Process, Not an Event
We all need a little inspiration once in a while, and we all need to be reminded that achieving success is a process, not an event. It doesn't happen over night. Here are some ideas for
improving your chances of internet business success.
Have a plan, preferrably written. We all need to get organized, and have a vision of where we are going. Some people seem always to take the impulsive "fire ... aim ... ready" approach and do everything without thinking. At the other extreme are those who are subject to "the paralysis of analysis" ... they spend all their time thinking, and never get into action. As with most things, moderation is the key. Take some time to think out a plan and write down the sequence, then get to work. The plan can always be revised as you go.
Treat your internet business as a real business. If you're serious about making money, or achieving personal freedom, you have to think of this as a business, not a game or a hobby. Discipline yourself to work on your business regularly. Set aside an hour a day, or one day a week,
or whatever your personal schedule allows, and discipline yourself to abide by that schedule. Setting aside an area of your house to be your "office" is always a good idea, too. Even if it's only 10 square feet in the corner of your bedroom, that is your "office".
Think of your business progress as a scientist would. Make your plan, but leave it flexible. Try some things, and be willing to modify your ideas and plan based upon results and experience. A scientist forms a theory, then tests the theory, then modifies the theory to account for the
results, and tests it again. That happens over and over. It works great for business, too.
Set realistic goals. Many people make the mistake of shooting for the moon, instead of setting a series of attainable goals along the way. Set realistic goals, reward yourself for achieving them, and then "raise the bar" for your next goal. You can't get to the top of the stairs without climbing each of the steps ...
Be patient. Rome wasn't built in a day, and neither was any other successful business. While internet business offers the chance to "fast track" your way to success with much lower costs than traditional business, it still requires an investment of time and money, and the patience to watch it grow. Your first several months, possibly even the first six months to a year are basically a learning experience.
Getting started is the hardest work. You're learning new things, perhaps developing a web site or learning how to advertise and market on the internet. Most people say they did the hardest work for the least payoff in the first six months of their internet venture, but as time goes on, they work less and less, and earn more and more.
Do what excites you. If you're serious about internet business, you'll be putting a lot of time into it. One sure way to sabotage yourself is to be doing something that holds no interest for you. Instead, pick something that excites you. It might be your favorite hobby, or
something else that you're passionate about. Maybe the sales process itself excites you. That's fine, but at least pick products that interest you, or sooner or later, you'll lose interest in promoting.
The riches are in the niches. Many people starting out in internet business tend to have too broad a focus, or try to sign up for dozens and dozens of affiliate programs, taking a "shotgun" approach. They apparently figure that if they have enough irons in the fire, *something* will pay off. Internet veterans are quick to point out, however, that a far better approach is to pick a narrowly defined niche ... a unique product, or a product being sold to a unique population. The
trick is to find something that has a fairly high demand, but relatively low competition. When you find it, you've found a "niche".
Develop multiple income streams. Rather than putting all of your eggs in one basket, try to develop multiple sources of online income. That way, if one of the products or vendors
you are promoting fizzles out, you have several other income streams still functioning. The idea is very much like diversifying a stock portfolio. While this seems to contradict what I just said above about picking a niche, it doesn't have to. You could represent several complementary products to the same niche market, or develop several niches. The point is to start narrow, but diversify as time goes on.
Think positively. You would be amazed how much your own attitudes, whether conscious or unconscious, affect your outcomes. If you're in an internet business opportunity that doesn't feel right to you, or which you don't expect to work out, then either change your attitude, or change your
business. If you believe in what you're doing, don't let the negative attitudes of others dissuade you. Considering the opinions and feedback of others is smart ... blindly allowing them to alter your beliefs automatically is not.
John Barbour, Ph.D. runs a number of educational and profit-oriented internet marketing sites, the most recent of which is Net-Biz-Tips.Com.