Free Ezine Advertising That Works!
When I say free ezine advertising, I'm not talking about the free ezine ads that some publishers offer, this technique is FAR more powerful than that.One of the best ways to get free traffic to your site, is to write articles for ezines.Now before you shudder and click away, it isn't that hard to write a good article.If you've got a bout of writers block, just search for info related to the subject you want to write about, then re-write it in YOUR OWN words and style, do not copy.Your article needs to be around 500 - 700 words, with short paragraphs, 5 or 6 sentences.DON'T try and disguise an advert as an article and forget about putting in your affiliate links, publishers will delete it straight away, if you want to use this approach to promote an affiliate program, you should really get your own domain as it looks more professional.Once you have put your masterpiece together, leave it a day, then come back to it and re-read it, you'll be surprised what other nuggets of info pop out after a nights sleep, and how many errors seem to jump out at you.When you're sure your article is ready, run it through a spell checker and format it to 55 - 60 characters per line so the publisher can just cut-n-paste into their ezine.Don't forget to put your resource box at the bottom of the article! This is what's going to get you a ton of free traffic to your site after all.Believe me folks, just one half decent article can get you alot of free traffic, I remember one article I wrote was published in a ezine that had a circulation of 500,000, if I wanted to pay for advertising in this particular ezine it would have cost me over $400!Not only does this technique save you money, it also gives you credability, and alot of ezines turn your articles into web pages that will remain there for years to come.Get published, get credibility, get free traffic for years to come! I think that's worth a little effort don't you?About The AuthorFor an extensive list of places to submit your articles for free get on over to: http://www.forfreedom.ws/ezine_article_submission.htm
Interviews with Well-Known Ezine Writers #2: - John Colanzi
MS: John, you must be one of the most prolific Ezine
Writers on the Web - I see your articles nearly everyday in
the article lists and in dozens of Newsletters. How long
have you been writing Ezine Articles?JC: I first started writing ezine articles around 1999.MS: What are the main topics that you write about in your
Ezine Articles?JC: I mainly write two types of articles, (i) Marketing and
promotion, (ii) Success and motivation.MS: John, how important have Ezine articles been in
promoting your website?JC: I sometimes use paid advertising, but my main method of
promotion is writing and submitting articles.MS: John, what sort of Articles have you had most success
with? In your experience, what kind of Articles are most in
demand?JC: I get the most feedback on articles about success and
motivationMS: Some Ezine Writers promote a product or service in
their Resource Box, while others aim only to get a
subscription to their free Newsletter. What would your
advice be for getting maximum results from your Resource
Box?JC: I usually promote my newsletter and free ebook in the
resource box. Sometimes I promote a product, but mainly the
newsletter.MS: What have you found to be the most effective ways of
getting your Articles published?JC: Persistence. I've set up a weekly mailing to
publishers. Most publishers get a lot of submissions, so
getting them to notice you article will take some time.
Once they start using your articles, they are more likely
to start reading your submissions.MS: Apart from getting your Articles published in
Newsletters, are there any other ways you use your Articles
to promote your website? (such as turning them into a free
E-Book)?JC: I created my free ebook Street Smart Secrets Of Success
from a collection of my success and motivation articles:
http://www.internet-profits4u.com/streetsmart.exe. I was
also contacted by a publisher who read the free ebook to
create a free e-course for his ebook Autoresponder Gold. So
from the articles I've created my ebook and the 7 Days To A
Turbo Charged Mind email course:
johncolanzi@freeautobot.comMS: Some people are discouraged from writing Ezine articles
because it seems that everything has already been written
about. What's your view on that?JC: Every writer brings their own style to a subject. You
may read about it 100 times, but a certain writer's way of
presenting the information, may be the article that gets
you to take action.MS: Yes, that's an important point. What's the single most
important style tip for writing a good Ezine Article?JC: Write to one person. Make the ideas personal to the
reader.MS: How important have Ezine Articles been in achieving
your success in online business?JC: Every good thing that's happened to me online has been
a result of someone seeing an article.MS: And finally John, what would be your advice to someone
who wants to write Ezine Articles but has never written for
the Internet before?JC: Write the same way you would explain something to your
best friend. Write to inform, don't write a sales letter
and try to pass it off as an article.MS: Thank you John.------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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7 Ways You Can Make a Huge Impression With Your Ezine Welcome Message
Many times I receive a Welcome Message from someone after I subscribe to their ezine that leaves me wondering what I just jumped into. A welcome message is one of your first contacts with your subscriber, and it should say something that sets you apart from everyone else right at the get-go. It is, after all, one of your first impressions with prospective customers ? and first impressions absolutely do count on the internet. Not only is your welcome message a natural opportunity for you to connect with your subscribers, it's also your chance to make sure they remember you with positive anticipation so that they will be eager to open up your next message when it arrives.Here are my Top Seven tips for what goes into making a great Welcome Message (and some suggestions on what to avoid).1. Be positive and upbeat. This communicates a winning attitude. So many of the welcome messages I have received were as dry and matter-of-fact as a stale piece of bread. Your welcome message should convey an element of excitement and passion about the topics covered in your ezine, as well as your eagerness to serve the needs of your subscribers. You should also give them a heads-up about who you are and what they can expect from you in the future.2. Show them what they can expect from your ezine. Setting their expectations is one of the most important things you can do right from the start, and when done in a clearly defined manner will save you from many complaints later on. If you show them up front what you intend to deliver, you will remove any cause for disappointment later on. Say something like: 'You can expect one or more of the following features in every issue of my ezine' ? and then go on to list some of the recurring topics you plan to address, with some brief comments about why those topics are so important. Better yet ? give them a link to a sample edition or your archives so they can discover for themselves what to expect. Don't just explain, demonstrate to your subscribers why your ezine is uniquely qualified to be their best resource in your niche.3. Whet their appetite. Doing this creates an element of suspense (which is something you definitely want to do?). Have you ever said to somebody, "I know something you don't know"? Ever notice how some people simply can't wait to find out whatever it is you know? Well, this technique has a similar effect by creating a sense of positive anticipation for what is to come in future editions of your ezine, or future projects you have planned for your subscribers. You can create a sense of anticipation by saying something like: 'In the next issue I will reveal a new product that no one else in this industry knows about, and it will save you literally hours of time every month in your business.' Doing this frequently gives your readers a solid reason to want to check out the next issue of your ezine ? just make sure that what you finally have to say was worth the wait. Be sure to tell them when the next issue will be arriving in their in box.4. Identify your ezine in the subject line. The subject line should always identify you or your ezine as the source of the message. Doing this communicates an element of consistency, and makes it easier for them to identify and file your messages now and for future reference. Many times I see a subject line that simply says "Thank You for subscribing". With the volume of email I get every day, I have no clue where this message is coming from. For all I know, it could be spam. You should clearly identify the origin of the message, and personalize it. For example:"KK ezine Welcomes Katie: It's Great to Have You Onboard!"You should also make sure the subject line begins with the same text every time, so your subscribers can easily identify you when they see your email and reference or archive your ezine in the future. For example:"KK issue 102 for Katie: Helping Your Customers With Search Engines"Is a much more searchable title than simply?"Helping Your Customers With Search Engines"This message could have originated from almost anyone. You want your your subscribers to know that it came from you. This is also important for another reason: If your welcome message includes valuable information and the recipient needs to get at it quickly a few weeks from now, all he needs to do is conduct a search for the term "KK" and he's got his finger on ALL your messages in a matter of seconds.5. Provide some valuable information or offer a free gift. Doing this communicates your willingness to begin meeting their needs immediately. Right from the very start, you can begin giving your subscribers what they are looking for. This means that you must have a clear and accurate understanding of the needs in their niche. Make sure your welcome message provides them with a link to a free and valuable ebook, report, or article that will be of interest to or will solve a problem common to them. Be sure to include a set of clear and concise 'how to' instructions for accessing or using whatever you've given them.6. Remind them why they are receiving this message from you. Doing this communicates that you are attempting to be considerate. Believe it or not, some people may not remember that they subscribed to your ezine (crushing, I know?). Or, someone else may have subscribed using their email address. In any case, it's always wise to include a comment something like this in your opening remarks:"Hello Katie, this is Kevin Wirth, and I'd like to extend a warm welcome to you for subscribing to 'Kevs-Korner' ezine. This is just a reminder that you or someone using your email address subscribed to Kevs-Korner from my web site at http://www.kevs-korner.com or at one of my other web sites. If you did NOT subscribe, you can choose to unsubscribe at any time by clicking on the link at the end of this message."7. Ask them what they want to hear about from you. Doing this communicates that you are truly focused on their needs, not yours. And this is one of the most powerful things you can communicate to your subscribers, because they want to know what's in it for them when they sign up to receive your ezine.One ezine editor recently included this comment in the welcome message he sent to me:"If there was one thing you KNEW you could COUNT on reading (or discovering) in every issue of my newsletter, something that would cause you to NEVER miss reading it, what would that one thing be?"This is a great way to let your readers know you care about what matters to them, and it opens the door for them to give you their all-important feedback. Taking this approach is an excellent way to help ensure that you are providing information your subscribers expect or want to see.Kevin Wirth is the owner of KEVS-KORNER ezine, a free online newsletter offering articles, tips, resources, and insight on over 150 different marketing tactics. He is bringing together a growing community where you can work with others to create and market products online. To discover how Kevin can help you grow your online business, and get a free gift just for visiting, please head on over to http://www.kevs-korner.com.