Fishing For Ezine Subscribers – Ezine-Marketing
Fishing For Ezine Subscribers
The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear.Jesus had a strategy. He thought outside the box. And he knew where to go. Of course, when you're God, you tend to know a lot of things.What about fishing for ezine subscribers? Don't expect Jesus to tell you where to cast your subscription net. You will have to build some other strategy. In the meantime, here are the six steps I sued to grow my free online Happy Class ( http://thehappyguy.com/self-actualization-happy-class.html ) list by 27 last night, and my Daily Dose of Happiness (http://thehappyguy.com/daily-happiness-free-ezine.html) by 10.Step # 1: Sign up for Subscription Rocket ( http://thehappyguy.com/SR.html ) and install the code on every page of your web site. SR is a small pop-under offering your visitors free subscriptions to newsletters. Unlike some pop-ups, this pop-under is unobtrusive and nobody has ever complained. Every time the screen pops under your site, your ezine pops under four other similar sites. Most of my ezine subscribers had never even heard of me or visited my site before they signed up.Step # 2: Get lots of traffic to your site. The Internet traffic gurus will tell you to attract only TARGETED traffic. But, with SR, any traffic will do. 1000 non-targeted visitors might be useless to you, but they will trigger 4000 appearances of your ezine notice to targeted visitors of other sites. Get the most targeted traffic possible, yes, but whatever you do, get traffic. More on this later.Step # 3: Get sub-affiliates, and get lots of them. Every time web sites you referred get visitors to their sites, you earn three credits. So 1000 visitors to www.Looky-who-I-referred.com means YOUR ezine gets seen by 3000 targeted visitors at other sites.Step # 4: Replace some of the SR codes with Subscriber Drive codes. What's the difference? Not much. They are almost identical. You can see how SD works at www.TheHappyGuy.com/self-actualization-articles.html . Why use both? Two reasons.First, you don't want to run out of targeted subscribers. For instance, if you run an Internet marketing newsletter, you don't want one service to run out of similar sites on which to display your ezine and start showing it to visitors of vampire-slaying sites.Second, if you can get multiple credits for each visitor to your site ... if you stagger the two services along the well-worn surfing routes. I have SR code on my home page, and SD code on my Self-actualization Resource Center, where the largest number of home page visitors tend to gravitate.Let's start thinking way outside the box.5. How do you get big traffic to your site? Suppose, for instance, your ezine and web site are about Internet marketing, competing with 4.5 million savvy entries on Google. Slim chance getting a top ten ranking, or even a top 100 ranking.Consider your hobbies. Suppose you like horseback riding. Why not have a page on horseback riding, optimized for a couple juicy equestrian keywords, where you compete with just 700,000 not so savvy web sites? What does horseback riding have to do with Internet marketing? Everything, if it is about the publisher (you!). You might also post a page on Italian cuisine, where your keyword optimization competes with only 200,000 other Google entries. These could both be under "About the publisher".In addition to the untargeted traffic who will bring you targeted subscribers from other sites by tripping the SR and SD codes, your visitors will get to know you better as a human being, a key factor in building trust with them. You can also add affiliate links for related products (want to sell a horse?) and actually make some money from these extra pages. (If you like happiness, why not use one of my happiness articles and sell my two happiness ebooks through affiliate links from http://thehappyguy.com/earn-money.html?)6. Another way to boost traffic to your site is to keep sending your subscribers to your site. If there is a free ebook download (or software or puzzle or graphic or recipe) or a contest to enter, you can have subscribers visiting your web site each week. I set up a Daily Fun page http://thehappyguy.com/l/daily-happiness-fun-page.php for subscribers to Your Daily Dose of Happiness. Every time one of them visits, she earns me four views of my ezine notice to targeted traffic on other web sites. This page is getting an average of 100 hits a day, and that will increase as my ezine readership grows.Jesus could help you catch way more subscribers than I can. But until he offers some alternatives, these are the steps you can take to turbo boost your subscriber catch.About The AuthorDavid Leonhardt publishes Your Daily Dose of Happiness http://thehappyguy.com/daily-happiness-free-ezine.html. Learn more about ezine publishing at: http://thehappyguy.com/ezines.htmlInfo@TheHappyGuy.com
Why Arent You Writing Ezine Articles? – Ezine-Publishing
Why Arent You Writing Ezine Articles?
I'm amazed!Everywhere I go on the Web, people are desperately searching for ways to get more traffic to their websites. Some will even pay hundreds of dollars for an Express Listing in Yahoo.And yet one of the most powerful ways of driving traffic to your website is completely free and anyone can do it.A few savvy webmasters have been using this technique for years to drive high-volume traffic to their websites. And they've made a fortune!I'm talking about Ezine Articles.There's a huge demand for Ezine Articles right now but only a handful of people are using this technique. That's why you keep seeing the same articles being published in dozens of different Ezines.Why are Ezine Articles such a powerful promotion technique?When you get your Article published in an Ezine,you're basically getting an enormous Ezine Ad for free. But your Article is much more powerful than an Ezine Ad.Why?A normal Ad is there simply because someone paid to have it placed there. But your Article is there because the Publisher thinks you have valuable information that will benefit his or her readers. In other words, you are an expert.Who would you be more likely to buy from? Someone who paid to have an Ad inserted, or someone who is an expert and has just written an Article full ofvaluable information?I first discovered the power of Ezine Articles in May of this year when I wrote an Article titled '10 Tips For Successful Ezine Advertising'. Two weeks later it was published in 'WebProNews' (WebProNews, May 15, 2000), which has a circulation of 500,000. I could hardly believe it - my Article being read by half a million people!Less than 2 weeks later another of my articles ('How To Get The Most Out of Your Ezines') was published in the same Newsletter (WebProNews, May 26, 2000).By the end of that month, traffic to my website had more than tripled. Suddenly, I was earning a very respectable income from my affiliate programs.To fully understand the power of Ezine Articles, let's put a monetary value on them. At a rough guess, Iwould say that a well-written Ezine Article has at least twice the pulling-power of a Top Sponsor Ad.A Top Sponsor Ad in 'WebProNews' costs $4,000 - so with those two articles of mine, I got $16,000 worth of free Ezine Advertising!Let's compare Ezine Articles with two other, highly-rated promotion techniques: Search Engine Listings and Ezine Publishing.A Search Engine listing is essentially a 'passive' approach to marketing. You still have to wait for people to search on your keywords. Ezine Articles are much more 'pro-active'; your articles land right in the middle of dozens or hundreds of different Ezines. With Ezine Articles you're not waiting for people to find you - you're going out there and finding them.Let's say you publish an Ezine that has 2 or 3thousand readers. Each week, your website URL and your name are going to 2,000 to 3,000 people. Even if your subscriber-base is growing by 5% per month, basically you're reaching the same audience each issue. Butimagine you write an Article that gets published in 30 Ezines that each have a readership of 2000 people. You've now reached 60,000 people!The possibilities with Ezine Articles are enormous.Many people feel unable to write. You may be one of them. But the fact is, anyone can write an Ezine Article. You must have seen those 'Tips' Articles that look like a shopping list of things to do? They're very popular amongst Ezine Publishers. Every week I see half-a-dozen of them. So the fact is, if you canwrite a shopping list, you can write an Ezine Article!At this point you may be saying to yourself: "But I'm not an expert - who would be interested in my Articles?".The answer is: "Lots of people!".If you've been running an online business for 6 months, or even just for 3 or 4 months, you now know many things that you didn't when you first started. Imagine if you could have had the knowledge you nowhave when you first began!So for someone who has just ventured onto the Web, your experience and knowledge could be extremely useful. And remember - the Internet is growing so fast, there are masses of people who know much less than you do.More than 5 million Americans joined the online world in the first three months of 2000, which averages toroughly 55,000 new users each day, 2,289 new users each hour, or 38 new users each minute!So if you learn this technique, there's a huge marketwaiting for you.(c) 2000, by Michael Southon------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
simple technique to build a successful online business. Click
here to find out more: http://ezine-writer.com/
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10 Winning Ezine Publishing Tips – Ezine-Publishing
10 Winning Ezine Publishing Tips
1. Share your personality with your subscribers. Your subscribers are more likely to want to buy from someone they feel like they know.2. Involve your subscribers in your ezine by asking them to send in their profiles, tips and advice, or by asking them to send in their articles for publication in your ezine.3. Include testimonials or endorsements for your business within your ezine.Ask for feedback within your ezine and on your site to gather more of these for your products or services.4. Periodically run surveys or polls that give you direction on where to take your ezine.Keep your polls or surveys short and to the point. Only ask questions you need to know at the time.Also provide a bonus or freebie for taking your polls or surveys to increase the number of your readers that participate in them.5. Write articles. Your articles will give you an effective way to share your tips and expertise with your subscribers.Your articles can also be used as a powerful promotional tool that boosts your subscriptions.6. Run an "Ask The Editor" section.This section will not only provide answers or solutions to your subscribers' questions but is also an excellent way to increase your status as an expert in your field.7. Provide a bonus or freebie for subscribing to your ezine. You could provide ebooks, email courses, or access to your membership site as a bonus for subscribing.8. Provide your subscribers with special sales on advertising in your ezine.Your subscriber only specials will help you to get more of your subscribers to purchase ads for the first time and will also help you to get more of your subscribers to advertise in your ezine on a consistent basis.9. Promote affiliate programs to your subscribers by recommending their products.If you've already gained the trust of your subscribers, writing recommendations will be very effective in increasing your commissions. Only recommend products that you know deliver.10. Swap recommendations with other ezine publishers.You could recommend another publisher's ezine in your own words in exchange for that publisher doing the same for you.You could also set up a recommended ezine section where you and several other ezine publishers promote each other's ezines.In addition, you could successfully increase your subscriptions by swapping recommendations in your welcome message or on your "thank you" page that your new subscribers are taken to after subscribing to your ezine.About The AuthorArticle by writer, Ken Hill. Learn tips and techniques to help you successfully start your own ezine. Visit Ken's site today at http://www.netpromarketer.com for more articles and a great tutorial on ezine publishing.