10 Ways, How To Get Significant Exposure For Free – Ezine-Publishing
10 Ways, How To Get Significant Exposure For Free
Ezine are one of the best source of information on the web today. They are generally free and can make a huge impact marketing success if used correctly. Ezines may include ads, articles, jokes, quotes, advertorials, business opps, brief up dates about the publisher's site or business, testimonial and much more.The word "ezine" is short for electronic magazine, also known as a newsletter. They are an excellent way to find detailed information about specific field on interest. At the same time they expose a gold mine of contact and possibilities! Ezines are delivered via email and 99 % of them are free. They can be sent daily, weekly, biweekly or monthly, it just depends on how the publisher of the ezine wishes to distribute the newsletter. Ezine is breakthrough of marketing solution today. We can promote our business with change banner, swap ad and write article. You can literally get hundreds of hits per day without spending a dime on advertising using ezines! There are ten techniques how to promote in ezine, although the impacts are indirect. They work and the potential is unlimited.1. Write Testimonials!Most Internet business look for and need testimonials. Testimonials give a business credibility and businesses know this. So they are always looking for kind words about their company that they can show to new prospect of customers. Therefore, anyone that comes to site and sees testimonial may well check out the site.2. Write Articles and submit them to Ezine publishers!Writing articles is really a great way to get free exposure. This particular method does take more time and some work but it can really reap huge rewards. I'm sure you've noticed when you read the articles in your favorite ezines , the author's information is listed at the bottom ( this is called a by ?line ). Of course if you wrote an article, you would also include your own by- line. This tells folks who wrote the article and a little bit about the author including your URL. By submitting your article to as many ezines as fit your criteria, you have the potential of getting thousands of targeted hits FREE.3. Give Away a Freebie!Ezine publishers are usually looking for ways to keep their subscribers reading and interested contest are really a great way to accomplish this. A good way to get free exposure is to participate in a contest.For example: Let's say that you sell health supplement. Suggest to an ezine publisher that relates to health possibly that you will be willing to give away one bottle of supplement to one lucky winner each issue. The publisher can do the drawing and email you the lucky winner's email address. Of course an announcement would take place in that issue and your company name and URL would be credited for the generosity. Of course you are giving away something of value but at the same time you are building credibility with the readership, creating recognition for your name and product .4. Some Ezines Accept Free Advertising!Do a search using The Directory of Ezines for ezines that accept free ads. This is a quick way to find them and is another way to get exposure at no cost. One thing to keep in mind, most ezines that accept free advertising are new and don't have many subscribers. Of course they are free you can place ads in as many as you have time for thus getting your ad in front of hundred of people.5. Swap Ads !This form of promotion may not apply to you unless you have your own ezine, another way to advertise free is to swap ads. Find other ezines that a circulation close to yours and who relate to what it is you are advertising. Offer to swap ads. Most will be glad to! This allows both of you to get fresh exposure. You will have your site being expose to hundreds of targeted.6 . Trade links with other web sites. They should be related to the subject of your web site. Instead of trading links, you could also trade banner ads, half page ads, classified ads, etc.7. Form an online community. It could be an online message board, e-mail discussion list or chat room. When people get involved in your community they will regularly return to communicate with others.8. Participate on message boards. Post answers to other people's questions, ask questions and post appropriate information. Include your signature file at the end of all your postings.9. Post your ad on free advertising areas on the internet. You can post it on free classified ad sites, free for all links sites, newsgroups that allow ads, free yellow page directories, etc.10. Start an e-zine for your web site. When people read each issue they'll be reminded to revisit your web site. They'll see your product ad more than just once which will increase your orders.ERNY SETYAWATI IS THE EDITOR AND PUBLISHER OF BALI GLOBAL MARKET. To know more visit us : http://www.baliglobalmarket.com
Ten Ways to Get Cheap (and Free) Magazine Samples
Ten Ways to Get Cheap (and Free) Magazine Samples
1 - Join a reading or writing group. Ask members to bring in their
already-read magazines and have an exchange. Do the same with interest
groups you belong to or know about - playgroups (parenting, home, cooking, family mags), business networking groups (entrepreneurs, home business, finances magazines), church (religious, devotional periodicals).2 - Offer to take a friend to the doctor's office. Okay, that sounds goofy but I love taking my children to the orthodontist, pediatrician, and dentist offices so I can scan the table of contents and skim the articles in the parenting, children's, family, travel and money magazines. I bring a notepad and take plenty of notes. Find an article in an old magazine that would help your research? Ask the office to make a copy of it; offer to pay.3 - Subscribe. Remember if you subscribe to a magazine that is for business purposes, you can deduct the cost of the subscriptions if you itemize your taxes. I am a food writer so I keep all receipts for food and writing magazines, and food and writing books to deduct as business expenses.4 - Take up publishers on their free copy offers. It used to be that all magazines would let your send in a postcard and check the "bill me" square and you will end up with two or three issues before they cut you off for not paying. These days, we cannot even be inadvertently dishonest. I get mailings from magazines offering me one free issue. I will send in the postcard and usually have a bill to pay before I have read the free issue. I then can decide to subscribe or put the bill in the postage paid envelope and decline to pay.5 - Look for the online issues of particular magazines. It is true that many use original content online (another good market to explore) but even the different content will show you what type of material the magazine is looking for.6 - Read newspapers online. Do you want to write travel articles? Visit the major newspapers online. Most hire freelancers to cover a great deal of their special interest articles. Contact information for, in this example, the travel section editor will likely be available on the website.7 ? Send for the writer guidelines. Look in The Writer's Market. If you are looking for parenting magazines and find one that sounds about right to you but you have never seen, send for the writer guidelines and request a sample issue. Double check the listing of the magazine to see if there is a reduced price or you have to send a stamped envelope to receive a free copy.8 - Go to the library. This is so obvious! Make a bi-weekly appointment to go to the library and review the magazines you want to write for. Make notes. Use the library's copier to photocopy the table of contents, or an article or two to review at home.9 - If your public library does not carry the magazines you want to know about, travel to a college library. They are set up for your kind of research. While most require student identification to use the reference materials, you can read the periodicals unimpeded.10 - Bookstores! Grab a pile of magazines, buy that over-priced latte and carefully review the magazines you have found to study (remember, if you spill on it, you buy it!)Terms of use ? This article may be used freely in online and print, newsletters and websites that do not charge a fee to readers. The resource box at the end must be included. The article may not be substantially edited but grammatical or typos can certainly be corrected. Thank you.Pamela White is the publisher of Food Writing, an online newsletter and author of FabJob's guide to Become a Food Writer. Her newest book, Freelance Writing: Begin the Adventure is available at
http://www.food-writing.com/pages/3/index.htm
Ask for More – You May Get More
Ask for More - You May Get More
If you are involved with sales, how do you feel when you hear phrases such as, "Can you do anything about your price?" or, "You'll have to do better than that." and variations on these? Does a cloud or two cross the sun? You start to think, "here we go again?.." ? yet, have you prepared for this situation?As a purchaser, do you push suppliers on price alone? OK, it is a fair tactic when so many sellers will give in, but does it lead to long-term gain? What other ways could you get a better deal for your organisation? Maybe extended credit terms or volume rebates?Whichever side you are on, what difference could 2% make to your company? Just to get another 2% on a selling price ? and/or 2% less on your purchases? How much extra profit will this produce?Developing your ability to negotiate more firmly and flexibly is not a contradiction in terms, it can be the foundation for increasing business success and also improving relationships. The simple definition of negotiation is: "To work or talk (with others) to achieve a transaction, settlement, an agreement. (from Latin negotiari ? do business with)"Typically, there are four options for the outcome of a negotiation ? and the desired one is the "win-win" unless you are just going for a one-off deal and you may want to opt for the "I win ? you lose" choice, although that is not really necessary!We can all improve ourselves as negotiators by following a few simple steps and treating situations as more than just a bargaining joust. It will also help your cause if you consider situations as something to be resolved and not as a battle to be won! As with many things in life, the key to success is in the planning and preparation. This will impact your confidence, and behaviour, when with the other party. The more prepared you are, the greater the chance of you achieving the deal you want.One of the first things to consider in your planning stage is "the balance of power". Imagine a set of scales ? and list the pressures or drivers each side faces:I wonder what you find? Many similarities? When you recognise that both sides might be facing similar pressures you can take heart! Another way to use this is to assess what drivers the other party is facing, and you can do to reduce the ones on your side to increase the "leverage" you have.To help you with planning and handling negotiations you may find it useful to work through the "AIMING HIGH" process.AIMING HIGHA ssess: Consider situation, balance of power, leverage. What is going to be needed for a win/win outcome. What is the previous experience with this contact? How much do you need the deal ? how much do they need it? What might be the barriers? What have you to offer that is unique?I nterests: What are your needs, wants and desires? What are theirs? Think about their interests ? put yourself in their shoes ? what do they need ? what are their drivers (business and personal)?M ake time: Planning and preparation is key ? create time for it. Do not be rushed ? do not negotiate under (or "un") prepared. Also, make time for the actual meetings ? time pressure can be a problem in a negotiation ? the party feeling under most pressure will often make the biggest moves.I nnovate: Remember, it is not just "their" problem ? if a genuine negotiation is to take place it is a joint one! Think about ? then rethink ? "the pie" and how it can be shaped and cut. Look got different ways of approaching the situation.N eeds: What are their key needs ? and wants ? and objectives? What are yours? Check back that your ideas can satisfy these ? for both parties.G enerate options: Put your package together ? consider all the tradable items ? those you want and those you can give. The more options the better. Whether the buyer or the seller, think about the package in terms of more than price.H uman factors: Even when being at your most objective and professional ? the negotiation is still usually between two (or more) people. Your interpersonal skills count for a great deal: ? how well you can assess the others; what they want and are doing; your skills in gaining rapport and getting them to talk; good listening ? and questioning. Also, handling tough situations and managing the dynamics of the meetings is key.I ntegrity: Do not get caught up in game playing. Good negotiations will normally be taking place in the context of (or at the start of) an on-going business relationship and partnership. It does not matter what others may do ? operate with integrity and be true to yourself and your values. You will get more good quality deals in the long run.G et before you give: Trade well ? ask for what you want BEFORE you give!H appy endings! Aim for win/win ? and if you cannot get that leave the door open for another time!If you follow this process you will be well-equipped to negotiate effectively. You will be more confident and successful if you make time to work at developing the package you are offering and, at the same time think about what you want from the other party. Think about the things you can build into your package that you can use to "trade" with. (Called variables or currency or other terms to suit!) What might be the things the other party has which they would be happy to "trade" or move on? The key to this, is to choose things which are of low cost to you, but valuable to the other party ? and vice versa. Remember, in a negotiation, everything has a value, no matter how insignificant it might seem at the time!As part of this, plan your "best deal", ie the ideal solution for you, and your "worst deal", ie the lowest position you will take. It is important that you are clear about this ? and know when to walk away! Within your best deal, include as many variables as possible so that you have things to trade with other than price. Think about what you will be willing to give, and more importantly, what you want to get in return!The actual approach to the meeting can be improved if you follow the principles of "Triangle Talk" from Kare Anderson's book "Getting What You Want". Be clear about what you want, what they want and then keep your proposal tuned towards what they can accept.When you are through the "proposing" stage and in what many think is the actual negotiation or bargaining stage, it is important to remember a simple phrase and it is all about "get" then "give". "If you??..then I will??..". Think about the impact of the opposite order, "If I??then will you??.?" What will an experienced negotiator do in response to that?To help yourself with negotiations, practise! Look for opportunities in low-key situations and test out ways of getting a deal. Before going to meet that important client or major supplier, as part of your preparation make some time to go over your plan, your package and the options, and then how the other party might act. Practice using the "get-give" trading phrase ? and anticipate potential problems. You will be pleasantly surprised by the results you get.Graham Yemm a founding partner of Solutions 4 Training Ltd. During his years as a consultant he has worked with a variety of major companies in the U.K., Europe, USA, the Middle East and Russia in Sales, People and Management Skills. He has had many years of experience tailoring programmes to address organisational issues around sales, account management, negotiations, sales management and customer service ? especially focusing on the communication and personal skills aspects.Graham is a Master Practitioner of NLP and was involved with setting up and running "The Business Group", which promotes uses of NLP in organisations. He is an accredited trainer for the LAB profile programme ? "Words that Change Minds". His personal enjoyment comes from helping individuals to take more responsibility for their own actions? freeing them to feel they can make more choices about their lives. Contact, http://solutions4training.com/ or +1483 480656