Have Yourself a Merry Little Christmas – How to Tap in to the Holiday Publicity Bonanza
Have Yourself a Merry Little Christmas - How to Tap in to the Holiday Publicity Bonanza
If your product or service can be given as a gift, a publicitywindfall awaits at the end of the year - but you need to startworking in June. Each December, media outlets cover the newest,the hottest and the most unusual Holiday gifts. The reportersassigned to develop these pieces typically depend on two sourcesof information:
1. Phone interviews with local store owners
- and -
2. Press materials that have been sent by publicity seekers.
Let's deal with Point 1. Here's a cool trick: In earlyNovember, write a letter to stores and major websites that carryyour product. Remind them that they may be hearing fromjournalists soon about hot gift ideas, and request that theyconsider mentioning your product when that happens. Point out afew reasons why your product is the newest, coolest, best orwhatever. Ask the vendor to drop you an e-mail or give you acall if a story results that mentions your product.
Now, on to old-fashioned publicity. When to contact the mediadepends on the publication or program's lead time (how far inadvance of publication or airing the material is developed).Magazines like Woman's Day have a lead time up to six months, soget materials to them now. Newspapers have a lead time as shortas a week for feature material, so send materials in November. Inbetween are wire services, medium-lead magazines, "in-flight"magazines and others. To learn the lead time of a particularmedia outlet, call the editorial department. If that doesn'twork, try the advertising department.
What you send should be kept simple -- a press release about yourproduct/service, a pitch letter explaining why it's such a greatgift idea, and, if applicable, a disk with color product photos.See our articles "How to Write a Great Pitch Letter" http://www.publicityinsider.com/pitch.asp and "How to Write aGreat Press Release" http://www.publicityinsider.com/release.aspfor more details.
As you craft the materials, think about where yourproduct/service fits. Based on its nature, cost, rarity orusefulness, it may work with a variety of typical Christmas Giftstories such as: Great Stocking Stuffer Ideas, Gifts forTeenagers, Gifts for the Person Who Has It All, Gifts forExecutives, Gifts that Relax, etc. By suggesting a category foryour product, rather than simply stating "Here's a product thatwould make a nice holiday gift", you're making yourself stand out-- and maybe even giving the journalist an idea for a story anglethat he or she wouldn't have thought about otherwise. Eitherway, your chances of getting coverage are greatly improved.Bill Stoller, the "Publicity Insider", has spent two decades asone of America's top publicists. Now, through his website, eZineand subscription newsletter, Free Publicity: The Newsletter forPR-Hungry Businesses http://www.PublicityInsider.com/freepub.asp , he's sharing -- for the very first time -- his secrets of scoringbig publicity. For free articles, killer publicity tips andmuch, much more, visit Bill's exclusive new site:http://www.publicityInsider.com
Bust Holiday Stress!
Bust Holiday Stress!
The holidays will be here before you know it. Clear the way for greater joy, love and meaning this year by "busting" these sources of holiday stress:1. TOO MUCH TO DO IN TOO LITTLE TIMEThis week, set holiday priorities with your family. Discuss what traditions to keep, which to discard, and which new traditions to try.Make a holiday to-do list NOW and create a realistic schedule for when to accomplish each item.Avoid overscheduling.Ask family members for help with holiday tasks.2. LONG LINES IN STORESShop via catalog or Internet, and avoid stores on weekends.If you're shopping with small children, take along snacks, books, toys or other items to make waiting in line more pleasant. Or, if you're sufficiently uninhibited, sing a holiday song with your child.If you're shopping alone, use waiting time to relax and and center yourself with meditation or prayer. Try directing your attention to your breathing at your belly. Or practice observing the people around you through the eyes of compassion, without judging. Give thanks or pray for healing, peace, or other concerns close to your heart.3. DIFFICULT RELATIVESTake some quiet time to develop a plan for taking care of yourself around relatives who "get your goat."Invest in yourself by using a therapist to help create a plan to protect your boundaries.4. CRANKY KIDSThink "low key" for a happy celebration with little ones. Remember that your small child thrives on your undivided attention and has a limited capacity to adjust to adults' "needs" to hurry.Protect your child's naptime and playtime.Spend "floor-time" with your child every day.5. COMMERCIALISMCreate family traditions that involve giving to those in need.Focus on low-cost or no-cost holiday traditions.Help keep children's expectations realistic. For example, you might say "You'll get about the same amount of presents as you did on your birthday."6. BILLSDecide on a holiday budget for entertaining and gifts.If credit cards make overspending too easy, stick to cash for holiday purchases.7. LOSSIf you have lost a loved one, the holidays may intensify your grief. Explore ways to cope at www.griefnet.org/library/articles/hfa-tips.html or www.mayoclinic.com/invoke.cfm?id=FL00055.If "holiday blues" persist or seem particularly intense, don't hesitate to reach out for professional help. Your physician or clergyperson can give you a referral.8. POST-HOLIDAY LET-DOWNSpread out the fun at least through the end of school vacation by planning an outing or a fun time at home for each day.
A little forethought and planning can go a long way towards making you glad the holidays are coming - instead of just being glad when they're over. Your wisdom holds the key to holiday joy.
9 Fantastic Formulas for a Stress Free Holiday!
9 Fantastic Formulas for a Stress Free Holiday!
The holidays are officially here. And so the season for giving begins. Warm loving intentions, thoughtful giving and stocking stuffing take over.It's a wonderful time of year, but with all the activities, excitement and family obligations taking place at the same time, it's easy to feel overwhelmed, stressed and even a tad bit gloomy. Here are 9 simple steps to relax, let go and really enjoy a truly happy holiday!1. Reflect on what an inspiration you are to others. The time you spend, the love you give and the enthusiasm with which you do it all with is what matters most to people close to you. The beautifully wrapped presents and bows are far less important than your loving friendship. You are appreciated and cherished in the lives of so many people. Love yourself with the same appreciation.2. Be honest with yourself and don't stuff your feelings. As you start to feel range of emotions this holiday? whether it is joy or fear? frustration or liberation?Don't push them away like last season's Prada bag. Give them a special place. It will be far easier to enjoy the holiday if you are honest with yourself and experience all the good, bad and normal parts of life. Be as accepting and generous with yourself as you are with the people in your life you care about the most.3. Show empathy and compassion. Our internal perception is reality. Whenever you show kind hearted compassion, you'll get it back in return.4. Be grateful for all the wonderful differences, preferences and opinions that you will encounter this holiday. Try to view life from a different perspective. Talk about differences that may come up in a loving way and make a special effort to sit on the same side of the table (literally and figuratively). See if you can find it in your heart to love and appreciate Uncle Joe's crazy quirk that normally sends you through the roof. The joy and peacefulness of understanding another's perspective while still honoring your own is a feeling to be savored!5. Get plenty of sleep and squeeze in a few extra minutes to rest and relax. Sleep may seem like an indulgence this time of year, but it is absolutely essential to good health and a positive holiday outlook. Rest, slow-down and catch plenty of zzz's. Be decadent and treat yourself to 3 -5 minutes a day without any books, junk mail or return calls. Take time to breathe, relax, reflect and introspect. If you're feeling really sassy lie on your back and spread out in the middle of the living floor. Is 3 minutes of your day just for one month too much to ask?6. Try letting go and see what marvels happen! Let go of one small thing that's really been getting to you. Ask yourself what is the worst that can happen? Just for kicks, reflect back on a particularly stressful holiday situation last year. How bad was it really? Did worry consume you for nothing? I'm guessing that the turnout wasn't as bad as all the images swimming in your head. And, there may have even been a hidden blessing after all. In the scheme of things, our daily worries are trivial. Try to let them go? and go with the flow!7. Find opportunities throughout the day to bond and make a human connection. Make a conscious and loving effort to be attentive and live in the present moment. A sure fire quick way to work yourself up is to let your mind run a million miles an hour of things you could, should or would be doing. These random relentless thoughts will just make you anxious and nervous. Take the time to look into peoples' eyes; listen carefully to what they have to say and pass them a compliment about something you know is important to them. That goes for strangers too! You will enjoy your time together that much more? and so will they.8. Change up the scenery. Rather than going through your same daily routine, shake it up a bit! Close your eyes at night before you drift off and sleepily anticipate a self indulgent wild and crazy day. Roll out of bed on the opposite side. Light a scented candle in the bathroom and watch the flame flicker in the morning light. Crank up your favorite piece of inspiring music before you do anything else in the morning. Walk backward through the house. Try tea instead of coffee. Call an old friend you haven't talked to in ages. Talk to strangers! Take the scenic route home. Wave to the stressed out folks who cut you off on the freeway. What else can you think of that could change up your scenery and shake some smiles out of you?9. Treat yourself as you would treat others. Write yourself a love note. Buy yourself fresh stems of flowers. Soak your feet. Valet park the car. Have your groceries delivered. Send your undies to the cleaners. Snuggle with a blankie. Take a long walk. Sleep in. Watch the sunset. Sing yourself a love song. Do all the things for yourself you wish others would do for you!Enjoy the most fabulous holiday season of all times!julie@shesite.com
714-834-1137Julie Hunt is a female icon and founder of SHE, the foremost inspiration and personal development resource for women who want to live brilliant, happy, successful lives. Marketing consultant, sales expert, copywriting guru, improvisational actress, yoga instructor, author and just plain cool chick? she's an inspiration to hundreds of women.She is on a mission to scream, skip, advise and acquaint with women around the globe who want live a vivacious life busting at the seams!