Ways to Improve and Make Money from Your Newsletter
Our last three newsletters have covered the hot topic of email newsletters and their importance: Keeping Your Customers Informed, How to Build Your Subscriber List, and How To Write Your Newsletter. If you're new to our newsletter or have missed out on any of these editions, to view the complete series see the link at the end of this article.So having accepted the importance of producing an email newsletter, you've begun to establish your subscriber list and have started writing, or gathering content for it, how are you going to improve and make money from your publication? This month we are going to tackle Ways to Improve and Make Money from your Newsletter.Getting Your Newsletter DeliveredThe first issue is to make sure that your subscribers are opening your newsletters. It may sound obvious, they've subscribed to receive this free but valuable information of course they'll open and read it, right? Wrong! There's a whole host of delivery issues that can stop them.This can be a particular problem if you are using an html template style email as opposed to a plain text version. You may need to educate your readers about the need to add trusted senders to their address books as it is a fact that many email programmes and email address providers wont display the html content of emails sent by sources not in the recipients address book. Some won't even include the html by default even if you are in their address book! Unless your subscribers have added you to their address book, there's a good chance they won't see your HTML graphics and if your important text is contained within a graphic, they may therefore not see any part of it.So what should you do?Well, you have a few options:
Improve Newsletter Delivery with an Autoresponder Service
Another powerful reason for making the switch from using
the unlimited autoresponders that come free with your web
hosting account to paying a monthly fee for an
autoresponder service is improved deliverability of
newsletters and other e-mails.Are your subscribers even getting your newsletter? You
might be shocked to find out how few of your subscribers
are actually receiving your e-mail. I know I was!Paid autoresponder services cultivate relationships with
major Internet Service Providers (ISPs) and online
services. It is in their (and your) best interests that
your e-mails get through and they work very hard to
achieve high deliverability.Some services supply a spam test to show you how spam
filters would rate your e-mail. If your spam rating
is too high, you can edit your e-mail to improve
deliverability.When I moved my newsletter over to a paid autoresponder
service, I received several e-mails from autoresponders.
They basically said that because of spam (unsolicited
commercial e-mail), I had to confirm that I was a real
person who wanted to communicate with the recipient.With the paid autoresponder service, I received these
e-mail messages and was able to respond to them in
order to try and retain my subscribers.With my previous mailing list software, supplied free
with my web hosting, I was oblivious to such events
because I received no autoresponder replies.So, by paying a modest monthly fee, your autoresponder
service can help increase profits by increasing the
deliverability of your communications.RESOURCE BOX:J. Stephen Pope, President of Pope Consulting Inc.,
has been helping clients to earn maximum business profits
for over twenty-five years.For profitable Work at Home Small Business Ideas, visit
http://www.yenommarketinginc.com/To see how autoresponder services can improve your profits,
visit http://www.yenommarketinginc.com/autoresponders.html
How To Improve Your Mood And Health With Deep Breathing Exercises
It is relatively well known now that exercise releases endorphins that can help to pull you out of a bad mood and to aid in alleviating depression. However, mental fatigue and depression are hard moods to simply overcome. You may not wish to train for forty-five minutes to an hour. It might be too hard to even get down to the gym for this to occur!Here is a good idea, instead of looking at your workout session in terms of an hour each time, shorten it.Plan just fifteen minutes!Change the manner in which you train. All you need is your body, (preferably fresh) air, and your ability to breathe. You can do simple health and mood-enhancing routines at home in a very short time.A good tip is to avoid doing exercises that require minutes in between to recover. Make sure you are constantly doing physical activity for those fifteen minutes. This will keep your mind occupied and remove the chance of thinking about what it is that is bothering you. Those nagging problems won't have an opportunity to take hold of you training in this manner.By the time you have reached fifteen minutes of continual movement through deep breathing exercises those endorphins will have kicked in and you'll be feeling great! No need for an hour of gym based training.Now, after you have done this for just fifteen minutes, perhaps you will want to go to the gym. Perhaps you will want to do more. Or perhaps not.The point is this. If you allot fifteen minutes each and every day to simple body movement and breathing exercises you will feel a lot better than if you just go to the gym twice a week for forty five minutes and while there you train in a disjointed fashion!Essentially be your own gym. If you learn certain health and mood improving deep breathing exercises you at least have a choice. Either just do them for ten or fifteen minutes each day or do them and do a standard gym session. In essence, you utilise your breath to wake you up and get the endorphins to kick in so to speak, and this provides the impetus to do more.Beginning is half done. When you awaken yourself using deep breathing exercises you are much more likely to want to take the day by storm!Try the following examples for easy to do, and access, exercises using nothing more than your ability to breath and using simple body movements.1.Standing up straight, hands by your side, expel all the air from your lungs. Raise the hands, bringing palms together above the head, making a full inhalation at the same time. From this position slowly allow your arms to drop back down to your sides while expelling all the air from your lungs. Try this ten times.2.Standing normally swing your arms forward while rising up on your toes. While doing this inhale deeply. Then as your arms swing back and behind your body bring your heels down and exhale. Make this a dynamic movement. Perform for twenty to thirty repetitions.3.Standing normally inhale deeply while gently bridging backwards (not too far!) and then bend forwards exhaling all the air from your lungs. Come back to normal standing position and repeat ten times.Try these three for now focusing upon breath first and body movement second. Use them as a short circuit in the morning or any time you need a mood enhancer or quick increase in energy levels!Have at it!