Improving Your Conversion Reduces the Need to Constantly Promote Your Sites – Internet-Marketing
Improving Your Conversion Reduces the Need to Constantly Promote Your Sites
I just got off the phone with Michael Fortin, one of the top copywriters and conversion experts on the web.We were doing a teleseminar for our members on conversion and testing for website owners wanting more out of the traffic they already enjoy, rather than constantly having to promote their sites to support low conversion rates. Specifically, we were talking about all the things you can do to test different "calls to action."A call to action is anything you are trying to get people to do on any particular site or page of a site. It could be buying a product or service, getting people on an announcement list or newsletter, or getting people to click on your advertising links.Most web publishers are so happy when they finally have a site up that they consider their work done and get right to marketing it. Once the traffic rolls in, they enjoy whatever sales or clicks they get and try to make more money by driving MORE traffic to the site.Then they start building another site. And another. And another.This is a disturbing trend that is creating a massive amount of waste. Both in resources and time. Especially when it comes to niche publishers who are building massive networks of sites on different topics in order to capture emails, generate advertising revenue, sell affiliated products and services, or to build their lists to generate backend sales to their subscribers.The waste is generated when people are in too big a hurry to build more sites, add more products, and get more traffic to sites that can convert sometimes 1000% BETTER than they do now.They are moving at a hectic pace, in this scenario, to build build build, when their income goals can most often easily be met without so much waste.One example of waste is when someone builds a content-dry site that has nothing but Adsense and some links on it. People hit that kind of site and can't wait to find a reason to leave. The thinking is, "Great! My 'click thru ratio' is sky high! I am getting almost everyone to click on my ads!"But here's what's happening in reality: you are working VERY hard to get traffic to such a site, only to "burn" it on a 35 cent click! No email capture, no followup, and most importantly no desire on the part of the visitor to EVER see your site again!Would you rather have someone come through your site and click immediately on an advertiser's link, never to return? Or would you rather have someone come to your site, read some great content, sign up for your list and not click on ANY links that first time?I will take scenario #2 any day of the week. And I won't have made a single penny off of that person with that initial action. But I will in the future!If you have a site that you constantly test and tweak for performance (beyond its ability to repulse your visitors into clicking on an advertisement just to get to a QUALITY site) then you have a real business.You can test and track SO MANY variables to make a site more profitable than it is now. Every site on the web can perform better than it does right now. Every single one!The people who understand this never stop testing their calls to action to get their visitors to do more than something that results in a one-time action.Traffic is the most expensive thing on the web both in the time it takes to get it and the resources you have to use up for each and every hit.The traffic you have now might be all the traffic you EVER need on a daily basis to make a killing with your site. You will never know until you test and track everything about your site.The headlines, the offers, the opt-in forms, the guarantees, testimonials, bullets, adsense placement, followup... In short, every webmaster on the net has a lot of work to do on every site they own if they really want to reap the kinds of profits their sites are actually capable of pulling in.Most people get a site up and are happy with the sales or clicks they get and move on. NO! You are leaving so much money on the table thinking you are done with a site right after you put it up.That site is the worst it should ever be! Wasting another domain fee, hosting fee, bandwidth and the costs associated with getting traffic to a brand new site before you have optimized your current site for the very best conversion it can pull is NOT good business practice.I know people who have literally thousands of domains. And one thing I can guarantee you is this: They are making a pittance, even if they are making $60,000 a DAY, in comparison to what they COULD be making with far fewer sites and more testing and tweaking of that smaller group!And Fortin seems to agree. He is going to be at my seminar in New Orleans September 9th - 11th, 2005 to expose everyone who attends to just how much money they have left on the table over the years because they have never tested different aspects of their calls to action.It is enlightening, as well as depressing to find out how much money you COULD have made all this time had you tested from the beginning!But the point is, you cannot go back to get all those lost subscribers, sales, or clicks. You can only start testing today to capture more money from each site you own. Thereby alleviating the need to have a massive network of sites all performing at half their potential or much less!Copyright 2005 Jack HumphreyJack Humphrey is Managing Partner at Content Desk. He is also the author of Power Linking 2005, now in its 4th edition. http://www.power-linking-profits.com To learn more about the profitable niche publishing industry, check out http://contentdesk.com/mardigras
5 Easy Steps to Cleaning Your Golf Clubs and Improving Your Game
5 Easy Steps to Cleaning Your Golf Clubs and Improving Your Game
How can you lower your scores by simply cleaning your golf clubs you ask? It's actually very simple. If you have clean golf clubs you can make better contact with the ball. This allows the clubs to do what they are designed to do without any interference form grass, sand or mud on the face.Since golf is a game about battling the elements, the golfer need s all the help they can get. You deal with the hot sun, a quick summer shower and even a little mud or wet grass on your shoes. All these weather conditions can wreak havoc on your body let alone your golf clubs.It's easy for you to shower and clean up, but your golf clubs can't! You have to clean them as much as possible. If you do they will perform better, last longer, and help keep you clean by keeping you on the short grass!What's the best way to clean them?There are two ways to clean your clubs: 1) You can buy a golf club cleaning kit from just about any pro shop. 2) You can also easily do it yourself at home or at the course. Let's look at how to do it yourself. Here's what you will need,? A plastic bucket
? Mild dishwashing detergent
? An old toothbrush or nonwire bristle brush
? A clean towel or rag.Let's clean!1) First, fill the bucket with a little detergent and warn water so it becomes sudsy. Add enough water to the bucket to cover the heads of the clubs.2) Second, submerge only the clubheads in the water, making sure no to get the ferrules wet because this will damage the finish. Soak the clubheads for a few minutes to help loosen the dirt, oils, or remaining chemicals that may be stuck in the grooves of the club.3) Next, scrub each of the clubs individually with the soft or medium bristled non-wire brush to remove all the dirt, grass stains, or any other debris that might be on the clubface. If you have difficulty getting it off the first time, just soak and scrub the clubs again.4) Now, rinse the clubs off with water form your garden hose outside or a sink faucet if you are inside. Try your best to not get the shafts wet when doing this.5) Finally check over the clubheads to make sure the grooves are dirt free. Then dry them of with a clean towel or rag. That's it you're done.Now you can enjoy playing the game with the added confidence of knowing your clubs are nice and clean. Clean clubs produce a better ball flight with more spin to stop the ball closer to the hole. Play well!Do You Know What Properly Fitted Golf Clubs Can Do For Your Game? John Bolt has created the ULTIMATE free guide to equipment used for golf. Find out which clubs will fit you PERFECTLY so you shoot lower scores!
Golf Fitness Evaluation Is The First Step Towards Improving Your Game
Golf Fitness Evaluation Is The First Step Towards Improving Your Game
Golf fitness evaluation can be an invaluable tool in helping any golfer to assess where they currently stand and thus help them reach a decision of what they can do to improve.It is now an accepted fact amongst golf experts that an improvement in golf fitness almost always means an amazing improvement in the quality and standard of play by any golfer, whether in the junior level or a senior citizen, and irrespective of whether they are male or female.In the old days it was rare for golfers to think of anything like golf fitness evaluation. In fact the word "exercise" could have been classified as a dirty word in golf.In those days golf was considered a gentleman's game where most played an almost entire game while hardly breaking into a sweat. Therefore exercises and golf fitness evaluation programs were virtually unheard of. But times have changed.The modern game has changed and golf-specific exercises are the rule rather than the exception amongst professionals and so are golf fitness evaluations.Even amongst amateur golfers who are serious about improving their game, it is important to do an evaluation of ones' golf fitness.Without any evaluation of your current golf fitness level followed by some concrete action, like joining a golf exercise program, chances of enjoying your golf game are very slim and the possibility of you improving your handicap are close to nil. This is because increasingly you will find yourself playing against golfers involved in golf exercise programs.In fact recent research has clearly proved that as golfers who do not exercise, grow older, their game deteriorates making it a more and more frustrating experience rather than the enjoyable leisure activity they may have known for years.It is now becoming increasingly clear by the day that golf fitness evaluation are set to become even more commonplace and a vital tool to help golfers take the necessary action to improve on their game.About The Author:
Mike Pedersen is one of the top golf fitness experts in the country, author of the Ultimate Golf Fitness Guide, and founder of several cutting-edge online golf fitness sites. Visit his new golf fitness site at Perform Better Golf.