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13Mar/100

International Flower Delivery-Gardening

International Flower Delivery

As our global community continues to expand we often find ourselves with friends and families who live in countries outside of the U.S. In the past this caused somewhat of a dilemma if a person wanted to send a gift of flowers internationally. It was not as simple as calling the local florist; it was almost impossible to find a florist who could wire transfer the order to another florist in a different country. This has changed, however, because of the availability of resources via the Internet.Do a simple search in any major search engine for "International Flower Delivery" and you will yield hundreds of results. Many companies are now offering international flower delivery and it is usually just as simple as ordering domestically.Many online flower companies have access to florists worldwide. It is usually simple to find an online company, select your product and specify that you need the order to be shipped internationally. The company will then relay your order to the affiliate florist in that area and your flowers will be delivered.Some companies may charge a processing fee for international flower delivery orders and others will not. The same holds true if the recipient resides in a very small or rural area where flower delivery may take additional time. Some companies will also have a delay in delivery to verify the recipient's address. With all flower delivery orders but especially true with international orders, it is very important to have the correct address including spellings for street and city names.Flower Delivery Info provides information on same day, next day, international, and online flower delivery in various regions Flower Delivery Info is the sister site of Flower Bulbs Web.

17Feb/100

International Shipping/Freight for Dummies – Top7-Or-10-Tips

International Shipping/Freight for Dummies

There are lots of benefits for some businesses to import or export goods. Manufacturers and distributors can order directly from the overseas manufacturer and save money on their purchases. They can also market their goods to the world instead of just the USA. There is a demand for American products in many parts of the world, but smaller American companies don't think they have the connections to offer their goods internationally. I recommend using freight forwarders instead of carriers because a good freight forwarder will shop several carriers to get you the best rate. With the right freight forwarder importing and exporting is as easy as sending a package via UPS.First I will tell you what information you need to get a complete and accurate international freight quote. Then I will tell you how to insure that the quote you are given matches the dollar amount on your freight invoice. To get a freight quote you need to provide: your billing address, the origin zip code/city, origin country, the destination zip code/city, destination country, method of transport (usually ocean freight or air cargo), destination and origin details (door to door, door to port, port to door or port to port), residential or business origin/destination, if a lift gate is needed at the origin or destination, a description of the contents, Length, height and width of each pallet or box (unless you are shipping an entire ocean container), and the amount of insurance coverage if needed. This information will get you an accurate freight quote. If you accept the quote an agent of the freight forwarder will get the remaining details from you.Follow these tips to protect yourself from misleading quotes. Make sure the quote is confirmed by a FAX/email. Verify that the fuel charge, customs clearance fees, customs brokerage fees, and trucking fees (if applicable), insurance (if applicable), and transit time are included in the quote. The destination location usually pays the duties and taxes to their government. If you are new to importing or exporting you can go to www. shipandfreigt.com or phone Paul Buisson at 985-727-2992 for free advise.Paul Buisson has been helping small businesses import and export for over three years. He specializes in helping start-up businesses and businesses that don't know anything about international freight. Recently he helped a small business with one employee win the bid for a large military contract shipping items to Iraq.

21Jan/100

Email Marketing Tips for Reaching an International Audience – Email-Marketing

Email Marketing Tips for Reaching an International Audience

Targeted, cheap, fast, trackable and with more reporting than traditional offline direct mail techniques, email marketing is used extensively by international marketers.But although why is an easy question to answer, how is one that causes more headaches.By rushing into email and not using recognised email marketing service providers, many appear to be successfully conducting successful strategies. Dig deeper and it is a different story:Building a database for the futureMarketers have adopted recent EU legislation that ensure individuals "opt-in" to your messages and respect data privacy. The flaw is in how much data people are collecting. By not integrating data capture techniques for mailing address, telephone and fax number, a company becomes hostage to always using email marketing.Industry unsubscribe rates are reported as between 0.2% and 5% (MarketingSherpa). Over time, without investment in an acquisition programme, your database will dwindle. Integrating data capture (often after first contact) of additional contact details provides an alternative communication channel when the email route is ended.The appropriate messageThe fundamental question is whether to begin an email newsletter programme or to adopt promotional adhoc messages. Most favour the newsletter route, committing to:
Reaching critical mass: Get enough volume and the list will self-breed through recommendations. Not get enough and your list will degenerate meaning expensive list acquisition programmes.
Content: you are locked into providing regular, high quality content that people value. Although good content is expensive, it has a clear association with your brand.
Timing: you commit to providing a regular communications. Having a newsletter of only two issues suggests you have nothing to say.

These factors come down to resource. Managing an email newsletter programme is not the low cost, low risk activity that many marketers believe it to be.So does this mean that ad hoc promotional messages are key? Industry research conducted by Marketing Sherpa shows that email newsletters have a 10 times lower unsubscribe rate (0.20.7% for newsletters and 25% on adhoc/alerts) meaning email databases will last longer with email newsletters. This is particularly relevant in industries with high email address acquisition.For a time sensitive product such as an event or a topical report, getting an immediate response is key. Consider EasyJet. Their entire business model is uniquely disposed to tactical promotional pushes and not a longer term CRM process. Indeed, SpeedFerries recently recorded a 400% leap in sales off the back of a promotional email marketing programme.Dan Murphy, eBusiness Director for Informa Telecoms & Media, an international publisher has launched a daily newsletter to keep in contact with prospects that its small sales team can't reach. "there is no other way we can communicate so quickly and effectively across the world. Indeed, although the editorial investment was considerable, awareness is up and prospects now contact us with their research problems".Considering objectives and available resource is key before committing to an email newsletter programme.Sent in the right wayBroadcasting email communications appears simple, but unfortunately it is not.Spam filters, black lists, white lists, ISP blocking (international and individual counties) sender certificates and improvements within email clients like Outlook constantly hit the headlines. Indeed, email marketing agency, Digital Impact reported the average European deliverability rate is only 91.5%. Without relationships with each ISP and an appropriate tracking mechanism, knowing whether your communications are getting through is impossible.You can undo investments in your brand very quickly with email marketing. A person's perception of your brand is reinforced by every message you send them. Delivering non-optimised messages with mixed up 'broken' html means your brand integrity is being compromised.Marketing to people in their own language is common practice amongst international marketers. Using the correct language character-set when sending emails avoids your messages being delivered as question-marks.Using email marketing fulfilment agencies to broadcast optimised messages to your database allows you to be confident that your recipient receives what you intend them to see.Refinement and trackingIntegrating the email reporting into your management information systems is key. From better profiling in CRM systems for account management to closed loop ROI tools, understanding the real impact of your email marketing programme should be in the context of your entire marketing objectives.Many international marketers are at different stages of using email marketing. Almost all are using it, but how they're using it is in need of further thought. The international marketers' journey into email marketing has only just begun.More information about our email marketing broadcast servicesAdestra provide welcome tactical advice and input on our clients email marketing program. For more information about how we can work together with you to improve your email marketing, please contact us and ask us about our email marketing services. Our web address is www.adestra.co.uk/email_marketingPaul Crabtree is presently Marketing Director of Adestra (http://www.adestra.com), a UK based digital marketing agency that specialise in inbound and outbound email, fax and SMS broadcast solutions. Adestra's client portfolio includes many UK based publishers including Janes Information Group, Informa, Lexis Nexis, OUP, Blackwells and others.Previous to this role, Paul was responsible for heading-up online marketing for Informa Telecoms' publishing division working on a portfolio of reports, newsletters, ad-led vehicles and the industry portal telecoms.com.Paul will draw on his 5 years of focused experience in working in online marketing for publishers.