Introduction to Autoresponders – Email-Marketing
Introduction to Autoresponders
If you've reached the point of exhaustion trying to keep up
with answering the mountain of emails that threatens to
bury you alive every single day, you're ready to learn
about autoresponders.The bad news is that people expect prompt replies to their
email inquiries. However, unless you can figure out how to
work continual twenty-four hour shifts, or hire enough
people to constantly monitor incoming emails (while they're
eating up your revenue), you have a problem. The good news
is an autoresponder is an inexpensive - or even free -
method of quickly responding to emails. What these programs
do is automatically respond to incoming emails as soon as
they are received.Emails are essential to your business for many different
reasons. Most importantly, these invisible email voices
give you their feedback about your website - for free!
However, if you spend all your working hours answering
these emails, how are you supposed to run your business?
The answer is simple: use autoresponders. Autoresponders
are programs that automatically respond to your emails
without you so much as having to click on your mouse.There are a number of good reasons why you need an
autoresponder besides just answering your email. For
example, autoresponders can be used if you need a way to
send information about your services or products, price
lists, or if there are repeated questions asked across
large numbers of emails. Maybe you want to offer your site
visitors a special bonus of some kind, such as advice or
relevant articles. All of this can be handled by an
autoresponder. Additionally, you can advertise your
business and then build stable relationships with your
customers by using autoresponders.Autoresponder programs vary from software that runs with
your email program to a specialized script that runs on
your web hosting company's server. This kind of script may
use a web page form or simply operate with your email
account. This kind of script is programmed to send out a
standardized message whenever an email is received. The
message is sent to a particular script or email address.Some autoresponders can do more than simply send out
standardized messages. They can send out an unlimited
number of follow-up messages sent at predetermined interval
of time. For example, you can set your autoresponder to
send out a new message every day for as long a period as
you desire.There are numerous companies who offer autoresponders free
of charge. Your website hosting company often provides
autoresponders as a free service. If this is not the case
with your web hosting company, there are numerous companies
who offer this service for a small fee, or free of charge,
providing you attach an advertisement for their company to
your emails.To personalize your autoresponder messages, you can attach
a signature. Signatures in this case are much like business
cards. You can include your name, company, all your contact
numbers and addresses, and a brief message.It's a good idea to attach a signature to every email that
is sent out. This works as a repeated reminder of your
business identity every time a customer sees it. The more
they look at your signature, the more likely your company
will spring to mind when your particular service or product
is needed.You can create a standardized signature that every employee
in your business uses, or you can go wild, and let every
staff member create their own personal signature. Of
course, like everything in life, there are some rules and
guidelines to creating a personal signature.Keep the length of your signature between four to six lines
of text, with no more than 70 characters in a single line.
Make sure that your email program does not cut off your
text! The content should include your name, your company
name, your email address, fax number, and any other contact
details, such as 800 numbers. Lastly, always include a
short personal message about your company. It should be a
subtle sell of your services or your products, and possibly
your company's reliability and longevity.Another specialized use of autoresponders is to create
courses that you can then offer your site visitors for
free. You must choose a topic in which you are an expert
and that precisely targets your potential customers.Once you have carefully chosen your subject, divide it into
a number of different sub-topics. Then offer your site
visitor a free 10 or 15 day course, each day offering a
different sub-topic. The first topic should always be a
welcome message to your site visitor and an explanation
about what is to follow. Your explanation should be
enticing, getting the point across that you are offering
free, quality information that your target audience will
find of great value.With every lesson, include the number of the lesson, the
topic title, information about your company and its
services or products. At the end, include a few blurbs
about the next lesson to entice the subscriber to continue
on.Make sure each topic is packed with essential and valuable
information, and leaves the visitor lusting to know more.
Otherwise, you may lose them in the very beginning.Of course, you have to write up your course before you can
offer it. Once you have done this, and gone over the
material carefully, employing a professional writer or
editor if necessary, you must transfer your text to your
autoresponder.There are a number of free autoresponders you can use. Try
http:/www.getresponse.com, or http://www.fastfacts.net. Or
go onto Google and you will find a long list of free
autoresponder companies. Then sign-up for your chosen
autoresponder. Once you do, you will receive instructions
as to how to set it up and transfer your text.Email is an excellent marketing tool; it is inexpensive and
it is fast. Use it to advertise your business by choosing
your email address carefully. Your website should contain
different email addresses for different contact requests.
For example, use info@yourdomain.com for information
requests, or sales@yourdomain.com for questions about
sales. It's a good idea to set up one for the owner, such
as president@yourdomain.com. This presents your company in
a personal, approachable light and insures that direct
contact is provided.Autoresponders are an effective and powerful marketing
tool, allowing you to make contact with thousands of
potential customers. This is an invaluable asset
considering how many potential customers you usually have
contact with before you make an actual sale. Essentially,
an autoresponser allows you to automate part of your
marketing campaign.Chris GeldofChris Geldof is owner and publisher of the free special
report "How To Build Your Own Profitable Opt In List".
Get this report for free at http://www.reach-for-money.com
My Introduction To Northwest Coast Native American Art
My Introduction To Northwest Coast Native American Art
I had lived in Vancouver very briefly as a child and it was during that time when I was first exposed to the art of the Northwest Coast Native American Indians. It was the towering colorful totem poles out in Stanley Park that everyone gazed at with wonder and appreciation. It took about 30 years later during a return trip to Vancouver when Northwest Coast Native American art caught my eyes again.I was in Vancouver for business and landed at the city's new airport terminal. One could not help but notice the huge native carvings near the arrivals area. Later on during my stay, I decided to wander around in the Gastown district. It was in these shops and galleries in Gastown where I fell in love with Northwest Coast Native American art. I saw many wonderful wooden plaques representing different animals. There were also art prints, paintings, masks, wooden bowls and even furnature with these animals either painted or carved right into the pieces.The colors and designs, which might be considered a bit exaggerated to non-native eyes, were striking as well as bold. I knew at that time that I wanted to include some of this magnificent artwork on my walls back at home. So I bought two plaque carvings and carried them home like newly found treasure.Historically, the native Indians who lived along the river valleys and coastal waters of the Pacific Northwest were all hunters and gatherers. The region was blessed with abundant resources from both the seas and forests. These people captured in their artwork the animals they hunted and observed. These included bears, killer whales, eagles, ravens, salmons, wolves, hummingbirds and even frogs. Chiefs and mythical characters important in their legends such as thunderbirds were also included as art subjects.Northwest Coast Native American art is just only recently gaining some major attention in some galleries and museums around the world. Compared to other native arts such as Inuit (Eskimo), exposure of Northwest Coast Native American art is still rather limited to the northwest coast of Canada and the United States.This form of artwork is virtually unknown to most parts of the world including many regions of North America. This will hopefully change as more people from around the world travel to Vancouver. The future winter Olympics in 2010 up in Whistler, BC will also have a positive impact on the region's Native Indian art. I personally believe that Northwest Coast Native American art has a lot of potential to be internationally recognized and accepted.Clint Leung is owner of Free Spirit Gallery (http://www.FreeSpiritGallery.ca), an online gallery specializing in Inuit and Northwest Native American art including carvings, sculpture and prints. Free Spirit Gallery has numerous information resource articles with photos of authentic Inuit and Native Indian art as well as free eCards.
Introduction to Texas Holdem Strategy ? 3 Concepts-Gambling
Introduction to Texas Holdem Strategy ? 3 Concepts
Concept #1 ? Pot OddsLong-term profits in holdem come from making bets with a positive expectation. You only have a positive expectation when your payoff is higher than your risk. Casinos make money from negative expectation games like roulette. The single number bet in roulette pays off at 35 to 1, but the odds of winning the bet are 37 to 1. The difference between the 37 and the 35 is the casino's profit margin.You need a basic understanding of how to calculate pot odds while playing in order to determine when to play. You should only play a hand when you have a positive expectation, otherwise you should fold. Basically you compare the number of chips in the pot with your chances of winning the pot when you decide whether or not to play a hand.Suppose there is $150 in a pot, and you're on the flop with 4 to a flush. An easy way to approximate the odds of hitting the flush is to take the number of cards that will make your hand and multiply that by the number of cards that are still going to be dealt, and multiply that by 2. There are 13 cards in a suit and you have 4 of them. So there are 9 cards left. 9 times 2 more cards times 2% equals 36%, or about 1 in 3. You will win an average of once every three times and lose the other two times. So the pot needs to offer you at least 2 to 1 for you to call a bet. If someone bets $50, you stand to win $200 on a $50 bet, which gives you appropriate pot odds to call.This basic concept is essential to holdem success. Other concepts to start thinking about are the odds of your opponent folding if you raise. This will change the pot odds. A rule of thumb is that the fewer opponents, the more likely you'll be able to take down an uncontested pot. Another rule of thumb is that if you have a drawing hand, a big pot, and a small bet to call, then you should call. If the pot's small, and the bet's big, then you should fold.Concept #2 ? Starting Hand Selection & PositionPosition is critical when deciding what kind of hands to actually play before the flop. The rule of thumb is that you play much tighter (have higher starting hand requirements) in early position and play looser in late position. Your advantage in late position is that you can see what the other players do before you decide what to do.This is a simplification, and a lot of people aren't going to like the way I do it, but I divide starting hands into just three groups. There are definitely sub-divisions and subteleties between these groupsbut starting out, you're basically looking at just three different groups: strong hands, drawing hands, and unplayable hands.Strong hands are pairs of 10 or higher, plus AK suited. AA's and KK's almost always warrant raising preflop, unless you're in early position and you're hoping for someone to raise behind you. AK suited, QQ's, JJ's, and 10's are worth raising with if no one else has raise, they're sometimes worth raising with if someone else has raised, and they're almost always worth calling with.Drawing hands are hands that need to improve on the flop to win. Pairs of 99's or lower and suited connectors are usually drawing hands, and so are big-little suited. (Big little suited is an ace and one smaller card of the same suit, and it's a playable hand sometimes because of its flush potential.) Suited connectors are adjacent in rank and of the same suit, so they have the potential to make a flush or a straight or possibly even a straight flush. And the smaller pairs go down in value as they get lower in rank. They're normally worth calling if no one's raised unless you're in early position, when you should usually fold them. Sometimes pairs of 77's, 88's, and 99's are good starting hands to play strongly with too, especially if your opponents are very tight and you could win the pot right there without a showdown.Concept #3 ? What to do on the Flop"Fit or fold" is the common wisdom on this subject. You should be in a good position to decide what to do on the flop. I've always played overpairs and top pairs a little too strongly, and that works well at a weak table with calling stations, but you have to be more cautious with better players. The "average" winning hand in Texas holdem at a showdown is two pairs or better.If your starting cards were a drawing hand, you need to hit your hand in order to play it. If you had pocket 66's, you really need to hit 3 of a kind to continue playing the hand, otherwise you should fold. 4 to an open-ended straight is playable unless there's a potential flush draw on the board. 4 to a flush is usually a good hand to play. But if you're playing a small pair and there are overcards on the board, you're probably going to have to get away from the hand. Texas holdem is a game of high cards.This is a very basic introduction to the things you should think about in Texas holdem strategy. There are tremendous subtleties and complexities beyond this introduction, and entire books are written on strategies for limit, pot limit, and no limit Texas holdem. You're encouraged to start reading them and think about them while you play.Please be sure to visit the Unknown Poker guide to online poker rooms. Right now we're featuring a new Party Poker review.You have permission to reprint this article on your site only if you include this paragrpah, including the hyperlinks.