Why Every Freelance Writer Needs A Website
Why Every Freelance Writer Needs A Website
What do you mean, you don't have a website yet? Websites these days aren't just for businesses and people who want to share their obsession with Buffy the Vampire Slayer with the world. These days, websites are one of the most important tools for writers...Why get a writer's website?First of all, ask yourself why you write in the first place. If you can honestly put your hand on your heart and say that you write only for yourself, and you don't care if no one ever reads your work, then I'll concede the point: you probably don't really need a website.If you're like the vast majority of aspiring writers, though, and you'd secretly (or even not-so-secretly) love to see your name in print, or to actually make a living from your writing, then I'll say it again: you need a website.But why?Well, if you're serious about carving out a career for yourself in writing, the first thing you need to know is that a successful writing career isn't just about writing. If you're really serious about selling your writing, you need to get serious about marketing it.Here's an interesting fact for you: the most successful freelance writers aren't necessarily the best writers. In fact, some of them aren't even all that great at writing in the first place. They're good at marketing. Selling themselves ? and their writing. And what's one of the easiest ways to start marketing your writing? By getting a website.Promoting your writing with your own writer's websiteLet's face it ? selling ourselves isn't always something that comes naturally. As writer's (and often just as people) we're used to self-effacement. Some of the best writer's I know are the most modest. They know how to write: they just don't know how to sell themselves.If you fall into this category, a website can be a fabulous work-around for the problem of how to sell yourself effectively. In simple terms, once you have your own writer's website, you don't have to worry about selling yourself ? your website will do it for you.A writer's website allows you to:* Post samples of your writing so that prospective clients can see for themselves how well equipped you are to write for them.* Give potential publishers, employers and fellow writers a means of contacting you to offer you work and ask for quotes.
* Position yourself as an expert in the field of writing, thus making it more likely that people will actually want to make use of your service.* Display testimonials from your satisfied clients.* Take advantage of the fact that the web is where employers are looking for their writers.It's the last of these points which is possibly the most significant. Let's look at why: The number one reason why writers need websitesWhen an employer is searching for a freelance writer, editor or proofreader, where do you think they look? Well, they may look in their local yellow pages or business directory, or they may go by word of mouth, but for most people, the very first place they'll look is online. Trust me, when you run an online agency for freelance writers, you find out very quickly just how many employers there are who use the internet to find a writer!If you don't have a presence on the internet (i.e. a website), how will these employers ever find you? Yes, you can rely on using an agency like my own, but with a little bit of hard work, and a well-designed website, you could be bringing in clients yourself.Still think you don't need a writer's website?Hot Igloo Productions Ltd., offers bespoke websites for writers starting at only
10 Incredibly important business basics EVERYONE needs to know BEFORE they start a business! – Top7-Or-10-Tips
10 Incredibly important business basics EVERYONE needs to know BEFORE they start a business!
In my career, I have had a total of 3 businesses myself and a few others where I am in partnerships. Each time you start a business the basics are pretty well the same. Here are 10 things I believe are really important for anyone starting up a business....1. Don't waste your dollars on things you don't need. This alone is one of the biggest reasons people go under. You simply won't need expensive office equipment, computers, phone systems etc when starting out. You'll be surprised at how well a computer of 2 years will perform in caparison to one that's brand new for triple the price! Be real with your $$$$. The basic here is that if it's not going to make money for you, build or protect your business then simply AND quickly look/walk away so you're not tempted to buy it - extravagance has no place when your starting a business on a budget. If you've got hundreds of thousands to splurge though, forget all of the above and go to point 2!2. Develop a plan of where you wish for you AND your business to be this time next year. You will need to think about such things as a basic marketing plan to so you know what marketing you need to do to achieve that outcome. Starting and building a business is like building a house without the framework it's bound to crumble. Think of your business plan as your roadmap - without it you don't know where you're headed or how to get there. So take a couple of hours and give it some consideration, if you're serious about developing a successful business then I'm sure you can get serious enough to schedule some time in to do it.3. Ask and get advise - this is huge! This one factor if not done or acted upon can send you under in a quick way! Ask professionals for help and guidance, they will steer you clear of known traps that you just won't know about starting out (I've learnt this one the hard way!). You don't need to be a hero and do everything, and think of everything, yourself. Hate to tell you this but, when you start out you DON'T know everything ok - so don't embarrass yourself by thinking you do, as the only one you'll fool will be yourself(indeed years down the track I'm still learning something everyday)4. Make sure your business look is congruent. Have a business name that explains what you do so you're customers are buying or dealing from you rather than trying to figure out what you do. BEFORE you register the name, check that you can also get the website domain for it too. It's a real inconvenience and creates dramas for your customer AND you having to explain it to everyone! Colours, style etc need to be the same throughout your website, stationary, business cards etc5. Hire right - if you are in the retail sector than hire a people person with personality plus over someone with the skills - you can teach practical skills such as taking money etc - but you can't teach people skills. If you need someone for accounts or admin where they aren't dealing with your customers then obviously the skills are more important.6. Base your business on how you can add value to your customers. You'd be surprised how your business it will grow by suiting the needs of your 'ideal' client AND looking after them each and every time.7. Know, understand and keep in contact with clients you WANT to deal with - it will not only make business more pleasurable for you and the clients will love dealing with you as you're always happy etc too - happy clients, more business, more referrals, less money spent on advertising and marketing!8. Get organised - for goodness sake, NO ONE enjoys being stuffed around by someone always giving excuses for their mess, un-organisation, forgetting to follow through, not implementing, lack of communication, being late etc etc etc - get yourself some solid an effective systems to back you up in business so you can do it right EVERY time.9. Work WITHIN your budget - never above it. It is disastrous to think "Oh we'll get more money in, it'll be right, or oh such as such is expected to pay this month" etc - it won't be - be conservative in your spend otherwise you will go under before you can blink! Don't sign leases or contracts on anything based on a projected income - you're playing with fire and you'll be busy enough without the stress and pressure of this to add to your lot.10. Outsource what you're not good at or don't like. I'll admit it I do not enjoy any form of admin - yet I'm a perfectionist and need everything to be systemised so it frees me up to be creative. So instead of learning how to do accounts in MYOB and instead of procrastinating for days on filing etc (after I gave both a go time and again) it was easier, quicker and more productive for me and my business to outsource it to someone who WAS passionate about doing it. Not only do they do it in a fraction of the time - but they do it well because they love doing it!Of course I could easily keep going on - there's always something you learn in business - however I'm sure these 10 will give you a great place to start...And one more thing ENJOY what you're doing - if you're not, you're definitely in the wrong game and now is a good time to change careers!Abundant Success To You!Rachael Berminghamhttp://www.marketingtosuccess.com
http://globalsuccesscommunity.comThis article may be printed in full with author contacts and details - please send your details to info@marketingtosuccess.com if you wish to use for our records.This article was written by Rachael Bermingham, Australian business woman, international marketing strategist and entrepreneur.
Marketing Virus ? Every Writer Needs to Catch It – Book-Marketing
Marketing Virus ? Every Writer Needs to Catch It
For you writers aspiring to greatness, you might need a virus, before you can be great! You need a Marketing Virus. Every unknown writer needs a virus that will spread like the deadliest bug known to man.So how do you get this virus, and how do you make it work? Simple, the virus comes with marketing ? the kind of marketing that you need to do yourself. You can't rely on publishers or publicists. If you are an unknown or if you work with a small, independent publisher, as I did with my first novel, The League, you will need to carry much of the workload in getting your name and your product recognized. Here are a few tips to create a marketing virus that will get your name and your book to spread like a wildfire.Use the Internet. It might seem obvious, but most writers are not making the best use of the most powerful marketing tool in the world. Get a website with your name and your work. Keep it very simple. A picture of your book or books and a professional picture of the writer ? you. You'll need a synopsis page and a page for reviews and quotes from others on how wonderful your book is.Get your site noticed. This is the most challenging piece of marketing you'll have to do. Driving traffic to a website is an incredibly delicate matter. Anyone who suggests it's easy is lying. It takes time and work. Get your website URL on as many things as possible. Put it on business cards, and hand them to everyone. Put it on brochures, magnets and e-mail signatures. Get it on search engines, and spend a little money on a professional who can optimize your site for those engines.Another tip that might seem obvious is to market your writing to magazines, newspapers ad electronic media. The greatest free advertising in the world is the radio or television interview. There are thousands of talk radio stations just dying for quality guests. You could pay a publicist thousands of dollars to book interviews for you, or you could do it yourself. Just get numbers of producers, work on a 30 second pitch as to why your book will interest readers and get on the phone. You'll be amazed at how many people will book you on the first try. Then tens of thousands of people will hear you, they'll tell their friends and family, and the marketing virus will begin.Mark Barnes is the author of the new novel, The League, a shocking, sports-related conspiracy. Learn more about his suspense thriller at http://www.sportsnovels.com. He is also an investment real estate and home loan finance expert. Get his free mortgage finance course at http://www.winningthemortgagegame.com