Good News About Getting Published – Ezine-Publishing
Good News About Getting Published
So you want to get a book published and add "author" to your resume. A decade ago, there weren't too many options for professionals and consultants to get into print. If a traditional publisher wasn't interested in your tome, your only other option was to spend tens of thousands of dollars with a subsidy press or custom printer. And then, without ready distribution, good luck trying to sell the books.But all that has changed. Thanks to new technologies, today it is not only possible to produce a professional-looking copy of your book for under $1,000, you can also market the book through reputable sales channels.Alternative publishers are able to print both paperback and hardcover books as they're needed due to the bold new digital publishing technology known as "print-on-demand." Simply put, print-on-demand turns the traditional economics of the $27.5 billion publishing industry upside down. Going digital allows books to be produced in small quantities -- even one at a time -- almost instantaneously. No longer does publishing require behemoth offset presses, hangar-size warehouses and fleets of trucks.There are challenges, of course. Because print-on-demand books are not typically stocked on bookstore shelves, authors need to do a good job of marketing through publicity, direct mail and the Internet. But if you are a nonfiction author willing to be a self-promoter and whose book targets an identifiable market, then alternative publishing may be right for you.
With print-on-demand, your book is stored digitally until a customer orders it. At that point, a printing and binding machine creates a slick, high-quality paperback or hardcover book, all ready for shipping.Print-on-demand has enormous implications for writers, readers, publishers and retailers. Because titles are produced "on demand," there are never wasted copies ("remaindered" as they used to be dubbed in the old days). Paperbacks and hardcover books are priced competitively, with authors receiving royalties of 30 percent or more. Compare those with traditional publishing industry standards of 5 percent to 15 percent, and the appeal becomes a bit clearer still.One of the leading publishers of print-on-demand books for professionals and consultants is 1stBooks. Established in 1997, 1stBooks is the world's leading provider of publishing and marketing services for authors of all genres, with over 18,000 titles in its catalog, and over 500-plus new books added each month. All of its authors are considered self-published and retain all rights to their books."Alternative publishing levels the playing field and democratizes the publishing process," said Robert McCormack, president of 1stBooks, in a recent interview with Writer's Digest. "Authors who might have not fit or did not want to use the traditional publishing model can see their works in print."Print-on-demand is not, however, for every would-be author, says McCormack. There is no economy of scale, and the unit cost of printing one copy is exactly the same as printing 10,000. So, if there is a guaranteed market for at least 500 to 1,000 of your books, the economics of a traditional print run from a custom printer are better than print-on-demand in many cases.As a result of the depth and breadth of the 1stBooks growing catalog, the company made an arrangement with the Ingram Book Group to distribute paperback and hardcover editions of its titles at thousands of bookstores worldwide. The deal uses the latest Print-on-Demand technology offered by Ingram's subsidiary, Lightning Source. Because these books are generated one at a time, they neatly sidestep the high costs traditionally associated with bringing new books to the marketplace.Self-publishing doesn't mean you're going it alone, either. 1stBooks authors have access to a comprehensive range of publishing and promotional services, including a full-time promotions staff, personal project coordinators and nationwide distribution through over 25,000 bookstores and book retailers, via the Internet at Amazon.com, Barnes&Noble.com, Borders.com and the 1stBooks Web site.The current 1stBooks basic publishing package entails a $399 fee to create an e-book from scratch. Of that total, $300 is a deposit and is subsequently refunded through 100 percent commission on the author's first sales until the amount is completely paid. An extra $199 is required for paperback publication, with royalty rates paid at the author's choice of 50 percent, 30 percent, 20 percent or 10 percent.Similar packages are available through other alternative publishers like iUniverse, xLibris and Infintiy Publishing.Alternative publishers have made a conscious decision to offer their services to everyone, rather than give control to an elite clique of editors and agents, as is often true in traditional publishing. While incoming manuscripts are checked for formatting before a new title goes online, alternative publishers do not edit for style and content. These companies do not make value judgments about the literary merit of books. The author decides what the public reads, and the public decides if it makes good reading or not. It is a purely market-driven approach, and allows almost anyone to make a new book available to millions of readers, at a small fraction of the cost of traditional publishing methods.Henry DeVries is a marketing coach and writer specializing in lead generation for professional service firms. An adjunct marketing professor at UCSD since 1984, he is the author of "Self Marketing Secrets" and the recently published "Client Seduction." Visit http://www.newclientmarketing.com or e-mail questions to henry@newclientmarketing.com.
Good News! The Pathway of Change Is Predictable – Positive-Attitude
Good News! The Pathway of Change Is Predictable
Often when radical change occurs in our lives we feel confusion - not only about what's happening but also about how we'll cope with it. This is especially true of negative change such as the loss of a romantic relationship, a job or a loved one. Of course, confusion is perfectly normal and natural, but it needn't get in the way of handling situations effectively and of accommodating any kind of change. Why? Because your personal path through change is probably predictable.To be aware of this path and how it works can make the transition easier, perhaps faster, and definitely more effective.There are four stages that each of us experiences as we traverse the landscape of major life change. Each has specific characteristics relating to how you may think, feel and act.Think of the change process as a picture. Imagine a sort of "V" shape. In fact, on a piece of paper, draw a large letter "V" From left to right on the "V," label it as follows:
Roulette System: Spread the News and Beat the Casino Legally-Gambling
Roulette System: Spread the News and Beat the Casino Legally
Discover the truth, the real secret behind successful
business without playing roulette game. (It may not be what you think!)In this article, let's take a look at how money is really made without playing roulette at casino.Not many people know this, but it's absolutely critical.You see, contrary to what most people think, the key to success is NOT just to look for the right roulette system.Really?Really. Here's the truth... Read the following statement 10 times:Key Point: Money is made by taking a PROVEN market that likes to win at roulette, creating a LIST of buyers with common WANTS to win at roulette, building a great relationship with them, and then CONTINUALLY introducing them to high quality products and services that they WANT to buy.A one-time sale is worthless. A list of buyers who trust you and value your recommendation is worth a fortune.Did you get that?A one-time sale may generate $25. A satisfied, happy customer may generate thousands of dollars over the years.That is how money is made. Find a proven market, build your list, and continually sell people the things they want to buy - things they will feel grateful to you for introducing to them.(I'll show you how to find good markets and create winning products later, but for now, let's focus on the overall strategy.)You want to create the kind of relationship with your customers that makes it logical for them to regard YOU as the primary source of everything they want.If they have a problem, they turn to you. If they need a product recommendation, they turn to you. Accomplish this, and you will start building a list of loyal, lifetime customers that will make you rich.So how do we do this?Well, reselling other people's stuff is not enough. Giving things away for free is not enough. Not at this point.Instead, the fastest way to build a list is to put together your own "front-end" offer - a unique product designed to introduce you to your target market and gain their trust.
Refer to http://www.101roulettewinningtips.comWhy is this so important?Well, selling a good front-end product is the easiest way to build trust, eliminate all your advertising costs, and establish yourself as an industry expert as you build your list.This strategy has traditionally been used by offline direct marketers to eliminate all their marketing costs. It enables you to advertise all you want, bring in all the visitors you want, and let the sales of your front-end product pay for the advertising.Read that last paragraph again. It's a $100,000 tip.Instead of paying for advertising, you're making money as you build your list.A good front-end offer lets you become a leading authority within your market quickly, without having to spend money up front. That's powerful.Do you see how valuable this approach is?Here's the process again:Target a group of people with common problems and goals like playing rouletteFind out exactly what they WANT to spend money onPut together an attractive offer that promises this solutionOver-deliver on your promises and make your customers trust youThen, once you've built the initial relationship by selling your customers something, you will easily be able to offer them more expensive products or services on a regular basis - things that they WANT to buy.This is what is called your back-end strategy.This is where the REAL money is.Would you like an example?Let's say you have 1,000 subscribers on your list. You send out an announcement recommending a new product like http://www.101roulettewinningtips.com
to these people, and pull in a nice $500 profit.Hey, that's not bad for 10 minutes work, right?Well, my friend, think about this... What would happen if you instead had 10,000 subscribers on your list and sent out the exact same letter?Right - you would get roughly 10 times as many sales, resulting in a $5,000 profit to you. And it takes no extra work whatsoever; all you have to do to grow your profit even more is build an even larger list....And all you need to do to build a larger list is sell more of your front-end product, making money as you go along.Key Point: Double the size of your list, and your back-end profits instantly double. Triple the size of your list, and your profits triple.This is why building a list of buyers, people who value your recommendation, is essential.In fact, an in-house list of 1,000 customers can realistically generate $100,000 a year, if handled right. (And I'll show you how to find all the back-end products you want, as soon as we have perfected your product and sales process.)By using this strategy, it doesn't matter if you don't make a huge profit on your first sale. What matters is that you will be able to build a very large database of satisfied, lifetime customers in a very short time.That's the most valuable asset any business can have.To sum it up: Repeat sales and loyal lifetime customers is the key to the vault. That's how money is really made.Do not forget this.Well, that's it for this article. Next time, I'll let you in on a little "secret" that could be preventing your business from being successful right now... And then I'll show you exactly how to fix it. (Good stuff.)Until then, my friend, I wish you all the best!Publisher's Directions: This article may be freely distributed so long as the copyright, author's information, disclaimer, and an active link (where possible) are included.Disclaimer: Statements and opinions expressed in the articles, reviews and other materials herein are those of the authors. While every care has been taken in the compilation of this information and every attempt made to present up-to-date and accurate information, we cannot guarantee that inaccuracies will not occur. The author will not be held responsible for any claim, loss, damage or inconvenience caused as a result of any information within these pages or any information accessed through this site.Raymond Lai, a mathematician, statistician and roulette system creator provides a solid, common sense approach to solving problems and answering questions relating to roulette system and roulette tips. His website seeks to provide free roulette tips and roulette system. Visit raymond at: http://www.101roulettewinningtips.com