Free Ebook Offer: The Story of America: Discovery – Article 3 – Book-Reviews
Free Ebook Offer: The Story of America: Discovery - Article 3
Quite a lot happened in Europe between 1002AD, when the Vikings hurriedly packed their longships and retreated back to the colder climes of Greenland, and 1492AD, when the Spanish caravels, with Columbus so confident at the helm, accidentally stumbled across the forgotten continent.The period, collectively known as the Renaissance, saw a general revival of interest in intellectual thought. Science was studied, with fresh experiments conducted and new conclusions drawn, laws were introduced to control the growing populations and to create more stable societies, medicines were used to cure illness and prolong life, astonomers peered farther into the unknown universe, while geographers mapped and plotted the earth.All of these advances were aided by the invention of the movable type and a working printing press, which for the first time made books and maps easy to produce and allowed knowledge to be readily available to all.While Spain united to drive out the Moors and the other major European countries generally moved closer to becoming nation states, so the merchants also started to trade with far-off places and in particular with the other main hubbub of civilization, namely the East (principally China, India and Persia).This trade brought all sorts of attractive items into daily use and it wasn't long before Europe started to thrive on this vital commerce, though events were suddenly brought to a premature halt by the rise of the Muslems in the Middle East who moved to blockade the profitable trade routes.When Constantinople, the established base of the Christian Byzantium Empire, finally fell to the forces of the Ottaman Turks in 1453, the trade virtually dried up. The merchants were doomed and a continent that had become more or less dependant on this trade suddenly felt the need to find an alternative route to regain access to this lucrative market.At that time Portugal was the leading maritime nation in Europe, holding vital access to the Atlantic Ocean, the unknown frontier and as a few believed the real key to access the eastern markets. As they started to explore into this ocean they first found tiny chains of islands - Madeira, the Canary Islands, the Azores and the Cape Verde Islands - but they then turned their ships southwards to chart the continent of Africa. The Atlantic was still too big, too unknown, and they decided to play it safe and stick to the coastline. Their plan was to try and get around the tip of Africa and then to access Asia across the Indian Ocean. This was a safe route, making sense on the maps of the time, as to their knowledge the American continent quite simply did not exist.How things were going to change!This excerpt is taken from the third chapter of Discovery - The Story of America by Anthony Treasure. This book is already published in the UK (listed on Amazon.co.uk) and is due to be published in the US at a later date. For now it is published as an ebook and as a SPECIAL INTRODUCTORY OFFER Discovery Part One is available to download COMPLETELY FREE OF CHARGE. Three further titles - Discovery Part Two, Colonization Part One and Colonization Part Two are also out as ebooks and can be bought and downloaded from the website. To claim your free ebook today simply visit http://www.farawaybooks.com
8 Quick, Hot Reasons You Should Offer an E-mail Course Today – Email-Marketing
8 Quick, Hot Reasons You Should Offer an E-mail Course Today
1. E-mail courses are generally quick and easy to create. Contents for your e-mail courses are everywhere -- old articles, interviews, information from doing research. You only need to know how to organize them and make the content easy to understand and follow.2. You can append your sales letters at the end of your e-mail courses. People who take your e-mail courses can learn something valuable from you first, and when they're done, they will be more receptive to your follow-up letters.3. E-mail courses can help you attract visitors to your Web site. You can't put everything in an e-mail course so you can actually place links within your e-mail course messages. These links can point to more information found on your site. You can promote your Web site's URL in each message.4. E-mail courses can help you gain more subscribers for your e-zine. Make people aware that subscribers of your e-zine are always the ones to get first dibs on your e-mail courses.5. You can run your e-mail courses hands-free. You just need to create and arrange your e-mail messages in the order you want them to be delivered to your participants, then put them in a sequential autoresponder. Your e-mail courses then become your 24/7 promoter!6. E-mail courses can help you get leads and you can promote your products or services to these people. And by making your e-mail courses 100% opt-in, the risk of being accused of sending unsolicited e-mails is significantly reduced.7. People won't ever need to download any special software before they can take your e-mail courses. All they need is an e-mail address. They can read your e-mail course lessons straight from their e-mail clients (Eudora, Pegasus, Outlook Express) or on the Web (Hotmail, Yahoo!Mail or any Web-based e-mail).8. You can tailor your e-mail courses to promote specific products or services you are selling on your Web site. If your e-mail course consists of 10 lessons delivered in 10 e-mail messages, then people who take your e-mail course are exposed to your product or service 10 consecutive times. This definitely increases your chances of getting your product or service bought.About The AuthorCopyright (c) Shery Ma Belle Arrieta-RussShery is the developer of creative, motivating and fun e-mail courses for writers. Sign up and take an e-mail course today -- free! -- at http://WritingBliss.com. She also authored the e-book that lets you create your own original and profitable E-mail Workshops, eCourses and Tutorials in only 3 days! Visit http://EmailWorkshopsHowTo.com for more info.
The Wrong Email Format Can Destroy Your Offer – Email-Marketing
The Wrong Email Format Can Destroy Your Offer
Which email format is more effective to use, Text or HTML?A good question, many experts have been debating over for awhile now, is which email format is more effective. It all depends on who you ask, many people prefer the text format over the HTML format. There are also many people who would rather use HTML over the text format. You can pretty much draw a line right down the middle between the text users and the HTML users, it's that close.The truth of the matter is that the most effective format to use for your email really depends on the offer you're presenting.Both text and HTML email formats have their advantages and disadvantages. In this article I am going to go over the advantages and disadvantages of text and HTML email formats. Let's jump right in and start with the format text.TextObviously the real advantage to using a text format is that you have a white background with black font making it very easy to read. The text format loads fast, no matter what size the email is.If the email loads fast and is easy to read how can text formats have a disadvantage?Easy!The real disadvantage of using text format is when you are using email as a source of marketing. To effectively use email marketing you need to use some sort of tracking software. Without tracking you will never know if the subject line and/or email offer needs work.The point I am trying to make is that people are very cautious about clicking on tracking and affiliate links. As soon as they see a lengthy url, they get the impression that you are trying to sell them something and immediately delete the email. With a text formatted email you cannot hide long tracking urls from the recipient. With an HTML format you won't run into this problem, which brings us to...HTMLThe biggest advantage of using HTML is that you can hide your tracking urls from the viewer. Instead of having a long url in your email offer, you can use a simple "click here". Not only can you hide your tracking url, but you can also mask it from appearing in the browser window.Moreover, HTML has a lot of disadvantages. For instance, some people can't view HTML email, while others can view it with a limited amount of space. HTML email files can be sizable and take up a lot of space. Most people who use HTML formatted email use a lot of images and other graphics to make their email have a professional appearence. But they don't stop and think about the size of the email that they are sending, and whether or not their recipients may have limited space.Sending large email files is a sure way to get your recipients upset. You don't want to strike out before you have the chance to swing!You can see that both email formats have their advantages, as well as their disadvantages. As for which format is the right one for you, it all depends on your offer.If you are sending an email offer that doesn't require any lengthy tracking urls or has no affiliate urls, then text should be your format of choice.Moreover, if you do have tracking or affiliate urls in your email offer, then HTML is the way to go. When using an HTML format be conservative, not everyone has broadband, you'll find that a lot of people are still using 28.8k modems for their Internet connection.When sending out an HTML email offer it should have a solid white background with black text, and absolutely no images or graphics. This way the email offer appears to be text and loads fast, when it's actually HTML. Your viewer won't be able to see your long tracking or affiliate url which will increase your click through ratio and that means more sales.Most autoresponders and email softwares have the ability to send email in both formats, but not all of them. There are still some that don't.About The AuthorRich Hamilton, Jr is the CEO/President of www.ElitesMarketing.com a.k.a. Elites Marketing, Inc and the Author of: "Inside Internet Marketing" www.InsideNetMarketing.com.