What Posting Articles Online Did For My Google Page Rank In 90 Days – Writing-Articles
What Posting Articles Online Did For My Google Page Rank In 90 Days
Article Marketing Builds Momentum and TrafficWhen I started submitting articles to ezines and directories
I was happy just to get an occasional article written and
widely posted online. I assumed that was the point. But I've
since learned about equally important considerations--like
the Page Rank of the site where it appears.Each article was written to inform and appeal to the human
readers. Search engines were incidental in my mind. I wasn't
systematic about submitting new ones on a regular basis so
they built momentum. Nor was I careful to emphasize my
website's keywords and principal theme. But I do now--it
matters. Despite that, the articles already posted have been
hard at work for me.My list of places for submitting keeps expanding. And it's
further refined with every article posted. After a year and
a half, that's a large list (nearly a thousand). And I'm a
known quantity with sites and ezines that consistently post
my contributions. My best-received article to date shows 181
Google mentions (with their related incoming links).Starting from Zero Online VisibilityI launched a new website mid-June, 2004, using article
marketing as the primary traffic-building strategy (Yellow
Page Sage, getting your Yellow Page ad and website working
together). The first article was a strong one, getting 135
Google cites.Over the next three months I wrote and posted seven articles
related to Yellow Pages or Local Search. The website also
provided extensive information about Yellow Page advertising
by other authors--making it very sticky and content-rich.Creating an Article 12-packAfter they were submitted to my list, I combined those seven
articles with five of my prior marketing articles - twelve
in all (with a link to each article). Instead of offering
them as onesees, I now send the whole batch (letting the
receiver pick what they want).I prepared a letter offering the 12-pack, asking if they want
to receive similar future ones. That letter is only sent to
websites I've visited. I'd never offer it to a site unless
there's a good fit. Sending out the 12-pack is an ongoing
activity, and another way to expand my list. Some websites
have posted the whole set - twelve return links from one
letter!Surprise! Google Noticed me!Since I was busy getting the site polished and launched, it
caught me by surprise that in two months my Google Page Rank
was 3/10 (the first time I checked). And the following month
it had climbed to PR 4/10 - without doing anything but post
seven articles. I didn't yet realize it was getting extra
mileage because of the strength of my list. So moving to PR
5/10 can't be too far off, can it?Then I started paying serious attention to Page Rank--the
posting site's AND mine. Page Rank shows the extra
importance that Google gives to the number and popularity of
websites linking to yours. Links from higher Page Rank pages
elevate your Page Rank.Two Things I didn't Know When I Started Posting ArticlesFirst - I posted my articles to get website traffic and
incoming links (via the Sig at the end of each article). I
treated every article appearance as equivalent. But Google
doesn't. All those articles appearing in high-Page-Rank
directories were giving an extra boost to my score.So I've re-assessed my list. Websites with higher Page Rank
are now my "A List." Articles that they publish are doing my
Page Rank way more good than other places. Of course, I
still need to post widely and pursue both types of links.Second - I didn't realize that the "Page Rank of a website"
doesn't exist. Every page on a site has its own Page Rank.
(Although there are ways to make every page on the website
share the same Page Rank, it's not widely done.) So a home
page with PR 7/10 that links to mine from a PR 3/10 interior
page only provides a PR 3/10 link. That awareness influences
who and how I link with other websites anymore. And it
dictates the way I organize external links on my own
websites.Get a Free a Page Rank ToolTo assess other sites, you need a Page Rank tool. You can
compare multiple sites athttp://www.phplivesupport.com/google_pagerank.phpLilengine.com provides a free Page Rank Tool. Use theirs, or
you can post it on your own website.http://www.lilengine.com/tools/pagerank-tool.phpArticles Give your Ideas a High Profile all Over the
InternetThe benefits of article marketing are well documented. And
if it can build your Page Rank as well, it's even a better
use of your time. Start writing and posting articles that
show your expertise. And start getting the traffic and
attention you'd been wishing for.--Dr. Lynella Grant http://www.promotewitharticles.com Use posted articles to build your business Expert in the "body language of printed materials" Author, The Business Card Book and Yellow Page Smarts grant@promotewitharticles.com (719) 395-9450
Chat Forums and Blogs: The Unofficial Internet Posting Rules
Chat Forums and Blogs: The Unofficial Internet Posting Rules
Have you been hanging around in internet forums and/or making blog comments lately? Public posting is growing ever-popular. One thing I've noticed, is that if you use it for business purposes and you accidentally blurt the wrong thing, it can get ugly pretty quick. A remark that was never intended to be malevolent turns out to offend somebody, and next thing you know, you're engaged in yet another public forum ping pong match. This can be downright exhausting. So is there a 'proper' way to conduct oneself on the network, in the forum, and on the blog? From what I've seen so far, I have to say yes.May I present: The Unofficial Internet Posting Rules.1. Always assume that the other person has good intentions.There you are, sprinkling comments here and there and having a fine old time, when suddenly up pops someone who begs to differ. A good debate can be envigorating, but if things escalate, you may begin to feel attacked and/or misunderstood. Do you have a right to feel this way? Who is attacking who anyway?Internet conversations feel remote because they are. You can't diffuse a tense conversation by cracking a joke or meeting someone's eyes with a silent apology. Internet 'arguments' can string along for days because, unlike a verbal argument which quickly fades from your memory, they're harsh words frozen in time. Someone who is ripping you a new one on the public forum may actually be a wonderful person who thinks a lot like you, but you wouldn't know because all you see are those hostile words on the screen that won't go away!For this reason, it's unbelievably important not to take internet skirmishes to heart. The truth is, you may be taking offense for no good reason. And even if someone really does seem to be out for your blood... who cares? Click away and they're gone. Besides; the world is watching. How much of a scene do you want to make?2. Ditch the sarcasm.Sarcasm really does not translate on the internet. Sarcasm is my favorite form of communication, so believe me I've tried. People can't tell by your tone or gestures if you're serious, kidding, scathing, or what, so if you want to communicate effectively and efficiently, steer clear of sarcasm. I'll give you an example of sarcasm causing confusion on the internet.Networker 1: Say, Networker 2, how was that teleseminar you attended?
Networker 2: It was really something special."It was really something special." Hmmm. What could that mean, exactly? Sounds a little smart-alecky, but who knows! The reader can't be sure, so a straightforward answer might be the better option. "The guy was a good speaker, but I felt like he was telling me things I already knew. I'll have to pick a more advanced course next time." Now, there's a complete answer that's based in fact and well-expressed!Some people use emoticons to convey when they're being sarcastic, such as the smiley
for "just kidding" , the wink
which might mean, "I'm just teasing," or the guy-with-his-tongue-out
-- "I know I'm being goofy." Other people use internet gestures, like the *grin* and the :::shiver:::.Emoticons are okay for a less formal public forum setting, but not so much for business networking. Use them sparingly. How are you supposed to appear professional if you're throwing (((hugs))) everyone's way? I don't know about you, but I don't go around hugging people I don't know!All this being said: stick to literal communication whenever possible. I know more than anybody how tough this is. If you're really unsure about it, you can always just be a forum 'lurker' for a while, until you get the hang of how it's done.3. Instead of offering opinions, ask questions.People love to argue. Make a statement, and by God, someone out there is going to contradict it. If you enjoy and know how to play the debate game, take them on... it will be a learning experience for all. But if conflict makes your tummy hurt, you can spur on a discussion in a more genteel way; by asking questions!If you ask people what they think, they'll feel encouraged to jump into the discussion... and that's what you want, isn't it? Ask questions, and let folks know you're open to new points of view. When you word your ideas in the from of questions, you're basically saying "Hey, I know I don't have all the answers. But I'm thinking, and I'd love for you to add your insights." Then, by phrasing your questions in a specific way, you can gently 'lead' the conversation. Next time you have a strong opinion to state, practice rephrasing it into a question. "What ways might we practice common courtesy in an effort to improve internet communication?" There, see how easy that was?4. Remember the real-time issue.If you haven't noticed, real-time has some wacky effects on internet communication. Sometimes, messages look like they're written in response to something someone else said... when really, they just landed there by sheer coincidence!Suppose someone posts a remark at 9:05 a.m. Pacific Time, as you just happen to be posting the exact opposite viewpoint at 12:05 p.m. Eastern Time. When the messages "land" one after the other, it creates the illusion that the second person was arguing with the first person, when actually they were not and had no knowledge of the other person's post! Whoa. That's real-time at work, and it's some crazy stuff. The lesson to be learned: don't assume anything, especially on the internet.The other way that real-time can botch up the works is if you're seeking advice or technical support. You post a question, some time elapses, and the moderator replies. But by now, you've figured out the answer and it's led you to a third complication. Now, you can either try and over-explain the confusion in an effort to be polite, or say to yourself, "the heck with this" and leave the discussion, which could be perceived as rude. It's quite a fretful situation. Keeping this in mind...5. Think before you speak.Using the example from Point 4: thinking before you ask technical questions can save everybody the exhaustion of over-communication. Rather than blurt out your confusion, have a look around, see what's going down. Is there an FAQ section you can refer to?I have been known to dive right in to the chat without knowing what the heck is happening. As a result, I am familiar with the taste of shoe leather. If you're puzzled about what's going on in a public forum discussion... can you go back and read a few old posts to get caught up? You'll save everyone a lot of wasted words if you just get with the program. I learned the hard way, but you don't have to."Think before you speak" also means proofread. Be on the lookout for ambiguous content. If you're tired, stressed or feeling under the weather, you may have some trouble getting your point across. Maybe it's not the best time to communicate.As a writer, I'm acutely aware of word choice. Use the wrong word, and WOOOPS- somebody is getting the total wrong idea. Copywriters have a chance to write multiple drafts ? and in that way, get multiple chances to refine what they say in their writing. Internet posters don't have this option. Once you hit POST, you can't take back what you've written. All you can do is send MORE posts, and give folks the impression that you are a babbling fool! So, for your own sake, heed my words, take your time, think about what you want to say, and PROOFREAD!Above all, keep a positive attitude and an open mind. Welcome others' opinions while gently expressing your own. Be forgiving and patient with people and their bumbling ways. Be a good internet communicator.Copyright 2005 Dina Giolitto. All rights reserved.Dina Giolitto is a New-Jersey based Copywriting Consultant with ten years of industry experience. Her current focus is web content and web marketing for a multitude of products and services although the bulk of her experience lies in retail for big-name companies like Toys"R"Us. Visit http://www.wordfeeder.com for rates and samples.
Why You Need an Article-Marketing Strategy before Posting a Single Article Online I – Writing-Articles
Why You Need an Article-Marketing Strategy before Posting a Single Article Online I
Part 1 of a 2-part series
To read Part 2
http://www.promotewitharticles.com/strategy102.htmlFirst, Define your Bulls EyeIf you're going to write and post articles on the Internet,
be unambiguous about what you expect them to accomplish.
Don't start writing just yet. Think beyond the mechanics of
writing an article or deciding where to post it.It's one thing to spin out an article or two. It's quite
another to incorporate them into a strategy that builds your
website traffic, reputation, and business. All your
marketing methods should work together - online and off.Your Strategy Clarifies:- Who you're trying to reach- How to find them- What you want them to do next (does your website support that aim?)- Your primary goal and message- How articles (with particular titles and keywords) mesh with your other marketingArticle marketing is nothing more than a way to get
information (not advertising) broadly distributed on the
Internet. It can't compensate for a muddled or dull message.
And it won't build your site traffic unless it connects to
readers in an interesting way.Write Articles that Trumpet a Unique Business MessageA frequent business error is treating each customer-
attracting activity as though it stands alone. Yet each
method works better when echoing a common message that links
to the others.To quote Roy Williams, the Wizard of Ads,
http://www.wizardofads.com "It's hard to tell a powerful
story badly. But it's easy to tell a weak story well. I've
never seen a business fail because they were "reaching the
wrong people." But I've seen thousands fail because they
were saying the wrong thing... It's amazing how many people
become the "right people" when you're saying the right
thing. Believe it or not, it's advertising third, customer
delight second, strategy always first."Maximize your Customer-Attracting MethodsLast year I wrote an ebook showing how to make the business
website and Yellow Page ad work together to bring new
customers. It made the point that each promotional method
has its own strengths, and reaches different groups
http://www.yellowpagesage.com/smarts.html By them working
together, each approach does a more persuasive job.As an example, the directory ad should display a website
address. A recent study found that over 60% of people
surveyed only call Yellow Page ads that show a website (even
if they don't intend to visit it). Besides, the website lets
the business provide information that won't fit within the
dimensions of an ad.A single approach can't cover all your bases. The same
applies to article marketing.Article Marketing Strengths- Ability to deliver an interesting "sample" of your expertise- Long enough to be informative (600-800 words)- Reaches and speaks to tightly focused interest groups- Quickly delivers the message throughout the Internet- Long shelf life - some websites keep articles posted for years- Builds on the keywords that your website uses- Incoming-links from websites that post your articlesPlan More than One Article at a TimeYou can't develop much momentum with one article. That's
like shooting a gun with a single bullet, or a PPC (pay-per-
click) campaign for just one term. The odds of hitting your
mark aren't too good. Several articles written to reinforce
each other generate more mileage. As you get more articles
out there, people start paying attention, and you can target
more keywords. Repeated publications develop a personality
that readers recognize.Plan a number of titles in advance, with a theme building
from one to the next. Keep each one tightly focused, but
related to the others. In that way, you develop the in-depth
"voice" of an expert. And your information won't lapse into
ho-hum generalities. Write first-rate articles when you rely
on the extensive free resources
http://www.promotewitharticles.com at Article Marketing
Academy.Try writing some in a series (like, Part 1 of 3 parts) to
build anticipation for future segments. Also, your message
won't be confined to the 600 to 800 word article limit.
Since each article in the series resides on your website,
readers needn't wait to read them all (giving them an
incentive to visit your site). Later, the whole series can
be offered as a special report or ebook (once related
material is added).Write with your keywords in mind. Maintain your primary
message, with a different twist for parallel niches. Go to
the extra effort to say something new. That's easy when you
provide stories, examples, case studies from your own
experience. As you dish out practical assistance in your
articles, readers will be eagerly watching for your next
ones.