Why You Need an Article-Marketing Strategy before Posting a Single Article Online II – Writing-Articles
Why You Need an Article-Marketing Strategy before Posting a Single Article Online II
This is Part 2 of a 2 part article - Read Part 1 at
http://www.promotewitharticles.com/strategy100.htmlWrite for the Non-Human ReaderArticles should be written to cater to two dissimilar types
of readers - humans and search engine spiders. Each responds
to information in their own ways. How one attains the best
of both goes to the heart of your article strategy.People want articles they read to be useful, timely, and
relevant. Writing quality (with wit, persuasion, emotional
images, etc.) matters to them. But that's of no concern to
the spiders. Readers who like what you've written are likely
to come to your website - maybe even buy something. Yet, the
benefits received from search engines are just as important.Search spiders are attuned to links, keywords, and Page Rank
(the popularity of sites that link to yours). Decide which
keywords or recurring theme to build every article around
before starting to write. That amplifies your search engine
optimization (SEO) and pay-per-click (PPC) efforts. Multiple
articles can draw attention to a wide array of pertinent
terms.What Search Engines Do for Your Articles- Track your keywords as they appear in posted articles- Deliver links to you in response to relevant queries, thereby sending targeted traffic to the site- Find your site through links from posting sites - particularly important for a new or low-traffic website- Show the places that publish your articles- Increase your Page Rank as high-quality links are established- Raise your site in the rankings as more and more articles appearDecide Where to Submit your ArticlesWho (human) are you writing for? Narrowly defining
appropriate interest groups will dictate what spin to use.
Unless that's clear, blasting out articles is too hit or
miss. For example, if writing about electronic games for
children, your emphasis will be very different if written
for parents, schools and institutions, or the kids
themselves.Clarity about your audience determines where to send your
creative output. Article Marketing Academy
http://www.promotewitharticles.com/howto.html offers
extensive lists of where and how to post your articles.You'll soon learn which sites actually publish your
contributions, and which drive traffic to your site. Your
submission list keeps growing with every completed article
(becoming more valuable to you all the time). At some point,
your name-recognition and expert status kick in.Watch Out for Contradictory MessagesMaintain a consistency of message from one articles to the
next, that is also in synch with your website personality.
If your article promises a mother lode of answers, make
certain they can be easily found, once a reader visits your
website. Confusing navigation or a sour note can quickly
undo whatever good your article accomplished.Recycle Your Articles to Work HarderPosting your articles online is just the start. Even before
you've written them, plan off-line ways to recycle that same
information. When I write articles for clients, I encourage
them to use it in as many ways as possible. Don't neglect
your customers who aren't Internet savvy.Re-package Articles Multiple Ways- Send to local publications as press releases or PR- Submit to trade journals- Create handouts to be provided at your store or with services- Collect them into handouts or flyers to sell or give away- Reformat them as hints, booklets, tutorials- Incorporate them into speeches or classesMonitor the ResultsA strategy only makes sense if you also keep track of what's
working. How many websites actually publish your article and
link back to yours? (That's easy to determine. Conduct a
Google or Yahoo query with your article title in quotes.
Continue to log where it appears for several months after
posting.)Spelling out an article promotion strategy makes your
Internet and traditional promotions work smoothly together.
And it assures that the needs of both search spiders and
readers will be satisfied. The right time for planning is
before starting to write any articles. I can help you with
that. http://www.promotewitharticles.com/consult.htmlYour carefully-crafted strategy assures that a steady flow
of articles supports your multiple business goals. Best of
all, you don't have to wait long to see people and search
engines responding to what you've written. That's bound to
pay off, and keep paying off...(c) Lynella Grant, 2005Part 1 includes writing multiple articles and meshing online
and offline marketing methods. Part 1 of 2,
http://www.promotewitharticles.com/strategy100.html--Dr. Lynella Grant http://www.promotewitharticles.com - Article Marketing Academy - Promote yourself, business, website, or book with articles posted online.
Author, Yellow Page Smarts, http://www.yellowpagesage.com/smarts.html (719) 395-9450
20 Ways Posting Unique Articles Online will Bring You Fame and Fortune – Writing-Articles
20 Ways Posting Unique Articles Online will Bring You Fame and Fortune
You're Invited... Visualize your article going out like a party invitationThe implied message: "If you like this, come on back to my website to see what else I've got to show you."People who read articles online scan for information of interest. Articles with a fun or warm person-to-person approach have an edge that a purely mental message can't match. Novelty, humor, and wit are hard resist. Intangibles (novel point of view, personality, depth of knowledge) are more appealing than the information itself.Readers who follow your link are willing to give your website a chance. They wonder if they'll find lots more of whatever they liked about your article. Success with article marketing depends on how consistently your personality shows through.Anyone who's spent time online knows there are a zillion places to buy any product or service. An enterprise stands out by being unique and relevant. When the website navigation and copy are carefully designed, the article reader could become a repeat visitor or buyer.Article marketing is a five-step process to get your message out1. What can you say that's interesting, original, and uniquely yours?2. Who wants to know that? Know your buyer.3. What ezines and websites do they follow?4. Can you distill your message into a useful article? (Self-serving sales letters won't fly)5. How many relevant places can you find to post it?There's way too much recycled content online. Anyone who sends out fresh, in-depth articles on a topic will be noticed - and appreciated. Unsure if you can? Find anything you need to make your articles succeed http://www.promotewitharticles.comTHE FAME PART1. People assume you're an expert on subjects you write about
Shoot for consistent messages and delivery, so you become a trusted voice.2. You share samples of your wisdom
Articles are long enough to reveal your perspective and savvy. That sets you apart from competitors in the public mind.3. Reach targeted audiences with precision
The Internet excels at reaching small groups through specialized ezines and websites. Narrow niches are passionately interested in on-topic expertise. Articles appearing there reveal you're an "insider."4. Continuous article output builds name recognition and anticipation
People start watching for your next article.5. Your reputation can grow quickly
Within a few days of posting, your message appears all over the Net.6. Build relationships with editors and webmasters
As you send consistently high-quality material, they're more eager to present it to their readers.7. People seek you out with requests and opportunities
When they need services/products related to your savvy, who will they think of?8. Search engine listings make you easy to find
Before writing articles, Google showed 100+ references to my name. Now it's more than 1200 and growing - just from articles.9. Readers trust you because you've helped them
Sharing your knowledge without hype or manipulation builds credibility - the prerequisite for any transaction.10. You needn't be a great writer, just a well-informed one
Offer specific tips, top-10 lists, how-I-solved-it stories.THE FORTUNE PART11. Marketing is about standing out, and article authors stand out
Sharpen your competitive advantage as a recognized known quantity in a very large pond.12. Every article posted mentions your website in the signature box at the end
These result in greater Page Rank (Google's measure of site popularity), links, and higher search engine ratings. Let search engines send business your way.13. "Own" the search terms and keywords where you shine
Write repeated articles around a specific theme.14. Search engines love content - and reward it
Articles provide keyword-rich content for your website and other related sites.15. Articles increase your website traffic16. Enhanced credibility lets you sell more products/services17. Become sought as a Joint Venture insider
Your articles appear among well-known authorities, so you're invited to participate in additional profit-making activities.18. Develop a massive list of places that accept and publish your articles
The momentum and benefits build over time.19. Articles remain posted online a long, and keep on working
Unlike ads, there's no cost to post articles. And people trust them more.20. You keep getting better and better
Your writing, promotional know-how, and professional skills grow, the longer you use them. That enhances your respect in your field.Reap Rewards for the Long TermArticles boost your professional identity - online and off. Think beyond a single article to a series that reinforces all your marketing efforts http://www.promotewitharticles.com/strategy100.htmlDon't you deserve the fame and fortune that posted articles can bring your way? Start writing. Keep posting them far and wide. And stay alert for fame and fortune.