How You Can Acquire Exclusive Rights To Products; Part 1 of 2 – Internet-Marketing
How You Can Acquire Exclusive Rights To Products; Part 1 of 2
If you have a marketing business, chances are you get excited at the prospect of acquiring a new product to sell. One challenge to marketing, especially over the Internet, is the amount of competition. Affiliate programs often create an enormous amount of competitors offering identical products. Experienced marketers realize the benefit and excitement of being the first to make a new product offering of an affiliate product, or even better, their own exclusive product.Suppose you've done your research and located a couple of products that you believe potential buyers are seeking, ones you feel are the next generation of hot, high demand items. You want to offer them and beat the competition to the niche market. You know you could really make a financial killing if you had exclusive rights to them, by marketing them yourself and through your own affiliate program. How do you acquire exclusivity of these products?The prime benefit of having exclusive product rights is the level of control you have and potential for greater income. Personally, I will only represent products that I control through exclusive rights. The only exceptions are affiliate programs, but this is a different discussion entirely. I am excluding affiliate programs relative to this subject, since they are the exception. I have been marketing products in many categories for nearly forty years, both intangibles (services, financial etc.), and tangibles (physical products in many categories) and have made most of the mistakes possible, as well as my share of successes. Experience teaches you to not waste your time, money and effort. The following is an overview of the basics to acquiring product exclusivity.I only represent products that I can gain exclusive rights for my market and I will get paid something for every product unit sold, even if sold by others. Exclusive rights means no one else can purchase that product without purchasing it through you, including wholesalers, distributors, affiliates, and etc.The secret is to locate a product already selling, but is not available in your niche market yet. Its exposure is currently very limited. Many companies make great products but don't really know how to sell them, or how to locate and reach other markets. That's where you come in. Think outside of the box. You are suggesting to the manufacturer or company that controls the product that he should give you exclusive rights for a special market he isn't yet covering. Once you show him you can perform, he will likely give you additional exclusive rights for that product or service in other market niches.For example, he's selling his product only through distributors that sell to retail stores, who in turn retail to the end user, the final customer. He would like to reach new markets if the opportunity arose. That's where you come in.You desire to sell over the Internet, through your website, newsletter, and affiliates. You're opening up a new, potentially mass market for him. Perform well, and you may get international rights, direct mail exclusivity and etc. I negotiated total exclusive rights on a product, in all markets, even though the manufacturer was directly selling to over 200 clients nationwide. And, we secured international ? worldwide exclusive rights. He realized we could outsell him even in the market he was already serving and he was satisfied with the bigger picture of my group handling all sales. He realized he would make more income with much less work on his part by having us make all sales.The nice thing about a product that is already being sold in a very limited market is the manufacturer can already provide you with literature, product samples and his successful marketing programs. In the USA, I never had to pay for initial product samples, though I understand that climate is starting to change. I have paid for a few foreign samples over the years.Did you realize that it's been reported that only about 4% of all manufactures export their products outside of America? Did you know some companies secure exclusive rights on a product or service, then sell those rights to a third party that is setup to market it? Sometimes you can just work as a Finder making an income through selling your services through the Finders Exchange. There is great value in securing exclusive product rights.How To Request Exclusive Rights
What Does The Label Vegan Mean in Bedding Products?
What Does The Label Vegan Mean in Bedding Products?
Vegan, or vegetarian, organic fills and batting, are natural materials free of animal ingredients and by-products (including wool, silk, fur, leather, dairy, eggs, honey, beeswax, and lanolin). Additionally, no animal ingredient or animal by-product inputs are used in manufacturing and processing. Vegan also means these natural materials have not been tested on animals.Bear in mind that retailers and manufacturers cannot guarantee 100% vegan purity in all their product lines, because so many products in our lives already contain animal by-products. For example, some good manufacturers of organic virgin wool-fills may intentionally leave small amounts of natural lanolin in the batting to boost natural resistance to dust mites. Outside the organic industry, paper and bindings in fine books and magazines may contain animal by-product residues from paper processing and glues. Don't forget taping, adhesives, and other materials used in packaging, as well.We can say that organic bedding products labeled "vegan" should have no non-vegan ingredients added or used in any way, during manufacture or processing, and your purchases are usually as free of animal by-product as possible. So, read labeling and copy. It is unethical, and in a few cases possibly illegal, to misrepresent products as 100% pure vegan when so many conflicting environmental, industrial, hemispheric (and even organic), factors remain so prevalent in our lives.Susan Fullen-Yurek of Kushtush.com Organics, http://www.kushtush.com, is an e-commerce entrepreneur committed to earth-friendly products, sustainable agriculture, and environmental initiatives.
10 Resourceful Ways to Recycle Digital or Small-ticket Products – Internet-Marketing
10 Resourceful Ways to Recycle Digital or Small-ticket Products
Have your product sales slowed down?
Do you want to give a new lease of life to one of your digital or small-ticket products?At home, I've earned the title of 'Queen of the left-overs'. Did you know that left-over spaghetti sauce can be recycled? Add a bit of cumin and chilli, it becomes taco sauce; mixed with a bit of white sauce, you have a lasagna sauce; add a few vegies, wrap the lot in puff pastry and you get a pastie, etc.Using the same principles, you can recycle a product and market it using a different mix: change your promotion, sell it elsewhere, use it to barter, bundle it with another product, etc.Start recycling a product using one of the following strategies:
Auction your product on eBay or another auction site. How much are customers prepared to pay for your product? Use this strategy to research your market and to experiment with a new selling outlet. Who knows, people in their bidding frenzy may pay more than you ever imagined!Reposition your product. Review your promotional and pricing strategies and give your product a new image. Change your sales letter (including words and graphics), add testimonials, increase or lower the price, etc. Now sell your 'new' product.Offer your product as a bonus with the purchase of another product. Sell the bundle as 'this month's special', 'buy one get one free' or 'value pack'. The bonus should boost your sales especially if you point out the dollar value of the bonus e.g. 'valued at...' and add a sense of urgency 'limite/d time offer till (date)'.Give to get. Ask visitors on your website to complete a survey and reward their effort with a gift, your product. Provided your product is relevant to the type of information you are seeking, this should yield a list of qualified leads and supply you with new ideas to create products and boost your business.Sell your product as a promotional item. This is a strategy I have used very successfully. I've bundled signed copies of my book from my first printing batch into packs of ten. Businesses bought them at volume discount price and gave them as gifts to their loyal customers.Increase your database by giving away your product for free as an incentive to join your mailing list. Your offer can be advertised for free on the online free stuff sites. When visitors are picking up their freebies, capture their email addresses and you will gain a valuable mailing list. (Note: this database building strategy will only work with digital products or else you will be out of pocket if you have to pay shipping costs.)Swap your product for things you need for your own business e.g. exchange your ebook for a software or another ebook. Your savings will make up for your profit loss. At a conference, I swapped my book for books from my colleagues.Organise an online contest and offer your product as the winning prize. This a cheap price to pay for free advertising for your product through online contest directories.Donate your product for an attendance or raffle prize at non-profit associations' events. In return, the organisation usually promotes your business by giving you an advertising space on their website or promotional flyers.Approach businesses with complementary products and find out if they would be interested in bundling their product with yours. Build on each other's equity and share promotional costs and profits.
Left-overs are delicious. Recycle your product for a new lease of life.