Keep Searching Just another WordPress weblog

8May/100

How To Create Gold With Email Promotions – Part 1 – Email-Marketing

How To Create Gold With Email Promotions - Part 1

First make sure that the people you are sending your offer to are actually interested in what you are offering.Often people contact me and ask me to promote their product to my list. If it isn't congruent with the products I have then I never cross the line and promote them to my list.People give you their details trusting you to let them know when something good becomes available.Don't blow it by talking about something they're clearly not interested in.Personalize every email you send out, especially in the Subject Heading.If there is something we are attracted to its ourselves. When we hear or see our own name we always give it a higher priority.In this time of rampant spamming and internet jokes doing the rounds we are now conscious of how much time is wasted with this amazing so called time saving technology.You want to maximize the chances of your email being read so keep it personal.Everything you do in marketing has to showcase the benefits to the reader.Too many times people send out an offer without having the benefits to the customer emphasized in the headline.People only ever care about how something is going to help them either make their life less painful or make it more pleasurable.Having a benefit to the customer in the headline can do this for you.Think about your product or service from your customer's perspective.What are the benefits that are going to interest them?Is your product or service going to save them time and or money?How is it going to improve their lives?Write headlines that showcase emphasize these benefits.Try to use power words in the headline!One of the most powerful words you can have in the headline is You.Don't forget people are so busy now they will only give your email a limited amount of their concentration. Therefore you should summarize your offer in the first paragraph.If it's compelling enough it should grab the reader's attention and make them want to read further.To Be Continued!Scott Wilson - Internet Business Opportunity Creator and Internet Business Coach. Owner of http://www.InternetSalesMentors.com and http://www.TheGoldsInHere.com

Tagged as: , , , , , , , , , , , No Comments
16Apr/100

How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter – Email-Marketing

How To Get People To Constantly Open Your e-Mail Promotions Or Your Newsletter

In this article I'm going to talk strictly from a subscriber's point of view. If you're marketing online, what would you do to find out how people think so you can target your e-mail promotions or a newsletter better?Well, here's your opportunity.Even though I'm running my own newsletter or a bulletin (what I call it) and have my own subscribers, I'm also subscribing to a number of newsletters myself. TSM Bulletin is located at http://tsmbulletin.ogdteam.com.Today, I'm going to reveal why I open some newsletter e-mails or e-mail promotions more than the others. And also, why I always look forward to only a few of them. Yes, only a few.The reason I'm subscribing to newsletters, ezines or what ever you want to call them, is because that's the only way to learn from a marketer and find out what they're up to, without having to buy all of their products. Clever, I must say.Why are you subscribing to newsletters? To learn or .....???But somehow, some of them have convinced me to buy some of their products even though I wasn't planning on doing so. But how did they do it?Let's begin the journey.At this very moment as I'm typing this article, I looked into the inbox and the bulk folder in 3 of my domain name e-mails that I receive the newsletters in. I had a total of 2037 unread e-mails.WOW! I didn't even know I had that many.How do I know that these are all newsletters? Because I delete all spam and I open the personal e-mails immediately.And the newsletters?When I get a chance, if at all. That's because I receive quite a few e-mails in one day and I don't have any more time than anyone else. Only 24 hours in a day.I'm subscribing to the top name guru's newsletters, ezines, many marketers and names that I haven't even heard of. It doesn't really matter who is sending the e-mail, it's a same story.One may ask, why am I subscribed to so many of them?Well, you never know what you may learn from any one of them.OK! Here we go! The time for the confession.When I subscribe to a new list, I get the usual welcome e-mail. That's standard. But then, I wait for the first, second and possibly third e-mail from the marketer.By then, I pretty much know the nature of his or her e-mails. Whether the e-mails are direct broadcasts or pre-scheduled e-mails from their autoresponders, it really doesn't matter.In my daily course of scanning my e-mail accounts, there are e-mails that I open immediately and there are e-mails that I just transfer to folders to open at a later date, if ever.The e-mails that I already know contain a pure sales pitch or a promotion of some kind with included affiliate link, end up getting deleted or transferred to folders and maybe never opened.I pretty much know which marketers send me these types of e-mails all the time.Maybe not all of the subscribers act this way, but there are e-mails that I actually open, read and then transfer to folders.And those are e-mails that contain a free content. Content such as articles, movie files, newsletters that deliver a free content instead of a pure sales pitch and such. Again, I pretty much know what marketers send me these types of e-mails.Let's be brutally honest.What do surfers do when they search the 'net? Do they search the Internet with their credit cards ready to buy or do they search for a free content?When you open your e-mail, do you have your credit card ready to buy whatever promotions you might get hit by, or ... why do you open your e-mails?As marketers, we always want to sell, sell, sell. As surfers, people want to read without having to spend their hard earned money.Let's apply the same strategy again. Why do I open the personal e-mails immediately - e-mails from customers, business associates, friends, purchase receipts and such?Or better yet, why do YOU open the e-mails sent to you from a friend or someone you know?Because you know for sure that it doesn't contain any sales pitch or a promotion.And what about the e-mail promotions? What do those e-mails contain?I don't know about you but after about the 3rd e-mail following the sign-up to someone's list, I pretty much ignore all the follow-up e-mails from marketers that I know for sure their e-mails deliver nothing but promotions. What's your take on that?However, as I said earlier, I almost always open the e-mails from marketers that send me a free content. Did I just say, "Almost Always?" What's that all about?There are quite a few e-mails, newsletters, ezines and such that provide a free content in forms of articles, reports, tips and so on. So then, which ones would be the ones that I always look forward to?In other words, which ones are the e-mails (non personal e-mails) that I always open no matter what?Have you ever thought about this? Which e-mails do you open and read most of the time and which e-mails go straight to the trash can?Well, I currently have only 4. Only 4 e-mails that I actually can't wait until the next issue. How about that?By the way, I'm subscribed to quite a *few hundred* lists that I receive e-mails from. Yet, there are only 4 that I can't wait until the next issue. I open and read those 4 even if I'm dead tired or busy over my head.To make one thing clear, I'm talking about a free subscription. I'm not referring to the paid subscription to a newsletter. That comes with special benefits. I'm talking about an everyday marketing or a distribution list that we might end up on.So, what' so special about these 4?The content they provide is articles, movie files or other forms that they write or create from their experience. They write what they actually do. At least for the most part.They're not providing articles that have been picked up from ezine directories, even though I enjoy reading those articles too as I spend countless hours browsing through those directories.But these 4 marketers are unselfishly sharing what they actually do. And that comes with a free newsletter. Can't beat that!When I open their e-mails, I know that I will learn something that will benefit me. And I will not just learn how to .... whatever .... but I will learn from their ... let me repeat that ... from THEIR personal experience.So the e-mails that deliver a free content from the sender's personal experience will get my immediate attention. The e-mails that deliver a free content that will teach me something, but not necessarily from the sender's personal experience, are being saved for the most part.The pure promotion e-mails, well .... I do go through them .... sometimes .... when I'm looking for ideas .... but for the most part .... I've developed a tendency to ignore them. Shocking but true. Again, what's your take on that?On the other hand, the marketers who deliver the e-mails with a free content from their personal experience, innocently insert a promotion or two within their newsletter. After one, two, three or so e-mails, I would go:"Hhhmmm! I wonder what is he or she going to teach me with the book that they're selling? I mean, I'm learning quite a lot already but there's gotta be more in these books that they're selling or recommending."So, there goes my credit card. :-) Don't get me wrong. I invest all the time in products that will teach me something that I lack. But I've spontaneously bought a lot of products that I didn't really need. And that was all due to the generosity of the marketer that was unselfishly teaching me already, something from his or her personal experience.Put this to a test. Find out for yourself. Share your experience with the people, whether good or bad, and see the response. But if you've been spamming them with countless promotions already, it may take a little longer until they see *the new you.*I'm carefully watching my hit count for each issue of my bulletin. This article was part of my third one. But my first one had a 57% response. My second one had a whopping 72% response. I can't wait until I see the numbers for this issue.TSM Bulletin is located at http://tsmbulletin.ogdteam.com.Steve Dimeck is a publisher and author of several ebooks. "To receive more quality articles such as the one you've just read, subscribe free to my [TSM] Bulletin and receive one of my ebooks for free." [TSM] Details:==> http://tsmbulletin.ogdteam.com/

Tagged as: , , , , , , , , , , , , No Comments
7Feb/100

Organizing Your Mailing Lists For Your Email Promotions – Email-Marketing

Organizing Your Mailing Lists For Your Email Promotions

With all the safelists and different methods for using them, it can get hectic trying to come up with a good way to post to them. Most of all, it is important to remember if you did post to them. With a little forethought, you can set up a mailing system that will mail out your daily mailing in no time at all.Aureate Group Mailer is a very common tool used today for mailing. All references will be for that program, but the methods used can be adapted to any mailing program.We tend to look at the lists as having 4 types. Below is our break down of these types and how we post to them.LIST TYPES1.Web based CGIYou have no choice really but to put all these types of lists in a bookmark folder. You might name these: "SL Daily", "Monday mailing" etc., grouping each folder by when you can mail. Also putting the actual day for posting is better than putting 3 X a week etc.That way you don't have to think when the third day was; just mail on the day listed. We give this method our highest ranking for being safe to mail to because you're mailing from the list owner's site and the scripts, in most cases, won't allow you to double post on the same day. Also, you don't mail directly to the individual address.2.Web based email lists of individual addressesThe most time consuming and unsafe to use is the list of individual addresses you copy from websites or email . We say unsafe, because it is our belief that when you are mailing to a direct address, it is easier to forget disclaimers, putting you at greater risk of reaching people on a bad day who may have forgotten they were on the list in the first place, and who do not know how to check their mail properties to track where and why your mail came to them. It is really simple for them to click "FORWARD" and send a spam complaint. THAT they CAN do!We use Aureate Group Mailer for this list type, and make a group for each list. Modify each group to reflect the disclaimer the list host provides, and mark the name of the list as to when it can be sent. When you import the updated lists, Aureate will automatically remove duplicates, but will leave the addresses that have been removed, so always delete the old list before importing the new one.This is an example of our list setup in Group Mail. It includes all the types of lists:daily-The List (a list that had to be copied and imported)daily-Klub Kaosdaily-ce12001 Egroups etc (lists that need a disclaimer on topdaily-ce12002 Egroups etc use merge)daily-ce12001 OntopicMaildaily-ce12002 OntopicMaildaily-sever-lists (lists you post to a server with using one addressSunday-Smart List server includes disclaimer)Sunday-Jaz ListSunday-Ontopicmail weeklySunday-Egroup Special weeklyMonday - Money pro Mail WeeklyMonday-Ribnik 2 X WeekI need to mention that you must update your type 2 list each time you send it out, or you are tempting fate. People drop off the list all the time. Just because a list has had 250 members for 3 days, does not mean it's the same 250 people. When someone asks to be removed, they expect to happen in 24 hrs. If you don't update, you can easily spam someone.3. List Servers These are lists hosted on a private server that has a list server program installed on it. Many hosting companies offer it with their hosting package. Look to see if they supply the disclaimer to the ads you send to that list. If they do, then you can group the lists in one group divided only by the email account you subscribed to the list with. Since you must use the same address you subscribed with, group according to that address. If they don't supply the disclaimer,then create each list in its own group, according to the disclaimer.Note: It does matter if the list owner says no disclaimer is needed. If they don't append one to your post, then you must add one. Always give a reader of your ad the choice to opt out of the list. ALWAYS!4. Optin Groups - The Big 4 Separate these types of lists from the others because you want to make sure to include a disclaimer on top. Use address merge in the the disclaimer and send by individual send, because merge won't work in bulk send. Also, divide them by email account subscribed to.Accurate and efficient mailing benefits you enormously in two ways: First, you are saving time by setting up a system that makes it easy for you to remember what to mail next and to whom. Most importantly, however, is that it aids you in making a minimum of mistakes, thereby reducing your chances of offending a reader with perceived spam. As we all know by now, it is not your intent that defines spam, rather the reader's perception. Hope this can be of use to you.....About The AuthorMr.Kim ThielFor more marketing tips, training, tools, and email marketing resources, visit the popular http://cyberearners.com/bonus.html work site for the small and home-based business owner where you will find 2500+ email resources for marketers.

Tagged as: , , , , , , , , No Comments
 « Newer Entries  

Pages

Categories

Blogroll

Archive

Meta