Should You Publish a PAID E-zine? – Email-Marketing
Should You Publish a PAID E-zine?
Many of my clients ask me whether they should publish a paid e-zine instead of a free one. My answer is the classic consultant's answer: "It depends."
First of all, what do you want your e-zine to DO for you? Once you know the goal of your e-zine, the answer will be clear.
If you want to promote your current business and sell more of your products and services, a free e-zine is your ticket to success. If you plan to build a new business around making money from subscription fees, of course you'll want to charge. However, publishing a paid e-zine is no small task! Here are some important points to consider...
You should only charge for your e-zine if you feature information that is hard to find elsewhere. If you try to pass off paid information as exclusive, but your readers can find it anywhere on the Web for free, you're not only going to fail, but you're going to tick people off.
A fee-based e-zine takes many, many hours of work to keep afloat -- much more so than for a free e-zine. The publisher of one very successful paid online publication admits he spends over 100 HOURS each month to develop the leading-edge content his readers paid for and expect.
You will never grow as large a list with a paid-subscription e-zine as with a free one. This is obviously because less people will sign up if they have to pay versus if it's free.
Now, if you had visions of making big money with a paid publication, don't give up just yet. There ARE many successful paid pubs on the Web that are making their owners very rich. However, you should note that most of these e-zines continue to publish a free e-zine to gather prospects and then convert them into paid subscribers.
So, YOU decide. Can you create content that's so valuable and special that we can't find it anywhere else? Are you ready to invest a huge amount of time and effort to publish an extremely high-quality publication?
If not, you're better off publishing a free e-zine that provides great value. The key to building a large and valuable list of prospects (who are likely to buy from you in the future) is to offer useful, quality content for free. It's the proven model that works over and over.
(c) 2003 Alexandria K. BrownABOUT THE AUTHORAlexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/
Review: How To Write and Publish Your Own eBook in as little as 7 Days
Review: How To Write and Publish Your Own eBook in as little as 7 Days
How To Write and Publish Your Own eBook in as little as 7Days by Jim Edwards and Joe Vitale exe format, 208 pagesI was intrigued by the title of this book - writing aneBook in 7 days? But that's exactly what Jim Edwards andJoe Vitale show you how to do.However, your eBook doesn't have to be 100 pages. In fact,Joe Vitale's best selling eBook 'Turbo Charge Your Writing'is only 22 pages (and 2 of those pages are order forms).And the authors give the example of someone who wrote abook just 7 pages long that sells for between $30 and $50.The fact is that people are swamped with information. Sothe shorter your book, the better.Vitale and Edwards both have impressive track records inonline publishing. Joe Vitale (also known as 'Mr. Fire') issomething of a legend in the world of marketing. He haswritten over 12 successful books and has helped more than200 authors to write, publish and promote their books.Jim Edwards writes a syndicated newspaper column called'NetReporter.com' and is a frequent guest speaker atnational conferences on topics such as search enginetraffic generation and 'shoestring' online marketing. He'salso the author of '33 Days To Online Profits' and 'TheLazy Man's Guide To Online Business'.If you're like many aspiring authors, you may have the urgeto write your book first and then find out if there's amarket for it. But as Edwards and Vitale point out, that'sa formula for eBook failure.In chapter 2 ('Setting Yourself Up for Success') theauthors show you how to identify your niche market, how toanalyze their wants, needs and problems, and how to write abook that satisfies those wants, needs and problems.Don't skip this chapter - it provides very detailedtechniques for using keyword research to find out exactlywho your target audience is and where you will find them onthe Internet.The authors' program for writing your eBook in seven dayscontains some useful techniques for getting your creativejuices flowing and getting your words down on paper -writing your material as a letter to a friend, and writingyour sales copy first.The chapter on 'Formatting Your eBook Text' contains somevaluable tips, such as breaking up your text with bulletsand headers. Your readers will thank you for it - one ofthe keys to avoiding credit card charge backs is to make iteasy for your readers to absorb your information.Chapter 10 ('How To Make Money with your eBook') gives yousome tried and tested formulas for turning your eBook intoprofits, such as selling the reprint rights and 'backloading' your eBook with your own affiliate links, jointventures and affiliate programs.The book also contains interviews with eight successfuleBook authors, including Yanik Silver, Rick Beneteau, andJay Conrad Levinson.The interview with Yanik Silver is worth reading verycarefully. He reveals how he made tens of thousands ofdollars by setting up 3 separate profit streams in the sameeBook: reprint rights, his own affiliate links andcustomization fees.If you want to create your own information product, thisbook is definitely worth reading - you'll find out thatit's easier than you think. You can get your copy of 'HowTo Write and Publish Your Own eBook in as little as 7 Days'at: http://www.freezineweb.com/7daybook.html------------------------------------------------------------
Michael Southon has been writing for the Internet for over 3
years. He has shown hundreds of webmasters how to use this
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here to find out more: http://ezine-writer.com/
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Publish Articles on Numerous Subjects and Attract More Readers – Writing-Articles
Publish Articles on Numerous Subjects and Attract More Readers
Writers have one basic need -- readers. We all want more of them. No matter what type of writing people enjoy, we want all of them reading our stuff. You can attract just about any reader if you just model your writing after an old investment strategy -- diversification.All you need to do is publish articles on numerous subjects, and you'll attract more readers. In other words, diversify your work. It's easy. Just expand your writing into as many fields as you know, and believe me you know more than you think. I am a novelist, specializing in sports-related suspense. Now, although I would never alienate my biggest audience, sports fans, I want all suspense readers to get my books. In fact, I want anyone who reads fiction to flock to my novels, like they are the newest in the Harry Potter line. So, I have to get my name and my web site to as many readers as possible.How do I do it? Simple, I write and I write and I write. I write about real estate, because I used to own property. I write about mortgage finance, because I used to be a loan officer. I writer about fantasy football, because it's a hobby of mine. I am a teacher, so I write about education. Writing and publishing is my passion, so I write articles about how to be a successful writer and how to publish your novel. The bottom line is I write. And when I write on many subjects, I am writing for different audiences.But at the end of every article I write, I ask people to visit my website, sportsnovels.com, where they can read about my work and read an excerpt from my novel. If they like what they see, they can also order the book. If I can reel in just a fraction of people who didn't use to be suspense readers, perhaps the word will spread, and others will become Mark Barnes fans. Remember, we writers all need the same thing -- readers.Mark Barnes is the author of the new novel, The League, the first work of fiction, based on fantasy football. He is also an investment real estate and home loan finance expert. Learn more about this suspense thriller at http://www.sportsnovels.com. Get his free mortgage finance course at http://www.winningthemortgagegame.com