This Simple Publishing Mistake Could Be Losing You Half Your Back End Sales! – E-Books
This Simple Publishing Mistake Could Be Losing You Half Your Back End Sales!
Many of the Internets biggest ebook sellers are making this simple mistake, and it's almost certainly costing them a ton of money in lost back end sales. You must not make the same mistake!I was having a bit of a tidy up on my PC the other day. It really is amazing how many files you accumulate, even in a short space of time.Anyway, to cut a long story short I was particularly interested in getting all my ebooks in some sort of organized filing system. I wanted to put them into files relating to particular categories. Then, when I wanted to go over a certain topic again, I would easily be able to find an ebook that covered the subject I was looking for.Then I ran into a problem. The thing is, when I looked at this folder full of ebooks, at first glance, I didn't have a clue what a load of them were about. I mean, I had read every single one of these ebooks, but from just looking at the file names, I didn't have a clue what they were, or who wrote them!The reason was; the ebook publishers had deliberately chosen not to give their ebooks a descriptive filename. Instead of using the actual title of the ebook as the file name, the author used some kind of shortened abbreviation.Ebook authors must spend ages dreaming up a great name for their ebook that will reflect the topic of their publication. Then they go and ruin all that hard work; by giving the ebook file a 3 letter abbreviated name that doesn't tell anyone what's inside.Why do ebook publishers do this?There have been a lot of people giving out advice on Internet security over the last few years. One bit of advice that has been going round, is that you should always give your ebooks a weird, un-guessable file name so that Internet thieves, can't find them on your website. I don't want to go into exactly how these Internet thieves work because that is not what this article is all about.Even if you don't have a website, you may still get influenced by this advice, which is why I want to enlighten you.Here's an example of what I mean. Lets say an author has written an ebook called 'Gold Swing Secrets'. Instead of giving the ebook a descriptive file name like 'golf_swing_secrets.pdf', they may name it something like gss-01.pdf or glfsgss.pdf.Now, the author of the ebook had spent however long writing and compiling his ebook. The file name to him is instantly familiar; after all, he was the one that named the damn thing.However, little old me 'the customer', who may be very keen to read his ebook again, didn't have a clue what the ebook was about, without opening it to find out. Now you might think that's ok. I mean, how long does it take to open an ebook to see what it is. My point is, most people's eyes will be drawn to the ebooks with a descriptive file name that tells the reader instantly what the ebook is about.What's the big deal?I found a number of ebooks on my PC that I had forgotten I had even bought. Some of them I had quickly speed read, with the full intention on reading them properly when I had time. 6 months, a year went by and I kept overlooking them. I just forgot what they were, and just assumed they were some free ebook or something.The end result being:I never read these ebooks a 2nd time.I never signed up to any of the newsletters that were being promoted by the ebook authors.I never bought any of the products being recommended inside the ebooks.None of these ebook authors made a single back end sale from me.I wonder how many ebook buyers have done the same as me? My very conservative guess is that at least 50% of people overlook the ebooks on their PC with filenames they don't recognize. If I am right, you could be losing half your back end sales, if you choose not to give your ebook a descriptive filename.If you have a website and you're worried about Internet thieves, store your ebooks in a separate folder and give THAT a weird abbreviated name that no one would guess, not your ebooks!If you have worked hard to write an ebook, do yourself a favor and finish the job off with a nice descriptive filename. Trust me, your readers, AND your bottom line will really appreciate it.
Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing – Ezine-Publishing
Writing, Publishing, Self Publishing, Website Promotion, Blogging, Internet Marketing
Are You Ready For The Publishing Revolution?Writing has traditionally been considered a solitary craft.
You wrote you article or book in seclusion. You submitted
it to an editor or publisher and prayed it would be
published.Along comes the Internet and the monsters out of the cage.
You now have the ability to self publish your work. You can
throw up a Blog, hook up to an RSS feed and syndicate your
writing.You can form online communities with other writers. Readers
can give immediate feedback on your work. You can promote
your work in the virtual book stores such as Amazon.The Internet has become a writer's paradise.With the advent of the Internet, you no longer are limited
as a writer,. With a little research you can become a
writer/publisher. Think of the possibilities.Every word you write can travel the globe in the blink of
an eye.Why would you want to be a publisher?* You can make money before your book is even written.Before the Internet, writers had to find ways to support
themselves while working on their novels or stories. Now if
you've got a book that will take any length of time to
complete, you can still make money by joining affiliate
programs for books by other authors.* You can start an online newsletter.What an advantage you have over writers of the past. With
your newsletter, your readers get to know you and your
work. You have a waiting audience for the day your book is
released.* You can start your own Blog.You can plug your Blog into an RSS feed and your work can
be accessed on the entire network.* You can start your own affiliate program.Sites such as Clickbank take the hassle out of having an
affiliate program. They process the orders and pay
commissions to your affiliates. It's a turnkey system for
under $50. Your affiliates are an army of salesmen ready to
promote your work around the globe. They can reach more
markets than you could on your own. It's leverage in
action.* You can build a theme oriented site drawing readers and
writers from around the world. It's like having your own
Disneyland for writers.* You can set up your own autoresponder course geared to
your market. Educating and selling on autopilot.* You can create free ebooks. Take a few of your chapters
and create the book as a preview. You're giving readers
enough information to decide whether they want to buy your
book.You can also add links to your website, Blog and other
books in the free book. .* You can write for the online newsletters in your target
market.As an ezine writer there are times I've had an article
circulated to millions of readers in a single week.* You can allow webmasters to host your articles on their
site.Imagine thousands of websites promoting your work.Think it can't happen. Think again.Without even realizing it was happening, my articles are
published on 4000 websites at any given time. Most of those
articles are there for the duration.Imagine what you could accomplish if you put some effort
into self promotion.I've just scratched the surface of the possibilities.The difference between being a writer or a writer/publisher
is just a shift in mindset. If you're willing to get out of
your comfort zone, the skies the limit.There's a cartoon that illustrates the mindset of a winner.There's a little boy throwing the football with his father.
His father looks at him and says, "Son, with a little
practice, you can be making the big money they're paying
professional football players."The little boy smiles and looks at his father and says,
"Dad, I don't want to be a football player. I want to be
the man who can afford to pay all those salaries."From the mouth of babes.It's in your hands. Do you want to stay in your comfort
zone and limit your possibilities, or do you want to expand
your thinking and build a publishing empire?In the immortal words of Shakespeare,"Why, then the world's mine oyster, Which I with sword will
open."Is the world your oyster? If not maybe it's time you
expanded your thinking.Wishing You Success,
John ColanziCopyright (c) John Colanzi.
John has been writing on the Internet for 5 years and has
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