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2Jul/100

Essential Rules For Effective Email Marketing – Email-Marketing

Essential Rules For Effective Email Marketing

If you want an email campaign to succeed, you don`t want to
offend anyone when sending your messages. Turn off a
consumer with your email and you can be sure they`ll
tune out your message. Don`t let this happen to you!A message that earns respect makes sales. That`s why our
first topic for discussion is email etiquette. (Later in the
course, we`ll talk more about how to write an email sales
letter.)Train yourself to always -- and I mean ALWAYS -- stick to
the rules below when crafting your email message.=> RULE #1 - ALWAYS WRAP YOUR LINES AT 65
CHARACTERS OR LESSWhenever you write an email, always format the lines so that
they`re 65 characters, or less, across. To do this, you may
need to do a "hard return" by hitting "Enter" at the end of
the line.Wondering why to limit your lines to just 65 characters?
(Good question! It shows you`re thinking.) There are two
reasons that "less is more":-- The first thing to remember is that looking at a computer
screen for a long time causes EYE FATIGUE for many readers.
The shorter span of characters across the screen makes
reading easier and more appealing to the recipient of your
email message.-- The other reason to go short instead of long is this:
some email clients AUTOMATICALLY ENFORCE LINE-WRAPPING
at 60-65 characters on received messages. If your email
is wrapped at 70, the content will arrive all "chopped up."
This makes it unattractive...and worse -- unappealing.-- Tip within a Rule #1: Email clients such as Outlook
Express allow you to SET THE LINE-WRAP to any
character-width you choose. That means you won`t have to
hit Enter each time after typing 65 characters. Makes life
easier!-- Tip within a Rule #2 - You can type 65 asterisks or
dashes in a Notepad file to create a template. Then paste
your email below it to see if any lines extend too far to
the right.=> RULE # 2 - BE CAREFUL USING ALL CAPSHow many times have you changed the TV channel to avoid
listening to a screaming car salesperson? No one likes a
screaming salesperson...and no one likes a "screaming" email
message, either. Odds are, when someone has over-amped the
volume of their message by using too many capital letters
(not to mention too many exclamation points and other
punctuation) - you`re going to be turned off.On the Internet, email messages written in all caps are
considered yelling. It`s okay to write some sentences and
some words in all caps, but don`t go overboard. (As you can
see in this message, I`ve tried to use capital letters to
help break up sections of the content from time to time)-- Tip within a Rule: Consumers buy from a source they
trust. Emails in all caps are perceived as "shady" or
uneducated, and have an appearance that damages the
credibility of an offer.=> RULE #3 - WATCH YOUR Ps & Qs (Spelling and Grammar)Would you be influenced by an email selling you something
that had noticeable spelling and grammar mistakes? Sure you
would...and the influence would be negative, not positive!
When a consumer reads a sales message that`s filled with
errors, they think to themselves, "Good grief, this person
doesn`t even take the time to get his emails right. His
product is probably the same quality as his emails."When you`re in business, YOUR IMAGE IS YOUR REPUTATION
and your reputation is the reason people buy from you or the
guy down the block. It`s essential that you create an image
of INTEGRITY, CREDIBILITY, and HONESTY in the mind
of your prospects. Sending emails filled with errors doesn`t
hurt your professional image...it destroys it. (Ouch!)Sincerely,Steven AckermanIf you would like to subscribe to my entire series of helpful articles
just go to my website, http://www.Ackerman55.com, fill in your
name and email in the form and hit the "Free Signup!" button

27Jun/100

Glass Sinks ? 4 Unbreakable Rules of Buying a Glass Vessel Sink – Home-Improvement

Glass Sinks ? 4 Unbreakable Rules of Buying a Glass Vessel Sink

1. Know your sinks
How durable are these sinks? These sinks are tempered. Tempered glass is regular glass that has been heated to a very high temperature, and then quickly cooled. This procedure strengthens the glass, making it 5-7 times stronger than regular glass.Sink glass is fairly thick. Typical thicknesses range from

26Jun/100

Guerrilla Mythbusting: 5 Snappy Rules For Spotting and Exposing Popular Nonsense

Guerrilla Mythbusting: 5 Snappy Rules For Spotting and Exposing Popular Nonsense

College students tend to wax enthusiastic about the lessons they pick up in class. Curiously, this very admirable trait, a thirst for knowledge, has a downside to it. When one learns at a rate best described as "alarming," which college students often must do, little time exists to sit and sift through all that new material carefully. And this burdensome task would mandate yet more study time, which luxury few students can afford.This means that, for very practical reasons, they will tend to accept readily the sermons that echo from academic pulpits. Consumers of media information have nearly the same problem -- a large flow of information thrust at them, and little time to sort through it. Election years only magnify this problem, and political candidates can grind axes with the best of them. When a scandal breaks out, the media blitz can sometimes blind even the more critical viewers. So we have done some of the extra homework for these groups to help them make the best of this unhappy situation. Here, we offer a clear-headed set of rules to disperse the fog quickly, adding daylight to the topic at hand.As a first step in adopting a cautiously critical posture, we would like to introduce the rule, "take careful notes and develop a long memory by referring back to them now and again." Spin-doctors count on the fact -- a most unhappy truth -- that most people do not remember what the sales script said that they fed to the masses last week. This way, when they later change the story, you can call them on it. If it's a political speech in question, "Tivo" it, so you can play it back when later when spin proponents deny that their guy ever said it in the first place.Second, isolate the parts of the speech or lecture that seem to form the main points of the argument. Often this or that advocate will avoid stating the main points of his argument explicitly, only implying them. Make the implied parts explicit yourself by asking, "what assumption(s), does this depend upon that he has not stated openly?" Then write them down. For instance, if one were to argue, "We had to attack his country because the guy is a tyrant," then note that this assumes -- unless otherwise qualified -- that we must attack all countries where tyrants rule. Given today's political climate, this would not promote a very promising course of action. So stated, we would have to attack almost everyone, starting with the I.R.S.So remember to make a list of the important claims in question -- whether the speaker or writer has stated, implied, or simply assumed them.Third, "Always examine a claim by itself first."This provides a fast and easy way to prevent reckless professors, for instance, from hoodwinking students into bogus philosophies (as is their custom). For instance, consider the popular claim, "There are no moral absolutes." This would mean that claims about morality necessarily have exceptions. Evaluating this claim by its own words, however, quickly reveals that it provides to us an example of a moral absolute. It allows no exception, while speaking to the topic of morality.Ironically, then, the claim instances an example of just what it denies. The claim cannot be true on ITS OWN terms. Such claims would play the roles of felon AND whistleblower all at once. They represent a form of logical or propositional suicide, since they affirm by example, and yet forbid by principle, the very same thing. Look for these and you will find more than you imagine might suffuse popular chatter.Fourth, compare and contrast these claims, assumptions, and implied assertions with one another, asking, "Are these logically consistent with each other, or do they get along like Larry, Moe and Curly when the ladder-swinging begins, and the paintbrushes start to fly?" Sometimes speakers will utter logically incompatible sayings within a very short span. So you will need to learn to identify them to note when this happens. Here, you will have located spin, exaggeration, unwarranted claims, or even outright lies. You might even get two-for-one.For instance, when the U.S. invaded Iraq, it did so against the voice of the U.N. inspectors, who wanted more time. This shows that the U.S. (or at least the current administration) believes it proper to ignore whatever authority the U.N. might have when it deems it necessary. Yet when Iraq defied the very same U.N. authority (Saddam, as we say, "dissed" the U.N. inspectors) the Bush administration claimed that this provided grounds to invade Iraq. The "Okay for us, but not for them" trick is called the fallacy of self-exception. One commits this error in reasoning when he lays down a rule for everyone or every argument, and then arbitrarily excuses himself (or his position) from following, or being subject to, the same rule.Finally, spin-doctors notoriously create mind-fog by abusing langauge. Sometimes they utter deliberately vague or ambiguous sayings. Sometimes they simply make fine-sounding claims and offer no proof. You have heard this many times: "Our product delivers twice the chocolatey goodness and only half the calories!!" (And Joe Fried-potato, who happens to be wider than your dining room, AGREES!!). The simple way to fight mind-fog comes from asking questions that clarify.For instance, in your criminology course, you might ask Professor Plumb, "Professor, you said something about a candlestick in a library. Precisely what did you mean by "candlestick," and did you mean to refer to this literally, or as some sort of symbol that stands for something else? Press the point, when you feel that someone tries to sell you something, as it were, under-the-table -- and make them sell it over-the-counter instead. Make them say just what they mean, clearly and precisely.Once you have a clearer idea of the nature of the claim he wishes to promote, you can toss it into the pool of "noted claims to compare and contrast," first measuring that claim by itself, and then by checking it against the other claims in the pool. Some claims will swim, while others will plunge like the Titanic at an iceberg party.Here, just below, we have collected a few of our favorite sayings popular on college campuses, most of which we have heard Professor Spin mumble more than once from his academic pulpit. Not only do most of these refute themselves, but they also don't get along with each other very well, as we will see. Our helpful and irreverent responses to these appear in brackets.1. No one can really know anything for sure, when all is said and done. [Really? Are you certain?]2. All religions are equally valid [Most, but not all, religions deny this] [But we are absolutely sure this is true anyway].3. We must tolerate all views [except those which deny this][Which includes most, but not all, religions] [but we are absolutely sure that the dissenting religions are all equally wrong][And, of course, we will not tolerate those dogmatic religions].4. There are no ethical absolutes [And we mean absolutely none] [Note: This claim contradicts #1, 2, and 3 also.]5. Slavery is wrong [Although this is true, we put it here so you would notice that it contradicts #1, #2, #3 and #4, which shows that claims 1-4 are false, but popular enough anyway].6. Education is the key to solving the world's problems [Unless we count all the logical problems created by educated people (see above) who say impossible things]. [Note: this also contradicts #1, #2, and #4.]7. Your western views are too binary [You see, there are only binary views, and non-binary ones -- which is itself a binary view -- oops] [hint: all views logically exclude some other views] [Which, of course, shows that NOT all views are equally valid] [Some views, like "the earth is flat" are just goofy, and these are only "equally vaild" with other stupid ideas].8. Religion is responsible for killing too many people [which implies that murder is wrong, even though this sounds like a moral absolute] [This also contradicts claims #1-4, and #7.] [And note that, if this statement were true, it would render all religions equally bad, not "equally valid," whatever that might mean].9. Bible-thumping Christians are too dogmatic. [It is written: Thou shalt not be dogmatic!] [And we are sure of this] [So, follow instead OUR dogma, even though it refutes itself] [Which means that BTC's should not be tolerated, contrary to #3 above] [And that their religion is not "equally valid" with non-thumping religions, contrary to #2].We could go on, and have great fun doing it, but you get the point. This band of hired accusers failed to coordinate their testimonies in advance. And so many of the views promulgated from academic pulpits turn out just a little nuttier than Jif. Just because a confused-but-confident professor, politician, or spin-doctor says it loudly and often -- this doesn't make it true. So when she says, "question authority," you might want to take her at her word, and start by putting her own claims on the chopping block first.In any case, by keeping these five rules handy, you can arm yourself against all manner of rhetorical shenanigans and verbal skullduggery.Carson Day has written approximately 1.3 gazillion articles and essays, many with very insightful, if alternative, viewpoints. He presently writes for Ophir Gold Corporation, and specialized in the history of ideas in college. He has been quoted in the past as saying "What box?" and remains at large despite the best efforts of the civil authorities.You can visit the Ophir Gold Corporation blogsites at http://scriberight.blogspot.com (Writing With Power), http://ophirgoldcorp.blogspot.com (OGC's Free Web Traffic), or http://ophirgold.blogspot.com (Church and State 101)