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3Jul/100

Build the Snowball and It Will Run – Internet-Marketing

Build the Snowball and It Will Run

Setting up your own online business can seem extremely daunting. Whether you've
already got a business and want to sell products and services online or want to start
from scratch with a new business, there is a great deal to think about.However, despite the economic doom and gloom, there is real money to be made
from web-based businesses. But where do you begin?If you're starting from scratch, the first thing you need to decide is what you're
going to sell and who you want to sell it to. The Web is a global marketplace, but
that doesn't mean your business has to be international. Some of the most
successful internet businesses target tight niches. When making the decision about
what type of business to start you'll need to research the types of products and
services that are in demand and the competition for supplying those to customers.
The ratio of demand to supply will give you an idea of the likely profitability of any
business idea. After all, there's no point in starting a business that's not going to
make a profit, is there?If you have expertise in a particular subject or area, then that's a great place to
start. If there's a subject you're passionate about then start there. Focus on what
you can offer that's unique. It's much better to offer something unique in a small
niche market than try and compete with a thousand other companies in a huge
market. Remember the bigger the market the more competitors you'll have. And on
the Web, the chances are high that they'll all know more than you about the
techniques associated with marketing and selling on the internet.If you've already got an offline business that you want to promote on the Web, or
have products or services that you want to sell on the internet, then you're a good
part of the way there.However, whether you've already got a business or have a good idea for starting
one, there's a great deal to do to be successful on the Web. You have to come up
with a domain name and register it, build a website (or get someone to build it for
you), and find someone to host it. If you want to sell products or services directly
from your site, you'll need to build-in online shopping facilities, and if you want to
accept credit cards, you'll need a merchant account .Then there's the promotion. It's all very well having a website out there in cyber
space, but if no-one knows it's there, you won't get any customers. So you have to
promote it, on and off-line.How do you get visitors and how do you ensure they are in your target market? The
most cost-effective way of generating targeted traffic on the Web is by ranking
highly in search engines such as Google, Yahoo, and MSN for keywords related to
your business. Unfortunately there are thousands of Web marketing professionals
out there who are intent on making sure their sites rank highly, meaning that the
chance of a relative newcomer getting a top 30 ranking in a search engine is small.
Without a ranking in the top thirty on the major search engines you might as well be
invisible.Finally, and most importantly, once you've got traffic, how do you convert a
reasonable percentage of it into income? How do you build the kind of trust and
credibility online that keeps visitors coming back and spending money?Phew! If you weren't daunted before, you will be by now. Fortunately, none of the
problems outlined above is insurmountable. It's hard work sure, but very rewarding.
And you don't have to do all the work yourself, there are plenty of solutions which
will do lots of the hard work for you, like the one I use.The important thing, as with any project, is to start and then to keep going. Imagine
your website as a snowball running down a hill. It starts off very small and has no
momentum. It takes hard work to roll it and help it grow, but once it reaches critical
mass it gains a momentum of its own, starts to roll by itself and grows
exponentially very quickly. Your web business is that snowball.Kenny Hemphill is a website owner and marketer. His current http://www.the-hdtv-tuner.com/about-this-site.html- snowball is gaining
mementum fast.

27Jun/100

Never Run Out of Altitude, Airspeed, and Ideas at the Same Time: Lessons From the Vietnam POWs – Positive-Attitude

Never Run Out of Altitude, Airspeed, and Ideas at the Same Time: Lessons From the Vietnam POWs

Bosses can't control many things at work. In fact, they probably can't control most things, but they can control their own reactions to unfortunate events, and they can help their direct reports feel authority over their reactions to unpleasant and unexpected changes. When hard times rear their ugly heads, the boss has to be a kind of hero, the rescuer who looks after others and helps them keep from losing their perspective and their coping resources. Becoming aware of the value of humor can increase our understanding of the powerful role mirth and laughter can play in helping us bounce back from hardships, and in turn, help others cope with adversity. In other words, humor can give us a bit of control in situations when we would otherwise feel as though we had no power over our destiny.The Vietnam POWs:Why do some people conquer adversity, and others are immobilized by it? The Vietnam POWs offer some answers. In 1973, 566 Vietnam POWs were repatriated to the United States. Evidence from prior captivity situations indicated a high incidence of Post-Traumatic Stress Disorder. Fifty to eighty-two percent of the WWII POWs who were studied, particularly those who were imprisoned in the Pacific Theatre, have had a diagnosis of PTSD. Forty-seven to ninety percent of the Korean POWs who were studied have received a diagnosis of PTSD. Because of these staggering numbers, in 1976, the Navy started to study 138 repatriated Vietnam POW. In 1996, they reached surprising conclusions. In their 20-year follow-up, they found that only about 4% of the Vietnam prisoners of war had received a diagnosis of PTSD.This is astonishing when comparing the Vietnam group to the other captivity situations, but it is also shocking in light of the implications of these numbers.To give a frame of reference for understanding this, at any given time in a metropolitan area, about 1-4% of the population is walking around with PTSD because of violent crime, natural disasters, or other kinds of trauma. In other words, this group of people, who was imprisoned at least 5 years and as long as for seven or eight years, who was tortured, isolated, and beaten, had no higher incidence of PTSD than the average people in the average city in America. How can that be?The study participants indicated that there were four main forces in the POWs' lives that helped them remain resilient: a belief in God, patriotism, a dedication to something bigger than they were, and a sense of humor. These men personified the importance of never losing altitude, airspeed, and ideas at the same time, and humor played a huge role in their ability to keep all three.Even though their captivity indicated that they had all run out of altitude, airspeed, and ideas at the same time in a realistic sense, in a metaphorical or psychological sense, they were able to sustain all three. Great bosses are people who don't run out of altitude, airspeed, and ideas at the same time; they are people who can stay resilient in difficult times and help their direct reports do the same.Altitude:People want power and authority over their futures. When we perceive that our actions will make an outcome likely, we feel optimistic and secure. When we don't, we feel insecure. We feel like victims. Sometimes people stay in a victim's frame of mind after a loss or disappointment. They doubt their capacity to make their lives happen according to their own aspirations, so they wait to be rescued or blessed by good fortune. They start to feel undermined and overwhelmed; and they can become totally immobilized.But the VPOWs weren't victims. They were certainly victimized by their captors, but they never saw themselves as victims, no matter what was done to them. They weren't victims because they took control of the few things they could control. They were told when and what and if they could eat; they were told if and when they could shower, sleep, and use the toilet. They had no say about parts of their lives that people normally take for granted. But they did have control over one thing, and that was their humor perspective, a way of looking at things that allowed them to keep their "altitude."In a physical sense, altitude is the elevation of an object above a certain level, usually the earth. Therefore, "altitude" as it applies to leadership, is a global perspective, a realization that there is a bigger picture and no one person is the center of the universe. When bosses indicate that they have altitude, they usually exhibit these behaviors:

20Jun/100

Vacation Is One Way To Run Away From Stress During Pregnancy

Vacation Is One Way To Run Away From Stress During Pregnancy

What should you do to have a happy pregnancy? Many things you could do, but what most pregnant women rarely do is having a vacation. Get a life and try to relax a little bit. Or take an extended weekend just to refresh and recharge your batteries.Downtime is very important, and in a world where nearly all of us are tied to cell phones and lap tops, even away from the office, it is good to get away from it all from time to time. Having time to walk along the beach or play golf or even to stay inside and read a great book without interruptions can help us recharge our batteries.When the baby comes, your number one job is to be Mom. So, you will not have much time for yourself, at least not in the beginning when the baby depends on you for everything. Capitalize on those spare moments of highly valued free time now.When you are refreshed, you are more effective and productive anyway. You will also be easier to get along with, and it will be easier for you to deal with others (even the difficult ones!).You are not a slacker for needing time off. Enjoy spending time with your spouse, too, in these nine months, since the second the baby arrives, it will become the number one priority for both of you. Even so, do not let your relationship with your spouse become a low priority. Otherwise, you may look up five or ten years from now and realize you no longer know the man who fathered your baby.Keep romance alive. Go on regular, standing dates, even it they are on Tuesday nights. Leave the baby with a sitter and enjoy some adult time away from Blue's Clues and Dora the Explorer. It is important to realize that as much as you are a mother, you are also a wife. And you need to build a life for yourself so that when baby grows up, you still have meaningful things and people around you.About the author:Sara Jameson writes her experiences in "The Very Happy Pregnancy: Avoiding Stress and Depression." Read her secrets and truths about having a happy, healthy pregnancy at http://www.you-know-you-are-pregnant.info and http://www.pregnancy-question.info