10 Secrets For Everyday Writing Success
10 Secrets For Everyday Writing Success
During my 25-year career in a variety of professional
positions in both the private and public sectors I have
written literally thousands of letters and memos and
hundreds of reports. If I had to boil-down everything
I've learned about practical day-to-day writing for both
personal and business purposes into 10 key points, this
would be my "top 10 list".1. Preparation Is the KeyDo all of your research first, before you start to write.
Even a letter normally requires some minor research such
as making some phone calls or reviewing a file. It's also
very important to prepare yourself mentally before writing.
So, don't sit down to write too soon. Mull it over for
a while, sometimes a day or two, sometimes an hour or two,
depending on the complexity of the job at hand. It's
amazing how the sub-conscious mind will work on the problem
"behind the scenes" and when you finally do start writing,
it will flow.2. Always Use a SampleFor me, this is critical. No matter what I write, it helps
tremendously if I have some visual stimulation. If I'm
writing a letter I post a copy of a similar letter, or the
one I'm responding to, somewhere in my direct line-of-sight.
It helps me focus and keeps my mind on the subject at hand,
minimizing the tendency for my mind to wander. No matter
what it is, I always make a point to find some previous
work or a sample of work similar to what I'm doing. It
really stimulates the creative writing process and
increases productivity significantly.3. Shorter Is Always BetterWhether you're writing a report or a letter, look for ways
to cut it down in length. Concentrate on conveying the
essential message. If something you've written does not
enhance the core message, or doesn't add value, consider
cutting it. These days, you have to be "short and to the
point" to get your message read.4. Use Concise and Appropriate LanguageYour letter or report should use simple straightforward
language, for clarity and precision. Use short sentences
and don't let paragraphs exceed three or four sentences.
As much as possible, use language and terminology familiar
to the intended recipient. Do not use technical terms and
acronyms without explaining them, unless you are certain
that the addressee is familiar with them.5. "Be" Your AddresseeA key technique to use when writing anything is to clearly
"visualize" your audience. As you write, try to imagine
in your mind's eye the specific person(s) to whom your
written product is directed. I often imagine that I am
sitting across the boardroom table from my addressee,
trying to explain my points in person. Make an effort to
see the situation from the other person's perspective.
What would you be looking to see if you were the
recipient of the letter or report?6. Do the Outline FirstEven if it's a one-page letter, it doesn't hurt to jot
down a few quick notes on the main points that you want to
cover. This process forces you to think logically about
exactly what you want to cover and it helps you decide in
which order you will approach your subject. For a letter
this is helpful. For a report, this is absolutely essential.
In fact, I believe that you should force yourself to go
through the entire thinking process that is required to
develop a complete draft Table of Contents, before you
start to write any report.7. Write and Then RewriteNo matter how much preparation I do, I always find that I
can improve on the first draft. That's partly because when
I'm writing that first version, my main focus is to get
the essence of my thoughts down on paper. At that stage
I don't worry about perfect phrasing, grammar or logic.
My main mission the first time through is to make sure
that I capture the critical words and phrases that form
the core meaning of what I want to communicate.8. Format Is ImportantWhatever you are writing, make sure it looks professional.
This is where proper formatting comes in. Your credibility,
and/or that of your organization, is on the line, with
your report or letter serving as your representative. If
it is not professionally formatted, it will reflect
negatively on you, even if the content is good and it is
well-written. Rightly or wrongly, the value of your work
will diminish in people's eyes if the formatting of your
document is shoddy or amateurish looking.9. Read It Out LoudSome people who haven't tried it may laugh when they read
this, but it really works. At any point during the
drafting process, but definitely at the draft final stage,
read your report or letter to yourself "out loud". It's
amazing what one picks up when they actually "hear" their
words as if they were being spoken to them as the
addressee. I find this helps me the most in picking up
awkward phrasing and unnecessary repetition of words or
terms.10. Check Spelling and GrammarLast, but far from least, make sure you double check the
spelling and grammar in your document. These days, with
spell-checkers built into word processing programs there's
really no excuse not to do this. Once again your document
is a direct reflection of you and/or your organization.
If it is riddled with spelling mistakes and obvious
grammatical errors, it will appear unprofessional and your
credibility will suffer. Watch out for the words that
sound the same but have completely different meanings that
a spell-checker won't pick up. Words such as "four" and
"fore", for example. Your final read-through out loud
should catch any of these.Whether you're writing a letter, a memorandum, a report
or an essay, follow the above tips and you won't go wrong.For over 20,000 words and 89 pages of detailed writing-
help tips, tricks and pointers similar to the above,
make sure you get your FR*E copy of my e-book, "Writing
Success Secrets - Practical Tips and Tricks For Everyday
Writing" by going to the following link:http://writinghelptools.com/secrets.html
The Secrets of the Inside Numbers-Gambling
The Secrets of the Inside Numbers
The CrapshooterThe Secret of The Inside NumbersPssst...! Wanna know a secret?How about the Secret of the Inside Numbers?The inside numbers are 5, 6, 8 and 9, which are the most popular numbers on the layout. Betting on this combination gives you 24 chances to win and only 6 chances to lose (on the seven), giving you a big four to one advantage!Wanna know how craps pros profit from the inside numbers?Let's find out!If you bet $44 inside you'll have $10 each on the five and nine, and $12 each on the six and eight. You can regress each bet when it hits, and then take them all down when you get any three hits. It doesn't matter if any of these numbers are the point when you start betting.If your $10 five hits you'll win $14. Keep $9 and regress it down to $5. Then if your $12 eight hits you'll win $14. Keep $8 and then regress it down to $6. If the eight hits again you'll win another $7 and then take all the bets down. You've just won $35!If you're at a hot table you can leave all the regressed bets up after any three hits. In the previous example you would have $5 on the five, $10 on the nine, $12 on the six and $6 on the eight. If the nine hits regress it down to $5 and if the six hits regress it to $6. You now have $56 in profit and $22 on the table, so you're ahead no matter what happens.A slight variation of this method is to bet $22 inside and leave everything up for any two hits and then take all of the bets down. If the table is really hot instead of taking the bets down you can press up the six and eight to $12 each and when you get any third hit, take everything down.Next time you place any bets try this inside regression. It will minimize your losses when the seven shows, and give you profits with very little risk!Pssst...! Now you know the secrets of the inside numbers!
Secrets to Business Success on the Internet – Internet-Marketing
Secrets to Business Success on the Internet
Secret Number One: The Key Is A Niche MarketIdentifying a viable niche is an important asset as you're creating a new Internet business. The target should be a certain facet of the population that has very specific needs you are able to satisfy. Discover the habits and characteristics of those who will become your regular customers.Here are some of the questions you should ask about various consumers.Does this target market include consumers who use the Internet frequently?Are these potential customers people who have disposable income?Which communities have more interest in the convenience and time saving qualities of online shopping?Are there businesses that could use your help to find diverse or rare services and products quickly and easily?Are there potential customers who prefer the privacy of purchasing products or services online?Is there a need in the target market for cost cutting or price-comparison shopping of particular products or services?Once you have discovered the answers applicable to your business you can narrow your marketing strategy. Spend time and energy on those you know have potential purchasing power. Also, a marketing portfolio should be diversified and flexible as your business changes over time.Secret Number Two: Believe In The Importance Of The WebThese days a strong web presence can make all the difference to an entrepreneur. Your can now entertain the possibility of being nationwide or even worldwide. The scope is no longer limited to the physicality of your own neighborhood. Further, it provides your company with a virtual business card that is viewed at a client's leisure and is a complement to a physical location that may appeal to a different clientele.An Internet presence is a mighty tool for the small business. To build a web site or a storefront is incredibly cost-effective. Also, as a growing number of web design firms and private contractors appear the rates and prices become increasingly affordable. Opportunities to learn how to create a simple web site on your own are also available. Inexpensive templates and programs can be purchased online and only basic computer knowledge is needed to utilize them.Secret Number Three: Use Every Internet Marketing Tool AvailableUnique, low-cost business marketing opportunities are accessible on the web. Bulletin boards, web rings, e-zines and other resources post information and articles/press releases on companies. This is often free of charge! Grass roots methods, such as spreading the word about your business through referrals and from one person to another, also move quickly through the Internet. Use this technology to your advantage!There are endless ways to add links to your website on other sites. This expands your web presence vastly and can also be free of charge. Check out networks online. Business organizations of all kinds affiliate with one another over the Internet. Taking part in an association made up of various providers helps bring in traffic and benefits everyone.Secret Number Four: Do Not Forget The Importance Of Customer ServicePeople enjoy great customer service, yet it's easy when owning an online business to lose sight of providing any customer service at all. The lack of face-to-face contact can leave a company seeming impersonal and uncaring. Quality care of the people you work with is key to bringing in repeat business. See your business from the clients' point of view and expand in the direction that best serves their needs.On the Internet communication is a valuable commodity. Encouraging clients to ask questions, make complaints or suggestions, and to correspond by phone or e-mail to discuss problems is imperative. Also responding to these inquiries in a timely and professional manner will solidify your presence as a company worth patronizing!Remember, create a business or build on a business venture with a vision of success in mind. Your vision is an investment! Be adaptable, open-minded, and diversify your efforts. This will lead to successful growth and long-term security. Take time to explore tools and do whatever detective work is necessary; make it a habit that continues over the years. Give yourself all of the advantages possible and you will reach your highest goals.About The AuthorMarianne Puechl is co-owner of www.RainbowWeddingNetwork.com, the first exclusive gay and lesbian wedding registry on-line. The site includes a directory of over 4,000 screened, gay-friendly businesses nationwide and in Canada. RWN was launched in 2000, and the first GLBT Wedding Expo will occur in Boston, Massachusetts on May 2, 2004.rwnmar@bellsouth.net