The Top Ten Ways to Attract Buyers, Not Just Visitors to your Web Site – Top7-Or-10-Tips
The Top Ten Ways to Attract Buyers, Not Just Visitors to your Web Site
Have you put a lot of effort, time, and money into your site and are frustrated with low sales?
If you are like many professionals out there, you know your subject; you are excellent at your craft. You have a great service and maybe a great product to sell.
You may have hired a web master who didn't have a marketing background. You may have written home page copy about your mission and who you are. But when sales fall, you need to look at what's missing in your Web copywriting. You have only 10 seconds to impress your "to be" buyer.
Here's the top 10 ways to attract buyers, not just visitors to your web site:
1. Preplan and know your Web site's purpose.
Why Every Freelancer Should Have A Web Site
Why Every Freelancer Should Have A Web Site
"Do I send samples, a media kit, or just the query, postcard and/or sales letter?" As a freelancer, when you are trying to reach new clients or stay in touch with old ones, how to approach the contact can be a sticky, confusing, discombobulating journey. Having a web site can solve all of these situations. How?Outlined below are four ways a web site can contribute to the bottom line success of your business.1. Save Postage: When prospecting for new clients, instead of sending an entire media kit, numerous clippings, and/or writing samples, simply direct your target to your web site.A simple postcard can list the services you offer and/or products you sell. For samples of your work direct prospects to your web site, which can do a better job of selling. A web site can list client testimonials, special deals and discounts, awards - the possibilities are endless.In essence, you are selling a potential client on your business for just the cost of a postcard. Of course, you can always send a sales letter instead of a postcard. The point is, you don't have to spend a lot of money on postage up front.If a client is interested enough from your initial postcard/letter to look at your web site, then you have a better chance of them contacting you. One could argue, the less you spend up front, the better. This weeds out the tire kickers from the serious buyers.Can you do business without a web site? Yes. But, consider the following first.2. Increase Revenue: Would you like to make money while you sleep? Essentially, a web site allows you to do just that. Proof?After launching a Web site, 41% of small businesses report an increase in their sales volume, and more than half (55%) with a Web site say their sites have generated a profit or paid for themselves. SmallBusinessComputing.com, "Internet Future Bright for Small Businesses." January 14, 2003.This does not mean you don't have to do all those things necessary to drive potential customers to your site, i.e., market your site. A web site is simply another avenue, albeit a powerful one, for you to increase your bottom line.Providing such info as location, photos, testimonials, price, hours of operation, et cetera, somewhat pre-qualifies clients without you ever having to meet them. This greatly increases your chances of making a sale.A 2001 study from Cyber Dialogue reveals that 86% of U.S. adults who were online have either clicked on e-ads or gathered product information online and then made an offline purchase based on the web ads or data.3. Stay in Touch with Existing Clients: Via your web site you can alert clients to special deals and discounts, announce new hires and promotions, advertise feedback and company awards, showcase media outlets where your business has been featured - the possibilities are endless.As postage increases, adding some type of listserv* software to your site to collect names and address of visitors is not only smart business, it's essential. Sending announcements via email is infinitely less expensive (some studies quote as high as 90%) than doing even a postcard mailing.Staying in touch with your clients puts your business foremost in their minds when it comes time for them to purchase the type of product/service you offer.*LISTSERV is a computer program that allows you to create, manage and control electronic mailing lists. Each list has a general (or sometimes very specific) topic of interest. It makes sending email to groups of people fast, easy, and cost-efficient.4. Saves Time (Hence Money): Thomas Jefferson said, "If you love life, do not waste time, for that is what life is made of."Remember, posting all pertinent information on your company web site - hours of operation, location, company history, products/services offered, type of clients served, et cetera - saves untold hours in phone time answering the same rote questions. This is time that can be better spent servicing existing customers (hence, making more money).And, to reiterate, adding listserv software automates the process of collecting names and addresses of customers. This saves time and money because you don't have to (or pay someone to) type all of this information into a database. The customers themselves do this. Further, since the customer voluntarily gives you their information, this builds your in-house mailing list. By building your own mailing list (which will almost always out pull most purchased mailing lists), you won't have to seek out lists for which you have to pay.Lastly, an in-house mailing list can be rented or sold to companies with complementary services. For example, a wedding consultant might rent/sell their list to a photographer. However, be very, very careful about this. It should be clearly stated in your privacy policy if you outright sell your list.Instead of selling an in-house list, most companies prefer to offer the products/services of an outside company in conjunction with their own services. In the example mentioned above, the wedding consultant's mailing of, for example, 10,000 brochures, would contain a mention of the photographer's service. The photographer's mention can be large or small, depending on mutual agreement.Note: Most customers WILL NOT voluntarily give you their contact information if you sell it. Guard your in-house list as if it's gold - because it is. These are customers you have worked hard and spent untold dollars to obtain. Although selling your list might be tempting, it breaches customer trust. In the long run, it is almost never worth the short-term gain.In conclusion, having an Internet presence speaks volumes about your firm's professionalism. This is especially important for small businesses. It adds another measure of credibility to your growing enterprise, while adding positively to your bottom line.Parts of this article were excerpted from How to Get Your Small Biz on the Web Quickly & Affordably, available for immediate download.About The AuthorMay be reprinted with inclusion of the following: Yuwanda Black is an entrepreneur, author, speaker and syndicated small business columnist whose focus is controlling your destiny through small business ownership. Her most recent e-books, How to Really Make a Living as an Editorial Freelancer and Advice from Successful Freelancers: How They Built Their Careers & How You Can Too! are available for immediate download at http://www.InkwellEditorial.com/bizguides.html Visit her on the web at http://www.EntrepreDoer.biz for a complete list of how-to, small business books and articles.columnist@EntrepreDoer.biz
Building Your Site With Other Peoples Content–Part 2 – Writing-Articles
Building Your Site With Other Peoples Content--Part 2
Earlier, I published part 1 of this series, which contained a number of methods for building your site using other people's content. Now, I've come up with a few more ways that you can do this that I wanted to share with you.It's important to note however that you never want to build your entire site with other people's content. You'll keep visitors on your site--and keep them coming back--by building a relationship with them. To do that, much of your copy must be in your "voice," with your personality. There will be no cohesive voice in your site if you ONLY use other people's content. So be sure to make it a mix.Now, here are those new methods...PUT A REQUEST FOR OTHER PEOPLE'S CONTENT RIGHT ON YOUR SITEPost a form on your site (or at least a page) that asks people to submit content for your site, whether it's an article, a personal story, tips, or even photographs. It all depends on your niche as to what type of content you want.But the bottom line is that most people love to see their name in print and will jump at the opportunity to make a contribution. Also, if another website owner comes to your site and sees your invitation, they may take you up on it just to add an incoming link into their site (and to market their site, of course).MINE PRESS RELEASES FOR NICHE-RELATED INFORMATIONPress releases come out every day that may contain newsworthy content you can post on your site. The people who send out press releases WANT them to be posted on other sites, because it gives them the publicity they seek.You can get started by visiting PRWeb.com and searching their archives. Here's how:1. Visit www.prweb.com & click on their Search Archives tab.2. Type your keywords into the box and click the Search button.3. Review the many press releases until you find a few that fit your niche and your needs for your site.Cut and paste the press release into a web page for your site. Be sure to include the contact details in clickable format.ASK AUTHORS YOU LIKE FOR MORE ARTICLESIn the last article, we discussed finding articles you like in various article banks, such as EzineArticles.com. Take that one step further. When you find an author whose work you like, write to the author and ask them if they have any other articles you might use on your site.The author will often be thrilled to have an opportunity to be published on your site, and may even send you a whole series of articles on your niche topic.That's it for this time!Kathi MacNaughton is a web entrepreneur and freelance writer, as well as a mentor for the Nitro Incubator program. To learn more, visit http://www.powerful-sample-resume-formats.com/how-this-site-came-to-be.html