How To Make Your Subscribers Stick To You Like Super Glue – Ezine-Publishing
How To Make Your Subscribers Stick To You Like Super Glue
One of the biggest obstacles to building a good sized opt in list is the drop out rate. Sometimes it seems subscribers are leaving as fast as they are joining. This slows down the overall growth rate.This can make the whole process of list building frustrating. For this reason many list builders get into a pattern of starting and quitting which can further slow down the overall list building process.Unfortunately most of the strategies for list building suffer from a negative quality. The conventional wisdom still has Internet marketers using ebooks, software, e-courses, auto responder series and such to build and keep their lists.The problem is that at least as far as building and keeping mailing lists ebooks and software have become practically worthless. Even the highest quality most information packed ebook has very little value.Many marketers don't want to hear this but it is absolutely true. First, the information that it gives you is almost always something that we've heard or read before.How many different ways can an author repeat the same things. How many times have you heard that it is important to build lists for instance? Or to collect email addresses before sending prospects to your affiliate page?What about writing articles for free traffic or tracking your ads so you know what works and what doesn't? Most secrets are not really secret anymore so ebooks tend to be just reworded and recycled information.Secondly, once the ebook has been read or e-course is finished what's to keep your subscriber from un-subscribing? You have to constantly try to keep the subscribers interest. This is very hard to do because we are constantly bombarded with more and more information from different sources.In looking back over time at which newsletters or lists that I stay subscribed to I find a common characteristic in about 75% or more of them. That common theme is an association with password protected sites.This can be password access to a directory or a download site. It can be access to special software that I use while logged in. Sometimes the password is changed monthly so that I will remain on the list but not always.Right now I belong to a couple of websites that are regularly upgraded with free downloadable ebooks and software. I belong to a password protected ezine directory that is regularly upgraded.I also belong to password protected sites that offer everything from free ad trackers and banner rotators to free scripts and clickbank storefronts. It is unlikely that I'll be unsubscribing from these associated lists/sites anytime soon.When you give subscribers something that is continually useful. Something that they really want, you don't have to worry about keeping them. They keep YOU!For instance most internet marketers are familiar with clickbank. I joined a free membership site that offers among other things a free clickbank portal. All I do is enter my clickbank username and I can sell thousands of clickbanks products from one url.Why would I unsubscribe from this list? Other companies charge $30 to $90 for this type of storefront.Here's the key. Give your subscribers access to something that others are making them pay for. Give them for free what they would be willing to pay for.Do this and they will get to know and trust you. And they'll buy from you. This trust takes a little time no matter what some sales letter might say to the contrary.Take the time to build trusting relationships and you'll do very well. This has ALWAYS been true in business and Internet marketing is no different.(c) 2004 by David McCammonAbout The AuthorDavid McCammon has been marketing successfully for more that 20 years. He has taught hundreds how to work at home AND have fun at the same time. Get the tools and the day to day strategy to make Money the FUN WAY: http://www.freetrainingcenter.com/vs.htmlaceking@sbcglobal.net
Fishing For Ezine Subscribers – Ezine-Marketing
Fishing For Ezine Subscribers
The Bible tells the tale of the fishermen who were just not catching a thing. Jesus came along and told them to cast their nets on the other side of the boat, which they did. Surprise! They caught so many fish their nets began to tear.Jesus had a strategy. He thought outside the box. And he knew where to go. Of course, when you're God, you tend to know a lot of things.What about fishing for ezine subscribers? Don't expect Jesus to tell you where to cast your subscription net. You will have to build some other strategy. In the meantime, here are the six steps I sued to grow my free online Happy Class ( http://thehappyguy.com/self-actualization-happy-class.html ) list by 27 last night, and my Daily Dose of Happiness (http://thehappyguy.com/daily-happiness-free-ezine.html) by 10.Step # 1: Sign up for Subscription Rocket ( http://thehappyguy.com/SR.html ) and install the code on every page of your web site. SR is a small pop-under offering your visitors free subscriptions to newsletters. Unlike some pop-ups, this pop-under is unobtrusive and nobody has ever complained. Every time the screen pops under your site, your ezine pops under four other similar sites. Most of my ezine subscribers had never even heard of me or visited my site before they signed up.Step # 2: Get lots of traffic to your site. The Internet traffic gurus will tell you to attract only TARGETED traffic. But, with SR, any traffic will do. 1000 non-targeted visitors might be useless to you, but they will trigger 4000 appearances of your ezine notice to targeted visitors of other sites. Get the most targeted traffic possible, yes, but whatever you do, get traffic. More on this later.Step # 3: Get sub-affiliates, and get lots of them. Every time web sites you referred get visitors to their sites, you earn three credits. So 1000 visitors to www.Looky-who-I-referred.com means YOUR ezine gets seen by 3000 targeted visitors at other sites.Step # 4: Replace some of the SR codes with Subscriber Drive codes. What's the difference? Not much. They are almost identical. You can see how SD works at www.TheHappyGuy.com/self-actualization-articles.html . Why use both? Two reasons.First, you don't want to run out of targeted subscribers. For instance, if you run an Internet marketing newsletter, you don't want one service to run out of similar sites on which to display your ezine and start showing it to visitors of vampire-slaying sites.Second, if you can get multiple credits for each visitor to your site ... if you stagger the two services along the well-worn surfing routes. I have SR code on my home page, and SD code on my Self-actualization Resource Center, where the largest number of home page visitors tend to gravitate.Let's start thinking way outside the box.5. How do you get big traffic to your site? Suppose, for instance, your ezine and web site are about Internet marketing, competing with 4.5 million savvy entries on Google. Slim chance getting a top ten ranking, or even a top 100 ranking.Consider your hobbies. Suppose you like horseback riding. Why not have a page on horseback riding, optimized for a couple juicy equestrian keywords, where you compete with just 700,000 not so savvy web sites? What does horseback riding have to do with Internet marketing? Everything, if it is about the publisher (you!). You might also post a page on Italian cuisine, where your keyword optimization competes with only 200,000 other Google entries. These could both be under "About the publisher".In addition to the untargeted traffic who will bring you targeted subscribers from other sites by tripping the SR and SD codes, your visitors will get to know you better as a human being, a key factor in building trust with them. You can also add affiliate links for related products (want to sell a horse?) and actually make some money from these extra pages. (If you like happiness, why not use one of my happiness articles and sell my two happiness ebooks through affiliate links from http://thehappyguy.com/earn-money.html?)6. Another way to boost traffic to your site is to keep sending your subscribers to your site. If there is a free ebook download (or software or puzzle or graphic or recipe) or a contest to enter, you can have subscribers visiting your web site each week. I set up a Daily Fun page http://thehappyguy.com/l/daily-happiness-fun-page.php for subscribers to Your Daily Dose of Happiness. Every time one of them visits, she earns me four views of my ezine notice to targeted traffic on other web sites. This page is getting an average of 100 hits a day, and that will increase as my ezine readership grows.Jesus could help you catch way more subscribers than I can. But until he offers some alternatives, these are the steps you can take to turbo boost your subscriber catch.About The AuthorDavid Leonhardt publishes Your Daily Dose of Happiness http://thehappyguy.com/daily-happiness-free-ezine.html. Learn more about ezine publishing at: http://thehappyguy.com/ezines.htmlInfo@TheHappyGuy.com
Uncover 8 Secrets To Gaining More Ezine Subscribers Now! – Ezine-Marketing
Uncover 8 Secrets To Gaining More Ezine Subscribers Now!
If you've just started publishing your own ezine then you'll soon discover that getting visitors to subscribe to your ezine is not as easy as you might think. If you already publish your own ezine, it is likely you have already discovered this. Besides getting more traffic to your site, here are 8 tips that have been proven to boost ezine subscriber rates.-- Give a free bonus away to anyone who subscribes to your ezine. This will give your visitors an initial reason to subscribe. With the amount of spam going around the internet today, people are becoming less forthcoming about giving their email address away and so make sure your bonus is a worthwhile one. I recommend using an ebook because they cost nothing to produce and are very easy to distribute.-- Promote your ezine in a signature file at the end of every email you send. If you wish to be a successful webmaster, you should be sending at least 10 emails a day and so a large number of people who will be interested in what your ezine has to offer will see. Try to keep your e-signature short and sharp; giving information about how your ezine benefits its readers.-- Submit your ezine to ezine directories. Ezine directories are free to submit to and attract people who are looking to sign up to ezines on a subject that interests them. When submitting your ezine, bear in mind that a lot of ezine directories list their ezines in alphabetical order so try to make the first letter of your ezine's name begin with a letter at the lower end of the alphabet. This way your ezine will be the first people see.-- Have a good subscription request to your ezine on every page of your website. This way, visitors are looking at your offer the whole time and if it looks appealing then they will subscribe. It also ensures that no matter which page of your site a visitor enters, they will always have the chance to see that you have an ezine.-- Swap ads with other ezine publishers. Swap ads with ezines of the same subject as yours so you can guarantee that those who view your ezine offer will be interested. This method is completely free too. Don't be afraid to ask other ezine publishers to swap ads because they will have very little to lose and everything to gain and so they are very likely to agree.-- Write articles relevant to the subject of your ezine. In the resource box of your article, promote your ezine. If your article is well written then readers will look for more of your quality content and are likely to subscribe to your ezine. This is another great way to promote your ezine because you know that those looking at your ezine offer will be interested.-- Make sample issues of your ezine available on your website or by autoresponder. Visitors won't enter their email address unless they know exactly what they are signing up for. Your sample issues should be short and sharp, giving readers a taster of the top quality content that can be found in your ezine. You could also make previous issues of your ezine available.-- Publish testimonials about your ezine. Visitors are unlikely to believe everything you say about the quality of your ezine but if you have good testimonials then this will lead visitors to trust you and sign up to your ezine. Do not be afraid to ask your current subscribers for testimonials. People will help you and will probably feel honoured that you consider their opinion.For more information on this subject or about making money online go to http://www.info-ebooks.co.uk100s of free ebooks and software products are also available at this address.Thank you for readingWilliam Johnston
(will@info-ebooks.co.uk)