10 Effective Ways To Gain More New Ezine Subscribers – Ezine-Marketing
10 Effective Ways To Gain More New Ezine Subscribers
1. Swap ads with other ezine publishers.
Swap sponsor, feature, classified or solo ads with publishers who have subscribers targeted to be interested in what your ezine covers.
This will provide both you and the other publisher with a terrific way to get more subscriptions at no cost.
When choosing ezines to swap ads with, pick ezines that offer content that your new subscribers would be interested in, but not ezines that compete directly with you.
2. Write articles.
Your articles will give you a powerful way to get more new subscribers through your resource box at the end of your articles.
Submit your articles to article directories, article announcement lists and also to ezine publishers looking for articles to run in their ezines.
You could also create a list that announces when you've written a new article or articles to get more publishers to run your articles on a regular basis.
3. Create an ebook compilation of your articles and use it as a bonus for subscribing to your publication.
Multiply the number of subscriptions you get from your ebook by letting other ezine publishers use it as a bonus for subscribing to their ezines.
You can also let people rebrand your ebook with a link to their site or ezine to get more people to offer your ebook as a bonus or on their sites.
4. Swap recommendations with other ezine publishers.
You could recommend another publisher's ezine in your own words to your subscriber base in exchange for her doing the same for you.
You could also run a recommended ezines section in each issue or recommend other publishers' ezines on your "thank you" page or in your welcome message in exchange for the same to get long term promotion of your ezine.
5. Submit your ezine to ezine directories.
Your submissions will get your ezine noticed by people interested in the topic your ezine covers.
Submitting your ezine to ezine directories can also help you find more advertisers for your ezine and also other publishers who would like to participate in joint ventures with you.
6. Use ezine announcement lists to promote your ezine.
Many ezine announcement lists allow you to post ads for your ezine on a weekly or monthly basis giving you an easy way to successfully promote your ezine on an ongoing basis.
7. Make a sample issue available on your site or by autoresponder.
Your sample issue will increase your subscriptions by providing your visitors with a taste of the quality content to be found in your ezine.
8. Use your signature file to promote your ezine.
Add a signature file that promotes your ezine to your outgoing emails and also to your posts to discussion listsor online forums.
9. Purchase advertising in other ezines.
Run your ad in ezines that you enjoy and reach your target audience or search ezine directories for ezines that offer good advertising rates.
Place your ad for at least three issues in a row as repetition will help you get the most new subscribers from your ads.
10. Place f~ree ads in other ezines.
Many ezine publishers allow their subscribers to place a f~ree ad on a weekly, monthly or per issue basis as a benefit to subscribing to their publications.
Track your f~ree ads so that you'll know which ad copy produces the greatest results and which ezines would be good choices to pay for advertising in or swap ads with.Article by writer, Ken Hill. Do You Publish an Ezine? Want more subscribers? Put your ezine promotion on autopilot withthis must have ezine promotional tool. Over 1600+ places to promote your ezine. Find out more now at: http://netpromarketer.com/ea.html
Converting Visitors into Subscribers – Internet-Marketing
Converting Visitors into Subscribers
Copyright 2005 Javier SalcesVisitor conversion is a challenge faced by every marketer.If you're spending money to generate traffic, you want to do everything possible to ensure that traffic isn't wasted. This means getting more bang for your buck by convincing more visitors to subscribe to your list.In other words, conversion improves your return on investment and limits the temptation of spending more money on more traffic.If your opt-in list isn't converting as well you expected, there are several target elements you can experiment with to improve your opt-in rates:1. Web CopyIs the copy on your site effective? Poorly written copy is one of the first culprits to investigate. Start by evaluating your headline. Is it enticing? Does it pull the reader in? A boring headline can cause people to click away without even reading the rest of the page. Check your main copy as well.Do you explain the benefits of list membership? People always want to know what's in it for them. Make sure you offer them plenty of reasons to sign up.2. IncentivesIncentives provide additional benefits and additional reasons to join your list. If you aren't doing so already, offer a unique course, e-book or piece of software for free as a bonus to subscribers. Many times this will convert hesitant visitors into subscribers.People love freebies and they also can't resist satisfying their curiosity.3. Make it easy to joinHave you placed your subscription box in a prominent place on the page? Some list owners always place their subscription box at the top of the page, while others place it at the very bottom. Either position can work well, but if you have a lot of copy to wade through, you might consider placing the box within the body copy at logical points. Remind your readers why they are there and what action you want them to take.4.Watch out for 'bugs'Sometimes software can fail for no apparent reason. Your server might be experiencing a database issue, your site might be temporarily unreachable or your autoresponder script may be malfunctioning.It's always a good idea to do periodic tests by subscribing to your own list to check that everything still runs smoothly.Ultimately, conversion comes down to offering prospects enough benefits to make joining your list an obvious choice. Your copy should get them excited, motivated and curious. Make it as clear as possible that you are offering them valuable information for free.If your copy is too much of a sales pitch and short on benefits, the visitor will have a hard time finding a compelling reason to subscribe. People are wary of hype these days and too much focus on the "buy my product!" mindset raises a lot of suspicion. Most prospects see that and immediately think "this site will spam me with a bunch of offers I don't want", and quickly click off the page.Treat your opt-in page as an honest invitation to start a mutually beneficial relationship, and you'll see your conversion rates soar.Javier Salces is an experienced online marketer who runs a successful viral marketing web site with thousands of members. Feel free to submit your own articles at: http://opt-inleads.com/cgi-bin/vp/articles.cgi
How to Get E-zine Subscribers From In-Person Events – Ezine-Publishing
How to Get E-zine Subscribers From In-Person Events
While I run my business completely online, I really enjoy attending in-person events and seminars here in Los Angeles and around the country. I'm sure you find these events valuable too. The problem most of us have with networking, however, is following up with the people we meet.
An easy way to follow-up powerfully and automatically is to turn these folks into e-zine subscribers. This ensures that you'll have the chance to repeatedly teach them how great your products/services are while building their trust in you.
But how do you "capture" people in person? Remember, you can NEVER sign someone up unless they specifically ask you to be signed up - it's unethical.
So you need to encourage people you meet in person to join your list, and make it easy for them. And I have three successful strategies to share with you.
Advertise Your E-zine on Your Business Card (or Brochure)
Nothing gets passed around at a networking event more than the good old business card. But what's on the BACK of your cards?
Nothing?
Well, from now on you're going to use that valuable real estate. Next time you print new cards, use the flip side! Create a brief message that promotes your e-zine and gives information on how to subscribe. When someone you meet looks at your business card again when she's back at the office, she'll be much more likely to subscribe when she sees the reminder on your card.
As an example, here's what I have on the back of my new cards:
"Promote your business with an e-zine! Sign up for FREE biweekly tips at www.EzineQueen.com."
BONUS: This strategy also gets these people to visit your Web site, which they may not have done otherwise.
If you aren't ready to print new cards for a while, use your computer to print your message onto labels, and affix them to the backs of your cards. Cheap and easy!
Follow Up With Each Person You Meet Via E-Mail
After each event I go to, I aim to follow up with every person I met with via e-mail within three days. In that e-mail, I remind the person that she can sign up for my FREE tips at my Web site. Here's an example of a note I sent out recently:
"Dear Margaret,
It was a pleasure to chat with you at [EVENT NAME HERE] last Thursday. I'd like to learn more about your business and how we can help each other. Perhaps we can meet for coffee next week?
In the meantime, you may enjoy my FREE weekly e-zine "Straight Shooter Marketing" that gives tips on how to market yourself online. I write it for small business owners just like you! You can learn more and sign up at www.EzineQueen.com
Take care and let's stay in touch.
Best, Alexandria K. Brown, 'The E-zine Queen'"
Once again, this strategy also gets these people to visit your Web site, which they may not have done otherwise. (Very cool, yes?)
Are you the Speaker? Pass Around a Signup Sheet or Collect Cards
Whenever I'm the featured speaker at an event, I make sure to give the audience members an easy way to sign up for my e-zine. I either pass around a signup sheet to collect their names and e-mail addresses, OR I collect business cards when I draw a winner for a free book.
If you use the business card method, tell the audience to write an "E" for e-zine on their card - this lets you know they want to be signed up for your newsletter. Some speakers do the opposite, and tell the audience that if they do NOT want to be subscribed to their e-zine, to put a "NO" on their card, but I'm more comfortable with the former method.
Remember, Your List Is Your Goldmine!
People you meet in person will be very valuable subscribers, because they've already met you. And we're all more likely to buy from others whom we know, like, and trust.
Your in-person meeting will start that process, and your e-zine will follow-through for you, automatically!
(c) 2003 Alexandria K. BrownABOUT THE AUTHORAlexandria K. Brown, "The E-zine Queen," is author of the award-winning manual, "Boost Business With Your Own E-zine." To learn more about her book and sign up for more FREE tips like these, visit her site at http://EzineQueenTutorial.com/