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6Jul/100

Say More Than Thank You – Email-Marketing

Say More Than Thank You

Most Websites are gathering e-mail addresses. When you submit your e-mail address, you will be redirected to a thank you page. There is nothing wrong with it, but that page can do more than saying "thank you."--The Result--A while ago, I added some affiliate links to my thank-you-for-subscribing page. (You can see it at http://www.thatswise.com/popups/redirect/thanks_subscribe.html .) Even though you can close the window or go back to the home page, 98.8% of viewers of that page have clicked one of the links listed. This is astonishing when compared to the click-though ratio of banner ads on my site, which is about 0.9%. And, 98% is not a stat of one lucky day. It's an average of one year.--They Will Listen--98% sounds unrealistic, but it makes sense. Visitors subscribe to your newsletter because they liked your site in some way. So, they will listen to you as they listen to their friends. When you recommend some places to go, most people will go.Additionally, you will get better results if you link to a page with one product rather than linking to a page with a lot of products. People who have submitted to you an e-mail address are open minded. This is the time to tell them your recommendation (your favorite product), not to show them options (list of your products).--Note--However, do not use this technique on a thank-you-for-ORDERING page. If you send buyers to another Web page asking them to buy more things, visitors will feel you are trying to suck all the money they have. You may add links on this thank-you page, but be selective which pages you'll send buyers to. I am not saying up-selling won't work. Up-selling does work. You have to up-sell before receiving payments, not after you received payments. Chasers at McDonald's ask, "Would you like to have French fries with that?" when you order a burger, not after you have paid for your order, don't they?About The AuthorThough his Web site, http://www.thatswise.com Akinori Furukoshi has been providing e-commerce related information since 1998. His unique way of thinking has helped online businesses to improve their performance. More detailed bio is available at http://www.thatswise.com/about_us.html

27Jun/100

The Health Benefits Of Drinking Water – Is Bottled Drinking Water Healthier Than Filtered Tap Water? – Home-Improvement

The Health Benefits Of Drinking Water - Is Bottled Drinking Water Healthier Than Filtered Tap Water?

Water is a key ingredient in a healthy diet and lifestyle. There are many health benefits of drinking water. It helps flush impurities and toxins out of our systems. It aids in the delivery of oxygen and nutrients. In fact, nearly every system in our bodies relies on water for proper functioning. But what if your water is unhealthy?In past decades, concerns about tap water and its impact on overall health led some people to turn to bottled drinking water instead. In those days, there were few choices. You could pay to have a company deliver large bulky plastic bottles of water for the water cooler. Or you could purchase gallon jugs of distilled or "drinking water" at the grocery store.In recent years, there has been an explosion in the number of different bottled waters available, with big distributors such as Coke and Pepsi jumping on the bandwagon. But are bottled drinking waters like Coke's Dasani brand, Pepsi's Aquafina, or Wal-Mart's store brand really any healthier than your tap water? Or would you be better off with a drinking water filtration system?As we've learned more about the water we drink, the technology behind drinking water filters and purification systems has improved dramatically. There are filters to remove impurities, chemicals, heavy metals, bacteria and most every contaminant you can think of. With the right size and filter combination for your specific home, your water can be exceptionally pure and healthy.Cost ComparisonDrinking water filtration systems have also become more affordable and easy to use. Although the initial cost of a whole house system usually runs several hundred dollars, that cost is often less than $100 each year if spread out over the life of the system.There may be additional expenses to replace carbon filters, membranes in reverse osmosis drinking water filtration system, or lamps in an ultraviolet light water treatment device. These expenses can add another $100 or so to the annual costs of operating drinking water filters and purification systems.While some people may hesitate to spend two or three hundred dollars each year for clean, safe drinking water, they are probably paying more for bottled drinking water. Calculations show that at a price of $1 to $4 per gallon, bottled or delivered water costs an average of $400 each year, especially if you purchase individual bottles. And that doesn't take into consideration the gas needed to drive to the store or the environmental impact of all the empty plastic bottles.Health AspectsMany people who choose bottled drinking water understand that it is more expensive, but are willing to pay the extra money because they feel bottled water is safer and healthier than filtered drinking water. After all, bottled water is often marketed as "natural spring water" or "pure glacier water."In reality, few bottled waters come from natural springs, and most of them use municipal tap water. The companies are able to get away with this false marketing because the regulations and standards for bottle drinking water are less stringent than those for residential drinking sources.Bottled water quality is regulated by the Food and Drug Administration (FDA), while drinking water systems are typically regulated by State regulations or the Environmental Protection Agency (EPA). This doesn't mean that the FDA isn't doing their job. It's just that the rules for bottled water only require it to be as good as tap water, not better.In addition, the FDA regulations only apply to bottled drinking water that is transported across state lines. If a company sells their bottled drinking water in the same state where it was bottled, the federal regulations don't apply. The result is that many bottled waters are not any healthier than filtered water, and in fact some are less pure.This was demonstrated in a study conducted in 1999 by the Natural Resources Defense Council. They tested over 100 brands of bottled drinking water and found that about 1/3 of the waters contained contamination in the form of chemicals, bacteria, and arsenic. The study also found that up to 40% of bottled drinking waters come from a city water system.How To Tell If Your Water Is HealthySo how do you tell if the water you're drinking is healthy? With tap water, it's relatively easy. If you water comes from a municipal source, the suppliers are required by law to provide annual water quality reports. If you have a well, you can have an authorized lab test your water. It may cost $100 or more, but it's a small price to pay for peace of mind. Or you can purchase a kit and test it yourself, although the results are not as conclusive or reliable.When it comes to bottled drinking water, it can be more difficult to know what you're getting. Start by checking the label or the bottle cap. Some may tell you that the water comes from a municipal source or "community water system," which means tap water.If the label doesn't give any information, you can call the bottler and ask. But don't be surprised if you get the run around and are transferred to several different departments. Some states have a bottled water program that tracks bottled drinking water and can tell you the origin of the source water as well as other information.Safe and healthy drinking water has become big business. Thousands of companies are vying for your hard earned cash, and some are not always honest about what their products offer. The initial investment for a home drinking water filtration system can seem expensive at first, but over time, it is usually less expensive than bottled drinking water. And with a water filter, you at least know where the water you drink came from and how it was treated.Before going out and spending your hard earned money for bottled drinking water that may be no better than your own tap water, it's a good idea to do some research. You're likely to decide that a drinking water filtration system and/or purifier is the healthier choice and provides the best value as well.About the Author:
C.J. Gustafson is a successful writer for Water-Filters-N-Purifiers.com, providing consumer information on

water purification systems such as whole house and

under sink water filters. She found out about comparing the

health benefits of drinking water years ago when she learned that the
bottled water she was buying came from a municipal system in a nearby city.

24Jun/100

Two Tails Are Better Than One

Two Tails Are Better Than One

Training one dog can be hard enough, but two, now that's a handful. If you have puppies then break out the biscuits and get ready for some serious repetition. But if you have a puppy and an older canine then you might just watch one grow and the other learn some new tricks.First things first, let the dogs get to know each other. Stand back while they do their sniffing thing. Keep your distance so they don't go into protect mode. Once you've established that they are friendly then you can begin the training process.One of the most important tools when training a dog is the cage or crate. They make all sizes so get out and get one for your Yorky and your Rotweiler. The cage not only gives you the peace of mind to know exactly where your furry friends are but also serves as a safe zone for them. Don't use the cage as a form of punishment because you'll never get them to stop barking.The first thing every dog needs to learn is that there is a major difference between in the house and out of the house. The old rubbing their nose in it as a lesson is nothing but a myth. All your dog will learn from this is not to bury their face in doodie. If you have an older dog that it is already potty trained then many puppies will just follow suit. In the event that neither dog is trained here is my suggestion for teaching them the rules of the house. Take them out frequently, especially puppies, and reward them with treats when they do good things. (Some people also use clickers to emphasize correct behavior) Getting them in the habit of doing their business outside will make things easy in the long run. If you have a rebel pooper here is a method for showing them the way. Scoop up the mess they have made, continuously and sternly repeat NO, lead them outside, place the deed on the ground, and give them a GOOD BOY or a click. This will show them were the mess belongs rather than teach them to be more conspicuous. Usually if one dog's learning curve is higher then the other dog will catch on in time. Hanging a bell within a paw's reach near the door can be a good way for them to signal you.Positive reinforcement is the best way to get a dog to obey but simply repeating the word NO in situations that are unacceptable will work wonders. Some other suggestions for training two dogs at once are connecting them to each other with a special collar or leash and using one's good qualities to teach the other.Stephanie Hetu
Find over 200 pages of dog training tips, information and cute pictures at Cutepuppydog.com.

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