The Magic Of Email – Email-Marketing
The Magic Of Email
These days email is taken for granted and used perhaps
without fully appreciating its power.For example, recently I had some concerns about whether
or not my newsletter was being properly delivered through
the automated service that I use.I decided to send a note to my subscribers and ask them
to simply reply to let me know that they received my
message which was sent through the same automated system.Very soon I began to receive hundreds of replies from all
over the world to let me know my message was getting
through. I replied to each one personally to express my
gratitude for their reply and for my appreciation of the
ease of communication through the World Wide Web.The messages I received were not limited to simple replies
to let me know that my newsletter was being received. I
began to receive the most wonderful testimonials of
gratitude!Subscribers wrote to tell me that my newsletter makes a
difference in their lives - and that they forward it to
friends they care about.I began several profound email exchanges with subscribers
who told me that something they read in my newsletter
had been a turning point for them after years of not
knowing that they could live life differently.Imagine how I felt to learn that one simple thing I
shared could make such a difference in someone's life!I was overjoyed!Email is a powerful tool and it can be used to do good
in the world. The next time you send an email, know
that you could just be putting a smile on someone's face
or communicating with someone who needs to to be touched
by something that you say.Just think! If I had not sent that one little email, I
may never have known I was making a difference in a big
way!May your email make a difference in someone's life today!Copyright 2005 Linda Miller is a Spiritual Entrepreneur
whose quest is to empower others to deliberately create
true abundance and prosperity while contributing to
increasing the consciousness of the world. This article
may be distributed freely, provided that this resource
box is included in its entirety.http://www.SpiritualEntrepreneurToday.com
http://www.MyDivineDirection.comThis article may be shared in print or electronically,
provided the resource box at the end is included. A
courtesy copy of your publication will be appreciated.Copyright 2005 Linda Miller
Why Air Purifiers Are Not Always The Answer To Indoor Air Quality Problems
Why Air Purifiers Are Not Always The Answer To Indoor Air Quality Problems
Air purifier filters are not always the answer to air quality problems.Solving the problem is a much better approach than masking the symptom.The following are the basic approaches to improve indoor air quality;1) Eliminate or control the pollutant source.2) Dilution of the contaminants through ventilation.3) Removal or reduction of the contaminants through filtration or purification with the use of air purifier filters or air purifiers.Proper ventilation in a building is a must!Before the energy crunch in the 1970's, fresh air in buildings was not really an issue.When energy costs started to rise, we started making our buildings more energy efficient with better insulation and sealing techniques that made the building tighter, reducing the amount of fresh air into the buildings and increasing indoor pollution.After indoor air quality issues came to the surface, we learned how to reduce energy costs while not compromising the health of the occupants, through the practice of building science.Great strides have been made in this area, leading to more comfortable, healthier, safer homes.The goal of good ventilation is to bring in the right amount of fresh air, not too much or not too little.This is accomplished by using mechanical ventilation (exhaust fans, energy recovery units, etc.) that are sized to the volume of the house and/or according to lifestyle.Mechanical ventilation not only dilutes contaminants but also removes excess moisture that can become a mold problem if not properly addressed.Moisture can show up as high humidity (under-ventilated bathrooms, indoor pools or hot tubs and very tight homes) or water that enters a building either from the outside (rainwater) or from undetected plumbing leaks.Addressing these problems using the right approach, elimination or control of the source (in this case repair the leak from the outside or finding and repairing the plumbing leak) makes more sense than trying to rid the mold with air purifier filters or air purifiers.Pollutants such as formaldahyde and benzene can be produced from certain furniture, carpets, plywood and drapes.
Other sources of benzene are gas cans, gas powered lawn mowers that are stored in garages that are attached to the house.If elimination of these sources is not an option an air purification device would be the obvious choice.Toilets, air conditioning coils, heating/cooling ducts and humans are producers of bacteria. The right plan in these cases would be an air purifier device.Carbon Monoxide is caused by incomplete combustion of appliances that depend on combustion to operate.ELIMINATION IS ALWAYS THE ANSWER WHEN IT COMES TO CARBON MONOXIDE!FIND THE PROBLEM-FIX THE PROBLEM!Leave this to a company that is well-versed in carbon monoxide.Pet and human dander are controlled through proper humidity control (mechanical ventilation) and air purifier filters.By using the combination of source control (elimination), ventilation (dilution) and good air purifier filters and/or purification system ,your environment will be much heatlthier.For air quality info visit www.expert-air-purifier-reviews.com About the Author:A pioneer in residential contracting, Ed is a thirty-year industry veteran trained in the "House Is A System" approach to HVAC design. He was formerly a building analyst instructor, providing certification training for New York's Home Performance with ENERGY STAR
How to Measure the Value of Your Article Marketing Campaign – Writing-Articles
How to Measure the Value of Your Article Marketing Campaign
It's not enough to scatter your articles across the internet - you've got to measure what you're doing so you can be sure that you're getting value from your effort.Here are some of my preliminary thoughts on what's measurable in regards to article marketing, (and what you measure should depend on your predefined article marketing goals, but you knew that already):Number of new of links to your siteThis is a big one of course, and just about the easiest to measure with a simple "link:" search in the major engines.Since I submitted "Build Links and Your Brand: Article Marketing Delivers" to 8 directories on January 26th Google has logged 24 instances of my article (I did have a little help from search engine expert Andy Beal's mention in his blog), MSN search shows 59 instances and Yahoo has me down for 10.Now, all those mentions aren't links... just instances of my article title.Google currently shows no links to my main blog site. Yahoo and MSN both show 14 to http://articlemarketing.blogspot.com.I'm also currently ranked 3rd in Yahoo for the term article marketing - woo hoo! Not bad for only 3 days. We'll see how long I stay there - things may change dramatically after an update. I'm currently nowhere to be found in MSN. Ditto for Google, except the post from Andy's blog about my article marketing blog that puts me at 4th for "article marketing."To give some idea of scale, here are the number of millions of results for article marketing per engine: 12 million in Yahoo; 17 million in MSN; 27 million in Google. I don't think Article Marketing is a phrase that currently generates much competition.Article submission sites like EzineArticles get the freshbot treatment because of their regularly updated content and I think that speeds indexing.Article submitted 1-26-05, searches conducted 1-29-05.Number of readers/impressionsTo borrow a bit from the world of online advertising you can measure impressions, that is, the estimated number of readers/site visitors who had the opportunity to at least read your article title and, let's hope, associate it with your business name.To get an idea of how many impressions your article may have gotten talk with those who republish your article. If you submit to EzineArticles you can see how many writers and editors have viewed your article's page.It's great to have your impressions high, but it's better to have them targeted to your audience (and by audience I mean customers... here are my thoughts on client as audience). The more care you give your content creation process the more your content will appeal to your target audience.Which brings us to...Placement in previously identified key industry mediaIf at the beginning of your article marketing campaign you identify key industry publications you'd like to be published in... and you get published or don't get published, that's something you can measure.This is more of a branding initiative than a linking initiative, though it can certainly generate at least one solid link. And once your article's been published and your editor says "go" you can submit it to your article submission directories of choice. And then measure links.Lead generation through reader inquiriesThis is a fun one. There are specific industries and products that are likely to sell well through article marketing... namely information products. If your primary goal for article marketing is sales though you should construct your article campaign in a particular way. Many of the same rules still apply, but the strategy needs to be a little different. Let me know if you have questions about creating sales generating articles. And you still have to follow responsible article writing guidelines.Email addresses gathered for newsletter signup/downloads/free serviceYeah you're being published in someone else's email newsletter but that doesn't mean you can't try to drive signups to your own newsletter! We had this happen when I worked at WebProNews, where we published all free content. One author's article marketing strategy focused on driving subscribers to her newsletter. I think, but I'm not sure, that it was Dianna Huff, who specializes in B2B article marketing. As an aside, be sure to check out her site.Pageviews to info pages on your siteIf you link out of your article to more info pages on your site you can measure for an increase in traffic on those pages. Have some kind of call to action on these pages though. Don't just boost page views for the sake of having higher page views. Get them to do something on that page, such as give you an email address or visit your products or services page.Requests from editors for articlesIf it's your goal to have more involvement with your target market then be sure to accept all requests from editors for new articles. In fact, cultivate any relationship with an editor you can. This is one fantastic way of staying in front of your target audience and getting new ideas for articles.How can you increase this likelihood? Contact editors from publications within your target market. In addition, include a mention in your author bio that you'd like to work with editors to help them have happier, more engaged readers.Audience involvement/questionsThis is another fun one, and something I tried to promote during my time at WPN. The level of reader feedback I received led to my creation of the "Ask the Expert" section of WPN (now untended) as well as my proposal for the WebProWorld forums, now with over 50,000 members. (To be fair iEntry had rolled out forums before - they were just scattered across all our publications rather than targetted on the flagship. WebProWorld was definitely a home run.)So if you'd like to establish more of a relationship with the online audience in your publications contact their editor and see if you can field audience questions.What else is measurable?
Those are a few of my thoughts for article marketing measurables. Did I miss any? Let me know your measurable ideas and if I use them in an upcoming article I'll throw you a link with your link text of choice.Want to build links to your site and enhance your brand? Send article marketing questions to GFrench@gmail.com for free article marketing brainstorm, including article topic suggestions and key industry media identification. Garrett French is a search engine marketing copy writer for Websourced and conducts branding and link building research on his article marketing blog. If you wish to publish this article, please retain all links.