Business Goal Setting and Then Following Through – Goal-Setting
Business Goal Setting and Then Following Through
Your business can't go according to plan if you have no plan.What do you want to achieve this year? More new customers per week? Higher average order amounts? Better customer service ratings? No matter what it is you are shooting for, goal setting is one of the most important things that you will do in the New Year. I've got a few tips to help you get there.1. Keep it Challenging but Realistic.Any goal that you set for your company should be challenging but don't over do it. For example, if you had an average order amount of $700 last year, you wouldn't want to set your goal for this year at $3000 per order. Unless you make drastic changes in how your company runs or what you are selling, that goal is just not realistic. You know best what you may be able to achieve in your particular industry, so be honest with yourself and set your goals accordingly.2. Write All Your Goals Down.You may say to yourself on January 1, "I want to get 20 more new customers per week this year." A few months later you will be saying "Did I say I wanted 20 or 30?" Or more realistically, you have forgotten that you even made that goal. If you have all of your goals written down you will be able to not only go back and check them, you will also be able to go down the list every few months and check to see how many of them you have completed.3. Assess Your Current Situation.To set goals you have to know where you are at right now. In 2003 I wanted to assess our customer service rating so we sent out a survey to all of our customers on which they could rate us in each department of our operation. That helped us establish our base. Now we send the survey to every customer after every order. This way we can keep track of how we are doing and if there is ever a hiccup we can fix it quickly. Don't assume anything. Always assess the current situation before setting a new goal.It's Only Going to Hurt A Little...Now, in financial goal setting for your business, one invariably comes to the question: "How do I decide on a budget when starting a marketing plan?"This is obviously the first question that you have to answer in order to get started on your new campaign. And in order to reach the income goals you have set for yourself.So how do you figure out what your budget should be? Here is an easy method to help you find a number that is going to work for you and your business. Some might say that it is a good rule of thumb, but I personally judge things on whether or not they work and get results. That's all.Moving on... Start with the amount of income that your company generated last month and multiply it by .14 (or 14%). That means that if you had $50,000 in Gross Income last month you should budget to spend $7000 on marketing in the next month. Wait... I know, it sounds painful but it is just like a shot at the doctor. It might hurt for a minute (or in this case a month) but down the road you are going to be glad that you went through it. Putting that much toward the right marketing will bump up your income the next month and start you on a cycle of steady growth.I know that some businesses run tighter than others and it is possible that you won't be comfortable with that amount in the beginning. Don't misunderstand me, any marketing is better than no marketing. Don't get discouraged if your budget is lower than 14%. But use 14% as the ideal to strive for because, for me as well as many other growing businesses, it has proven to give the best rate of growth possible. How do I know, you ask? My company has expanded 400% in the past 2 years. Now picture your business at 4 times its current size... There's that smile I was looking for!The growth of your business is based on three factors; quality products, great customer service and the proper amount of marketing. If you know you have the first two taken care and you still aren't experiencing healthy growth then you need to take a serious look at your marketing budget.So sharpen your pencils, start calculating and decide how rapidly you want your business to grow.Please take a moment this week to sit down and decide on your goals for the New Year. Even if it is past the New Year and even well into the year, set your goals for the rest of the year.Everything is easier when are working towards a goal. My goal is your success and I assume that is your goal as well.Joy Gendusa founded PostcardMania in 1998; her only assets a computer and a phone. In 2004 the company did close to $9 million in sales and employs over 60 persons. She attributes her explosive growth to her ability to choose incredible staff and her innate marketing savvy. Now she's sharing her marketing secrets with others. For more free marketing advice, visit her website at http://www.postcardmania.com
Want a Garden but Not Enough Room or Soil? Then Hydroponics Gardening could be for You-Gardening
Want a Garden but Not Enough Room or Soil? Then Hydroponics Gardening could be for You
Hydroponics gardening is a great idea for anyone who wants a garden but doesn't have enough land or soil. Hydroponics gardening is, essentially, a way to cultivate plants using a nutrient solution instead of soil. With hydroponics gardening, it's easy to grow lovely flowers and succulent vegetables virtually anywhere you want! It's true that hydroponics gardening needs much less time than an ordinary garden. In fact, you might spend only five minutes a day maintaining you're hydroponics garden.
Once a month the nutrient solution will have to be changed but this will only take a few minutes. Big fruiting vegetables like peppers and tomatoes may not be able to thrive but most other vegetables and flowers will do great.Tips for the newbie to hydroponics gardening.While hydroponics gardening can be a little confusing sometimes when starting out, you'll soon get the jest of it. The same as you need gardening supplies for a ordinary garden, you'll need hydroponics supplies for your hydroponics garden. The most popular system is the passive system. This is where the plants sit directly in the nutrient solution. All passive air systems use an aquarium air bubbler otherwise the solution can become deoxygenated and could rot the plants. If you can find the right system for you, hydroponics gardening could produce you with all the flowers and vegetables you could possibly want.For more information go to: http://www.gardeningsupply.info/Jan Money
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Goals – If You Don?t Know What You Want, Then How Are You Going to Get It? – Goal-Setting
Goals - If You Don?t Know What You Want, Then How Are You Going to Get It?
Recently, I spoke with a client who wanted me to do a workshop at an upcoming conference. I offer a number of different talks, so I asked her what the focus of the meeting was in order to be able to suggest a relevant topic. She said that although the committee members had already picked several programs, they had not yet identified a focus for the conference. My first thought in response to this was, "If you don't know what you want, then how are you going to get it?" However, I am savvy enough not to insult people, so we spoke a little longer and we came up with a program that she wanted me to present.It never ceases to amaze me that people do not identify outcomes they wish to achieve. While the above example is related to a conference, it is by no means limited to that area. Many people engage in activities in their careers and businesses, but they haven't defined what they want to attain. They are completing tasks, but they aren't focused on accomplishing clear-cut results.When I was a human resources executive, I often worked with people to determine the appropriate jobs that were needed in their groups. Many department heads would complete job descriptions for key jobs, which described all of the tasks that the employees would be required to do. It took a great deal of effort for me to get these individuals to realize that employees in key positions are not paid to perform tasks, they are paid to produce results. Through much coaching on my part, we were able to identify the outcomes that the individuals were expected to achieve in the various positions.Why is it so critical to determine outcomes for a job, a meeting, a department, or any other situation? Because if you don't know what your outcome is, the odds are that you will spend a lot of unnecessary time and money trying to reach a fuzzy target. And there is a very strong chance that the target will not even be reached. Outcomes let you know where you are going. They give you important information about how to use your resources ? time, money, and employees. When you know your outcome, you can continually make important decisions ? is this going to help me reach my goal or will this take me further away from my objective?Clearly defined outcomes can also be very motivating. I worked with a coaching client who had an idea about a new business that she wanted to start. When she first got the idea, she was very excited about it, however, she never took action to get the business moving. She continually came up with excuses about why she wasn't doing anything to make the business a reality. I finally got her to sit down and write a detailed description of what the outcome was that she wanted to achieve with the business. That was the missing key. As soon as she wrote down the detailed outcome, she began to do the things that were necessary to get the business started. For her, defining the outcome spurred the action that is required in any business. Five years later, she has a very successful business that she absolutely loves.Some people have a great deal of difficulty in trying to determine outcomes. It is because they are looking into a future that isn't certain and they can't identify what it is they want. An easy way to get around this is to imagine that the outcome has already been achieved and then to describe what it looks like. Going back to the situation with the meeting planner, the question that I asked her was, "Let's assume it is six months after the conference and you know that it was a huge success. What would have happened to let you know that it was successful?" People are much more able to describe the past then they are to identify an unknown future. By asking the question this way, I was able to find out that according to the planner, the criterion for a successful meeting was that the attendees would have the tools they needed to be able to more easily and effectively handle the many changes that were going on in their industry. When I discovered this outcome, I was able to suggest a program that would help the organization achieve this desired result.Before you take action (small or large), you need to identify what your outcome is ? what do you want to achieve? When you do that, you will cut down your time, streamline your efforts, accelerate your progress, and reach your desired goal. When you know where you are going, there is a good chance that you will end up getting there.Della Menechella is a speaker, author, and trainer who helps organizations achieve greater success by improving the performance of their people. She is a contributing author to Thriving in the Midst of Change and the author of the videotape The Twelve Commandments of Goal Setting. She can be reached at della@dellamenechella.com. Subscribe to free Peak Performance Pointers ezine - send blank e-mail to subscribe@dellamenechella.com.