Three Powerful Tips on Selecting a Book Topic that Sells – Book-Marketing
Three Powerful Tips on Selecting a Book Topic that Sells
The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?
Try these three powerful tips:
1. Write a book your audience needs or wants. Think of a particular audience's challenge or problem then solve it with your book. People want how-tos and skills. While sex is still a top seller, people want related topics such as successful Online dating, or how to create a life partner relationship Challenges like making money and saving time still attract book buyers. Business books sell well. People need writing, reading, speaking, computing, communication, math, sales, marketing and Internet skills. Non-fiction how to books sell best. When your nonfiction books sell well, you can finance your novel.
2. Survey your market. Brainstorm with and ask for feedback from friends and associates. Let them vote on the best ten topics, titles and subtitles, even chapter titles. Ask them what words convince them to buy the book? If they are lukewarm about your title, ask them to give you one. While some authors get their title instantly and know it's the right one, many of us need help.
When you use the synergy of more brain power, you receive so many more ideas. Don't be attached to your choices. If the title is the number one thing that sells your book, wouldn't you want the right one? Feedback always helps build a better book.
3. Create a winning vision for your book. Know that your book will be published. Specifically name the outcomes you will see, hear and feel. Place this winning vision in color on a card. Put it near your workstation.
Sample: Place today's date including the year at the top of your card. Then state: "Now that my book (title and subtitle) is finished and is a huge seller." I see---thousands buying it from my book-selling site I hear---applause from multiple audiences affirming it I feel---exhilarated, confident and pleased it's such a hit. Most writers write first, then hope someone will buy their treasure. It's always the other way around. People won't buy unless they feel your $20 or more book is worth their hard-earned money, and they won't buy unless they feel they must have your information Suit your preferred audience and sell many more books.Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Top Three Secrets To Becoming A Better Thinker – Positive-Attitude
Top Three Secrets To Becoming A Better Thinker
We all know there are ways to become a better thinker. We should read more books. We ought to go to lectures and concerts. We need to visit exhibits and appreciate art. We can take classes and expand our horizons through travel.Blah, blah, blah. Those are the easy answers.If we really want to become better thinkers, there are three ways to do it that are guaranteed to get you tuned in to your brain and everything going on in it.Ready? Here are the top three secrets to becoming a better thinker:#1 Interrupt yourself.That's right. The next time you find yourself talking for any period of time, or even thinking about something for more than a few minutes, simply stop. Ask yourself: "Where did this thought start?" "Have I had this thought before?" "Have I already examined this concept at length?"We tend to reiterate our opinions. We repeat ourselves (like I did right there). Imagine all the time we spend on thoughts that just aren't taking us anywhere new and interesting. How many times have you had the same conversation?Make a habit of stopping yourself to check in. Steer your thoughts or your conversation in new directions. Make room for new ideas by recognizing and interrupting repetitive thoughts, and you'll make huge strides toward becoming a more excellent thinker.#2 Appreciate lulls.You know when you're talking to someone, and there's a moment of silence before anyone says anything? Our tendency is to jump in, even if what we have to say is pointless. We talk for the sake of filling up that few seconds of silence to keep that pause from becoming uncomfortable.Next time you find yourself with an unexpected moment of silence, try this: Smile and nod. You'll look thoughtful, and you won't fill the air with silly-sounding expressions of agreement. Once you get good at the smile-and-nod routine, you'll find that you'll use that moment as a way to be open to new thoughts that wouldn't normally have room to sprout through your typical "uh-huh, that is so true" or "yeah, I totally agree with that" comments.Appreciate those moments during the day when you have no choice but to be silent and patient. Waiting for your email to download? Standing in line at the checkout? Riding in an elevator? Fill the lull with observations. Look around. Notice scents. Pay attention to lighting. Listen. Think of these pauses as opportunities to sharpen your senses. Enjoy a Da Vinci moment.#3 Define Your Life Philosophy.Quite frankly, I don't understand how this one gets so neglected in our culture. We do a whole lot of talking about being authentic, honoring our individuality, and finding our true passion. Well, how can anyone be true to themselves if they haven't taken the time to figure out who they are? If you don't know your values and beliefs, you're never going to get to where you think you ought to be.A defined life philosophy serves as a road map. It gives you landmarks to recognize, navigation tools to guide you, and a clear destination. Just like the greatest road trips, you may end up going in a completely new direction that's nowhere on that original map. That's okay. But knowing your starting point is the most crucial part of any journey.Fate, birth, death, love, freedom, responsibility, morality, faith, destiny--these are the concepts we need to explore in order to develop and define our own unique life philosophy. Thinking about these ideas is the coolest thing we can do. We feel alive and connected whenever we dig deep into the Real Stuff.Don't shy away from delving deeply. It's the only way to develop as a thinker and as a human.Take these three secrets--interrupting yourself, appreciating lulls, and defining your life philosophy--and run with them. Pick one as a New Year's resolution and commit yourself to mastering it.Vow to become a better thinker in 2004. It may be your most meaningful--and enjoyable--resolution ever!About The AuthorMaya Talisman Frost is a mind masseuse. Her work has inspired thinkers in over 70 countries around the world. This article appeared in the Friday Mind Massage, a free weekly ezine serving up a satisfying blend of clarity, comfort and comic relief. To subscribe, visit http://www.massageyourmind.com.maya@massageyourmind.com
Keeping a Journal – One of the Three Treasures to Leave Behind
Keeping a Journal - One of the Three Treasures to Leave Behind
(excerpted from the "How to Use a Journal" audio series by Jim Rohn)If you're serious about becoming a wealthy, powerful, sophisticated, healthy, influential, cultured and unique individual, keep a journal. Don't trust your memory. When you listen to something valuable, write it down. When you come across something important, write it down.I used to take notes on pieces of paper and torn-off corners and backs of old envelopes. I wrote ideas on restaurant placemats. On long sheets, narrow sheets and little sheets and pieces of paper thrown in a drawer. Then I found out that the best way to organize those ideas is to keep a journal. I've been keeping these journals since the age of twenty-five. The discipline makes up a valuable part of my learning, and the journals are a valuable part of my library.I am a buyer of blank books. Kids find it interesting that I would buy a blank book. They say, "Twenty-six dollars for a blank book! Why would you pay that?" The reason I pay twenty-six dollars is to challenge myself to find something worth twenty-six dollars to put in there. All my journals are private, but if you ever got a hold of one of them, you wouldn't have to look very far to discover it is worth more than twenty-six dollars.I must admit, if you got a glimpse of my journals, you'd have to say that I am a serious student. I'm not just committed to my craft, I'm committed to life, committed to learning new concepts and skills. I want to see what I can do with seed, soil, sunshine and rain to turn them into the building blocks of a productive life.Keeping a journal is so important. I call it one of the three treasures to leave behind for the next generation. In fact, future generations will find these three treasures far more valuable than your furniture.The first treasure is your pictures. Take a lot of pictures. Don't be lazy in capturing the event. How long does it take to capture the event? A fraction of a second. How long does it take to miss the event? A fraction of a second. So don't miss the pictures. When you're gone, they'll keep the memories alive.The second treasure is your library. This is the library that taught you, that instructed you, that helped you defend your ideals. It helped you develop a philosophy. It helped you become wealthy, powerful, healthy, sophisticated, and unique. It may have helped you conquer some disease. It may have helped you conquer poverty. It may have caused you to walk away from the ghetto. Your library, the books that instructed you, fed your mind and fed your soul, is one of the greatest gifts you can leave behind.The third treasure is your journals: the ideas that you picked up, the information that you meticulously gathered. But of the three, journal writing is one of the greatest indications that you're a serious student. Taking pictures, that is pretty easy. Buying a book at a book store, that's pretty easy. It is a little more challenging to be a student of your own life, your own future, your own destiny. Take the time to keep notes and to keep a journal. You'll be so glad you did. What a treasure to leave behind when you go. What a treasure to enjoy today!To Your Success,Jim RohnReproduced with permission from Jim Rohn's Weekly E-zine.
Copyright 2005 Jim Rohn International. All rights reserved
worldwide. To subscribe to Jim Rohn's Weekly E-zine, go to
http://Jim-Rohn.InspiresYOU.com