Three Powerful Tips on Selecting a Book Topic that Sells – Book-Marketing
Three Powerful Tips on Selecting a Book Topic that Sells
The topic of your book or eBook counts-big time. Which would you buy-The Art of Kissing or The Art of Courtship? The kissing book sold over 60,500 while the other sold only 17,500 copies. Before you choose your topic pay attention to your audience. What do they want and need? What will they be willing to pay for your information?
Try these three powerful tips:
1. Write a book your audience needs or wants. Think of a particular audience's challenge or problem then solve it with your book. People want how-tos and skills. While sex is still a top seller, people want related topics such as successful Online dating, or how to create a life partner relationship Challenges like making money and saving time still attract book buyers. Business books sell well. People need writing, reading, speaking, computing, communication, math, sales, marketing and Internet skills. Non-fiction how to books sell best. When your nonfiction books sell well, you can finance your novel.
2. Survey your market. Brainstorm with and ask for feedback from friends and associates. Let them vote on the best ten topics, titles and subtitles, even chapter titles. Ask them what words convince them to buy the book? If they are lukewarm about your title, ask them to give you one. While some authors get their title instantly and know it's the right one, many of us need help.
When you use the synergy of more brain power, you receive so many more ideas. Don't be attached to your choices. If the title is the number one thing that sells your book, wouldn't you want the right one? Feedback always helps build a better book.
3. Create a winning vision for your book. Know that your book will be published. Specifically name the outcomes you will see, hear and feel. Place this winning vision in color on a card. Put it near your workstation.
Sample: Place today's date including the year at the top of your card. Then state: "Now that my book (title and subtitle) is finished and is a huge seller." I see---thousands buying it from my book-selling site I hear---applause from multiple audiences affirming it I feel---exhilarated, confident and pleased it's such a hit. Most writers write first, then hope someone will buy their treasure. It's always the other way around. People won't buy unless they feel your $20 or more book is worth their hard-earned money, and they won't buy unless they feel they must have your information Suit your preferred audience and sell many more books.Judy Cullins, 20-year book and Internet Marketing Coach, Author of 10 eBooks including "Write your eBook Fast," and "How to Market your Business on the Internet," she offers free help through her 2 monthly ezines, The Book Coach Says...and Business Tip of the Month at http://www.bookcoaching.com/opt-in.shtml and over 140 free articles. Email her at mailto:Judy@bookcoaching.com
Public Speaking Tips: The More You Know, The More It Will Flow – Tips For Knowing Your Audience – Public-Speaking
Public Speaking Tips: The More You Know, The More It Will Flow - Tips For Knowing Your Audience
The more you know about your audience, the better your presentation will go.For example, if I've got a large diverse group, I'll ask the organisers to give me the names of five people who will be in the audience who represent a cross section across the organisation. I learnt this from listing to a Voices of Experiences CD with Rosita Perez put out by NSA of USA.I'll ring each individually prior to the presentation and the conversation will go like this after a brief introduction:Q: "What keeps you awake at night?"A: "What work of personal?"Q: "Both"I then get a great insight into the challenges they face, personally and professionally.I then summarise and work this into my presentation."Gathering intelligence about your target readers when writing a book or about your audience members prior to a presentation is an effective way to keep your readers or listeners awake, alert, amused, and involved. You can learn more about your audience members by asking the host specific questions about the group," according to US speaker Jeff Davidson.He suggests asking these questions:Who is the most popular person in the audience?Who is the least popular?Who wins the contests or gets all the honors?Who never gets any of them?Who has been with the organization the longest?Who recently came on board?Who is the biggest kidder?Who leaves the biggest tips?Who is known for falling asleep in presentations?"If you can gather the answers to any of these questions in advance, you have excellent tools at your command! The fact that you go the extra mile by finding out such information gets people buzzing about you and your presentation and makes you more memorable," Mr Davidson said in a recent article in SpeakerNet News published on the 20th May 2005.Thomas Murrell MBA CSP is an international business speaker, consultant and award-winning broadcaster. Media Motivators is his regular electronic magazine read by 7,000 professionals in 15 different countries.You can subscribe by visiting http://www.8mmedia.com. Thomas can be contacted directly at +6189388 6888 and is available to speak to your conference, seminar or event. Visit Tom's blog at http://www.8mmedia.blogspot.com.