How to Measure the Value of Your Article Marketing Campaign – Writing-Articles
How to Measure the Value of Your Article Marketing Campaign
It's not enough to scatter your articles across the internet - you've got to measure what you're doing so you can be sure that you're getting value from your effort.Here are some of my preliminary thoughts on what's measurable in regards to article marketing, (and what you measure should depend on your predefined article marketing goals, but you knew that already):Number of new of links to your siteThis is a big one of course, and just about the easiest to measure with a simple "link:" search in the major engines.Since I submitted "Build Links and Your Brand: Article Marketing Delivers" to 8 directories on January 26th Google has logged 24 instances of my article (I did have a little help from search engine expert Andy Beal's mention in his blog), MSN search shows 59 instances and Yahoo has me down for 10.Now, all those mentions aren't links... just instances of my article title.Google currently shows no links to my main blog site. Yahoo and MSN both show 14 to http://articlemarketing.blogspot.com.I'm also currently ranked 3rd in Yahoo for the term article marketing - woo hoo! Not bad for only 3 days. We'll see how long I stay there - things may change dramatically after an update. I'm currently nowhere to be found in MSN. Ditto for Google, except the post from Andy's blog about my article marketing blog that puts me at 4th for "article marketing."To give some idea of scale, here are the number of millions of results for article marketing per engine: 12 million in Yahoo; 17 million in MSN; 27 million in Google. I don't think Article Marketing is a phrase that currently generates much competition.Article submission sites like EzineArticles get the freshbot treatment because of their regularly updated content and I think that speeds indexing.Article submitted 1-26-05, searches conducted 1-29-05.Number of readers/impressionsTo borrow a bit from the world of online advertising you can measure impressions, that is, the estimated number of readers/site visitors who had the opportunity to at least read your article title and, let's hope, associate it with your business name.To get an idea of how many impressions your article may have gotten talk with those who republish your article. If you submit to EzineArticles you can see how many writers and editors have viewed your article's page.It's great to have your impressions high, but it's better to have them targeted to your audience (and by audience I mean customers... here are my thoughts on client as audience). The more care you give your content creation process the more your content will appeal to your target audience.Which brings us to...Placement in previously identified key industry mediaIf at the beginning of your article marketing campaign you identify key industry publications you'd like to be published in... and you get published or don't get published, that's something you can measure.This is more of a branding initiative than a linking initiative, though it can certainly generate at least one solid link. And once your article's been published and your editor says "go" you can submit it to your article submission directories of choice. And then measure links.Lead generation through reader inquiriesThis is a fun one. There are specific industries and products that are likely to sell well through article marketing... namely information products. If your primary goal for article marketing is sales though you should construct your article campaign in a particular way. Many of the same rules still apply, but the strategy needs to be a little different. Let me know if you have questions about creating sales generating articles. And you still have to follow responsible article writing guidelines.Email addresses gathered for newsletter signup/downloads/free serviceYeah you're being published in someone else's email newsletter but that doesn't mean you can't try to drive signups to your own newsletter! We had this happen when I worked at WebProNews, where we published all free content. One author's article marketing strategy focused on driving subscribers to her newsletter. I think, but I'm not sure, that it was Dianna Huff, who specializes in B2B article marketing. As an aside, be sure to check out her site.Pageviews to info pages on your siteIf you link out of your article to more info pages on your site you can measure for an increase in traffic on those pages. Have some kind of call to action on these pages though. Don't just boost page views for the sake of having higher page views. Get them to do something on that page, such as give you an email address or visit your products or services page.Requests from editors for articlesIf it's your goal to have more involvement with your target market then be sure to accept all requests from editors for new articles. In fact, cultivate any relationship with an editor you can. This is one fantastic way of staying in front of your target audience and getting new ideas for articles.How can you increase this likelihood? Contact editors from publications within your target market. In addition, include a mention in your author bio that you'd like to work with editors to help them have happier, more engaged readers.Audience involvement/questionsThis is another fun one, and something I tried to promote during my time at WPN. The level of reader feedback I received led to my creation of the "Ask the Expert" section of WPN (now untended) as well as my proposal for the WebProWorld forums, now with over 50,000 members. (To be fair iEntry had rolled out forums before - they were just scattered across all our publications rather than targetted on the flagship. WebProWorld was definitely a home run.)So if you'd like to establish more of a relationship with the online audience in your publications contact their editor and see if you can field audience questions.What else is measurable?
Those are a few of my thoughts for article marketing measurables. Did I miss any? Let me know your measurable ideas and if I use them in an upcoming article I'll throw you a link with your link text of choice.Want to build links to your site and enhance your brand? Send article marketing questions to GFrench@gmail.com for free article marketing brainstorm, including article topic suggestions and key industry media identification. Garrett French is a search engine marketing copy writer for Websourced and conducts branding and link building research on his article marketing blog. If you wish to publish this article, please retain all links.
Expected Value in Texas Holdem Poker-Gambling
Expected Value in Texas Holdem Poker
A successful Texas hold em player is one who maximizes his return or minimizes his loss with each decision he makes. Expected value (EV) is essentially the amount one would expect to win or lose if this decision were to be repeated millions of times. (rememer your precalculus "limit as n goes to infinity"??? didn't think so!)Every poker decision, whether it be to bet, raise, check/call, check/fold, check/raise has an expectation of success or failure. Those that will lose you money in the long run are said to have negative expected value (-EV). Folding always has an expected value of zero. You will never gain or lose money by folding. Folding, though it has an EV of zero, may often be your best decision from an EV perspective.Let's look at a few examples. Expected value is not always easily calculable, even in limit texas holdem, but every time you play you should try to analyze your decisionmaking with EV in your mind. For instance, you're playing 1/2 and in the small blind with 84o on a flop of K96 rainbow. The small blind checks and only you and a tight player are left. There is three dollars in the pot. Should you bet? You are risking one dollar. Betting has a positive expectation if you can expect the other two to fold more than one in four times. If you try it four times and it succeeds once, you win a three dollar pot and lose your one dollar bet the three other times, making it a 0 EV play. (We're discounting the chance that you are called and catch runner runner or win in some other very unlikely way) Remember, we analyze each decision on its own Expected Value merits. If you are called and catch an 8 on the turn, you must again analyze your decisions based on their likelihood of success or failure in the long run. Poker, and Texas Holdem in particular, is a game of short term variations, but you must continue to make the correct EV decisions and you will be a winner in the long term.Another example: You are holding A8 of spades, again playing 1/2. There are 3 limpers ahead of you and one behind you. The flop comes K96 with two spades. The first player bets and the other two in front of you call...you should raise! As we've seen in the Poker Odds section, you have about a 35 percent chance of hitting your flush. You will not win each time you hit it...perhaps someone has flopped a set or two pair and will hit a full house, etc. You may even occasionally win if you spike an Ace. Anyway, it is pretty clear that your odds of winning the hand are better than 25 percent, and with 3 players in the pot ahead of you, you want to get more money in the pot while you have an advantage from an expected value standpoint. Now, there are other factors that will enter your head and should be taken into account. If the original bettor reraises you and the other two fold, you've now put 2 dollars in and gotten the others to put 6 in. Now we may or may not be in positive EV territory, depending on what our opponent has. Also, we must consider the fact that our raise may have bought us a free card or may have gotten someone with an Ace and a better kicker or paired side card to fold. As you can see, there are many factors influencing the expected value of our decisions. We may not always be sure we've made the correct poker play, but it's extremely important that our thinking process runs along these lines.Even preflop you must think along expected value lines. You may be holding AJs in the small blind. Six players, most of them very loose, limp before you. A raise is in order. Think in terms of expected value or pot equity. Your hand figures to win more than one in every seven times against the starting hands held by the others, so a raise is in order. Again, evaluate each decision on its own merits. If you miss the flop in this instance, checking and folding may be your best option from an EV standpoint. Or, it may not...you may have an overcard, gutshot and back door flush draw...again, do the math in your head and arrive at the correct decision.Finally, remember this...in general, a bet has a higher EV than a check/call. You will sometimes win by forcing people to fold. Now, there are times when this is not correct due to the threat of a raise (if you're planning on calling), but always bear it in mind. In Texas Holdem, aggressive poker is winning poker.Greg Dwyer is a professional online poker player. His poker strategy websites can be found at http://www.HitTheFlop.com and http://www.pokercentral.us