Single Best Way To Turn Visitors Into Rabid Buyers – Internet-Marketing
Single Best Way To Turn Visitors Into Rabid Buyers
Did you know that, on average, only 2% of visitors to your
website will purchase your product or service?Good news, you can improve that number, quite radically by
collecting subscribers and re-marketing your site to them.Two ways you can do that - a hard way and an easy way...The hard way is through just offering one-time offers or
waiting for your website visitors to give you their names
when visiting your website.What can you expect to get this way?A trickle of email addresses, maybe a few each day that
will grow into a substantial list "some day"Now, the easy way.I call it the "Flypaper" method where you put up some sticky
tape and catch a whole whack of flies within hours. Now
that's more like it.Subscribers, of course, are far more valuable than flies -
and you need to treat them that way to keep them, but drawing
them to you is actually quite easy, when you know how.The RIGHT Way To Produce E Mini Courses ThatDraw Subscribers Like Sharks To Fresh ChumFirst off, its great that more people are using e mini courses
as a marketing tool, but what's SAD is that 99% of them are
turning subscribers AWAY, not attracting them.Now, I'm going to give you some very powerful, detailed information
that improved my online marketing results by over 100% - (
incidentally, all I did was follow the exact wording and template
in Automated Income Streams http://www.create-e-mini-course.com -
I highly suggest you do the same)Let's use this example, say you have a Stop Smoking eBook or
course you were marketing - here's how your 5-part minicourse
might look:Part 1: 3 Easy, Safe and Painless Steps to Stop SmokingHere - you outline 3 highlights from your information as an
introductary lesson letting your prospects know you have the
solution they wantPart 2: Hidden, Natural Way To Instantly Stop CravingsYou want to pick your market's leading challenge - and tell
them "what" the solution is without giving them the complete
details or the "how"Part 3: A Little Known Secret That Will Stop Your SmokingLong TermIn this lesson, you want to highlight one tip or technique
that you have for addressing another pressing issue on the
mind of your readerPart 4: How To Prevent Failure - Increase Will PowerThe fourth lesson, you can address an obstacle that typically
gets in the way of your reader's success. Again - telling
them "what" to do rather than exactly "how" will lead them
back to your product.Part 5: End-To-End Checklist For Ending Your SmokingHere - you have another format for telling your market what
to do - proving that you have the solution and leading them
back to your product to understand exactly why.Starting to get the idea of how powerful, persuasive and
meaningful your own e mini course can be?It's as easy as "stealing" the template - word-for-word, that
Jimmy D Brown outlines in his masterpiece "Automated Income
Streams" over at: http://www.create-e-mini-course.comGo over and get a copy - it even comes with automatic reprint
rights and a website you can use to market it - but the real
value is in the template.Enjoy!Become An Online Information Entrepreneur, Turning Your Knowledge
and Experience Into High-Demand Infoproducts That Sell Like
Wildfire!
Fast Track Formula Tells You How: http://www.infoproductcreator.com
Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address – Email-Marketing
Grab Those Emails! ? 11 Key Ways to Get Your Visitors to Hand Over Their Email Address
If you are trying to get an opt-in email list going for you website, you might be wondering where to start. The most important rule to understand is that you must persuade your website visitors to let you have their, oftentimes guarded and protected, email addresses.Remember, a lot of people surfing the web these days are pretty internet savvy. They are aware of spam, hate spam and do not want spam in their inbox? ever. If they do not feel they are getting something out of joining your email list then they will leave your site without leaving you their info. Don't let this happen to you!Follow these 11 steps and the emails will start rolling in.1. Have your visitors sign up to receive your free newsletter. Offer articles, tips and advice on the chosen topic.2. Have them sign-up to get access to download a free ebook. The subject of the ebook should be relevant to your target audience. Write an ebook or find one at an online ebook directory that you can give away.3. You can give your visitors a free membership inside your member's only website. Give them their username and password via email.4. Hold a free contest or sweepstakes. All they have to do is sign up to be entered.5. Offer your visitors free consulting services or price quotes. Provide a form where they can ask you questions and submit their information.6. Give away something for signing up. People love free stuff. Give away an ebook, a t-shirt, consulting services, whatever you want.7. Have visitors fill out a survey on your website. Offer a free gift as an incentive to complete the form.8. Offer a free online service from your website. They have to sign up to receive the service.9. Host free classifieds. Grab their e-mail address, then let them post their ad.10. Offer a free training course via email. They gotta sign up if they want the course.11. Let their voices be heard. When they sign up, give them access to a forum, chat room, or guestbook.Make sure to provide a privacy link where they can click and read that their email address is safe with you and you won't sell it to anyone. Also include that they can opt-out at anytime they don't want to receive your emails anymore. Most people won't read through the entire privacy policy, but they will look to see if it's their before giving out their info.Getting your visitors to leave you their email address is not hard to do if done right. If people think they will get the information they are looking for, then they will most likely hand over the goods.Leah Westhttp://www.westmarketing-design.com
Providing complete search engine optimized website design and internet marketing services for your small business success.Sign up for my Free ezine at http://www.westmarketing-design.com/ezinesubscribe.htm
Converting Visitors into Subscribers – Internet-Marketing
Converting Visitors into Subscribers
Copyright 2005 Javier SalcesVisitor conversion is a challenge faced by every marketer.If you're spending money to generate traffic, you want to do everything possible to ensure that traffic isn't wasted. This means getting more bang for your buck by convincing more visitors to subscribe to your list.In other words, conversion improves your return on investment and limits the temptation of spending more money on more traffic.If your opt-in list isn't converting as well you expected, there are several target elements you can experiment with to improve your opt-in rates:1. Web CopyIs the copy on your site effective? Poorly written copy is one of the first culprits to investigate. Start by evaluating your headline. Is it enticing? Does it pull the reader in? A boring headline can cause people to click away without even reading the rest of the page. Check your main copy as well.Do you explain the benefits of list membership? People always want to know what's in it for them. Make sure you offer them plenty of reasons to sign up.2. IncentivesIncentives provide additional benefits and additional reasons to join your list. If you aren't doing so already, offer a unique course, e-book or piece of software for free as a bonus to subscribers. Many times this will convert hesitant visitors into subscribers.People love freebies and they also can't resist satisfying their curiosity.3. Make it easy to joinHave you placed your subscription box in a prominent place on the page? Some list owners always place their subscription box at the top of the page, while others place it at the very bottom. Either position can work well, but if you have a lot of copy to wade through, you might consider placing the box within the body copy at logical points. Remind your readers why they are there and what action you want them to take.4.Watch out for 'bugs'Sometimes software can fail for no apparent reason. Your server might be experiencing a database issue, your site might be temporarily unreachable or your autoresponder script may be malfunctioning.It's always a good idea to do periodic tests by subscribing to your own list to check that everything still runs smoothly.Ultimately, conversion comes down to offering prospects enough benefits to make joining your list an obvious choice. Your copy should get them excited, motivated and curious. Make it as clear as possible that you are offering them valuable information for free.If your copy is too much of a sales pitch and short on benefits, the visitor will have a hard time finding a compelling reason to subscribe. People are wary of hype these days and too much focus on the "buy my product!" mindset raises a lot of suspicion. Most prospects see that and immediately think "this site will spam me with a bunch of offers I don't want", and quickly click off the page.Treat your opt-in page as an honest invitation to start a mutually beneficial relationship, and you'll see your conversion rates soar.Javier Salces is an experienced online marketer who runs a successful viral marketing web site with thousands of members. Feel free to submit your own articles at: http://opt-inleads.com/cgi-bin/vp/articles.cgi