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1Jul/100

Website Promotion With Content Exchanges – Internet-Marketing

Website Promotion With Content Exchanges

Ever hear about an idea that is so simple yet so powerful, you wonder why you hadn't thought of it before?Here's one: Content ExchangeInstead of the tired, increasingly ineffective reciprocal link exchange, webmasters are becoming very innovative in getting great links to their sites in other ways.Everyone is concerned about, or should be, their site growing and changing over time. Search engines need to see updates to keep you ranked well. It is an ongoing battle to add new pages of good content you can rely on to keep your visitors clicking, joining, and buying.Instead of simply asking for a bland link from a site's infrequently visited link directory, be bold and set up Content Exchanges with other sites in your niche!What is a "Content Exchange?"Simply, it is exchanging article and other content with another webmaster with a resource link at the bottom. Much like article syndication, but you are making one-to-one deals with other sites to swap whole pages of content, thereby building each others' sites whenever you write new articles.Set up 10 exchanges with other sites and you have 10 new places every time you write an article to syndicate your content. Plus invaluable targeted incoming links.You also have 10 new people building YOUR site and adding content every time THEY write new content as well.Double Bonus Over Regular Link ExchangesImagine for a moment what 10 new pages of content would be like for your site each month. Working with your exchange partners, you can have them pay particular attention to keyword density in their content to get their pages ranking higher on the engines.You can also do a short review on top of each new page to change the content entirely in the eyes of the search engines and avoid a duplicate content penalty from certain engines.What would this simple example produce for you in one year?10 exchange partners writing one article ONLY per month would produce 120 new pages of content for your site.120 new links would be produced for your site. Plus any links from other publishers who find your free-to-use content on partner sites and use it on THEIR sites! (This happens all the time with my articles.)120 new pages to put your advertising on and get into the search engines.It is simple, effective, tested, and it is a tool I use to get more incoming links and traffic along with syndication to major directories.Try it and see what it does for your business.Copyright 2005 Jack Humphreyby Jack Humphrey
http://www.power-linking-profits.com.Jack Humphrey is the managing partner at http://www.contentdesk.com and author of Power Linking at http://www.power-linking-profits.com.

30Jun/100

Do You Really BELIEVE You Have What It Takes To Make Your Website A Success? – Internet-Marketing

Do You Really BELIEVE You Have What It Takes To Make Your Website A Success?

Last week, on a cold, dark Friday night I stood barefoot outside a large exhibition centre in the heart of London preparing to walk the 3 most difficult metres of my life. Why were they going to be the most difficult? In between me and my destination was a bed of red hot, burning coals.I starting breathing deeply, reciting the mantra I'd been taught - "cool moss, cool moss" and took a step forward onto the coals. Before I knew it I had reached the other side
and completed my first firewalk.It was an awesome feeling! Thanks to Tony Robbins (the motivational guru who was running the event) over 10,000 of us walked over hot coals unscathed that night. And what it all came down to was one thing - BELIEF. I believed that I was going to make it across un-hurt - otherwise why else would I have done it, right?Are Your Beliefs Pushing You Forward Or Holding You Back? Your belief about something - that is - your feeling of TOTAL and absolute CERTAINTY about something can be the difference between failure and success. Now I've been in this Internet Marketing game for years now and there are many different sets of beliefs that I witness. Some of these beliefs are limiting whilst other beliefs are empowering. Are any of the following things that you might say?5 Limiting Beliefs You MUST AVOID Limiting Belief No. 1"I believe that you need a huge budget to make it big on the Internet and be successful"Limiting Belief No. 2"I believe that the well-known company that's my nearest competitor is untouchable and I'm just small fry."Limiting Belief No. 3"I believe if I have a great website with great products and great service then customers will beat a path to my door."Limiting Belief No. 4"I believe I can get to the top of the search engines by spending just 2 days learning about it."Limiting Belief No. 5"I believe there is nothing to this website marketing game. Just build a few links and success will be mine."6 Empowering Beliefs You MUST HAVE Empowering Belief No. 1"I believe in commitment to constant learning and enthusiasm for my product and my website will win through in the end."Empowering Belief No. 2"I believe if I spend many hours marketing my website every single week it will eventually pay off."Empowering Belief No. 3"I believe that seizing the entire concept of the Internet and building a community of connected partners and allies on the web will bring me success."Empowering Belief No. 4"I believe that an all-round focus on search engines, choosing the right key phrases, links and email marketing will grow my sales dramatically."Empowering Belief No. 5"I believe that giving away first and taking afterwards will prove to my customers, prospects and partners that my business model is sound and I will be richly rewarded."Empowering Belief No. 6"I believe that if I am to be truly successful online my website needs to be A PART of my business not APART FROM it.""I Saw Her Face, Now I'm A Believer" If you don't absolutely and honestly believe that your website will be a rip-roaring success guess what? It won't be.If you believe that the web is for everyone else and not for your business because your business is 'different' - you will get left behind. Some business owners thought the same way when the phone came along and then the fax and email after that. How long do you think they lasted or how quickly they fell behind?If you believe that the Internet is here to stay and offers a massive opportunity for your business both now and in the future regardless of the effort and investment it takes to seize this opportunity - congratulations! You've just reached the other side of those hot coals of doubt.Michael Cheney is Author of The Website Marketing BibleTM. Take the Free 7-Part Course "Internet Marketing Made Easy" and get your free sampler of 'The Bible' here: http://www.websitemarketingbible.com/marketing/

28Jun/100

Website Promotion Through Newsletters – Email-Marketing

Website Promotion Through Newsletters

Website promotion is certainly a main focus of all business owners and their respective Web sites; however it is not something that happens overnight. This is because once you have a new Web site it takes a bit of time before search engines upload your URL and it becomes part of search results. Also, while your Web page might be returned in the results of free search engines, it will still not relate to the amount of traffic you want. As a result, there is one particular way to increase traffic to your Web site that is inexpensive, and that is web site promotion through newsletters.Many newsletter editors online are looking for new information from new business all the time. However, they generally do not want to pay for the article you write but rather prefer to trade a byline or a small advertisement for your business or web page. As a result, all you need to do is spend a few hours writing a newsletter that discusses a relevant topic and that also has a plug for your web page. This is a way for you to quickly get the word out about your web page as well as increase traffic and business while you are waiting for the search engines to get your information in the system and part of the search results.Finding newsletter editors online that need information submitted and will allow you to trade a newsletter for an advertisement plug is not difficult and all you need to do is search your favorite search engine. However, whatever newsletter editor you are writing for, you will want to make sure its subscribers are part of your niche or it might not prove very successful for you.Make sure, however, you do not transfer the copyright of your article to anyone, but only grant the right to print your newsletter. By doing this, you can submit this one newsletter to multiple ezines and the like and reach many more potential subscribers than you would with only one. Also, it saves you time because you do not have to write new newsletters for every ezine.When you write the resource box for your advertisement, make sure you include your entire web site address so individuals can simply click on the address and be taken directly to your page rather than having to cut and paste. The easier you make it, the more individuals will take a look at what you have to offer. Also, you might consider using different advertisements from time to time in order to rate which ones are most productive at getting individuals to actually click on the link. The one that generates the most traffic is certainly the one you want to use, however you will need to play with your advertisement a little in order to get it just like you want and have it generate the most traffic possible for your new web site.Copyright 2005 Paul JessePaul Jesse is a retired government employee and author of numerous home business articles. It you are interested in starting a Internet home business visit his site. http://www.sheamarketing.com